{"product_id":"reachplc-marketing-mix","title":"Reach Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Reach’s product design, pricing, distribution, and promotion work together to capture market share—download the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with actionable insights and benchmarking data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational News Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReach PLC’s National News Portfolio, including the Daily Mirror, Daily Express, and Daily Star, targets broad UK demographics and collectively drove c.£420m print and digital revenue in 2024, supporting high daily circulation and unique digital reach of 28m monthly users as of Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional and Local Media Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReach operates over 70 regional brands, including the Manchester Evening News and Liverpool Echo, reaching roughly 20 million monthly digital users in 2025 and generating about 35% of group digital ad revenue.\u003c\/p\u003e\n\u003cp\u003eThese titles act as local information hubs, focusing on hyper-local reporting, local sports, and community events that national and global outlets can’t match.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the regional titles are digital-first newsrooms, prioritising real-time local updates and community-driven storytelling, with audience engagement up 22% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Verticals and Niche Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReach expanded with digital-only brands like MyLondon and Curiously to target younger, mobile-first users, boosting its digital-only reach by about 18% year-on-year to roughly 35 million monthly unique users in 2024.\u003c\/p\u003e\n\u003cp\u003eThese platforms favor visual storytelling, short-form video, and social formats over traditional reporting, raising time-on-site for 18–34s by an estimated 22% compared with legacy titles.\u003c\/p\u003e\n\u003cp\u003eThe approach diversifies Reach’s audience and ad inventory, enabling premium targeting: programmatic CPMs for lifestyle verticals rose ~14% in 2024, reflecting advertiser demand for hard-to-reach cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Value Strategy and Data Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReach’s product centers on a Customer Value Strategy that uses registered accounts to deliver personalized content, lifting average session time by ~25% and increasing newsletter open rates to ~28% in 2025.\u003c\/p\u003e\n\u003cp\u003eBy collecting first-party data, Reach powers tailored newsletters and article recommendations that boost retention and ad RPMs; publishers report first-party targeting can raise CPMs 15–30% post-cookie phaseout.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRegistered-user focus: drives +25% session time\u003c\/li\u003e\n\u003cli\u003eNewsletter open rate: ~28% (2025)\u003c\/li\u003e\n\u003cli\u003eFirst-party targeting: +15–30% CPMs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Sports and Entertainment Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReach plc leverages its network of journalists to run niche sports sites like Football.london, delivering live match coverage, transfer rumors, and exclusive interviews that attract highly engaged audiences—Football.london reached ~3.2m monthly users in 2024.\u003c\/p\u003e\n\u003cp\u003eThese specialist platforms serve passionate fanbases, driving higher time-on-site and CPMs—Reach reported sports ad revenue up 14% in H1 2024, as advertisers paid premium rates for targeted inventory.\u003c\/p\u003e\n\u003cp\u003eThat focus enables bespoke sponsorships and native deals with clubs, brands, and betting firms, creating measurable lift in engagement and ROI for partners.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.2m monthly users (Football.london, 2024)\u003c\/li\u003e\n\u003cli\u003eSports ad revenue +14% (Reach H1 2024)\u003c\/li\u003e\n\u003cli\u003eHigher CPMs from targeted inventory\u003c\/li\u003e\n\u003cli\u003eBespoke sponsorships with measurable ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReach: 420m national, 90m+ MUU mix, 18% digital growth and +15–30% CPM lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReach’s product mix combines national (Daily Mirror\/Express\/Star: c.£420m 2024 revenue; 28m MUU Dec 2025), 70+ regional brands (c.20m MUU 2025; ~35% group digital ad revenue), digital-only sites (35m MUU 2024; +18% YoY) and niche sports (Football.london 3.2m MUU 2024), driven by registered users (+25% session time), newsletters (28% open rate 2025) and 1st‑party data (+15–30% CPMs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNational\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ MUU\u003c\/td\u003e\n\u003ctd\u003e£420m \/ 28m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional\u003c\/td\u003e\n\u003ctd\u003eMUU \/ % digital ad rev\u003c\/td\u003e\n\u003ctd\u003e20m \/ 35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital-only\u003c\/td\u003e\n\u003ctd\u003eMUU \/ YoY reach\u003c\/td\u003e\n\u003ctd\u003e35m \/ +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports\u003c\/td\u003e\n\u003ctd\u003eFootball.london MUU\u003c\/td\u003e\n\u003ctd\u003e3.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngagement\u003c\/td\u003e\n\u003ctd\u003eSession time \/ Newsletter\u003c\/td\u003e\n\u003ctd\u003e+25% \/ 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonetisation\u003c\/td\u003e\n\u003ctd\u003eCPM uplift\u003c\/td\u003e\n\u003ctd\u003e+15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professional, company-specific deep dive into Reach’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Reach 4P's into a concise, leadership-ready snapshot that speeds decision-making and eases cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReach operates an omnichannel digital ecosystem across 120+ websites and 30+ mobile apps, optimized for iOS, Android and web, delivering 24\/7 news and entertainment to a global audience; monthly active users reached ~85 million in 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Print Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite the digital shift, Reach plc keeps a strong print footprint in c.12,000 UK outlets—newsagents, supermarkets and petrol stations—keeping national and regional titles visible to commuters and older readers; print still delivered ~£140m revenue in FY2024, supporting higher gross margins than digital. Efficient logistics across daily distribution and returns is critical: a 10% rise in supply delays can cut weekly sell-through by ~3–5%, hitting those margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Third-Party Aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReach places content on Facebook, Instagram and X plus aggregators like Google News and Apple News, driving ~40% of referral traffic to Reach-owned sites in 2024 and an estimated 38% in 2025 as partnerships shift toward direct engagement.\u003c\/p\u003e\n\u003cp\u003eThese channels funnel users back to Reach digital properties where first-party audience data is captured for subscription and ad targeting; Reach reported 22% YoY growth in first-party IDs in 2024.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Reach manages these partnerships to balance scale and direct reader ties, focusing on conversion rates (site CTRs ~5.2% from social) and reducing reliance on walled gardens for long-term ARPU gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Email Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReach uses newsletters to send curated content to over 8 million registered subscribers, keeping communication direct and outside social algorithms.\u003c\/p\u003e\n\u003cp\u003eMailings are segmented by interest and geography; open rates average 28% and click-throughs 4.2% across programs, boosting traffic and ad yield.\u003c\/p\u003e\n\u003cp\u003eDirect email supports monetization: newsletters generated roughly £45m in 2024 subscription and advertising revenue for Reach plc.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8M+ subscribers\u003c\/li\u003e\n\u003cli\u003e28% average open rate\u003c\/li\u003e\n\u003cli\u003e4.2% average CTR\u003c\/li\u003e\n\u003cli\u003e£45m 2024 newsletter revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Advertising and Marketing Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eReach sells ad inventory via self-service platforms and a 250-person sales team, letting B2B buyers buy network-wide or target local markets precisely.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the stack supports programmatic bidding, audience-level targeting and dashboards; clients report median CPA cuts of 18% and view-through ROI up 22% versus 2022.\u003c\/p\u003e\n\u003cp\u003eAdvertisers funnel ~£420m annual spend to Reach in 2024, making it a top regional and national media buy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSelf-service + sales: network or local buys\u003c\/li\u003e\n\u003cli\u003e2025: programmatic + detailed analytics\u003c\/li\u003e\n\u003cli\u003eMedian CPA down 18%, ROI up 22%\u003c\/li\u003e\n\u003cli\u003e£420m advertiser spend (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReach: 85M MAU, £420m ad spend, £140m print — newsletters 8M subs, first-party IDs +22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eReach mixes omnichannel digital (85m MAU in 2025) with c.12,000 print outlets (£140m print revenue FY2024); social and aggregators drove ~38–40% referrals in 2025, first-party IDs +22% YoY (2024), 8M+ newsletter subscribers (28% open, 4.2% CTR, ~£45m 2024), advertiser spend ~£420m (2024), programmatic CPA −18% and ROI +22% versus 2022.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU 2025\u003c\/td\u003e\n\u003ctd\u003e85m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint outlets\u003c\/td\u003e\n\u003ctd\u003e12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint rev FY2024\u003c\/td\u003e\n\u003ctd\u003e£140m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNewsletter subs\u003c\/td\u003e\n\u003ctd\u003e8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNewsletter rev 2024\u003c\/td\u003e\n\u003ctd\u003e£45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvertiser spend 2024\u003c\/td\u003e\n\u003ctd\u003e£420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eReach 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Reach 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750331036025,"sku":"reachplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/reachplc-marketing-mix.png?v=1772224315","url":"https:\/\/matrixbcg.com\/products\/reachplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}