{"product_id":"pwest-business-model-canvas","title":"Pinnacle West Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePinpoint Pinnacle West: Ready-to-Use Business Model Canvas for Investors \u0026amp; Execs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Pinnacle West’s business model — a concise, actionable Business Model Canvas that maps customer segments, value propositions, revenue streams, and partnership levers; ideal for investors, consultants, and executives seeking a ready-to-use tool for benchmarking and strategy. Download the complete Word and Excel files to analyze cost structure, growth levers, and risks with clarity and start applying proven utility-scale and regulated-utility strategies to your planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePinnacle West partners with third-party solar and wind developers to integrate clean energy into the Arizona Public Service grid, sharing capital risk and accelerating its 2035 decarbonization pathway; by end-2025 these collaborations emphasize long-term power purchase agreements for solar-plus-storage, supporting ~2.3 GW of contracted renewables under AP S’s system plan and reducing CO2 intensity by ~35% vs 2010 levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArizona Corporation Commission\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Arizona’s regulator, the Arizona Corporation Commission sets Pinnacle West’s rate design, allowed return on equity (ROE) — recently set at ~9.8% in the 2023 rate case — and approves long‑term Integrated Resource Plans that govern ~$2.5bn planned grid investments through 2026; transparent, collaborative dialogue is critical so the company can recover capital costs and secure timely cost recovery mechanisms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Technology Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePinnacle West depends on a complex supply chain for natural gas, nuclear fuel for Palo Verde (the largest U.S. nuclear plant by output, ~3.3 GW), and advanced grid hardware; in 2024 fuel costs made up roughly 28% of Arizona Public Service's operating expenses, so reliable suppliers cut volatility. Strategic vendors supply smart meters and automated distribution gear—APS installed ~1.2 million smart meters by 2025—keeping the generation fleet efficient and availability above 92%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Transmission Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePinnacle West partners with Regional Transmission Organizations across the Western Interconnect to buy wholesale power and wheel capacity, supporting grid stability during Arizona heat peaks—in summer 2025 Phoenix area demand hit ~7.4 GW, and wheeling reduced shortfall risk by ~450 MW on extreme days.\u003c\/p\u003e\n\u003cp\u003eCollaborative planning improves transmission utilization and regional security, lowering incremental procurement costs; in 2024 Pinnacle West-related transactions saved an estimated $18–25 million vs. out-of-region peaking purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports wheeling of ~450 MW on extreme days\u003c\/li\u003e\n\u003cli\u003eHelps meet ~7.4 GW summer peak demand (Phoenix area, 2025)\u003c\/li\u003e\n\u003cli\u003eSaved $18–25M in 2024 procurement\u003c\/li\u003e\n\u003cli\u003eOptimizes transmission for Western Interconnect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Economic Development Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePinnacle West partners with Arizona municipalities and economic development councils to attract high-tech firms—helping secure projects like the 2024 semiconductor investments exceeding $20 billion statewide—so demand growth aligns with grid upgrades and capacity planning.\u003c\/p\u003e\n\u003cp\u003eThese partnerships protect long-term revenue (APS served ~1.4 million customers in 2024) and bolster social license by linking infrastructure investments to job creation and local tax bases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupported $20B+ semiconductor pipeline (2024)\u003c\/li\u003e\n\u003cli\u003eAPS ~1.4M customers (2024)\u003c\/li\u003e\n\u003cli\u003eAligns grid upgrades with industrial load growth\u003c\/li\u003e\n\u003cli\u003eStrengthens local tax revenue and jobs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePinnacle West: 2.3GW renewables, $2.5B grid spend, RTO wheeling saves $18–25M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePinnacle West leverages PPAs with ~2.3 GW contracted renewables and third‑party developers to hit a 2035 decarbonization path, relies on Arizona Corporation Commission rates (ROE ~9.8% from 2023) to recover ~$2.5bn grid spend through 2026, and uses RTO wheeling to shave ~450 MW off 7.4 GW summer peaks, saving $18–25M in 2024 procurement.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracted renewables\u003c\/td\u003e\n\u003ctd\u003e~2.3 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROE (2023)\u003c\/td\u003e\n\u003ctd\u003e~9.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanned grid spend\u003c\/td\u003e\n\u003ctd\u003e$2.5bn (through 2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSummer peak (Phoenix, 2025)\u003c\/td\u003e\n\u003ctd\u003e~7.4 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWheeling relief\u003c\/td\u003e\n\u003ctd\u003e~450 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 procurement savings\u003c\/td\u003e\n\u003ctd\u003e$18–25M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Pinnacle West outlining customer segments, value propositions, channels, revenue streams, key resources and activities, partnerships, cost structure, and governance aligned to its regulated utility and renewable transition strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Pinnacle West that condenses strategy into a one-page snapshot, saving hours of structuring while enabling fast team collaboration and boardroom-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectricity Generation and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePinnacle West operates a diverse fleet—including Palo Verde Nuclear Generating Station, the largest U.S. nuclear plant by output (≈3.3 GW), combined-cycle gas, and ~1.2 GW of owned+PPAs renewables—optimizing dispatch to lower fuel costs and carbon intensity (2024 utility-scale CO2 down ~20% vs 2010). By late 2025 the company is retiring remaining coal units and shifting capacity to flexible gas and batteries to cut emissions and improve ramping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransmission and Distribution Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePinnacle West operates and maintains over 11,000 circuit miles of transmission and distribution lines, constantly monitoring grid health via SCADA and deploying rapid-response crews—~1,200 field workers—to restore service after monsoon storms; in 2024 outage restoration median time was ~75 minutes, supporting Arizona’s ~1.3 million retail customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Management and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePinnacle West (parent of Arizona Public Service) spends significant resources on regulatory work: filing rate cases (APS sought a $467m rate increase in 2024), attending ACC hearings, and meeting EPA and NERC standards; effective regulatory outcomes directly affect allowed returns and cash flow—APS’s regulatory ROE decisions in 2023–24 moved equity valuation and helped support ~$1.5bn of capital raises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Investment and Modernization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cppinnacle west spends about billion in on capital projects to replace aging lines deploy advanced metering infrastructure million meters and harden the grid against cyber physical threats enabling higher ev residential solar uptake.\u003e\n\u003cpmodernization reduces outage minutes by in recent projects and supports projected ev load growth of arizona while integrating gw distributed solar capacity.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$3.7B planned capex (2024–26)\u003c\/li\u003e\n\u003cli\u003e1.1M AMI meters deployed\u003c\/li\u003e\n\u003cli\u003e~15% outage-minute reduction\u003c\/li\u003e\n\u003cli\u003eSupports 40% EV load growth by 2030\u003c\/li\u003e\n\u003cli\u003eIntegrates ~1.6 GW distributed solar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmodernization\u003e\u003c\/ppinnacle\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Demand Response\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePinnacle West operates advanced billing, call-center, and digital platforms serving ~1.2 million retail customers (2025), plus demand-response programs that paid customers ~$45 million in 2024 to curtail load during peaks.\u003c\/p\u003e\n\u003cp\u003eThese efforts shave peak demand ~150–200 MW annually, deferring costly peaker capacity and lowering system costs by an estimated $12–18 million per year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M customers served (2025)\u003c\/li\u003e\n\u003cli\u003e$45M paid to participants (2024)\u003c\/li\u003e\n\u003cli\u003e150–200 MW peak reduction annually\u003c\/li\u003e\n\u003cli\u003e$12–18M annual system savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePinnacle West: $3.7B Grid Upgrade, 3.3GW Palo Verde, 1.2GW Renewables, 15% Fewer Outages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePinnacle West runs Palo Verde (~3.3 GW), flexible gas, ~1.2 GW owned+PPA renewables, 11,000 circuit miles, 1.2M customers, and paid $45M for DR in 2024 to cut 150–200 MW peak; $3.7B capex (2024–26) funds AMI (1.1M meters), coal retirements by late 2025, grid hardening, and ~15% outage-minute reduction.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePalo Verde output\u003c\/td\u003e\n\u003ctd\u003e≈3.3 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables (owned+PPA)\u003c\/td\u003e\n\u003ctd\u003e~1.2 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024–26)\u003c\/td\u003e\n\u003ctd\u003e$3.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMI meters\u003c\/td\u003e\n\u003ctd\u003e1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDR payouts (2024)\u003c\/td\u003e\n\u003ctd\u003e$45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak reduction\u003c\/td\u003e\n\u003ctd\u003e150–200 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutage-minute reduction\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Pinnacle West Business Model Canvas—not a mockup or sample—and it reflects the exact content and layout you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, ready-to-edit file in its full form, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003cp\u003eNo fillers or hidden pages—what you see here is the deliverable, available for instant download, presentation, or sharing upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749211910521,"sku":"pwest-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pwest-business-model-canvas.png?v=1772213732","url":"https:\/\/matrixbcg.com\/products\/pwest-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}