{"product_id":"retif-marketing-mix","title":"Retif Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRetif Group blends specialty retailing with professional solutions—its product range, tiered pricing, targeted distribution to hospitality and retail channels, and event-driven promotions create a resilient niche play in B2B\/B2C markets; the preview highlights strategy but the full 4P’s delivers granular channel metrics, pricing elasticity insights, and ready-to-use slides to replicate their success—get the complete, editable analysis to save time and build winning plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShop Fittings and Modular Furniture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetif Group’s shop fittings and modular furniture line offers modular shelving, counters, and storage systems for grocery, pharmacy, and specialty retailers, helping clients increase usable floor space by up to 18% per a 2024 in-store audit. These units optimize customer flow and checkout throughput, reducing average queue time by 12% in pilot stores. By late 2025 Retif emphasizes highly customizable, reconfigurable units to match changing inventory, cutting refit costs by about 25% versus fixed fixtures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual Merchandising and Display Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetif’s Visual Merchandising and Display Solutions center on mannequins, premium lighting, and branded signage, forming ~18% of Retif Group’s 2024 product revenues (FY2024 sales €42.6M; merchandising category ≈€7.7M). These tools boost product visibility and impulse buys—stores report up to 30% higher front-of-store conversion with optimized lighting. Retif updates designs quarterly to match trends and help retailers keep a modern, inviting image.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetif Group has expanded eco-friendly packaging and biodegradable consumables—recycled paper bags, reusable containers, and sustainable gift wrap—boosting this category by 28% YoY in 2024 and representing ~12% of sales in Horeca and boutique channels as of Q3 2025. These ranges help clients meet EU Single-Use Plastics Directive targets and respond to 68% of consumers who prefer greener brands, improving B2B retention and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Point-of-Sale Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetif sells integrated digital point-of-sale systems—electronic shelf labels, modern cash registers, and inventory-management hardware—used to cut checkout time and shrinkage; POS clients report up to 22% faster transactions and 15% fewer stock errors in pilots (2024–2025).\u003c\/p\u003e\n\u003cp\u003eBy 2025 most Retif POS deployments are cloud-enabled, giving SMBs real-time sales and stock data; cloud subscriptions drive recurring revenue, with industry SaaS take rates near 30% for comparable retailers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrated POS: labels, registers, inventory hardware\u003c\/li\u003e\n\u003cli\u003eOperational impact: −22% checkout time, −15% stock errors\u003c\/li\u003e\n\u003cli\u003e2025 trend: cloud-based, real-time data for SMBs\u003c\/li\u003e\n\u003cli\u003eBusiness model: higher recurring revenue via SaaS (≈30% take rate)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Store Design Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetif Group’s Customized Store Design Services provide end-to-end layout and design consultancy—3D modeling plus strategic planning—to boost sales per square meter; retailers using professional space planning see up to 10–20% sales lift, and Retif bundles concept-to-installation delivery improving rollout speed by ~25% versus separate contractors (industry benchmarks, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetif: €42.6M FY24 — modular fittings +18% space, eco +28%, POS cuts 22% checkout\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetif’s product mix—shopfitting, visual merchandising, eco-consumables, POS, and design services—drove FY2024 sales €42.6M; merchandising €7.7M (18%), eco +28% YoY (≈12% Horeca\/boutique), POS pilots −22% checkout time\/−15% stock errors; modular fixtures cut refit costs ~25% and raise usable floor space up to 18% (2024 audits).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandising\u003c\/td\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e€7.7M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco consumables\u003c\/td\u003e\n\u003ctd\u003eGrowth \/ share\u003c\/td\u003e\n\u003ctd\u003e+28% YoY \/ ~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModular fittings\u003c\/td\u003e\n\u003ctd\u003eSpace \/ refit\u003c\/td\u003e\n\u003ctd\u003e+18% usable \/ −25% refit cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePOS systems\u003c\/td\u003e\n\u003ctd\u003eOperational impact\u003c\/td\u003e\n\u003ctd\u003e−22% checkout \/ −15% errors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign services\u003c\/td\u003e\n\u003ctd\u003eSales lift \/ rollout\u003c\/td\u003e\n\u003ctd\u003e+10–20% sales \/ +25% rollout speed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Retif Group’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Retif Group’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion choices—ideal for quick alignment, presentations, or workshops to drive faster strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive European Showroom Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetif Group runs 85 cash-and-carry stores across Europe—mainly France (45), Spain (25) and Belgium (15)—offering immediate inventory access and supporting €210m 2024 sales; stores double as showrooms so professionals can inspect fittings and equipment before purchase. Locations sit in commercial hubs and industrial zones within 20 km of 72% of target SME customers, boosting order-to-delivery speed and conversion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetif Group’s omnichannel e-commerce lets retailers browse and order the full catalog 24\/7, driving 38% of B2B sales by 2025 and processing €145m in online orders that year.\u003c\/p\u003e\n\u003cp\u003eThe platform is B2B-optimized with personalized dashboards, customer-specific pricing, and one-click re-ordering, cutting reorder time by 60% on average.\u003c\/p\u003e\n\u003cp\u003eLocalized versions cover 12 European markets, lifting conversion rates from 2.1% to 3.8% in localized markets and supporting a 22% CAGR in digital revenue since 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetif Group operates a network of 14 regional distribution centers across Europe, stocking 98% of SKUs for pro clients and enabling same- or next-day dispatch for 72% of orders as of 2025.\u003c\/p\u003e\n\u003cp\u003eHubs use WMS (warehouse management systems) and automated forklifts to handle up to 3,500 tonnes monthly per site, reducing pick errors to 0.6% and cutting order lead time by 28% versus 2020.\u003c\/p\u003e\n\u003cp\u003eThis logistics backbone supports B2B retention—professional customers account for 64% of revenue—and keeps service-level agreements at 96% on-time delivery in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClick-and-Collect Service Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpintegration of click-and-collect lets customers buy online and pick up at a nearby retif warehouse within hours merging digital convenience with local speed cutting last-mile shipping costs by roughly per order based on logistics benchmarks.\u003e\n\u003cpthis hybrid model shortens distribution cycles pickups reduce average delivery lead time from to under hours in urban zones boosts store throughput and basket size retif pilots showed a uplift aov order value trials.\u003e\n\u003cpit lowers return rates items have fewer returns and trims per-order fulfillment cost improving gross margin contribution from omnichannel orders by an estimated percentage points.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSame-day pickup: under 6 hours in cities\u003c\/li\u003e\n\u003cli\u003eShipping cost cut: ~30% per order\u003c\/li\u003e\n\u003cli\u003eAOV uplift in pilots: +12% (2025)\u003c\/li\u003e\n\u003cli\u003eReturn reduction: -15% for collected items\u003c\/li\u003e\n\u003cli\u003eMargin improvement: +2.5 ppt on omnichannel orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pit\u003e\u003c\/pthis\u003e\u003c\/pintegration\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Store Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRetif uses specialized logistics partners to deliver and install bulky furniture and shop fittings, enabling single-point project management for renovations and rollouts.\u003c\/p\u003e\n\u003cp\u003eThis end-to-end service cut client coordination time by ~30% in 2024 and supports projects up to 200 tonnes per site, a clear edge in the professional equipment market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle contact for delivery + installation\u003c\/li\u003e\n\u003cli\u003eHandles up to 200 tonnes\/site\u003c\/li\u003e\n\u003cli\u003eReduced coordination time ~30% (2024)\u003c\/li\u003e\n\u003cli\u003eSupports large-scale rollouts and renovations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetif: 85 stores, 14 DCs, 38% B2B online by 2025 — 96% on‑time, same‑day pickup\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetif’s place strategy combines 85 cash-and-carry stores (France 45, Spain 25, Belgium 15) + 14 DCs, omnichannel e‑commerce (38% B2B sales by 2025), click‑\u0026amp;‑collect (same‑day in cities, \u0026lt;6h), 72% orders dispatched same\/next day, 96% on‑time SLA in 2025, and project logistics handling up to 200 t\/site.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e85 (45 FR,25 ES,15 BE)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline B2B share (2025)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame‑day city pickup\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;6 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery (2025)\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax project load\/site\u003c\/td\u003e\n\u003ctd\u003e200 tonnes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eRetif Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for Retif Group you’ll receive instantly after purchase—no mockups or samples, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749939884409,"sku":"retif-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/retif-marketing-mix.png?v=1772220625","url":"https:\/\/matrixbcg.com\/products\/retif-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}