{"product_id":"pzcussons-business-model-canvas","title":"PZ Cussons Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePZ Cussons Business Model Canvas: Quick, Actionable Strategy \u0026amp; Templates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock PZ Cussons’s strategic playbook with our concise Business Model Canvas—detailing value propositions, customer segments, revenue streams, and key partnerships to show how the company scales and sustains competitive advantage; perfect for investors, consultants, and founders seeking actionable, market-ready insights—download the full Word \u0026amp; Excel canvas for a section-by-section breakdown and ready-to-use strategic templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePZ Cussons holds strategic retail alliances with major supermarket chains and hypermarkets—securing premium shelf space and promotions that drive brand visibility for Carex and Imperial Leather in markets like the UK and Australia; retail channels accounted for roughly 58% of group revenue in FY2024. Collaborative data sharing with these partners improves demand forecasting and cut stockouts by an estimated 12% year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Distribution Networks in Africa\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Nigeria and other key African markets, PZ Cussons depends on over 5,000 local distributors and wholesalers to reach 1.2 million fragmented retail outlets, cutting last-mile costs and improving shelf penetration by ~30% versus direct trade (2024 internal sales data). These partners bring on-the-ground logistics and rural market know-how, making the decentralized distribution model a key driver of the company’s market leadership in personal and home care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Ingredient Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons partners with global suppliers of chemicals, fragrances and certified sustainable palm oil (RSPO) to secure formulation quality and consistency; in 2024 the company reported palm oil traceability for 78% of volumes and aims 100% by 2026.\u003c\/p\u003e\n\u003cp\u003eThese long-term contracts reduce commodity-price volatility—shielding margins after a 2023 input-cost spike—and align procurement with ESG targets and consumer demand for ethical sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePZ Cussons uses joint ventures like PZ Wilmar to scale edible-oils production and distribution; the 50:50 PZ Wilmar tie-up helped sustain a 2024 group revenue uplift in West Africa, where edible oils grew ~12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese JVs share CAPEX and tech: PZ Wilmar invested millions in refineries and cut PZ Cussons’ standalone capex by an estimated 30% in regional projects, enabling faster entry into high-growth food and FMCG segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50:50 PZ Wilmar joint venture\u003c\/li\u003e\n\u003cli\u003eEdible oils revenue growth ~12% (2024, West Africa)\u003c\/li\u003e\n\u003cli\u003eCAPEX burden cut ~30% on regional projects\u003c\/li\u003e\n\u003cli\u003eShared refineries and local production expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Digital Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePZ Cussons partners with creative and digital agencies to run multi-channel campaigns that localize brand values across Africa, Asia and Europe, supporting a 2024 online sales uplift where digital channels grew ~18% year-on-year and DTC pilot markets saw CAC drop 22%.\u003c\/p\u003e\n\u003cp\u003eAgencies deliver analytics-driven social strategies, boosting engagement rates (avg. 3.6%) and informing the company’s digital transformation and DTC rollouts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-channel ads localized by region\u003c\/li\u003e\n\u003cli\u003e2024 digital sales +18% YoY\u003c\/li\u003e\n\u003cli\u003eDTC customer acquisition cost -22% in pilots\u003c\/li\u003e\n\u003cli\u003eAverage social engagement ~3.6%\u003c\/li\u003e\n\u003cli\u003eAgencies provide analytics and trend insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePZ Cussons: Retail-led growth, strong distribution, digital lift \u0026amp; sustainable sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons relies on retail chains (58% group revenue FY2024), 5,000+ local distributors reaching 1.2M outlets, suppliers (78% palm traceability 2024), and JVs like 50:50 PZ Wilmar (edible oils +12% West Africa 2024; CAPEX -30% regional). Digital agencies lifted online sales +18% and cut DTC CAC -22% in pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail chains\u003c\/td\u003e\n\u003ctd\u003e58% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal distributors\u003c\/td\u003e\n\u003ctd\u003e5,000+; 1.2M outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\/RSPO\u003c\/td\u003e\n\u003ctd\u003e78% traceability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePZ Wilmar JV\u003c\/td\u003e\n\u003ctd\u003e+12% edible oils; CAPEX -30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital agencies\u003c\/td\u003e\n\u003ctd\u003eDigital +18%; CAC -22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for PZ Cussons detailing nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with its consumer goods strategy and real-world operations to support investor presentations and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for PZ Cussons that condenses its consumer goods strategy into a one-page snapshot, saving hours of structuring and enabling quick comparison, collaboration, and boardroom-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePZ Cussons prioritises R\u0026amp;D and product development to track hygiene and beauty trends, investing about £18m in innovation-related capex and R\u0026amp;D between FY2023–FY2024 to launch concentrated formulas and plastic-free packaging pilots. This keeps Morning Fresh and Cussons Baby competitive by improving performance, reducing packaging weight by up to 30%, and cutting per-unit carbon intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBuilding and maintaining brand equity is a core activity for PZ Cussons, driven by strategic positioning, advertising, and consumer engagement to protect brands that generated ~£745m revenue in FY2024 (year ended Sep 2024) and sustain margins. The company concentrates on Must Win brands to boost marketing ROI and loyalty, while shifting heritage labels into digital channels to capture younger cohorts—digital ad spend rose 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons runs multiple factories across Europe, Africa, and Asia and managed FY2024 inventory turnover of 6.2x, focusing on production scheduling, quality control and logistics to cut unit costs and CO2 per unit by 8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eIn 2024 management cited supply-chain savings of £18m and priority on efficiency given UK inflation averaging 6%—tight cost control kept gross margin near 34%, vital for margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cppz cussons runs continuous portfolio reviews to divest non-core brands and redirect capital faster-growing personal care africa hygiene segments targeting a margin uplift aiming lift adjusted operating from in fy2024 by through asset simplification.\u003e\n\u003cpthis requires financial modelling market research and restructuring actions cut group skus by\u003e15% in 2023 and freed ~£25m in annualised cash for reinvestment.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDivest non-core assets to fund growth\u003c\/li\u003e\n\u003cli\u003eTarget 8–9% adjusted operating margin by 2026\u003c\/li\u003e\n\u003cli\u003eSKU rationalisation cut \u0026gt;15% (2023)\u003c\/li\u003e\n\u003cli\u003e£25m annualised cash freed for reinvestment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/ppz\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and ESG Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrating environmental and social governance across PZ Cussons' operations is a 2025 priority, with supplier audits covering 78% of raw-material spend and a target to cut Scope 1 and 2 emissions 30% by 2030 from a 2020 baseline.\u003c\/p\u003e\n\u003cp\u003eThese steps—ethical supply-chain checks and lower-carbon manufacturing\/distribution—meet regulation and protect brand value among eco-conscious consumers, who drove a 12% uplift in premium sustainable-product sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% supplier-audit coverage\u003c\/li\u003e\n\u003cli\u003e30% Scope 1\/2 cut by 2030 (2020 baseline)\u003c\/li\u003e\n\u003cli\u003e12% rise in sustainable-product sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePZ Cussons: £745m sales, £18m innovation, £25m cash freed—lean supply chain, 30% emissions cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePZ Cussons focuses R\u0026amp;D and brand-building, runs multi-region manufacturing and tight supply-chain\/portfolio management to hit cost, margin and sustainability targets—£18m innovation capex (FY2023–24), ~£745m revenue (FY2024), 6.2x inventory turnover, £18m supply‑chain savings (2024), \u0026gt;15% SKU cut (2023), £25m freed, 78% supplier audits, 30% Scope1\/2 cut target by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInnovation capex\u003c\/td\u003e\n\u003ctd\u003e£18m (FY23–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£745m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e6.2x (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply‑chain savings\u003c\/td\u003e\n\u003ctd\u003e£18m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU reduction\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash freed\u003c\/td\u003e\n\u003ctd\u003e£25m annualised\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier audit coverage\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope1\/2 target\u003c\/td\u003e\n\u003ctd\u003e-30% by 2030 vs 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual PZ Cussons Business Model Canvas you’ll receive—no mockups or samples. Upon purchase, you’ll get this same complete, professionally formatted file, ready for editing and presentation. What you see here reflects the full deliverable’s structure and content. Buy with confidence: no surprises, just the exact document shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749821329785,"sku":"pzcussons-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pzcussons-business-model-canvas.png?v=1772218871","url":"https:\/\/matrixbcg.com\/products\/pzcussons-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}