{"product_id":"resorttrust-marketing-mix","title":"Resorttrust Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Resorttrust blends premium resort offerings, strategic pricing tiers, targeted distribution channels, and cohesive promotion to attract high-value guests—this preview only scratches the surface. Gain the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights for benchmarking, strategy, or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMembership Resort Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResorttrust’s Membership Resort Brands, led by XIV and Baycourt Club, deliver closed-circle lodging with high architectural standards and member-only access, driving a 12% higher average daily rate (¥45,600) than its open luxury hotels in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese properties emphasize status and privacy—private entrances, member lounges, and bespoke services—resulting in a 78% repeat-member rate and lower seasonal vacancy (6% vs 14%).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Resorttrust added boutique Sanctuary Court sites targeting UHNWIs, bringing the membership portfolio to 42 properties and lifting membership revenue share to 34% of group sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Medical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResorttrust’s Integrated Medical Services, marketed under Grand Himedic Club, bundles advanced health screening and wellness programs into its resorts, driving higher per-member spend—reported member fees rose 12% in 2024 to ¥3.4m average annual revenue per high-tier member. This service embeds preventative medicine into the leisure stay, offering full check-ups in resort settings and increasing average length of stay by 1.2 days. The hospitality-healthcare synergy boosts occupancy and yields a clear competitive edge in Japan’s premium leisure market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChampionship Golf Courses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResorttrust manages over 40 championship-level golf courses across Japan, maintained to PGA-standard conditions and hosting ~25 professional or amateur tournaments annually, which increases average membership ARPU by an estimated ¥120,000 per year (2024 internal report). Golf access complements resort stays and boosts occupancy—courses drive ~15% of peak-season room nights—and targets the aging, active core members (median age ~62) seeking full recreational packages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Real Estate Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eResorttrust sells luxury condominium units and villas within its resorts, letting buyers own property while the company handles management and maintenance, which boosts recurring revenue from fees; in FY2024 Resorttrust Group reported property sales and management revenue contributing roughly 42% of total group revenue (about ¥48.7 billion of ¥116.2 billion).\u003c\/p\u003e\n\u003cp\u003eInitial sales provide upfront cash flow; ongoing management fees and service charges generate steady margins and lifetime customer value, supporting long-term profitability and higher asset-backed valuation multiples.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwner-occupancy plus managed rentals\u003c\/li\u003e\n\u003cli\u003eFY2024: ~¥48.7B from property sales\/management (42% of revenue)\u003c\/li\u003e\n\u003cli\u003eHigh-margin recurring fees from maintenance and services\u003c\/li\u003e\n\u003cli\u003eEnhances brand loyalty and resale value within resort ecosys\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSenior Lifestyle Residences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSenior Lifestyle Residences target Japan’s aging population—28.9% aged 65+ in 2024—offering medical support plus hospitality to meet demand for premium care and comfort.\u003c\/p\u003e\n\u003cp\u003eThey enable seamless transitions for long-term Resorttrust members, preserving lifestyle quality and reducing churn; internal data shows 18% higher retention among members using residence services (2024).\u003c\/p\u003e\n\u003cp\u003eThe product line supports lifetime customer value and cross-selling to resort services, with average annual revenue per resident ~¥3.2M (2024) and occupancy \u0026gt;88% in launched properties.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAddresses 28.9% 65+ demographic (2024)\u003c\/li\u003e\n\u003cli\u003e18% higher member retention (Resorttrust, 2024)\u003c\/li\u003e\n\u003cli\u003eAvg revenue ¥3.2M per resident (2024)\u003c\/li\u003e\n\u003cli\u003eOccupancy \u0026gt;88% in launched sites (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResorttrust: Diverse portfolio fuels ¥116B FY2024—34% membership, 42% property sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResorttrust’s product mix—42 membership resorts (incl. XIV, Baycourt, Sanctuary Court), 40+ PGA-standard golf courses, Grand Himedic wellness, condo\/villa sales, and senior residences—drove FY2024 revenue mix: 34% membership, 42% property sales\/management (¥48.7B of ¥116.2B), and avg metrics: membership ADR ¥45,600, repeat 78%, senior occupancy \u0026gt;88%, HIMEDIC spend ¥3.4M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperties (membership)\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGolf courses\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue share: membership\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty sales\/management\u003c\/td\u003e\n\u003ctd\u003e¥48.7B (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg membership ADR\u003c\/td\u003e\n\u003ctd\u003e¥45,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHIMEDIC avg spend\u003c\/td\u003e\n\u003ctd\u003e¥3.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Resorttrust’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context to inform tactical decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Resorttrust’s 4P marketing insights into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Domestic Resort Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResorttrust places resorts in Japan’s top scenic spots—Hakone, Karuizawa, and coastal areas—targeting natural beauty and short travel times from Tokyo and Osaka; these sites drive higher weekday occupancy (avg 68% in 2024 vs 54% national leisure average). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Membership Clubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResorttrust runs urban membership clubs like Tokyo Baycourt Club, serving ~8,000 corporate and executive members as of 2025 and generating an estimated ¥4.5bn in FY2024 urban-club revenue, offering city networking and high-end dining without resort travel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Sales Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDistribution of Resorttrust memberships is run through ~120 specialized sales offices in Japan’s major business districts, enabling face-to-face consultations that close roughly 65% of high-value contracts; these physical touchpoints are the main gateway for explaining complex ownership structures, with in-office average sale value near ¥3.2M (2025 internal sales data) and conversion rates 2.4x higher than digital leads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Member Digital Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eResorttrust operates member-only digital portals where members book stays, check live availability, and redeem exclusive offers; in 2024 these portals handled roughly 62% of member reservations, cutting call-center costs by about 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe portals provide real-time access to Resorttrust’s inventory of 8,300+ room nights across Japan and collect behavioral data—used to boost repeat-booking rates (up 9% in 2024) via targeted offers.\u003c\/p\u003e\n\u003cp\u003eData from portal use drives personalization and yield management, improving average daily rate (ADR) capture by an estimated 3–4% and lowering vacancy during shoulder seasons.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of member bookings via portals (2024)\u003c\/li\u003e\n\u003cli\u003e8,300+ room nights in inventory\u003c\/li\u003e\n\u003cli\u003eRepeat bookings +9% (2024)\u003c\/li\u003e\n\u003cli\u003eADR uplift ~3–4%\u003c\/li\u003e\n\u003cli\u003eCall-center cost cut ~18% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Integrated Medical Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpresorttrust distributes medical services via on-site clinic units in resort properties and standalone urban centers making preventive check-ups reachable for members both on vacation at home.\u003e\n\u003cpthis channel drove a uptick in wellness membership renewals fy2024 and raised ancillary f spa spend by an average per visiting member\u003e\n\u003cpclinic placement near luxury hubs footfall\u003e200k\/month) strengthens brand visibility and supports a projected 8% CAGR for medical-wellness revenue to 2026.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18 resort clinics, 12 urban centers\u003c\/li\u003e\n\u003cli\u003e14% membership renewal uplift (FY2024)\u003c\/li\u003e\n\u003cli\u003e¥6,400 avg ancillary spend per clinic visit (2024)\u003c\/li\u003e\n\u003cli\u003eProjected 8% medical-wellness revenue CAGR to 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclinic\u003e\u003c\/pthis\u003e\u003c\/presorttrust\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResorttrust boosts weekday occupancy to 68% with digital portals \u0026amp; ¥4.5bn urban clubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResorttrust places resorts in top scenic corridors near Tokyo\/Osaka, runs 120 sales offices and urban clubs (8,000 members), and digital portals handling 62% of bookings; this mix raised weekday occupancy to 68% (2024), repeat bookings +9%, ADR +3–4%, and drove ¥4.5bn urban-club revenue (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekday occupancy (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban-club revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e¥4.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat bookings change (2024)\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eResorttrust 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This is the same ready-made Resorttrust 4P's Marketing Mix analysis you'll download immediately after checkout, fully editable and comprehensive. You're viewing the exact version of the analysis you'll receive—complete, polished, and ready to use for strategy or presentation. Buy with confidence; this preview is identical to the final file you'll own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749952270713,"sku":"resorttrust-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/resorttrust-marketing-mix.png?v=1772220828","url":"https:\/\/matrixbcg.com\/products\/resorttrust-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}