{"product_id":"razor-energy-marketing-mix","title":"Razor Energy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Razor Energy’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive market performance—this summary teases the strategic insights the full 4P’s Marketing Mix delivers; purchase the complete, editable report for data-driven recommendations, ready-to-use slides, and actionable benchmarks to accelerate your planning or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLight and Medium Crude Oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRazor Energy produces light and medium crude from mature Western Canada reservoirs, averaging ~12,000 bbl\/d in 2024 and targeting 13–14k bbl\/d via optimization.\u003c\/p\u003e\n\u003cp\u003eThey use waterflooding (secondary recovery) across ~60% of acreage; field recovery factors rose from 25% to ~32% on optimized pads in 2023–24.\u003c\/p\u003e\n\u003cp\u003eHigh API grades (28–36° API) keep product refinery-friendly across North America, supporting realized oil prices ~US$6–8\/bbl premium to heavy blends in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas and Natural Gas Liquids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRazor Energy produces substantial natural gas and natural gas liquids (ethane, propane, butane), contributing about 28% of 2024 production volumes and generating C$48m of revenue in FY2024, supporting residential heating, industrial fuel, and petrochemical feedstock supply chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeothermal and Co-generation Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough subsidiary FutEra Power, Razor Energy combines geothermal heat and natural-gas co-generation to repurpose produced water from oil operations into baseload electricity, delivering ~15 MW across two Alberta sites since 2024 and cutting lifecycle CO2 by an estimated 40% vs conventional gas plants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarbon Sequestration and Environmental Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRazor Energy uses its pipeline and reservoir expertise to offer carbon capture and storage (CCS) by injecting CO2 into depleted reservoirs, cutting industrial emissions and sometimes boosting oil recovery (EOR); Canada’s 2024 federal carbon price rose to CAD 90\/t, making CCS increasingly economic for emitters.\u003c\/p\u003e\n\u003cp\u003eRazor’s service targets Alberta’s hub where 2023 CCS projects stored ~1.4 MtCO2\/year; integrating CCS can add revenue from CO2 fees and incremental barrels, reducing regulatory risk as provincial regulations tighten.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeverages existing pipelines and reservoirs\u003c\/li\u003e\n\u003cli\u003eSupports CO2 storage + enhanced oil recovery (EOR)\u003c\/li\u003e\n\u003cli\u003eAligned with CAD 90\/t carbon price (2024)\u003c\/li\u003e\n\u003cli\u003eTargets Alberta market: ~1.4 MtCO2\/yr storage scale (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Midstream Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRazor Energy operates an integrated network of ~1,200 km of pipelines, 45 battery sites, and three processing facilities, enabling in-house fluid handling and third-party toll processing that handled ~18,000 bbl\/day in 2025.\u003c\/p\u003e\n\u003cp\u003eVertical integration cut transport and processing costs by an estimated 12% vs peers in 2024 and improves uptime, giving Razor tighter logistical control from wellhead to sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 km pipelines\u003c\/li\u003e\n\u003cli\u003e45 battery sites\u003c\/li\u003e\n\u003cli\u003e3 processing plants\u003c\/li\u003e\n\u003cli\u003e~18,000 bbl\/day third-party throughput (2025)\u003c\/li\u003e\n\u003cli\u003e~12% cost advantage vs peers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRazor Energy: 12k bbl\/d, 13–14k target, 28% gas\/NGL, 15MW geothermal, CCS-aligned\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRazor Energy: light\/med crude ~12k bbl\/d (2024), target 13–14k bbl\/d; 60% acreage waterflooded, RF rose 25%→32% (2023–24); 28–36° API, US$6–8\/bbl premium (2024); gas\/NGL = 28% prod, C$48m revenue (FY2024); FutEra ~15 MW geothermal cogen (2024), CO2 lifecycle −40%; CCS aligned with CAD90\/t (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOil prod\u003c\/td\u003e\n\u003ctd\u003e~12,000 bbl\/d (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget\u003c\/td\u003e\n\u003ctd\u003e13–14k bbl\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas\/NGL\u003c\/td\u003e\n\u003ctd\u003e28% \/ C$48m rev (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFutEra\u003c\/td\u003e\n\u003ctd\u003e~15 MW (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCS price\u003c\/td\u003e\n\u003ctd\u003eCAD90\/t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Razor Energy’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to support managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Razor Energy’s 4P marketing insights into a concise, leadership-ready snapshot that eases decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwan Hills and Kaybob Core Areas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRazor Energy’s primary operations sit in Swan Hills and Kaybob, Alberta, two prolific hydrocarbon districts where 2024 average boe\/d in the regions exceeded 150,000; these established formations (Cardium, Duvernay) offer multi-decade production potential and reserves life indexes often \u0026gt;15 years. Centralizing rigs, processing and staff in these cores cuts LOE and transport costs; for Razor, proximity helped lift 2024 operating margin by ~4 percentage points versus dispersed assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestern Canadian Sedimentary Basin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRazor Energy operates solely in the Western Canadian Sedimentary Basin (WCSB), a top global hydrocarbon basin that produced ~3.8 million barrels of oil equivalent per day in Canada in 2024, providing deep geological data for asset valuation and drilling targeting.\u003c\/p\u003e\n\u003cp\u003eThe WCSB’s mature regulatory framework—led by Alberta Energy Regulator and ERCB legacy rules—plus ~150,000 skilled industry workers and \u0026gt;3,000 specialized service firms, lowers execution risk and unit costs for Razor’s development and acquisitions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Pipeline Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRazor Energy moves production through local gathering systems into major trunklines like Enbridge and TC Energy, connecting to refineries and export terminals across North America; in 2025 ~85% of Canadian light crude export capacity used these corridors. Efficient tie-ins cut transportation tolls—each C$1\/boe saved raised netbacks by ~C$1\/boe—so placement on low-toll routes materially lifts cash flow and realized prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlberta Electric System Operator Grid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe electricity from futera power flows directly into the alberta electric system operator grid enabling razor energy to sell deregulated market where wholesale prices averaged c in strategic interconnection points at edmonton calgary and fort mcmurray nodes support reliable delivery industrial residential customers with transmission capacity expansions adding mw by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect AESO access — market sales at nodal prices (avg C$110\/MWh, 2024)\u003c\/li\u003e\n\u003cli\u003eKey interconnects — Edmonton, Calgary, Fort McMurray\u003c\/li\u003e\n\u003cli\u003eTransmission growth — ~1,200 MW added by 2025\u003c\/li\u003e\n\u003cli\u003eTarget load — industrial peaks and residential demand zones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Energy Hubs and Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRazor Energy uses regional hubs and terminals to store and blend crude so barrels meet refinery specs, cutting off-spec fees and boosting yields by ~2–4% per batch (2025 pilot data).\u003c\/p\u003e\n\u003cp\u003eThese hubs are distribution nodes that let Razor adjust inventory across 12 North American terminals and respond to spot demand shifts within 48 hours, reducing stockouts by 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eTerminal access supports liquidity management—short-term sales and repo financing—contributing ~9% of free cash flow in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 terminals (North America)\u003c\/li\u003e\n\u003cli\u003e48-hour response window\u003c\/li\u003e\n\u003cli\u003e2–4% yield uplift from blending\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts YoY\u003c\/li\u003e\n\u003cli\u003e9% of 2024 FCF linked to terminal access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRazor boosts 2024 margins ~4ppt via Swan Hills ops, 12 terminals lift yield \u0026amp; FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRazor’s place: core operations in Swan Hills\/Kaybob (Cardium, Duvernay) cut LOE and transport, lifting 2024 operating margin ~4ppt; WCSB scale (~3.8 MMboe\/d Canada, 2024) and 12 terminals enable 48‑hr response, 2–4% yield uplift, 18% fewer stockouts and terminals contributing ~9% of 2024 FCF; AESO grid access (avg C$110\/MWh, 2024) and key interconnects support power sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin lift (2024)\u003c\/td\u003e\n\u003ctd\u003e~4 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWCSB output (Canada, 2024)\u003c\/td\u003e\n\u003ctd\u003e~3.8 MMboe\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse time\u003c\/td\u003e\n\u003ctd\u003e48 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield uplift\u003c\/td\u003e\n\u003ctd\u003e2–4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts YoY\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals to FCF (2024)\u003c\/td\u003e\n\u003ctd\u003e~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAESO avg price (2024)\u003c\/td\u003e\n\u003ctd\u003eC$110\/MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eRazor Energy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Razor Energy 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750658486649,"sku":"razor-energy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/razor-energy-marketing-mix.png?v=1772225731","url":"https:\/\/matrixbcg.com\/products\/razor-energy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}