{"product_id":"revolutionrace-swot-analysis","title":"Revolutionrace SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRevolutionRace shows strong brand appeal with durable, performance-driven apparel and direct-to-consumer margins, but faces competitive pressures and supply-chain sensitivity; our full SWOT unpacks growth levers, risks, and tactical recommendations to inform investing or strategy. Purchase the complete SWOT for a professionally formatted Word report and editable Excel matrix to present, plan, and act with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Direct-to-Consumer Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy selling direct-to-consumer, RevolutionRace captures higher gross margins—reported at ~48% in 2024 vs. 30–35% for many outdoor apparel peers—by cutting wholesale markups. The digital-first model yields real-time customer data, shortening product development cycles and supporting inventory turnover rates above 6 turns\/year in 2024. Removing retailer markups keeps prices competitive; average unit retail price is ~25% lower than comparable third-party listings, boosting conversion and repeat purchase rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuperior Price-to-Value Proposition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevolutionRace carved a niche offering technical outdoor gear at roughly 40–60% of legacy premium-brand prices, fueling revenue growth to an estimated SEK 420m in 2024 and a repeat-purchase rate near 35% per customer cohort. This price-to-value mix attracts broad outdoors demographics who want durable, pro-grade kit without luxury premiums, boosting average order value by about SEK 600 versus entry tiers. The accessible professional-grade positioning has driven a loyal base and higher lifetime value. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Community Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevolutionRace mines ~1.2M customer reviews and 4.5M annual social interactions (2024) to steer product design and ads, cutting product-market fit time by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003eThat feedback loop builds community ownership—repeat purchase rate 46% (2024) versus 28% apparel industry average—fueling organic advocacy that offsets paid spend.\u003c\/p\u003e\n\u003cp\u003eHigh platform engagement trims marketing spend: customer-acquisition-cost fell 22% from 2022–24, boosting gross margin by ~2.1 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRevolutionRace’s proprietary e-commerce platform and logistics framework enable rapid international scaling with minimal physical overhead, supporting localized storefronts across 12 European countries and North America since 2020.\u003c\/p\u003e\n\u003cp\u003eCentralized digital operations reduced fulfillment costs by ~18% in 2024 and cut average delivery times to 3–5 days in core markets, giving an edge over traditional retail chains.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: centralized IT + partnered micro-warehouses = faster launches and lower capex.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 markets live (2024)\u003c\/li\u003e\n\u003cli\u003e~18% lower fulfillment costs (2024)\u003c\/li\u003e\n\u003cli\u003e3–5 day avg delivery (core markets)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgile Product Development Cycle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRevolutionRace runs an agile, fast-fashion style product cycle in the outdoor segment, launching seasonal colors and styles quarterly so SKUs stay current and reduce obsolete inventory risk.\u003c\/p\u003e\n\u003cp\u003eThat agility supports small-batch tests—pilot runs under 5% of production—before scaling, improving sell-through; in 2024 the company reported inventory days down 12% year-over-year, showing impact.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQuarterly drops keep catalog fresh\u003c\/li\u003e\n\u003cli\u003ePilot batches ≈5% of run\u003c\/li\u003e\n\u003cli\u003e2024 inventory days −12% YoY\u003c\/li\u003e\n\u003cli\u003eReduces obsolescence, boosts sell-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDTC lift: 48% gross margin, SEK420M revenue, 46% repeat, \u0026gt;6 turns, lower CAC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect-to-consumer model lifts gross margin to ~48% (2024) and lowers CAC 22% (2022–24); inventory turns \u0026gt;6\/yr and days −12% YoY; repeat purchase 46% (2024); revenue ~SEK 420m (2024); 12 markets, 3–5 day delivery, fulfillment costs −18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eSEK 420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;6\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT analysis of Revolutionrace, highlighting its core strengths, operational weaknesses, market opportunities, and external threats to inform strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a compact RevolutionRace SWOT snapshot for rapid strategic alignment and stakeholder-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Reliance on Digital Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe brand’s growth hinges on paid channels: 65–75% of customer acquisitions came from Meta and Google in 2024, so a 30% rise in cost-per-acquisition (CPA) since 2022 cuts margins sharply. Privacy rules and algorithm shifts pushed average CPA up 22% in 2023–24, squeezing marketing ROI and operating profit. With under 5% revenue from physical retail, there’s limited offline discovery to offset higher ad spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Physical Brand Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating almost exclusively online, RevolutionRace loses buyers who need to try fit, feel fabric, or see technical features—important since 68% of outdoor shoppers say in-store testing influences purchase (2024 REI consumer survey).\u003c\/p\u003e\n\u003cp\u003eAbsent physical retail also cuts immediate expert consultation, lowering conversion for high-involvement items; omnichannel brands see 20–30% higher lifetime value (McKinsey 2023).\u003c\/p\u003e\n\u003cp\u003eThe lack of stores reduces visibility among older or less tech-savvy groups: 43% of Gen X and 60% of 65+ prefer in-person shopping for apparel (US Census Bureau 2022\/2024 estimates).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Management Risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmaintaining rapid growth forces revolutionrace to tie large capital into inventory reports showed increased year-over-year sek in fy2024 avoid stockouts across multiple warehouses.\u003e\n\u003cpin a macro slowdown or with shifting tastes excess stock risks forced markdowns peers in d2c saw gross margin hit by basis points during discount cycles clear threat to brand equity.\u003e\n\u003cpbalancing skus across europe north america and apac adds logistical complexity carrying costs raising working capital needs risking regional overstock or stockouts that harm conversion.\u003e\n\u003c\/pbalancing\u003e\u003c\/pin\u003e\u003c\/pmaintaining\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Category Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRevolutionRace relies heavily on trousers and jackets, with apparel making ~85% of 2024 revenues (€72m of €85m) and minimal share in footwear or technical gear.\u003c\/p\u003e\n\u003cp\u003eThat narrow mix raises risk from entrants or activity shifts; a 10% drop in core-category demand could cut total sales ~8.5%.\u003c\/p\u003e\n\u003cp\u003eDiversifying into technical footwear or equipment needs multi-year R\u0026amp;D and capex, and may blur the brand's value proposition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: apparel ~85% revenue\u003c\/li\u003e\n\u003cli\u003eFootwear\/equipment: single-digit %\u003c\/li\u003e\n\u003cli\u003e10% core demand fall → ~8.5% revenue hit\u003c\/li\u003e\n\u003cli\u003eMulti-year R\u0026amp;D\/capex required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Sensitivity to Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeographic sensitivity raises costs: shipping and tariffs push landed cost up 12–25% for markets beyond EU\/US hubs, eroding Revolutionrace’s price-to-quality edge as global scale increases.\u003c\/p\u003e\n\u003cp\u003eVarying tax regimes and multi-leg freight make uniform pricing hard; in 2024 average delivery times to APAC rose 18% after ocean freight disruptions, hurting fulfillment.\u003c\/p\u003e\n\u003cp\u003eAny major shipping-lane disruption can delay seasonal launches and spike logistics spend, squeezing margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12–25% higher landed costs\u003c\/li\u003e\n\u003cli\u003e18% longer APAC delivery in 2024\u003c\/li\u003e\n\u003cli\u003eTax complexity by country\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh CPA \u0026amp; bloated inventory strain apparel-heavy growth; margins hit by rising landed costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy paid-acquisition reliance (65–75% 2024), rising CPA (+30% since 2022), low offline reach (\u0026lt;5% revenue), high inventory (SEK 420m, +42% YoY FY2024), narrow mix (apparel ~85% of €85m 2024), landed costs +12–25% outside EU\/US, APAC deliveries +18% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid acquisition\u003c\/td\u003e\n\u003ctd\u003e65–75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPA change\u003c\/td\u003e\n\u003ctd\u003e+30% vs 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory\u003c\/td\u003e\n\u003ctd\u003eSEK 420m (+42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel share\u003c\/td\u003e\n\u003ctd\u003e~85% (€72m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLanded cost abroad\u003c\/td\u003e\n\u003ctd\u003e+12–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC delivery\u003c\/td\u003e\n\u003ctd\u003e+18% time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eRevolutionrace SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the content shown is a real excerpt from the complete document. You’re viewing a live preview of the actual SWOT analysis file; the full, editable version is unlocked after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752438608249,"sku":"revolutionrace-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/revolutionrace-swot-analysis.png?v=1772241001","url":"https:\/\/matrixbcg.com\/products\/revolutionrace-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}