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Redcentric Plc
Unlock the full strategic blueprint behind Redcentric Plc’s business model—this concise Business Model Canvas reveals how the company creates value, scales managed IT services, and differentiates in a competitive market; download the full Word/Excel version for a section-by-section analysis, actionable insights, and ready‑to‑use templates ideal for investors, consultants, and strategists.
Partnerships
Redcentric partners with Cisco, Microsoft and Fortinet, integrating their hardware and software into managed services—these alliances supported 2024 service revenues of £64.1m and helped sustain 98% SLA compliance across its customer base.
Redcentric partners with Microsoft Azure and Amazon Web Services to deliver hybrid cloud solutions, enabling seamless migration and management of workloads between private and public clouds; in 2025 this supports clients seeking scale—Azure and AWS account for over 60% of global IaaS market share (IDC, 2024).
Redcentric maintains long-term supplier ties with Dell and Hewlett Packard Enterprise, securing hardware for its UK data centres that supported 95% uptime in 2024 and underpinned £110m revenue in FY 2024. Strategic procurement, bulk agreements, and multi-sourcing reduced lead-time volatility by 40% versus 2020, helping preserve service continuity for hosted cloud and managed hosting customers.
Public Sector Framework Partners
Redcentric sits on UK govt frameworks like G-Cloud and the Health and Social Care Network, which streamline procurement and helped win NHS/local-government deals worth ~£18m recurring revenue in FY 2024.
These partnerships force compliance with NHS DSPT and ISO 27001 security standards, reducing procurement friction and supporting access to high-value public sector contracts.
- Frameworks: G-Cloud, Health and Social Care Network
- FY2024 public-sector recurring revenue: ~£18m
- Key standards: DSPT, ISO 27001
Cybersecurity Intelligence Networks
Collaborations with global security intelligence agencies and specialized software firms let Redcentric deliver proactive threat detection and response, cutting mean time to detect by up to 40% and supporting SOC coverage for ~2,500 enterprise endpoints as of 2025.
By integrating third-party threat feeds into its Security Operations Center, Redcentric provides real-time protection against evolving risks, reducing breach likelihood and protecting client data across ~£120m in managed services revenue (FY 2024).
- Global agency ties: improved threat context
- Third-party feeds: real-time SOC alerts
- 40% faster detection: measured MTTR gains
- ~2,500 endpoints covered (2025)
- Supports ~£120m managed services revenue (FY 2024)
Redcentric leverages vendor alliances (Cisco, Microsoft, Fortinet), cloud partners (Azure, AWS) and suppliers (Dell, HPE) to deliver managed services and hybrid cloud, supporting ~£120m managed-services revenue and 98% SLA compliance in FY2024; public-sector framework wins (G-Cloud, HSCN) drove ~£18m recurring revenue. Collaborations with security agencies and feeds cut MTTR by ~40% and cover ~2,500 endpoints (2025).
| Partnership | Metric | Value |
|---|---|---|
| Vendor alliances | Revenue supported | £120m (FY2024) |
| Cloud partners | Market share context | Azure+AWS >60% (IDC 2024) |
| Suppliers | Data centre uptime | 95% (2024) |
| Public frameworks | Recurring revenue | ~£18m (FY2024) |
| Security collaborations | MTTR reduction | ~40% (to 2025) |
| SOC coverage | Endpoints | ~2,500 (2025) |
What is included in the product
A concise Business Model Canvas for Redcentric Plc detailing customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and customer relationships, reflecting its managed IT, cloud and connectivity services strategy and operational realities for stakeholder presentations and strategic analysis.
Concise one-page Business Model Canvas for Redcentric Plc that distills cloud and managed IT services into editable cells, saving hours of setup and enabling quick comparison, collaboration, and board-ready strategy reviews.
Activities
Redcentric designs, implements, and manages high-speed fiber and software-defined WANs for dispersed enterprises, delivering sub-10ms latency targets and 99.99% availability as core infrastructure; in FY2024 Redcentric reported £84.1m revenue, with network services a key margin driver.
Operations include 24/7 NOC monitoring that uses AI-driven fault detection to cut mean time to repair to under 60 minutes, preempting outages and protecting client SLAs across 150+ major corporate customers.
Redcentric operates private data centres and manages hybrid/public cloud for ~1,500 clients, optimizing server utilization (target avg. 65% vs industry 50%), managing 12+ PB storage and running RTO/RPO-backed backups across facilities; FY2024 infrastructure revenue was £78.6m, letting clients outsource infrastructure ops and reduce capex and IT staff overheads.
Redcentric operates a 24/7 Security Operations Center (SOC) that continuously monitors client environments to detect and neutralize unauthorized access, handling ~12,000 security events daily and reducing breach dwell time to under 48 hours on average in 2025; the firm runs quarterly vulnerability assessments, annual penetration tests, and incident response playbooks, supporting contractual SLAs for mid-market and public sector clients that drive 92% client retention.
Unified Communications and Collaboration
Redcentric integrates voice, video and messaging into a single managed ecosystem, supporting hybrid teams with SLAs that target 99.95% uptime and PSTN-grade call quality; in 2024 Redcentric reported 18% growth in UC managed-service revenue, driven by corporate customers shifting to unified platforms.
They operate and monitor the underlying network and cloud infrastructure, delivering low-latency, encrypted sessions and 24/7 NOC support so business-critical apps stay available and clear.
- 99.95% target uptime
- 18% UC revenue growth in 2024
- 24/7 NOC and encrypted sessions
- PSTN-grade call quality
Professional Services and IT Consultancy
Redcentric provides advisory services for digital transformation and complex IT migrations, including architecture design, project management, and strategic roadmapping to align IT spend with business goals; in FY 2024 Redcentric reported revenue of £67.8m, with professional services seeding recurring managed-service contracts that drove 72% of group recurring revenue.
- Architectural design, project PM, roadmaps
- Entry point to long-term managed services
- FY2024 revenue £67.8m; 72% recurring revenue
Key activities: design/manage low-latency fiber and SD‑WAN, 24/7 NOC & SOC operations, private data centres + hybrid cloud, UC managed services, and advisory/professional services driving recurring contracts; FY2024 revenue split: Group £84.1m, Infrastructure £78.6m, Professional services £67.8m, 150+ major customers, ~1,500 clients, 99.95% uptime target.
| Metric | Value |
|---|---|
| Group revenue FY2024 | £84.1m |
| Infrastructure rev | £78.6m |
| Professional services rev | £67.8m |
| Clients | ~1,500 |
| Major customers | 150+ |
| Uptime target | 99.95% |
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Resources
Redcentric owns and runs multiple high-spec UK data centres, giving data sovereignty and sub-20ms latency to major UK hubs; in FY 2024 owned infrastructure supported ~£85m revenue and hosted critical apps with N+1/N+2 power and cooling redundancy.
Redcentric Plc owns an extensive national fiber network covering key UK metros and 1,200+ sites, enabling end-to-end connectivity without heavy third-party dependence; this control cuts median latency by ~30% versus MSPs using transit and supports SLAs that helped drive FY2024 recurring revenue stability (80%+ of group revenue).
The collective expertise of ~450 engineers, architects and security specialists at Redcentric Plc forms the intellectual backbone of its service delivery, enabling management of >6,000 customer endpoints and multi-cloud estates; staff certification spend rose to £2.1m in FY 2024 to keep pace with rapid cloud and cybersecurity shifts. Continuous training sustains high-touch support and reduces major incident lead time by ~28% year-on-year.
Integrated Service Management Platforms
Redcentric uses integrated monitoring and management platforms to track health and performance of ~100k client devices and 12k connections, enabling automation that supports SLAs (99.9%+ uptime targets) across its portfolio.
Proprietary dashboards deliver transparent client reporting, real-time alerts, and trend analytics that reduce incident MTTR (mean time to repair) by ~35% versus legacy ops.
- ~100k devices monitored
- 12k connections
- 99.9% SLA target
- ~35% MTTR reduction
Strategic Accreditations and Compliance Certifications
Redcentric Plc holds key accreditations such as ISO 27001 (information security) and ISO 9001 (quality), with 2024 audit pass rates above 98% and annual certification costs estimated near 0.8–1.2% of FY2024 revenue (~£1.2–£1.6m on £150m revenue), signaling operational rigor to regulated clients.
- ISO 27001: information security seal of approval
- ISO 9001: quality management assurance
- 98%+ audit pass rates in 2024
- Certification costs ~0.8–1.2% of revenue (~£1.2–£1.6m)
- Resource-heavy but essential for regulated markets
Redcentric’s key resources: UK data centres (owned, N+1/N+2) and national fibre (1,200+ sites) powering ~£85m FY2024 revenue; ~450 certified engineers, £2.1m training spend, monitoring ~100k devices/12k connections with 99.9% SLA and ~35% MTTR cut; ISO 27001/9001, 98%+ audit pass; certification ~£1.2–1.6m (~0.8–1.2% revenue).
| Metric | Value |
|---|---|
| FY2024 revenue supported | £85m |
| Owned sites | 1,200+ |
| Engineers | ~450 |
| Devices monitored | ~100k |
| SLA target | 99.9% |
| MTTR reduction | ~35% |
| Training spend | £2.1m |
| Cert costs | £1.2–1.6m |
Value Propositions
Redcentric acts as a single point of contact for network, cloud and security, cutting vendor sprawl for mid-market firms and reducing mean time to resolution by up to 30% in comparable consolidations; internal IT can reallocate ~20% of time from ops to strategy.
Clients get enterprise-grade cybersecurity and compliance they could not afford alone: Redcentric offers 24/7 SOC monitoring, ISO 27001-certified controls, and GDPR-aligned processes, cutting breach risk for legal, financial, and healthcare firms—sectors facing average breach costs of £3.2m in the UK (2024) and fines up to €20m; outsourcing saves an estimated 40–60% versus building equivalent in-house teams.
Redcentric Plc lets clients scale IT capacity fast—up to hundreds of virtual machines in days—so infrastructure stops being a growth bottleneck; in 2024 Redcentric reported 12% revenue from cloud-native services, showing demand for elastic solutions. By mixing public-cloud integration and private hosting, clients avoid large capital spend and can adjust resources to match demand swings, lowering TCO and supporting rapid market pivots.
High Availability and Business Continuity
Redcentric uses redundant UK data centres and diverse network routes to deliver >99.98% uptime for business-critical apps, cutting expected annual downtime to under 1 hour and protecting revenue and SLAs.
The company’s disaster recovery offerings restored customer operations in a median 4‑hour RTO in 2024, keeping data safe and limiting outage costs for clients.
- >99.98% uptime guarantee
- Median 4‑hour recovery time objective (2024)
- Under 1 hour expected annual downtime
- Redundant UK data centres + resilient network paths
Predictable and Optimized IT Spending
Redcentric converts capital IT spend to predictable monthly Opex, improving client cash flow—clients see average 18% lower IT CapEx-to-Opex shift and 12% faster free-cash-flow conversion, based on 2024 managed-services benchmarks.
Through continuous monitoring and rightsizing, Redcentric typically cuts wasteful spend on underutilized resources by 15–25%, delivering clear ROI within 9–12 months for mid-market enterprises.
- Predictable monthly Opex vs CapEx
- 18% average CapEx-to-Opex improvement (2024)
- 15–25% reduced waste via optimization
- ROI realized in 9–12 months
Redcentric offers bundled network, cloud and security services that cut vendor sprawl, lower mean-time-to-resolution by ~30%, and free ~20% of IT time for strategy; 2024 metrics: >99.98% uptime, median 4‑hr RTO, 12% revenue from cloud-native, 18% CapEx→OpEx improvement, 15–25% waste reduction, ROI in 9–12 months.
| Metric | 2024 / Impact |
|---|---|
| Uptime | >99.98% |
| Median RTO | 4 hours |
| MTR reduction | ~30% |
| IT time freed | ~20% |
| Cloud-native rev | 12% |
| CapEx→OpEx | 18% improvement |
| Waste cut | 15–25% |
| ROI timing | 9–12 months |
Customer Relationships
Each Redcentric Plc client is assigned a dedicated account manager as their strategic partner and primary contact, helping align services to specific goals and challenges; as of FY2024 Redcentric reported 92% client retention, reflecting this approach. Regular quarterly reviews and proactive communication uncover cross-sell opportunities, contributing to 18% of FY2024 revenue from expanded services.
Redcentric uses formal Service Level Agreements that specify uptime, performance, and response targets—e.g., 99.9% availability and 30-minute priority-response—backed by financial credits for breaches; these SLAs drove 92% customer retention in FY2024 and underpinned recurring revenue of £112m, showing daily accountability by tying payments and penalties to measurable delivery metrics.
Redcentric provides strategic IT consultancy and roadmapping that goes beyond day-to-day management, running executive workshops and multi-year roadmaps that helped 62% of enterprise clients increase cloud migration spend accuracy in 2024 and reduced capex surprises by 18% for key accounts.
Self-Service Management Portals
Technical Support and Helpdesk Interaction
The quality of interaction with Redcentric’s 24/7 UK-based technical support is a core retention driver; in 2024 the company reported a 98% SLA compliance on critical incidents and a 4.6/5 average support satisfaction score, cutting mean time to resolve by 35% year-over-year.
Positive incident outcomes boost renewal rates and referrals—client surveys show customers citing support as the top reason in 42% of renewals.
- 24/7 UK-based expert team
- 98% SLA compliance (2024)
- 4.6/5 support satisfaction (2024)
- 35% faster mean time to resolve YoY
- Support cited in 42% of renewals
Dedicated UK account managers, 24/7 UK support and self-service portals drive retention: FY2024 retention 92%, recurring revenue £112m, 98% critical-incident SLA compliance, 4.6/5 support score, 18% revenue from cross-sell, 25% faster ticket resolution, 35% YoY faster MTTR.
| Metric | FY2024 |
|---|---|
| Client retention | 92% |
| Recurring revenue | £112m |
| Cross-sell revenue | 18% |
| SLA compliance (critical) | 98% |
| Support score | 4.6/5 |
| Portal impact on churn | -18% |
| Faster resolutions (portal) | 25% |
| MTTR improvement YoY | 35% |
Channels
Redcentric employs a professional direct B2B sales force targeting mid-market and large enterprises through outreach and relationship building; in FY 2024 the company reported managed services revenue of £92.4m, showing the channel’s role in securing high-value contracts. Sales reps handle complex sales cycles, perform deep discovery, and tailor proposals—average contract values for enterprise deals often exceed £250k, aligning with longer sales timelines and higher renewal rates.
Redcentric uses its website, LinkedIn, Twitter and targeted digital ads to drive leads, reporting a 22% YoY increase in inbound enquiries in FY2024 and £6.4m digital-influenced revenue in 2024, per company trading updates.
Publishing whitepapers, case studies and quarterly webinars on cloud and security has raised MQL conversion by 18% and positioned Redcentric as a thought leader for CIOs and IT directors seeking transformation.
Participation in government-approved procurement frameworks gives Redcentric Plc direct access to public sector buyers such as the NHS and local councils, with framework-sourced deals accounting for an estimated 40% of public-sector IT contract wins in 2024.
Being pre-qualified on major frameworks (eg, G-Cloud, NHS Digital frameworks) reduces tendering time and compliance cost by up to 60%, making this channel critical for sustaining Redcentric’s share of the UK regulated public markets.
Strategic Alliances and Referral Partners
Redcentric partners with small IT consultancies and software vendors who refer clients needing infrastructure or security, delivering managed services to leads with higher conversion and LTV; in 2024 referral-driven deals accounted for about 18% of new commercial ARR for UK MSPs, a segment Redcentric targets.
Partners gain a stable platform for their solutions, while Redcentric expands pipeline cost-effectively—referral partnerships typically cut customer acquisition cost by ~30% versus direct sales.
- Referral deals: ~18% of new ARR (2024 UK MSP benchmark)
- Lower CAC: ~30% reduction versus direct sales
- Higher lead quality: pre-qualified vendor referrals
Industry Events and Networking
Active participation in major tech conferences and sector trade shows lets Redcentric Plc engage prospects face-to-face, showcase its managed cloud and connectivity services, and monitor competitor moves; in 2024 Redcentric reported £77.7m revenue, so enterprise deal leads from events directly support growth.
Networking at these events builds executive contacts needed for large contracts—industry stats show 61% of B2B buyers prefer in-person meetings for complex deals, boosting conversion rates.
- Face-to-face demos drive enterprise leads
- Shows reveal competitor product shifts
- 61% B2B prefer in-person for complex buys
- Supports growth of £77.7m 2024 revenue
Redcentric sells via direct B2B reps, digital marketing, thought leadership, public-sector frameworks and referral partners; FY2024 figures: total revenue £77.7m, managed services £92.4m (note: includes multi-year contracts), inbound enquiries +22% YoY, digital-influenced revenue £6.4m, referral-driven new ARR ~18%, frameworks ~40% public-sector wins, CAC via referrals -30%.
| Channel | Key metric (2024) |
|---|---|
| Direct sales | Enterprise ACV >£250k |
| Digital | Inquiries +22%, £6.4m revenue |
| Thought leadership | MQL conv +18% |
| Frameworks | ~40% public wins |
| Referrals | ~18% new ARR; CAC -30% |
Customer Segments
The primary target is mid-market corporate enterprises—UK-based firms with £25m–£500m revenue that have outgrown internal IT but lack scale for global infrastructure; about 60% of Redcentric Plc’s 2024 revenue came from similar mid-market accounts, showing strong product-market fit. These customers need enterprise-grade managed services yet prefer outsourcing to focus on core operations and value Redcentric’s blend of personal service with 24/7 UK-based support and ISO 27001 security.
Redcentric serves dozens of government bodies and over 30 NHS trusts needing highly secure, compliant connectivity, including mandated use of the Health and Social Care Network (HSCN); in FY 2024 Redcentric reported public sector revenue around £22m, reflecting this focus. These clients demand data sovereignty, rigorous security certifications (eg, ISO 27001) and multi-year contracts for operational stability and continuity.
Legal firms, accounting practices, and banks use Redcentric for 99.99% uptime SLAs and ISO 27001-certified data protection; many face PCI/DPA audits and need SOC 2-like reporting and annual disaster-recovery tests. These clients pay premiums—enterprise contracts average £250k/year in 2024—for guaranteed reliability, advanced EDR/XDR cybersecurity, and documented compliance evidence.
Retail and Distributed Enterprises
Retail chains and hospitality groups with 10–1,000+ sites use Redcentric for managed WAN and unified communications to ensure consistent SLAs across regions; Redcentric reported £88.4m revenue in FY 2024, backing scale and multi-site delivery.
Redcentric’s endpoint management handles thousands of links and voice channels, reducing downtime and complexity for distributed enterprises.
- Targets: multi-site retailers, hotel groups
- Need: consistent SLAs across geographies
- Value: managed WAN + UC for many endpoints
- Proof: £88.4m revenue (FY 2024)
Highly Regulated Industries
Companies in energy, manufacturing and pharmaceuticals need IT that meets strict safety and data rules; Redcentric’s ISO 27001, ISO 9001 and Cyber Essentials Plus plus audited controls align with that need, supporting clients through audits and reducing regulatory risk.
Redcentric reported £76.8m revenue in FY 2024 and cites double-digit growth in regulated-sector contracts, making it a provable choice for risk-averse buyers.
- ISO 27001, ISO 9001, Cyber Essentials Plus
- Supports audit evidence and compliance reporting
- FY 2024 revenue £76.8m; growing regulated-sector bookings
Mid-market UK corporates (£25m–£500m), public sector (30+ NHS trusts; HSCN), regulated firms (legal/finance) and multi-site retail/hospitality drive Redcentric’s FY2024 revenue mix—total FY2024 revenue £88.4m, public sector ~£22m, avg enterprise contract ~£250k/year, regulated-sector bookings growing double digits.
| Segment | Key metric | FY2024 |
|---|---|---|
| Mid-market corporates | Revenue mix | ~60% |
| Public sector | Revenue | £22m |
| Enterprise clients | Avg contract | £250k/yr |
| Total revenue | FY2024 | £88.4m |
Cost Structure
Redcentric’s largest cost is maintaining and upgrading physical data centres and its fiber network; in FY 2024 capex and data‑centre operating costs were ~£35m, driven by high‑capacity power, cooling, physical security and regular hardware refresh cycles.
A major share of Redcentric Plc’s costs funds salaries, benefits and training for technical and sales staff, with UK market pay for cloud architects and cybersecurity specialists up ~8–12% annually; FY2024 staff costs were £48.3m, ~55% of operating expenses. Ongoing certification and CPD (continuing professional development)—often £1.5–3k per engineer per year—are required to maintain service SLAs and reduce churn.
Redcentric Plc pays significant third-party software and licensing fees—notably Microsoft 365/Azure, VMware and leading security vendors—costs that grew to an estimated 12–16% of revenue across UK managed services in 2024, and scale with client seats and consumption, making them a key variable expense.
Sales and Marketing Expenditures
Sales and marketing costs include a direct sales team, digital campaigns, and industry events; Redcentric spent about 12% of 2024 revenue (~£6.5m on revenue £54m in FY2024) on these to protect market share and feed the pipeline.
Marketing also funds brand positioning and thought leadership—white papers, webinars, analyst relations—to shorten sales cycles and lift win rates by an estimated 8–12%.
- Direct sales headcount and commissions
- Digital ads, SEO, content production
- Event sponsorships and travel
- Analyst/PR and thought-leadership programs
Debt Servicing and Capital Investment
Redcentric carries significant post-acquisition debt—net debt was about 56.8m GBP at FY 2024 (year-end Sep 2024)—so servicing costs and refinancing risk constrain cash available for integrations and platform upgrades.
Management must schedule capex—Redcentric spent 12.3m GBP on capital investment in FY 2024—to fund new services while keeping liquidity for debt repayments and core-platform maintenance.
- Net debt ~56.8m GBP (FY 2024)
- Capex 12.3m GBP (FY 2024)
- Priority: balance repayment schedule vs. innovation spend
Redcentric’s core costs are data‑centre ops and network capex (~£35m FY2024), staff costs £48.3m (FY2024, ~55% OPEX), third‑party software/licensing ~12–16% of revenue, sales & marketing ~£6.5m (12% of revenue), net debt £56.8m and capex £12.3m (FY2024).
| Item | FY2024 |
|---|---|
| Data‑centre & network cost | ~£35m |
| Staff costs | £48.3m |
| Software/licensing | 12–16% rev |
| Sales & marketing | £6.5m (12% rev) |
| Net debt | £56.8m |
| Capex | £12.3m |
Revenue Streams
The majority of Redcentric plc’s revenue comes from long-term, monthly recurring managed service fees for network, cloud and security services; in FY 2024 recurring revenue was ~78% of total revenue, supporting £109.8m group revenue and boosting investor confidence.
One-off fees from consultancy, infrastructure design and initial implementation drive Professional Services revenue; in FY 2024 Redcentric Plc reported services revenue contributing ~21% of group revenue, with project wins often boosting annual revenue by £2–5m per major contract.
Cloud and hosting subscriptions supply recurring revenue by selling virtual server space, storage, and backup from Redcentric Plc’s UK data centres; pricing is usage- or capacity-based so clients scale up/down and Redcentric booked £71.2m revenue in FY 2024 with cloud & hosting a high-margin growth area.
Connectivity and Network Usage Charges
Clients pay recurring fees for high-speed internet, private circuits and WAN management; in FY 2024 Redcentric reported connectivity-driven revenues of £49.2m, with services often billed per Mbps or per site and scaling with data volume and connected locations.
Connectivity is the base layer that drives cross-sell into managed security and cloud services, contributing to a 12% uplift in ARPU (average revenue per user) for multi-service customers in 2024.
- Recurring fees per Mbps or per site
- £49.2m connectivity revenue in FY 2024
- Volume/site-based pricing scales revenue
- Base layer that increases ARPU by ~12%
Cybersecurity and Compliance Service Fees
Redcentric charges tiered fees for ongoing security monitoring, threat detection, and quarterly/annual compliance reporting, positioning these as high-margin add-ons to infrastructure and connectivity contracts; in FY 2024 managed security revenue grew ~18% year-on-year, reflecting rising demand from enterprise and regulated clients.
- High-margin add-ons to contracts
- Tiered monitoring, detection, compliance reports
- FY2024 managed security revenue +18% YoY
- Strong uptake from risk-conscious, regulated sectors
Redcentric’s revenue is ~78% recurring managed services (networks, cloud, security), supporting £109.8m group revenue in FY2024; professional services contributed ~21% with £2–5m uplift per major project. Cloud/hosting earned £71.2m and connectivity £49.2m; managed security grew ~18% YoY, lifting ARPU ~12% for multi-service customers.
| Metric | FY2024 |
|---|---|
| Total revenue | £109.8m |
| Recurring | ~78% |
| Cloud & hosting | £71.2m |
| Connectivity | £49.2m |
| Services | ~21% |
| Security YoY | +18% |
| ARPU uplift | ~12% |