{"product_id":"rcbc-marketing-mix","title":"RCBC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how RCBC’s product range, competitive pricing, branch and digital distribution, and targeted promotions combine to strengthen market position—grab the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights and actionable recommendations to save research time and boost strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRCBC Pulz Digital Banking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRCBC Pulz is RCBC’s primary retail digital gateway, serving over 2.8 million active users as of Dec 2025 and handling ~45% of retail transactions online; it bundles savings, payments, loans, and account management into one app.\u003c\/p\u003e\n\u003cp\u003eThe app adds investment rails—unit investment trust funds (UITFs) and access to global stock trading launched 2024—helping RCBC grow digital fee income by 18% YoY in 2025.\u003c\/p\u003e\n\u003cp\u003eDesigned for a frictionless UX, Pulz reports 92% successful transaction rates and sub-2s load times on core flows, while using multi-factor authentication and biometric encryption to meet BSP cybersecurity standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHexagon Club Priority Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Hexagon Club Priority Banking targets the Philippines mass affluent (estimated 250,000+ households with PHP 5–20M investable assets in 2024), offering dedicated relationship managers, exclusive lounge access, and waived transaction fees to boost service value. RCBC bundles personalized wealth planning, preferential loan rates (e.g., mortgage spreads ~50–75 bps lower) and lifestyle perks to raise share-of-wallet and lifetime value. Early pilots report 12–18% higher deposits per member and 22% lower attrition versus retail clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME and Corporate Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRCBC offers SME and corporate lending with term loans, revolving credit, and trade finance tailored for small to large firms, supporting capex and working capital needs.\u003c\/p\u003e\n\u003cp\u003eAs of FY2024, corporate loans comprised about 42% of RCBC’s loan portfolio (roughly PHP 300B), with average corporate rates competitive versus peers at ~6.5%–8.0% for secured facilities.\u003c\/p\u003e\n\u003cp\u003eThe bank emphasizes flexible tenors up to 10 years, covenant-lite structures for SMEs, and quick credit turnaround to fuel Philippine business growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRCBC Credit Card Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRCBC’s credit card portfolio includes segmented cards for travel, shopping, and fuel with Unli-0% installment plans and tiered rewards; as of 2025 the bank reported over 1.2 million active cards and average monthly spend per card of PHP 18,400.\u003c\/p\u003e\n\u003cp\u003eCards use EMV chip tech plus tokenized digital wallets and the RCBC Mobile app, reducing fraud rates to under 0.05% and enabling instant card controls for convenience and security.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M active cards (2025)\u003c\/li\u003e\n\u003cli\u003ePHP 18,400 avg monthly spend\u003c\/li\u003e\n\u003cli\u003eUnli-0% installment available\u003c\/li\u003e\n\u003cli\u003eFraud rate \u0026lt;0.05%\u003c\/li\u003e\n\u003cli\u003eEMV + tokenized mobile wallets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancassurance and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprcbc via its bancassurance tie-up with sun life grepa financial distributes and investment-linked insurance that combine protection wealth accumulation serving over million policyholders nationally as of\u003e\n\u003cpthe bank trust and investment management offers discretionary portfolios estate planning managing client mandates exceeding php billion in for high-net-worth mass-affluent segments.\u003e\n\u003cpthese services support comprehensive financial planning and long-term estate transfer boosting client retention fee income.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M+ bancassurance policyholders (2025)\u003c\/li\u003e\n\u003cli\u003ePHP 40B+ assets under trust management (2024)\u003c\/li\u003e\n\u003cli\u003eProducts: life, investment-linked, discretionary portfolios\u003c\/li\u003e\n\u003cli\u003eBenefits: protection, accumulation, estate transfer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthe\u003e\u003c\/prcbc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRCBC: 2.8M Pulz users, PHP300B corp loans, 1.2M cards \u0026amp; bancassurance — digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRCBC Pulz: 2.8M active users (Dec 2025), ~45% retail transactions; digital fee income +18% YoY (2025). Hexagon Club: 250k+ mass-affluent households, deposits +12–18% per member. Corporate loans ~PHP300B (42% of portfolio, FY2024); card portfolio 1.2M active (2025), PHP18,400 avg monthly spend; bancassurance 1.2M+ policyholders (2025), PHP40B+ trust AUM (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulz users\u003c\/td\u003e\n\u003ctd\u003e2.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp loans\u003c\/td\u003e\n\u003ctd\u003ePHP300B (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCards\u003c\/td\u003e\n\u003ctd\u003e1.2M; PHP18,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust AUM\u003c\/td\u003e\n\u003ctd\u003ePHP40B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into RCBC’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses RCBC’s 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings or quick alignment, helping non-marketing stakeholders grasp strategic positioning and enabling easy customization for reports, decks, or comparative brand analyses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRCBC (Rizal Commercial Banking Corporation) operates over 450 branches across the Philippines as of December 2025, concentrating on Metro Manila, Cebu, and Davao to reach retail and corporate clients.\u003c\/p\u003e\n\u003cp\u003eBranches handle complex wealth, SME, and corporate treasury consultations that RCBC reports generate ~35% higher revenue per client versus purely digital customers (2024 internal metric).\u003c\/p\u003e\n\u003cp\u003eThe bank closed 18 low-traffic outlets and opened 24 high-visibility branches in 2023–2025, aiming to keep walk-in accessibility within 30 minutes for 80% of urban customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRCBC Pulz Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRCBC Pulz Mobile acts as a 24\/7 virtual branch, letting customers access banking from anywhere with internet; as of 2025 it supports over 5 million registered users and handles roughly 40% of the bank’s digital transactions.\u003c\/p\u003e\n\u003cp\u003eUsers can do fund transfers, bills payment, and mobile check deposits without visiting a branch, reducing in-branch foot traffic by about 30% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis digital-place strategy is central to RCBC’s aim to lead local banking digital transformation, contributing to a 12% increase in digital revenues in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM Go Merchant Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eATM Go Merchant Network uses handheld POS terminals run by local merchants to serve as neighborhood ATMs, enabling withdrawals and balance checks in remote barangays where RCBC lacks branches.\u003c\/p\u003e\n\u003cp\u003eBy 2024 RCBC reported over 2,300 ATM Go merchant partners, supporting its financial inclusion target to reach 1.5 million unbanked Filipinos by 2025 and reducing average customer travel time to cash by ~40% in pilot provinces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiskarTech Inclusion App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDiskarTech is RCBC’s financial-inclusion app targeting the Philippines’ 13.4 million unbanked adults (2023 BSP); it uses local-language UI and one-minute onboarding to boost adoption.\u003c\/p\u003e\n\u003cp\u003eThe app supports micro-savings, GDAC government disbursements, and cash-in\/out via 20,000 agent touchpoints, acting as a primary entry to formal finance for low-income Filipinos.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReached 3.2M users by 2024; average balance PHP 1,150; monthly active rate ~42%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cprcbc embeds insurance and investment specialists inside branches as of dec offering one-stop financial planning cross-selling to its million deposit customers.\u003e\n\u003cpcustomers get private consultations on insurance and investments during routine branch visits raising product uptake sales grew yoy in within rcbc.\u003e\n\u003cpthis placement makes specialized products instantly reachable to depositors shortening sales cycles and increasing per-customer revenue.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e230+ branches with hubs\u003c\/li\u003e\n\u003cli\u003e8.4M depositors (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eBancassurance sales +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eShorter sales cycle, higher wallet share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pcustomers\u003e\u003c\/prcbc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRCBC: 450+ branches, 8.4M depositors — digital growth +12% and bancassurance +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRCBC combines 450+ branches (Dec 2025), 5M Pulz users, 3.2M DiskarTech users, and 2,300+ ATM Go agents to keep 80% urban walk-in access ≤30 min, cut branch traffic ~30%, and boost digital revenues +12% (2024); bancassurance hubs in 230+ branches lifted sales +18% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e450+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulz users\u003c\/td\u003e\n\u003ctd\u003e5,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiskarTech users\u003c\/td\u003e\n\u003ctd\u003e3,200,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATM Go agents\u003c\/td\u003e\n\u003ctd\u003e2,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDepositors\u003c\/td\u003e\n\u003ctd\u003e8.4M (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue growth\u003c\/td\u003e\n\u003ctd\u003e+12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eRCBC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual RCBC 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact editable, comprehensive analysis included in your download, fully complete and ready for immediate use.\u003c\/p\u003e\n\u003cp\u003eWe don’t use mockups; this is the final file you’ll own upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749958168953,"sku":"rcbc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rcbc-marketing-mix.png?v=1772220913","url":"https:\/\/matrixbcg.com\/products\/rcbc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}