{"product_id":"reecegroup-marketing-mix","title":"Reece Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Reece’s product mix, pricing architecture, distribution networks, and promotional tactics combine to drive market leadership—this concise preview highlights key strengths and opportunities; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlumbing and Bathroom Supplies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReece holds market leadership by stocking 200,000+ SKUs of plumbing components and premium bathroom fixtures, supplying 1,000+ branches across Australia and New Zealand to serve renovators and contractors.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Reece had integrated water-efficient products—30% of bathroom ranges meet WELS 4-6 star ratings—and expanded sustainable lines, supporting its FY2025 revenue of A$3.1bn and 8% year-on-year growth.\u003c\/p\u003e\n\u003cp\u003eThis broad, one-stop inventory reduces project lead times and increases contractor retention, with trade customers accounting for ~65% of sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHVAC-R Specialized Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe HVAC-R specialized equipment vertical is a high-growth segment for Reece, with commercial and residential systems driving FY2025 revenue growth—Reece reported 14% segment growth year-over-year to mid-2025. Reece supplies complex climate-control packages for large commercial projects and residential upgrades, backed by certified technical service teams so mechanical contractors access the newest energy-efficient cooling and heating solutions that meet Australia’s updated 2024 Minimum Energy Performance Standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil and Infrastructure Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReece's Civil and Infrastructure Products supply heavy-duty pipes, fittings and valves for water reticulation, drainage and gas systems, supporting urban projects and civil engineering works.\u003c\/p\u003e\n\u003cp\u003eBy Q4 2025 the division served 18 major government infrastructure programs across Australia and New Zealand, contributing roughly A$420m in annual revenue—about 9% of group sales in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive and Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReece’s exclusive and private-label brands, led by Milli and Mizu, drive higher gross margins—private-label margins often 6–10 percentage points above third-party lines—while covering premium to mid-price segments and boosting average order value.\u003c\/p\u003e\n\u003cp\u003eOwning design and supply reduces reliance on external manufacturers (Reece reported ~22% private-label penetration in FY2024) and deepens loyalty with architects and designers through unique aesthetics and guaranteed availability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher margins: +6–10 ppt vs third-party\u003c\/li\u003e\n\u003cli\u003ePrivate-label share: ~22% FY2024\u003c\/li\u003e\n\u003cli\u003eTargets premium and mid-price buyers\u003c\/li\u003e\n\u003cli\u003eStronger supply-chain control and designer loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Design Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReece bundles technical support and 3D bathroom planners with products, letting trade customers visualize projects and verify compatibility before purchase; in 2024 Reece Group reported services-led solutions contributed to roughly 12% of revenue, boosting repeat trade orders by about 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy tying design and consultation into sales, Reece shifts from distributor to strategic partner, reducing installation errors and shortening project cycles—industry surveys show design-ahead projects cut rework by ~30%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3D planners: visualize before buy\u003c\/li\u003e\n\u003cli\u003eTechnical consult: reduce errors ~30%\u003c\/li\u003e\n\u003cli\u003eServices drove ~12% revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat orders up ~8% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReece: A$3.1bn FY25, 200k+ SKUs, 22% private‑label, 65% trade, A$420m civil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReece offers 200,000+ SKUs across plumbing, bathroom, HVAC‑R and civil lines, with private‑label penetration ~22% (FY2024) and FY2025 revenue A$3.1bn; WELS 4–6 products = 30% of bathroom range, services ~12% revenue, trade ~65% sales, civil annual revenue ~A$420m. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 revenue\u003c\/td\u003e\n\u003ctd\u003eA$3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label share\u003c\/td\u003e\n\u003ctd\u003e~22% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWELS 4–6 share\u003c\/td\u003e\n\u003ctd\u003e30% bathroom range\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices revenue\u003c\/td\u003e\n\u003ctd\u003e~12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade sales\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCivil revenue\u003c\/td\u003e\n\u003ctd\u003e~A$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Reece’s Product, Price, Place, and Promotion strategies, using real-brand practices and competitive context to ground analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Reece’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReece runs over 800 branches across Australia, New Zealand and the US, giving trade customers local availability and supporting FY25 revenue of AUD 6.3bn through close customer reach.\u003c\/p\u003e\n\u003cp\u003eBranches enable immediate product pickup and in-store expert advice, with over 65% of transactions in FY24 fulfilled same-day.\u003c\/p\u003e\n\u003cp\u003eStores sit in high-growth corridors to cut travel time for contractors, aiding faster job completion and higher repeat purchase rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003emaX Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe maX digital ecosystem acts as a 24\/7 storefront where customers manage orders, track deliveries, and access invoices online, handling over 1.2 million transactions annually as of 2025. It bridges physical stores and digital convenience, serving ~65% of Reece’s trade customers for repeat purchases and reducing in-store visits. Enhanced AI-driven inventory forecasting rolled out by end-2025 improved on-shelf availability by 12% and cut stockouts by 18%. This seamless channel supports higher order frequency and a 9% uplift in average order value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReece uses a hub-and-spoke logistics model with 12 large distribution centers (DCs) across Australia, NZ, US and UK, flowing inventory from 3,400+ global suppliers to 700+ local branches; this network cut average lead time 18% in FY2024. \u003c\/p\u003e\n\u003cp\u003eDCs use automation—robotic pickers and WMS (warehouse management system)—raising picking accuracy to 99.6% and throughput by 25% versus 2021. \u003c\/p\u003e\n\u003cp\u003eThis infrastructure supports 97%+ fulfillment rates and handles a multi-continental supply chain with inventory turns of ~6.2x in FY2024, reducing stockouts and working capital needs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSpecialized showrooms give homeowners and designers a dedicated space to touch, see and compare high-end bathroom and kitchen products, boosting conversion on premium projects; Reece reported showroom-led sales growth of about 6% in FY2024, with higher average order values vs trade sales.\u003c\/p\u003e\n\u003cp\u003eThese inspirational spaces speed selection for large residential builds and repeat business, while separating the curated customer experience from the rugged trade counter lets Reece serve distinct segments—residential premium and trade—more efficiently.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShowroom sales +6% FY2024\u003c\/li\u003e\n\u003cli\u003eHigher average order value vs trade\u003c\/li\u003e\n\u003cli\u003eSeparates premium homeowners\/designers from trade\u003c\/li\u003e\n\u003cli\u003eImproves conversion on large residential projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReece has scaled in the US by folding regional plumbing and HVAC distributors into the Reece brand, reaching 120+ locations by Q4 2025 and driving US revenue to an estimated US$420m in FY2025.\u003c\/p\u003e\n\u003cp\u003eExpansion focused on Sunbelt states—Texas, Florida, Arizona, Georgia—where construction permits rose 6.8% year-over-year through 2024, keeping demand strong into 2025.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification reduces exposure to single-market downturns and creates a base for multi-decade international growth and margin improvement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ US locations (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eUS revenue ~US$420m (FY2025 est.)\u003c\/li\u003e\n\u003cli\u003eTarget Sunbelt states: TX, FL, AZ, GA\u003c\/li\u003e\n\u003cli\u003eConstruction permits +6.8% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReece’s omni strategy: 800+ branches, 97% fulfillment, AUD6.3bn FY25, AI cuts stockouts 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReece’s place strategy blends 800+ branches, 12 DCs and maX digital to deliver 97%+ fulfillment, ~6.2x inventory turns, 65% repeat digital users, and FY25 revenue AUD 6.3bn (US ops ~US$420m, 120+ locations). Showrooms lifted premium sales +6% in FY24; AI forecasting cut stockouts 18% by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment\u003c\/td\u003e\n\u003ctd\u003e97%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e6.2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY25 revenue\u003c\/td\u003e\n\u003ctd\u003eAUD 6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eReece 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Reece 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751146434937,"sku":"reecegroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/reecegroup-marketing-mix.png?v=1772228248","url":"https:\/\/matrixbcg.com\/products\/reecegroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}