{"product_id":"qantas-bcg-matrix","title":"Qantas Airways Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eQantas Airways sits at the intersection of legacy strength and emerging challenges—its domestic network and loyalty program act like Cash Cows while international recovery and low-cost ventures show Question Mark potential; fuel volatility and competitive LCC pressure are persistent threats. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject Sunrise Ultra-Long-Haul Routes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProject Sunrise launches direct Sydney\/Melbourne–London and –New York services with Airbus A350-1000s starting late 2025–early 2026, targeting premium non-stop travel and positioning as Stars in Qantas’s BCG matrix.\u003c\/p\u003e\n\u003cp\u003eThese ultra-long-haul routes require ~A$2–2.5bn fleet-related capex (10–12 A350-1000s), but Qantas expects \u0026gt;30% yield premium versus one-stop competitors and aiming for \u0026gt;40% share of premium nonstop demand on these city pairs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas Loyalty Program Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQantas Loyalty, the Stars quadrant performer, grew revenue 12% to A$1.1bn in FY2024 and now counts over 13 million active members, keeping a dominant share of Australia’s loyalty market.\u003c\/p\u003e\n\u003cp\u003eIt has diversified into credit cards, insurance, and retail partnerships, with non-air redemption now 55% of earnings and higher margin contribution.\u003c\/p\u003e\n\u003cp\u003eQantas is investing A$150m through 2025 in new tech and analytics platforms to boost personalization and lifetime value, supporting continued growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestern Sydney International Airport Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe new 24-hour Western Sydney International Airport, due late 2026, is a major growth lever for Qantas as it plans to be a primary anchor tenant, unlocking capacity for ~10m passengers annually in initial phases and reducing Sydney CBD congestion by ~15% per NSW Transport forecasts.\u003c\/p\u003e\n\u003cp\u003ePositioning there expands Qantas’s domestic and international slots in a high-demand catchment that was previously underserved, supporting network growth and potential incremental revenue of A$200–350m annually by year 3 per industry estimates.\u003c\/p\u003e\n\u003cp\u003eQantas and partners are backing heavy infrastructure and terminal investment—over A$5bn committed across airport precinct projects—to capture emerging market share and hub-related ancillary revenues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Aviation Fuel (SAF) Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQantas leads Australian decarbonization via its AUD 1.5bn Climate Fund (announced 2020) and partnerships with domestic SAF producers targeting commercial volumes by 2026; SAF demand could hit ~1.5–2% of jet fuel by 2025 and 10%+ by 2030 under policy pushes.\u003c\/p\u003e\n\u003cp\u003eRegulatory mandates and corporate ESG buying drive rapid growth; Qantas’s first-mover SAF contracts improve brand premium and route decarbonization, boosting long-term yield despite near-term costs.\u003c\/p\u003e\n\u003cp\u003eHigh capital needs for SAF blending infrastructure and feedstock procurement make this a high-consumption, high-potential Star with significant margin upside if production scales and SAF price premium narrows from ~2–5x jet fuel today.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQantas Climate Fund: AUD 1.5bn\u003c\/li\u003e\n\u003cli\u003eTarget commercial SAF by 2026\u003c\/li\u003e\n\u003cli\u003eSAF price premium today ~2–5x\u003c\/li\u003e\n\u003cli\u003eDemand scenario: 1.5–2% (2025), 10%+ (2030)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eQantas is scaling AI-driven customer platforms and a modern booking engine to win direct bookings; direct channel revenue rose to A$2.1bn in FY2024 (up 18% vs FY2023), showing high user growth and conversion gains.\u003c\/p\u003e\n\u003cp\u003eUsage of digital assets is growing rapidly—mobile app monthly active users exceeded 3.2m in 2024—and travelers demand seamless, personalized end-to-end journeys, pushing feature rollout cadence.\u003c\/p\u003e\n\u003cp\u003eContinuous software refreshes and upgraded cybersecurity keep this unit in a high-investment phase; Qantas Group capital expenditure was A$1.5bn in FY2024 with a growing share to digital and IT.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect channel revenue A$2.1bn FY2024 (+18%)\u003c\/li\u003e\n\u003cli\u003eApp MAU 3.2m+ (2024)\u003c\/li\u003e\n\u003cli\u003eGroup capex A$1.5bn FY2024; rising IT share\u003c\/li\u003e\n\u003cli\u003eHigh recurring spend: software, AI, cybersecurity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas: High-Capex A350s, Loyalty A$1.1bn \u0026amp; Direct A$2.1bn Drive Premium Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Project Sunrise (A350-1000s) and Loyalty\/digital units demand high capex but deliver premium yields, strong growth, and market share; FY2024 Loyalty revenue A$1.1bn, direct channel A$2.1bn, group capex A$1.5bn. SAF\/Climate Fund and WSI airport expand capacity and brand, with SAF price premium 2–5x and Qantas Climate Fund A$1.5bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty Rev FY24\u003c\/td\u003e\n\u003ctd\u003eA$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect Rev FY24\u003c\/td\u003e\n\u003ctd\u003eA$2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup Capex FY24\u003c\/td\u003e\n\u003ctd\u003eA$1.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClimate Fund\u003c\/td\u003e\n\u003ctd\u003eA$1.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG analysis of Qantas units: Stars, Cash Cows, Question Marks, Dogs with investment, hold, divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Qantas BCG Matrix placing each business unit in a quadrant for clear strategic prioritization\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Mainline Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQantas Domestic remains Australia’s market leader, holding roughly 60% domestic corporate\/govt share and operating 70% of peak intra‑state frequencies (FY2024 ASX filings). This mature segment delivers steady margins—operating margin ~10% in FY2024—thanks to network density and schedule frequency. Cash flow from domestic ops funded A$4.2bn of fleet renewal capex through 2023–25 plans and supported A$300m+ in dividends in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJetstar Domestic Australia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJetstar Domestic Australia, the leading low-cost carrier with ~40% domestic seat share in FY2024, generates steady cash flow by serving price-sensitive travelers and posting an estimated AUD 650–750m EBITDA contribution to Qantas Group in 2024.\u003c\/p\u003e\n\u003cp\u003eWith unit costs ~20–30% below Qantas Domestic full service and lower marketing spend per RPK, Jetstar needs less reinvestment, freeing capital for growth or debt reduction.\u003c\/p\u003e\n\u003cp\u003eIt forms a defensive moat—capturing leisure and budget segments and helping Qantas hold ~70% combined market share on key trunk routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas Freight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQantas Freight holds about 45% share of Australia’s air cargo market as of FY2024, using a dedicated fleet plus belly space on 85% of Qantas passenger flights to move e-commerce and perishables.\u003c\/p\u003e\n\u003cp\u003eThe division sits in a mature market with ~3% annual cargo volume growth and generated AUD 650m revenue and ~AUD 120m EBIT in FY2024, providing steady cash flow with low marketing spend to support group liquidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrequent Flyer Points Accrual\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQantas Frequent Flyer point sales to banks and retailers are a mature, high-margin cash cow, generating roughly AU$400–450 million EBITDA annually (2024 reported segment trends) with low capital needs.\u003c\/p\u003e\n\u003cp\u003eWith ~10.5 million active members in 2024 and dominant card partnerships covering ~40% of Australian credit card co-branded spend, the unit needs minimal reinvestment to hold market lead and funds the group’s cash reserves.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~AU$400–450m EBITDA (2024 range)\u003c\/li\u003e\n\u003cli\u003e~10.5m active members (2024)\u003c\/li\u003e\n\u003cli\u003e~40% co-branded card spend share in Australia\u003c\/li\u003e\n\u003cli\u003eLow capex, high free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Travel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eQantas Corporate Travel Management holds deep, long-term contracts with Australia’s top corporates and federal\/state governments, generating stable, high-margin revenue—Qantas reported AUD 1.2bn in corporate and freight revenue in FY2024, with corporate travel accounting for an estimated 30–35% of that stream.\u003c\/p\u003e\n\u003cp\u003eThe segment is mature and predictable across the fiscal year, showing low churn and steady yields; operating leverage and established account teams keep incremental costs low, sustaining high EBITDA margins versus retail leisure fares.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable contracts with top corporates and governments\u003c\/li\u003e\n\u003cli\u003eFY2024 corporate-related revenue ~AUD 360–420m (est.)\u003c\/li\u003e\n\u003cli\u003eHigh margin, low churn, strong operating leverage\u003c\/li\u003e\n\u003cli\u003eWell-established account infrastructure enables efficient cash generation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQantas FY24 cash cows: Domestic, Jetstar, Freight \u0026amp; FFlyr fuel strong high‑margin cashflow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQantas cash cows (FY2024): Qantas Domestic (~60% corporate share) and Jetstar Domestic (~40% seat share) deliver steady margins and funded A$4.2bn capex; Qantas Freight (45% cargo share) and Qantas Frequent Flyer (~10.5m members) supply recurring high-margin cash; Corporate travel adds stable contracted revenue (~AUD 360–420m). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eQantas Domestic\u003c\/td\u003e\n\u003ctd\u003e60% corp share; OM ~10%; funded A$4.2bn capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJetstar Dom.\u003c\/td\u003e\n\u003ctd\u003e~40% seat share; EBITDA A$650–750m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight\u003c\/td\u003e\n\u003ctd\u003e45% share; revenue A$650m; EBIT A$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrequent Flyer\u003c\/td\u003e\n\u003ctd\u003e10.5m members; EBITDA A$400–450m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate Travel\u003c\/td\u003e\n\u003ctd\u003eRevenue est. A$360–420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eQantas Airways BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Qantas Airways BCG Matrix report you'll receive after purchase—fully formatted, market-informed, and free of watermarks or demo content for immediate use in presentations or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748499468665,"sku":"qantas-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/qantas-bcg-matrix.png?v=1772208785","url":"https:\/\/matrixbcg.com\/products\/qantas-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}