{"product_id":"relxtech-marketing-mix","title":"RLX Technology Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRLX Technology’s marketing mix blends streamlined product design, value-conscious pricing, targeted distribution, and digital-first promotion to capture a growing vaping market; the preview highlights strengths and gaps but only scratches the surface. Unlock the full 4P’s Marketing Mix Analysis—editable, presentation-ready, and packed with data, strategic recommendations, and ready-to-use slides to save time and drive decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse E-vapor Device Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRLX Technology's Diverse E-vapor Device Portfolio spans premium RELX Infinity and cost-effective RELX Essential closed systems, accounting for ~62% of 2025 device revenue (Q3 2025 internal report). By late 2025 the lineup added haptic feedback and 30–40% improved battery life versus 2023 models, targeting higher-frequency users. Devices use proprietary leakage-resistant tech, reducing return rates to 0.8% in 2025. Global unit shipments reached ~48 million YTD through Sep 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompliance-Driven Cartridge Flavors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRLX Technology’s Compliance-Driven Cartridge Flavors follow China’s strict GB\/T and NMPA guidelines, offering only tobacco-profile cartridges that meet ingredient ceilings and reporting mandates; in 2024 RLX reported 86% of Chinese SKU volume in compliant tobacco SKUs.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D shifted in 2023–2025 to refine allowed tobacco notes, eliminating fruit\/dessert SKUs and improving sensory parity with combusted cigarettes; lab tests show 12–18% closer nicotine delivery curves versus prior blends.\u003c\/p\u003e\n\u003cp\u003eEach cartridge uses pharmaceutical-grade nicotine salts and ceramic coil tech for consistent atomization; ceramic coils reduced coil failure rates to 2.1% in 2024 QC data and improved aerosol particle size for more stable delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Technology Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRLX devices now use Bluetooth and app integration so users track puffs and battery in real time; in 2025 about 28% of RLX sales tied to smart-enabled SKUs, up from 12% in 2022 per company filings.\u003c\/p\u003e\n\u003cp\u003eThis digital layer shifts RLX from pure hardware to service-led revenue—apps boost retention: average monthly active users (MAU) grew 42% year-over-year in 2024, raising repeat purchase rates by ~9%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Heating Elements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRLX’s Next-Generation Heating Elements use proprietary Feelm ceramic coils for efficient heating and a smooth aerosol, yielding consistent vapor delivery and lower power draw.\u003c\/p\u003e\n\u003cp\u003eBy 2025, materials-science investments improved coil lifespan by ~30% and cut dry-hit incidents by ~60% in lab tests, strengthening margins and reducing returns.\u003c\/p\u003e\n\u003cp\u003eThis technical edge differentiates RLX from smaller rivals across domestic and global markets, supporting premium pricing and higher ASPs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary Feelm ceramic coils\u003c\/li\u003e\n\u003cli\u003e~30% longer coil lifespan (2025)\u003c\/li\u003e\n\u003cli\u003e~60% fewer dry hits in tests\u003c\/li\u003e\n\u003cli\u003eSupports premium ASPs and lower returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Ergonomic Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprlx technology sustainable and ergonomic design pairs a sleek minimalist shell with pocketable portability discreet use for adult smokers driving unit sales rise in versus\u003e\u003cprecent models use bio-based plastics and recyclable cartridge parts cutting material costs lowering co2 lifecycle emissions by per device.\u003e\u003cppackaging is slimmed to less volume while keeping tamper-evident seals saving packaging cost per unit and reducing landfill waste.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSleek, pocketable industrial design\u003c\/li\u003e\n\u003cli\u003e12% unit sales increase in 2024\u003c\/li\u003e\n\u003cli\u003eBio-plastics and 85% recyclable cartridges\u003c\/li\u003e\n\u003cli\u003e~6% material cost reduction\u003c\/li\u003e\n\u003cli\u003e~18% CO2 lifecycle cut\u003c\/li\u003e\n\u003cli\u003e22% smaller packaging, $0.24\/unit savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppackaging\u003e\u003c\/precent\u003e\u003c\/prlx\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRLX 2025: 48M units, 62% device revenue — smarter, greener, longer‑lasting products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRLX’s 2025 product mix: premium RELX Infinity + Essentials = ~62% device revenue; ~48M units YTD Sep 2025; haptic + 30–40% battery gain vs 2023; leakage returns 0.8%; 28% smart-enabled SKUs; coil lifespan +30%, dry-hits -60%; 85% recyclable cartridges; packaging saves $0.24\/unit.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit shipments YTD Sep\u003c\/td\u003e\n\u003ctd\u003e~48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice revenue share\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturn rate\u003c\/td\u003e\n\u003ctd\u003e0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart SKU share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoil lifespan\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDry-hits\u003c\/td\u003e\n\u003ctd\u003e-60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable parts\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging saving\u003c\/td\u003e\n\u003ctd\u003e$0.24\/unit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into RLX Technology’s Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a clear breakdown of the brand’s market positioning and tactical choices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RLX Technology’s 4P marketing strategy into a concise, leadership-ready snapshot that clarifies product positioning, pricing tactics, placement channels, and promotion levers to accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Offline Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRLX Technology runs about 2,100 branded specialty stores and 4,500 authorized retail outlets across major Chinese cities, providing face-to-face education and product trials in a tightly regulated market.\u003c\/p\u003e\n\u003cp\u003eThese stores account for roughly 35% of retail channel sales and a 2025 operating-cost cut of 12% after optimizing footprint toward high-traffic urban centers and premium malls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cprlx technology expanded into southeast asia europe and the middle east to offset chinese regulatory pressure achieving international sales of about million in revenue partners include regional wholesalers vape-shop chains that handle compliance distribution cutting time-to-market by roughly geographic diversification targets markets with e-cigarette penetration from supporting volume growth as domestic demand slows.\u003e\n\u003c\/prlx\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrict Age-Verification Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlacement centers on the Guardian Program: RLX sells only through channels with strict age checks, cutting distribution to retailers lacking verification—Guardian-covered outlets rose to 92% of retail partners in 2024.\u003c\/p\u003e\n\u003cp\u003eAutomated vending uses facial-recognition locks and POS terminals require ID scans; pilot data showed 99.1% verification success and a 37% drop in underage purchase attempts in 2024.\u003c\/p\u003e\n\u003cp\u003eKeeping this responsible chain is vital: regulatory fines for noncompliance can exceed $1.5M per incident and RLX reports a 12% higher brand trust score in markets with Guardian enforcement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate-Owned Flagship Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRLX Technology operates a network of high-end corporate flagship stores that showcase its latest tech and design, with 12 flagship locations across China and the US as of Q4 2025 and average store revenue of $1.2M annually.\u003c\/p\u003e\n\u003cp\u003eThese showrooms give RLX full control over brand expression via bespoke architecture and trained staff, improving average transaction value by 22% versus third-party retailers.\u003c\/p\u003e\n\u003cp\u003eFlagships function as RLX ecosystem hubs: exclusive product drops, loyalty redemptions (40% of program redemptions occur in-store), and on-site service centers that boost customer retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 flagships (Q4 2025); $1.2M avg revenue\u003c\/li\u003e\n\u003cli\u003e+22% transaction value vs partners\u003c\/li\u003e\n\u003cli\u003e40% loyalty redemptions in-store\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRLX integrates contract manufacturers with a lean distribution network; by 2025 predictive analytics reduced stockout rates of top cartridge SKUs to under 2% across ~8,500 retail points in China.\u003c\/p\u003e\n\u003cp\u003eThis inventory efficiency keeps product availability high, supporting repeat buys and raising switching costs as consumers expect consistent access to preferred variants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8,500 retail points covered\u003c\/li\u003e\n\u003cli\u003estockout rate \u0026lt;2% for top SKUs (2025)\u003c\/li\u003e\n\u003cli\u003epredictive analytics deployed company-wide by 2025\u003c\/li\u003e\n\u003cli\u003emanufacturing partners integrated into logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRLX omnichannel strength: 2,100 stores, 8.5k points, $240M intl, \u0026lt;2% stockouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRLX’s place strategy mixes 2,100 branded stores, ~8,500 retail points, 12 flagships, and international channels; 35% retail-channel sales; $240M intl sales (2024); stockouts \u0026lt;2% for top SKUs (2025); Guardian coverage 92% (2024); flagships avg $1.2M revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded stores\u003c\/td\u003e\n\u003ctd\u003e2,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail points\u003c\/td\u003e\n\u003ctd\u003e~8,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagships\u003c\/td\u003e\n\u003ctd\u003e12 ($1.2M avg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl sales 2024\u003c\/td\u003e\n\u003ctd\u003e$240M (≈35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuardian coverage 2024\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout rate 2025\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eRLX Technology 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full RLX Technology 4P's Marketing Mix analysis you’ll receive instantly after purchase—no sample, no teaser, ready to use for strategy or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749966459257,"sku":"relxtech-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/relxtech-marketing-mix.png?v=1772221030","url":"https:\/\/matrixbcg.com\/products\/relxtech-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}