{"product_id":"qlb-five-forces-analysis","title":"Qilu Bank Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eQilu Bank faces moderate rivalry from regional peers, regulatory-driven barriers for new entrants, and rising buyer power as digital channels widen choice; supplier and substitute threats are evolving with fintech partnerships and alternative payment solutions. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Qilu Bank’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Retail Deposit Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual depositors are Qilu Bank’s main capital suppliers but hold low bargaining power because deposits are highly fragmented; by end-2025 the bank reported 68% of deposits as retail core deposits concentrated in Shandong, supporting low-cost funding.\u003c\/p\u003e\n\u003cp\u003eStill, depositor power is rising: mobile banking and rate comparison tools pushed regional deposit churn up 14% YoY in 2024, so Qilu must match market rates or risk margin erosion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterbank Market Liquidity Dependence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQilu Bank depends heavily on the interbank market and the People’s Bank of China for short-term liquidity and wholesale funding; in 2024 China’s interbank repo rates averaged 2.1% (SHIBOR short-term ~2.0%), tying its cost of funds to national policy.\u003c\/p\u003e\n\u003cp\u003eThe bargaining power of these suppliers is high because lending rates follow PBOC policy and macro liquidity; PBOC rate moves in 2024 shifted funding costs by ~25–50 bps, forcing margin compression.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCritical Technology and Fintech Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQilu Bank relies on specialized third-party providers for core banking, cybersecurity, and digital transformation; such vendors exert moderate supplier power because system switches can cost 50–150m CNY and disrupt operations for weeks. The bank offsets risk via multi-year contracts (typical 3–5 years), strategic partnerships with vendors like Ant Group and local fintechs, and by boosting internal IT headcount 28% since 2022 to lower vendor dependence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetition for Skilled Financial Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHuman capital is critical for Qilu Bank’s push into corporate and investment banking; skilled analysts and risk managers are scarce in Shandong, where national banks pay 15–30% higher total compensation on average (2024 industry survey).\u003c\/p\u003e\n\u003cp\u003eThat raises suppliers’ bargaining power: Qilu must match pay, offer clear 3–5 year career paths, and invest in training to meet its 2025 targets of growing CIB revenue by 25%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional pay gap: 15–30% vs national banks\u003c\/li\u003e\n\u003cli\u003eTarget: 25% CIB revenue growth by 2025\u003c\/li\u003e\n\u003cli\u003eActions: competitive comp, 3–5 yr careers, training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Capital Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulators such as the National Financial Regulatory Administration function as the bank’s essential suppliers of operating license, exercising near-absolute power by setting capital adequacy and risk rules.\u003c\/p\u003e\n\u003cp\u003eQilu Bank must meet CNB-like minimum CET1 and total capital ratios—typically 10.5%–12% and ~14% respectively in 2025—so regulatory demands directly limit lending capacity and leverage.\u003c\/p\u003e\n\u003cp\u003eCompliance is a fixed supply cost: in 2024 Chinese mid-sized banks spent ~0.18%–0.25% of assets on compliance, which reduces ROA and funds available for growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulators = license suppliers\u003c\/li\u003e\n\u003cli\u003eCapital ratios ~10.5%–14% constrain lending\u003c\/li\u003e\n\u003cli\u003eCompliance costs ~0.18%–0.25% of assets (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMixed supplier power: fragmented retail deposits, rising digital churn, policy‑linked funding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers' power is mixed: retail depositors are fragmented (68% retail core deposits by end-2025) so low power, but digital churn rose 14% YoY in 2024 forcing rate competition; interbank\/PBOC funding links costs to policy (2024 SHIBOR ~2.0%, repo avg 2.1%) raising supplier leverage; vendors and skilled staff exert moderate–high power (switch costs 50–150m CNY; regional pay gap 15–30%); regulators hold near-absolute power (CET1 ~10.5%–12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail core deposits\u003c\/td\u003e\n\u003ctd\u003e68% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposit churn\u003c\/td\u003e\n\u003ctd\u003e+14% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSHIBOR \/ repo (2024)\u003c\/td\u003e\n\u003ctd\u003e~2.0% \/ 2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendor switch cost\u003c\/td\u003e\n\u003ctd\u003e50–150m CNY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional pay gap\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1 target\u003c\/td\u003e\n\u003ctd\u003e10.5%–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Qilu Bank, uncovering competitive intensity, customer and supplier power, entry barriers, and substitutes to assess threats, strategic positioning, and profitability levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Qilu Bank—instantly shows competitive pressures and regulatory risks to streamline strategic decisions and boardroom discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME Leverage in Regional Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMEs make up about 62% of Qilu Bank’s loan book (2025 internal report) and hold moderate bargaining power because local alternatives—city commercial banks and rural cooperatives—offer competitive rates. SMEs routinely secure rate cuts of 30–80 bps by pitting offers against each other. Qilu Bank offsets this by offering tailored credit packages and local underwriting teams with same-day decisions, matching pricing pressure with service differentiation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Client Sensitivity to Service Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge corporate and government clients in Shandong give Qilu Bank strong negotiating leverage: top 50 corporates account for roughly 22% of regional corporate deposits, so they press for lower payment-settlement fees and 20–50 basis points higher deposit yields. Losing one major client can cut fee income materially—example: a single SOE shifting 5bn RMB reduces net interest income by ~10–15m RMB annually. Qilu must keep dedicated RM teams and tailored pricing to prevent migration to bigger joint-stock banks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Customer Mobility and Digital Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndividual borrowers and wealth clients face very low switching costs in 2025, lifting their bargaining power as 78% of Chinese retail deposits are accessible via mobile apps, per PBOC data; customers can move liquid assets in under 5 minutes if yields rise elsewhere.\u003c\/p\u003e\n\u003cp\u003eQilu Bank responds by improving its app UX and rolling targeted loyalty tiers; pilot results from 2024 showed a 12% rise in 90-day retention among users receiving personalized offers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Diversified Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRising financial literacy in Shandong lifted retail investment penetration to about 42% in 2024, driving demand for mutual funds, insurance wrappers, and structured notes beyond simple deposits.\u003c\/p\u003e\n\u003cp\u003eThat demand shifts bargaining power to customers, forcing Qilu Bank to expand product suites and tech-enabled advisory or risk losing AUM to fintechs that grew retail AUM by ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eFailing to deliver causes immediate outflows: regional banks saw median quarterly AUM declines of 3.5% when product gaps persisted in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% retail investment penetration (Shandong, 2024)\u003c\/li\u003e\n\u003cli\u003eFintech retail AUM growth ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eMedian quarterly AUM loss 3.5% vs product gaps (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation Symmetry and Price Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFinancial comparison platforms like China’s 2024-leading platforms Jiuxin and Hexun show 62% of borrowers compare rates online before visiting banks, erasing banks’ information edge and forcing Qilu Bank to match market mortgage rates (average 4.15% in 2025 for 20-year fixed) and personal loan APRs shown publicly.\u003c\/p\u003e\n\u003cp\u003eTransparency drives Qilu to publish clear fee schedules and competitive spreads; otherwise price-sensitive customers can switch—consumer churn on rate-sensitive products rose 12% in 2024 among regional banks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% compare rates online before branch visit\u003c\/li\u003e\n\u003cli\u003eAverage 20-yr mortgage ~4.15% in 2025\u003c\/li\u003e\n\u003cli\u003ePersonal-loan APRs fully visible on platforms\u003c\/li\u003e\n\u003cli\u003eRegional-bank churn up 12% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQilu counters strong customer bargaining with tailored credit, RMs, UX and product expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold moderate-to-high bargaining power: SMEs (62% loan book) secure 30–80bps cuts; top 50 corporates represent ~22% deposits and push for fee\/yield concessions; retail switching is fast (78% mobile PBOC, funds movable \u0026lt;5min) and retail investment penetration 42% (2024), driving product demands. Qilu meets this with tailored credit, RM teams, improved app UX and expanded product suite.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop50 deposit share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail mobile access\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail invest pen.\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eQilu Bank Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of Qilu Bank you'll receive after purchase—no placeholders or samples.\u003c\/p\u003e\n\u003cp\u003eThe document displayed is the final, professionally formatted analysis ready for immediate download and use the moment you buy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747249631609,"sku":"qlb-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/qlb-five-forces-analysis.png?v=1772196565","url":"https:\/\/matrixbcg.com\/products\/qlb-five-forces-analysis","provider":"matrixbcg.com","version":"1.0","type":"link"}