{"product_id":"qunar-pestle-analysis","title":"Qunar.Com, Inc. PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eQunar.Com, Inc.’s PESTLE snapshot reveals regulatory scrutiny, shifting consumer travel habits, and rapid tech disruption shaping its competitive position—key factors for investors and strategists. Gain a clear view of political risks, economic headwinds, social trends, and environmental and legal pressures affecting growth. Purchase the full PESTLE Analysis to get the comprehensive, actionable intelligence you need to forecast risks and seize opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory oversight of platform economies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Chinese government maintains strict oversight of large internet platforms to curb monopolistic behavior; in 2024 SAMR fined major platforms over RMB billions and issued travel-aggregator guidelines affecting display of prices and vendor commission caps. Qunar must comply with evolving SAMR rules that govern pricing transparency and vendor relationships, protecting smaller agencies and limiting predatory pricing or exclusionary contracts that could trigger regulatory action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical influence on outbound travel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDiplomatic ties shape Qunar’s addressable outbound market: China’s visa-free or simplified-entry pacts rose to cover over 60 countries by late 2025, boosting bookings to Southeast Asia and parts of Europe by an estimated 18% YoY in 2024–25 per industry reports.\u003c\/p\u003e\n\u003cp\u003ePeriodic tensions—e.g., sanctions or advisories—have caused up to 12% month-on-month drops on affected routes, forcing Qunar to pivot marketing spend and reallocate inventory dynamically to maintain revenue stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState-led domestic tourism initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Chinese government’s push for domestic consumption has funneled RMB 1.2 trillion in tourism stimulus since 2023, with targeted campaigns for rural tourism and cultural heritage that expand travel demand beyond Tier 1 cities.\u003c\/p\u003e\n\u003cp\u003eQunar leverages these programs by integrating government-backed travel vouchers and curating red tourism routes, driving higher transaction volumes and user engagement on its platform.\u003c\/p\u003e\n\u003cp\u003ePolicies shifting growth inland create user acquisition opportunities—domestic travel bookings to third- and fourth-tier cities rose 18% YoY in 2024, benefiting Qunar’s regional market share and ARPU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData sovereignty and security standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrict enforcement of data security laws forces Qunar to uphold rigorous storage and processing standards for user travel and ID data, aligning with China's 2021 Personal Information Protection Law and 2024 Cyberspace Administration guidelines that penalize breaches with fines up to 50 million yuan or 5% of annual revenue.\u003c\/p\u003e\n\u003cp\u003eMandatory national security reviews apply to platforms holding extensive geolocation and payment data; Qunar’s 2023 transaction volume exceeding RMB 10 billion heightens review risk and compliance costs.\u003c\/p\u003e\n\u003cp\u003eQunar must invest in localized servers and advanced cybersecurity—estimated CAPEX and OPEX increases of 3–6% of revenue—to meet CAC requirements and avoid operational restrictions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFines up to 50 million yuan or 5% revenue\u003c\/li\u003e\n\u003cli\u003e2023 transaction volume \u0026gt; RMB 10 billion\u003c\/li\u003e\n\u003cli\u003eCompliance cost rise ~3–6% of revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational aviation policy shifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDecisions by the Civil Aviation Administration of China on international slots and frequencies directly affect Qunar’s flight inventory; restoration to ~2019 levels by end-2025 drove higher platform volume and contributed to a reported 18–22% rebound in international ticket listings versus 2022.\u003c\/p\u003e\n\u003cp\u003eState-controlled changes to aviation subsidies and regulated fuel surcharges alter end prices and margin transparency, impacting Qunar’s value proposition and average booking yield fluctuations of roughly ±5% in 2024–2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCAA slot\/frequency policies ↔ flight inventory and listings\u003c\/li\u003e\n\u003cli\u003eRestoration to pre-pandemic capacity by end-2025 → +18–22% international listings\u003c\/li\u003e\n\u003cli\u003eSubsidy and fuel surcharge regulation → ±5% booking yield volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory costs bite 3–6% rev; travel boom lifts listings +18–22%, demand +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegulatory oversight (SAMR, PIPL) raises compliance costs (~3–6% revenue) and fines up to 50M yuan or 5% revenue; 2023 transactions \u0026gt; RMB10B trigger security reviews. Aviation policy recovery to ~2019 levels by end‑2025 boosted international listings +18–22%, while visa relaxations expanded outbound demand ~18% YoY; tourism stimulus ~RMB1.2T since 2023 increased domestic bookings, especially in lower‑tier cities (+18% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost\u003c\/td\u003e\n\u003ctd\u003e3–6% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax fine\u003c\/td\u003e\n\u003ctd\u003e50M yuan \/ 5% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2023 tx volume\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;RMB10B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl listings gain\u003c\/td\u003e\n\u003ctd\u003e+18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutbound demand\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTourism stimulus\u003c\/td\u003e\n\u003ctd\u003eRMB1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Qunar.Com, Inc. across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-driven insights and trend analysis to identify risks and opportunities for executives, investors, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, visually segmented PESTLE summary for Qunar.com, Inc., ideal for dropping into presentations or strategy packs to quickly align teams on external risks, market positioning, and regulatory impacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShifts in consumer spending power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn 2025 Chinese consumers show constrained discretionary spending: retail sales growth slowed to 4.5% YoY in 2024 and household consumption remains cautious, favoring value and high-utility travel over luxury; Qunar’s price-aggregator model aligns with this shift as users increasingly compare fares to minimize cost. Platform engagement rose 18% YoY in 2024, reflecting rational consumption, but average booking commission fell to ~6.2%, pressuring per-transaction margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of the lower-tier city market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpeconomic development in tier and chinese cities has generated millions of new first-time travelers with rising disposable incomes data shows urban consumption lower-tier grew yoy a large addressable market for qunar.com. qunar shifted marketing product to these regions leveraging faster mobile internet penetration growth broadband subscriptions rose vs success hinges on localized payment integrations mini-program tweaks regional e-wallet support budget-focused packages: average ticket prices sold customers were below so tailored low-cost hotels short-haul tours installment options drive conversion.\u003e\n\u003c\/peconomic\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency exchange rate volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFluctuations in the Renminbi—which fell about 4.6% against the US dollar in 2023 and remained volatile in 2024—reduce outbound travel demand as weaker yuan raises per-trip costs in dollar\/euro-priced markets, shifting demand to domestic tours where Qunar faces thinner margins. Qunar reports using currency hedges and dynamic real-time pricing; in 2024 hedging reduced FX-related margin swings by an estimated 1.2–1.8 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor market dynamics and service costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRising labor costs in China’s hospitality and aviation sectors—wage growth of about 5–7% annually in 2023–2024—have increased operating expenses for Qunar’s partners, often leading to higher ticket and room prices that can suppress travel demand (domestic airfares rose ~6% YoY in 2024).\u003c\/p\u003e\n\u003cp\u003eQunar mitigates margin pressure by automating customer service and booking fulfillment, reducing headcount-related costs and keeping platform take-rates low to preserve competitive end-user pricing and volume.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWage growth 2023–24: ~5–7%\u003c\/li\u003e\n\u003cli\u003eDomestic airfares 2024 YoY: +~6%\u003c\/li\u003e\n\u003cli\u003eStrategy: automation of service and bookings to cut overhead\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of global inflationary pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersistent global inflation pushed jet fuel prices up ~35% from 2021–2023, raising airline unit costs and reducing promotional fares; global average hotel room rates rose ~18% in 2022–2024, tightening margins across Qunar’s aggregated supply chain.\u003c\/p\u003e\n\u003cp\u003eWith fewer deep-discount inventory events, Qunar must use big-data price elasticity models and its 200M+ user booking signals to surface niche value bundles and alternative routing, preserving its cost-saving reputation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJet fuel +35% (2021–2023) reduced promo fares\u003c\/li\u003e\n\u003cli\u003eHotel ADR +18% (2022–2024) squeezed suppliers\u003c\/li\u003e\n\u003cli\u003eQunar leverages 200M+ user signals to find niche savings\u003c\/li\u003e\n\u003cli\u003eFocus on dynamic bundles, alternative routing, price-elasticity models\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar pivots to value travel: automation, dynamic pricing vs. shrinking commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEconomic headwinds—slower discretionary spending (retail +4.5% YoY 2024), RMB volatility (−4.6% vs USD 2023), higher wages (+5–7% 2023–24) and cost inflation (jet fuel +35% 2021–23; hotel ADR +18% 2022–24)—shift demand to domestic, value-focused travel; Qunar counters with automation, dynamic pricing, localized products and hedging, but commission compression (~6.2% avg 2024) pressures margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform engagement 2024\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg commission 2024\u003c\/td\u003e\n\u003ctd\u003e~6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier 3–4 consumption\u003c\/td\u003e\n\u003ctd\u003e+8.1% YoY 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers (signals)\u003c\/td\u003e\n\u003ctd\u003e200M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eQunar.Com, Inc. PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Qunar.Com, Inc. PESTLE Analysis you’ll receive after purchase—fully formatted, professionally structured, and ready to use.\u003c\/p\u003e\n\u003cp\u003eThe content and structure visible in this preview are identical to the downloadable file you’ll get immediately after payment; no placeholders, no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751455732089,"sku":"qunar-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/qunar-pestle-analysis.png?v=1772231617","url":"https:\/\/matrixbcg.com\/products\/qunar-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}