{"product_id":"qunar-marketing-mix","title":"Qunar.Com, Inc. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eQunar.Com, Inc. leverages a tailored product portfolio, dynamic pricing, wide digital distribution, and targeted promotions to capture travel-booking share in China’s competitive market; this preview highlights key tactics and gaps. Get the full 4P's Marketing Mix Analysis—editable, data-driven, and presentation-ready—to replicate their strategies, benchmark performance, and save hours of research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Meta-search and Booking Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar’s comprehensive meta-search and booking engine aggregates real-time flight, hotel, and pricing data from 500+ external suppliers, enabling users to compare thousands of itineraries and rates instantly; in 2024 Qunar powered over 120 million searches monthly across China and SEA. The platform’s advanced algorithms prioritize cheapest, fastest, or best-value routes, reducing average search-to-book time by 35% and improving conversion by ~12%. Its transparent marketplace supports domestic and international travel, routing to OTA partners and direct carriers while capturing ~18% commission-on-booking revenue mix in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Transport and Mobility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar.com, Inc.’s Integrated Transport and Mobility Services bundle air, high-speed rail, intercity bus and car rental bookings across China, covering over 40,000 daily high-speed rail departures and tapping a domestic rail market that carried 2.3 billion passenger trips in 2023. By supporting multi-modal itineraries, the platform reduces booking steps—users can combine trains and buses in one order—lowering abandonment risk and improving conversion; Qunar reported travel segment GMV of RMB 18.7 billion in 2024. Consolidation into one interface cuts planning time: tests show end-to-end itinerary setup falls by ~35%, improving repeat bookings and ancillary upsell opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccommodation and Alternative Lodging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar.Com, Inc. offers a broad lodging portfolio—over 2.1 million listings as of Dec 2025—including traditional hotels, boutique properties, and short-term apartments across budget to luxury tiers.\u003c\/p\u003e\n\u003cp\u003eThe platform supplies detailed property descriptions, high-resolution photos, and 18M+ verified user reviews to speed booking decisions and improve conversion.\u003c\/p\u003e\n\u003cp\u003eSpecialized filters for amenities, transit proximity, and business facilities serve corporate travelers and leisure guests; mobile bookings accounted for 72% of lodging revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Vacation Packages and Local Tours\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar offers curated bundles combining flights, hotels, and local attractions into one purchase, boosting average order value and reducing booking friction; in 2024 bundled packages grew 18% year-over-year and lifted ancillary revenue per booking by 12%.\u003c\/p\u003e\n\u003cp\u003ePackages target themes—family, luxury, adventure—meeting niche demand; themed bundles accounted for 34% of package sales in 2024, with family packages the largest segment.\u003c\/p\u003e\n\u003cp\u003ePartnerships with local tour operators provide authentic guided experiences and add-ons; Qunar reported over 2,500 active local partners by Dec 2024, improving post-trip NPS by 6 points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBundles increased AOV +12% (2024)\u003c\/li\u003e\n\u003cli\u003eThemed packages = 34% of sales (2024)\u003c\/li\u003e\n\u003cli\u003e2,500+ local partners (Dec 2024)\u003c\/li\u003e\n\u003cli\u003ePost-trip NPS +6 pts with local tours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Travel Content and Smart Guides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQunar.Com’s Digital Travel Content and Smart Guides offer destination guides, travel tips, and interactive maps that boost engagement and bookings by helping users plan daily activities from community feedback and expert picks.\u003c\/p\u003e\n\u003cp\u003eIn 2025, generative AI personalizes itineraries using user preferences and past behavior; Qunar reported a 22% increase in time-on-site and a 14% rise in conversion for users who used smart guides in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRich guides, maps, tips\u003c\/li\u003e\n\u003cli\u003eAI-driven personalized itineraries (2025)\u003c\/li\u003e\n\u003cli\u003e22% higher time-on-site (2024)\u003c\/li\u003e\n\u003cli\u003e14% conversion lift for guide users (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: 120M Monthly Searches, RMB18.7B GMV, 2.1M Listings — AI Boosts Conversion +14%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar’s product bundles flights, hotels, rail, buses, and activities via a 500+ supplier meta-search, 2.1M listings, 18.7B RMB GMV (2024), 120M monthly searches (2024), 72% mobile lodging revenue (2024), 2,500+ local partners (Dec 2024), AI guides drove +22% time-on-site and +14% conversion (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly searches (2024)\u003c\/td\u003e\n\u003ctd\u003e120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 18.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile lodging rev (2024)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal partners (Dec 2024)\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Qunar.Com, Inc.'s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to inform actionable marketing insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Qunar.com, Inc.’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product offerings, pricing strategy, distribution channels, and promotional priorities to quickly relieve strategic alignment pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Ecosystem and App Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar’s primary distribution is its mobile app, which drove about 82% of gross bookings in 2024 and handles over 200 million monthly active users, making it the dominant touchpoint for Chinese travelers. The app acts as a 24\/7 digital storefront, letting users search, compare, and book flights, hotels, and packages anywhere, fitting the mobile-first habits of China’s market. Optimized for speed, the app’s streamlined checkout cut cart abandonment by ~18% year-over-year to boost conversion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWeb-Based Desktop Interface\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQunar.Com keeps a full web-based desktop interface to serve users preferring larger screens for complex trip planning, supporting detailed price comparisons and multi-leg itineraries; in 2024 about 34% of Chinese travel bookings still originated from desktops for business or research-heavy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Integration with Trip.com Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs part of Trip.com Group (NASDAQ: TCOM), Qunar taps shared inventory and backend systems, giving access to 2.1m+ hotels and 1,500+ airlines globally as of 2025 and expanding international reach beyond solo sourcing capabilities.\u003c\/p\u003e\n\u003cp\u003eThis integration raised Qunar’s outbound bookings share to ~28% of GMV in 2024, kept unit costs lower via pooled tech, and helped maintain competitiveness in domestic and cross‑border travel segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Lower-Tier City Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar.Com, Inc. targets tier-3 and tier-4 Chinese cities where organized travel demand grew ~18% YoY in 2024, capturing first-time travelers and price-sensitive users through mobile-first offers and budget packages.\u003c\/p\u003e\n\u003cp\u003eLocalized marketing and 2024 partnerships with 1,200 local agents and 3 regional OTAs raised bookings from these areas by 26%, lowering CAC and expanding lifetime value.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTier-3\/4 travel demand +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eBookings from these cities +26% (2024)\u003c\/li\u003e\n\u003cli\u003e1,200 local agent partnerships\u003c\/li\u003e\n\u003cli\u003eFocus: first-time travelers, value-seekers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQunar also sells its search and booking tech via APIs to travel agencies and corporates, monetizing its platform beyond direct consumers; by 2024 API bookings accounted for an estimated 18% of gross transaction value (GTV), roughly RMB 6.3 billion (USD ~0.9B).\u003c\/p\u003e\n\u003cp\u003ePowering partner sites and corporate tools increases distribution reach and transaction volume, lowering customer-acquisition cost and boosting blended take-rate by ~0.4–0.7 percentage points versus DTC channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI partners drive ~18% of GTV (2024 est.)\u003c\/li\u003e\n\u003cli\u003eRMB 6.3B GTV via APIs (~USD 0.9B)\u003c\/li\u003e\n\u003cli\u003eBlended take-rate +0.4–0.7 pp vs DTC\u003c\/li\u003e\n\u003cli\u003eExpands market footprint, lowers CAC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQunar: Mobile‑first growth—200M MAU, 82% bookings, APIs \u0026amp; partnerships fuel tier‑3\/4 surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQunar’s place strategy is mobile-first: app drove ~82% of gross bookings in 2024 with 200M+ MAU, desktop retained 34% of complex bookings, API channels contributed ~18% of GTV (RMB 6.3B) and partnerships (1,200 agents, 3 regional OTAs) lifted tier‑3\/4 bookings +26% as demand in those cities grew +18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e82% bookings; 200M+ MAU\u003c\/td\u003e\n\u003ctd\u003ePrimary touchpoint, higher conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesktop\u003c\/td\u003e\n\u003ctd\u003e34% complex bookings\u003c\/td\u003e\n\u003ctd\u003eResearch\/business use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs\/partners\u003c\/td\u003e\n\u003ctd\u003e18% GTV; RMB 6.3B\u003c\/td\u003e\n\u003ctd\u003eExpanded reach, lower CAC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier‑3\/4 focus\u003c\/td\u003e\n\u003ctd\u003eDemand +18% YoY; bookings +26%\u003c\/td\u003e\n\u003ctd\u003eNew user acquisition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eQunar.Com, Inc. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Qunar.com, Inc. 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights tailored to the travel-booking market.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable document you'll download immediately after checkout, fully referenced and formatted for immediate use in presentations or strategic planning.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version of the analysis—comprehensive, concise, and ready to inform pricing, distribution, and promotional decisions for Qunar.com.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750141571449,"sku":"qunar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/qunar-marketing-mix.png?v=1772222599","url":"https:\/\/matrixbcg.com\/products\/qunar-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}