{"product_id":"resona-hd-marketing-mix","title":"Resona Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eResona Holdings blends tailored banking products, risk-aware pricing, wide branch and digital distribution, and targeted promotions to strengthen client trust and market share in Japan’s competitive financial sector.\u003c\/p\u003e\n\u003cp\u003eWant the full picture—editable, presentation-ready, and packed with data-driven insights on Product, Price, Place, and Promotion? Purchase the complete 4P’s Marketing Mix Analysis to save hours and apply proven strategies today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Consumer Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResona offers diverse deposit accounts and personal loans for Japanese consumers, including savings, time deposits, and flexible card and housing loans; housing loans reached ¥4.2 trillion outstanding at Resona Group by end-2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME Business Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResona targets SMEs with specialized lending and succession advisory, supporting ~380,000 SME customers as of Dec 2025 and underwriting ¥1.2 trillion in SME loans across Kansai and Kanto to meet working-capital and capex needs.\u003c\/p\u003e\n\u003cp\u003eProducts include tailored term loans, invoice financing, and M\u0026amp;A succession packages; 62% of cases in 2025 combined credit with consulting on digitalization and cost control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResona Holdings integrates trust services into commercial banking, enabling pension management, investment trusts, and asset administration across retail and institutional clients; in FY2024 Resona Trust reported JPY 3.8 trillion in custody assets under administration.\u003c\/p\u003e\n\u003cp\u003eThat integration helped grow wealth-management fees 9.2% year-on-year to JPY 47.6 billion in 2024, reflecting demand for intergenerational planning. \u003c\/p\u003e\n\u003cp\u003eIn 2025 the group targets holistic family-office and pension solutions, aiming to raise trust AUA 12% by year-end through digital advisory and cross-sell into a retail base of 5.1 million customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Resona Group App is the central digital product, serving 6.8 million users as of Dec 2025 and evolving into a financial portal with AI-driven advice and third-party lifestyle integrations planned for late 2025 to boost engagement.\u003c\/p\u003e\n\u003cp\u003eThis product strategy targets users aged 20–39, aims to raise monthly active users by 25% and cross-sell fee income by ¥12.5bn in FY2025 through tech-led retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.8M users (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eAI advice rollout late 2025\u003c\/li\u003e\n\u003cli\u003eTarget: +25% MAU\u003c\/li\u003e\n\u003cli\u003eEstimated ¥12.5bn cross-sell lift FY2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate and Inheritance Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eResona leverages its trust license to offer real estate brokerage and inheritance planning, addressing Japan’s aging population—28.8% aged 65+ in 2023—by easing wealth transfer and property management.\u003c\/p\u003e\n\u003cp\u003eThese services include estate trusts, asset custody, and succession plans; Resona reported ¥1.2 trillion in trust assets under management in FY2024, enhancing client liquidity and tax-efficient transfers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrust license enables estate trusts\u003c\/li\u003e\n\u003cli\u003eTargets 28.8% 65+ demographic (2023)\u003c\/li\u003e\n\u003cli\u003e¥1.2T trust AUM in FY2024\u003c\/li\u003e\n\u003cli\u003eServices: brokerage, custody, succession planning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResona targets ¥12.5bn cross-sell with AI, 6.8M app users and ¥4.2T mortgages push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResona bundles retail deposits, mortgages (¥4.2T end-2025), SME loans (¥1.2T regional), trust AUM ¥1.2T (FY2024) and custody ¥3.8T (FY2024), plus Resona App 6.8M users (Dec 2025) with AI rollout late-2025 targeting +25% MAU and ¥12.5bn cross-sell in FY2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003e¥4.2T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME loans\u003c\/td\u003e\n\u003ctd\u003e¥1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust AUM\u003c\/td\u003e\n\u003ctd\u003e¥1.2T (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustody AUA\u003c\/td\u003e\n\u003ctd\u003e¥3.8T (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e6.8M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget MAU lift\u003c\/td\u003e\n\u003ctd\u003e+25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell goal\u003c\/td\u003e\n\u003ctd\u003e¥12.5bn (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Resona Holdings’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a practical marketing positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Resona Holdings’ 4P insights into a concise, leadership-ready snapshot—ideal for quick alignment, presentations, or workshops to clarify product, price, place, and promotion strategies and support rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResona Holdings runs Resona Bank, Saitama Resona Bank, and Kansai Mirai Bank to preserve local trust and capture regional loyalty across Tokyo, Saitama, Osaka and surrounding prefectures.\u003c\/p\u003e\n\u003cp\u003eThat multi-brand network gave Resona a top-5 branch footprint in Japan by deposits in 2024, supporting ¥30.2 trillion in consolidated deposits as of FY2024 (Dec 2024).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 branches are being refitted: over 60% of flagship locations shifted to consultation-first layouts, focusing on wealth planning and SME advisory rather than simple transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResona Group Digital App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResona Group Digital App acts as Resona Holdings' primary distribution channel, giving customers 24\/7 access to accounts, transfers, payments, and loan services from mobile devices.\u003c\/p\u003e\n\u003cp\u003eThe app cut branch-led routine transactions by about 62% from 2020–2024, lowering branch footfall and operating costs tied to in-branch service.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the app became the single most frequent touchpoint for over 70% of Resona’s retail customers, handling roughly 78% of digital transactions and driving higher cross-sell rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResona expands reach via the Resona Collaborative Platform, sharing digital and trust infrastructure with ~120 regional banks as of 2025 so it can sell deposits, loans, and wealth products where it lacks branches.\u003c\/p\u003e\n\u003cp\u003eThis alliance model cut branch-capex by an estimated 40% vs full-network expansion and enabled a 2024–25 net new customer gain of ~350,000 outside core prefectures.\u003c\/p\u003e\n\u003cp\u003eThe approach keeps return on equity higher—Resona reported a group ROE of 6.2% in FY2024—by using partner outlets for capital-efficient distribution of high-quality services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Convenience Store Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eResona maintains widespread cash access via partnerships with convenience chains (7-Eleven, Lawson) and banks, offering about 27,000 ATMs nationwide as of Dec 2025, covering urban and rural areas to meet cash needs.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model supports digital banking while serving cash-preferring customers; in 2024 cash withdrawals still made ~60% of Resona branch transactions, keeping physical accessibility high.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~27,000 ATMs nationwide (Dec 2025)\u003c\/li\u003e\n\u003cli\u003ePartnerships: 7-Eleven, Lawson, major banks\u003c\/li\u003e\n\u003cli\u003eCash withdrawals ≈60% of branch transactions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate Solution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eResona Holdings runs Specialized Corporate Solution Hubs offering high-level consulting and complex financial engineering to business clients, handling M\u0026amp;A advisory, syndicated loans, and treasury solutions; in 2024 these hubs supported deals worth over ¥1.2 trillion across SMEs and corporates.\u003c\/p\u003e\n\u003cp\u003eHubs sit in major commercial districts—Tokyo Marunouchi, Osaka Umeda, Nagoya Sakae—to be near client HQs, enabling frequent face-to-face strategy sessions and reducing response time by ~30% vs branch services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServices: M\u0026amp;A, syndicated loans, treasury, capital markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResona: Top-5 deposits, 70%+ app reach, 27K ATMs, 120-bank platform, ¥1.2T deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResona’s place mixes a 3-brand branch network (top-5 by deposits) with a dominant mobile app (70%+ retail touchpoint by 2025), ~27,000 ATMs (Dec 2025), a 120-bank Resona Collaborative Platform, 60% of branch transactions cash (2024), and regional Corporate Solution Hubs handling ¥1.2T+ deals (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits FY2024\u003c\/td\u003e\n\u003ctd\u003e¥30.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e~27,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp touchpoint (2025)\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollaborative banks (2025)\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp deals (2024)\u003c\/td\u003e\n\u003ctd\u003e¥1.2T+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eResona Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive Resona Holdings 4P’s Marketing Mix analysis covers Product, Price, Place, and Promotion with actionable insights and editable content. You're viewing the exact version you'll download immediately after checkout, fully complete and ready to use. Buy with confidence—this is the final file included in your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750394081657,"sku":"resona-hd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/resona-hd-marketing-mix.png?v=1772224715","url":"https:\/\/matrixbcg.com\/products\/resona-hd-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}