{"product_id":"publix-marketing-mix","title":"Publix Super Markets Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePublix Super Markets masterfully crafts its marketing by focusing on high-quality private label products, competitive pricing, convenient store placement, and a strong emphasis on customer service and community engagement. Their \"Publix Guarantee\" and commitment to associates create a unique value proposition that resonates deeply with shoppers.\u003c\/p\u003e\n\u003cp\u003eGo beyond the basics—get access to an in-depth, ready-made Marketing Mix Analysis covering Publix Super Markets' Product, Price, Place, and Promotion strategies. Ideal for business professionals, students, and consultants looking for strategic insights into one of the nation's most beloved grocery chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Grocery Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublix Super Markets distinguishes itself with a comprehensive grocery selection, encompassing everything from vibrant fresh produce and premium meats to an impressive variety of seafood and artisanal baked goods. This broad product assortment is designed to be a one-stop shop, effectively meeting the diverse culinary needs and preferences of its wide customer base.\u003c\/p\u003e\n\u003cp\u003eIn fiscal year 2023, Publix reported net earnings of $4.7 billion, a testament to the success of its broad product strategy. The company's commitment to offering a wide range of high-quality, fresh items directly contributes to customer loyalty and drives significant sales volume, reinforcing its position as a leading supermarket chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Pharmacy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublix's Integrated Pharmacy Services go beyond just dispensing prescriptions, offering a vital part of their product strategy that boosts customer loyalty and convenience.  By providing a full spectrum of healthcare solutions, they differentiate themselves in the competitive grocery market.\u003c\/p\u003e\n\u003cp\u003eThe pharmacy's commitment to quality was underscored in 2024 when it received accolades for exceptional customer satisfaction, a testament to its service excellence. This focus on positive customer experiences reinforces Publix's brand reputation.\u003c\/p\u003e\n\u003cp\u003eExpanding their reach, Publix introduced virtual care options within their pharmacies, making healthcare more accessible to a wider customer base. This digital integration reflects a forward-thinking approach to meeting evolving consumer needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmphasis on Quality and Freshness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePublix places a paramount importance on the quality and freshness of its products, a core element of its product strategy. This dedication is demonstrated through stringent quality control processes that span the entire supply chain, from the initial sourcing from farms right through to the products displayed on their shelves.\u003c\/p\u003e\n\u003cp\u003eThis relentless pursuit of high standards directly translates into exceptional customer satisfaction. In fact, Publix achieved an impressive customer satisfaction score of 8.9 out of 10 in 2024, underscoring how their focus on quality resonates with shoppers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Private Label Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePublix has cultivated a strong collection of private label brands, including Publix Premium and Publix GreenWise. These offerings provide customers with high-quality options that rival national brand products.\u003c\/p\u003e\n\u003cp\u003eThese in-house brands are a significant driver of Publix's financial success. In 2024, private labels contributed roughly 30% to the company's overall sales revenue, underscoring their importance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Quality Alternatives:\u003c\/strong\u003e Publix's private label brands, like Publix Premium and Publix GreenWise, are positioned as premium choices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignificant Sales Contribution:\u003c\/strong\u003e In 2024, private labels represented approximately 30% of Publix's total sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfitability Boost:\u003c\/strong\u003e This strong private label performance enhances overall profitability for the company.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Loyalty:\u003c\/strong\u003e The quality and value of these brands foster increased customer loyalty and repeat business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Store Prototypes and Experiential Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePublix is actively innovating its store formats, moving beyond traditional grocery layouts. This includes larger prototypes designed to offer a more engaging shopping journey. These new designs feature enhanced foodservice areas, such as the popular Publix Pours in-store bars, and specialized departments like fresh burrito and olive bars, aiming to provide convenience and unique culinary experiences.\u003c\/p\u003e\n\u003cp\u003eThese experiential features are key to Publix's strategy to differentiate itself in a competitive market. By offering more than just groceries, Publix aims to attract a broader customer base and encourage longer, more enjoyable shopping trips. This focus on experience is a significant part of their evolving product and service offering.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpanded Foodservice:\u003c\/strong\u003e Introduction of more comprehensive prepared food sections and in-store dining options.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExperiential Elements:\u003c\/strong\u003e Features like Publix Pours bars and specialized food bars (e.g., burrito, olive) create unique customer touchpoints.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStore Prototype Evolution:\u003c\/strong\u003e Development of larger, more immersive store formats to enhance the overall shopping environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Attraction:\u003c\/strong\u003e These innovations are designed to draw in new shoppers and increase loyalty among existing customers by offering greater value and convenience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Strategy: Quality, Private Labels, and Enhanced Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePublix's product strategy centers on a vast, high-quality selection, including extensive fresh produce, premium meats, and seafood, complemented by robust private label brands like Publix Premium and GreenWise. These in-house brands alone accounted for approximately 30% of sales in 2024, highlighting their significant contribution to both revenue and customer loyalty. The company also strategically integrates services like pharmacy and enhanced in-store experiences, such as Publix Pours and specialized food bars, to offer a comprehensive and differentiated shopping journey.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eProduct Category\u003c\/th\u003e\n\u003cth\u003eKey Features\u003c\/th\u003e\n\u003cth\u003e2024 Data\/Impact\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh Groceries\u003c\/td\u003e\n\u003ctd\u003eWide variety, premium quality\u003c\/td\u003e\n\u003ctd\u003eDrives overall store traffic and customer satisfaction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate Label Brands (e.g., GreenWise)\u003c\/td\u003e\n\u003ctd\u003eHigh quality, value-driven alternatives\u003c\/td\u003e\n\u003ctd\u003eContributed ~30% of total sales in 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated Pharmacy\u003c\/td\u003e\n\u003ctd\u003ePrescriptions, virtual care, health solutions\u003c\/td\u003e\n\u003ctd\u003eBoosts customer loyalty and convenience; recognized for customer satisfaction in 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-Store Experiences (e.g., Publix Pours)\u003c\/td\u003e\n\u003ctd\u003eFoodservice, specialized bars\u003c\/td\u003e\n\u003ctd\u003eEnhances shopping journey, differentiates from competitors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis provides a comprehensive breakdown of Publix Super Markets' marketing strategies, examining their product offerings, pricing, distribution channels, and promotional activities to understand their competitive positioning and customer appeal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis simplifies Publix's 4Ps, offering a clear, actionable framework to address common marketing challenges and optimize customer engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Southeastern Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublix boasts an extensive Southeastern footprint, with its nearly 1,400 stores as of late 2024 concentrated heavily in Florida, Georgia, Alabama, South Carolina, Tennessee, North Carolina, Virginia, and Kentucky. This widespread presence allows Publix to command a significant market share across these key states.  The company's strategic placement of stores ensures accessibility for a vast customer base throughout the region.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Location Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublix prioritizes high-traffic, accessible locations, ensuring convenience for its core customer base. This strategy is evident in their expansion, with a focus on densely populated areas and regions showing strong growth potential. For instance, in 2023, Publix continued its expansion in Florida, a state that consistently ranks high in population growth, thereby maximizing its reach and sales opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinuous Store Expansion and Remodels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePublix is committed to growth through new store openings and strategic remodels. In 2024, the company launched 43 new supermarkets, significantly expanding its footprint. This expansion is complemented by a robust remodeling program, with 117 stores updated in the same year to improve the customer experience. \u003c\/p\u003e\n\u003cp\u003eLooking ahead to 2025, Publix plans to continue this aggressive expansion and modernization strategy. These efforts are designed to not only increase market penetration but also to ensure that existing stores offer a modern, appealing shopping environment, thereby strengthening its competitive position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePublix Super Markets maintains a powerful distribution network to serve its extensive retail presence. This network includes 10 distribution centers and 10 manufacturing facilities strategically positioned throughout its operating states. This infrastructure is crucial for ensuring timely and efficient product delivery and maintaining optimal inventory levels across all Publix stores.\u003c\/p\u003e\n\u003cp\u003eThe efficiency of this distribution system directly impacts Publix's ability to keep shelves stocked and meet customer demand. In 2023, Publix reported net earnings of $4.1 billion on sales of $54.9 billion, underscoring the scale of operations supported by its logistics. The company's commitment to a strong supply chain is a key element of its operational excellence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution Centers:\u003c\/strong\u003e 10 strategically located facilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufacturing Facilities:\u003c\/strong\u003e 10 facilities supporting private label production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperational Impact:\u003c\/strong\u003e Ensures efficient inventory management and product availability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePublix has significantly enhanced its omnichannel accessibility, allowing customers to shop through various convenient channels. This includes traditional in-store shopping, online ordering for pickup, and even a rapid 15-minute delivery option facilitated by their partnership with Instacart. This multi-channel approach directly addresses the growing demand for flexibility and speed in grocery shopping.\u003c\/p\u003e\n\u003cp\u003eThe company's investment in these capabilities is a strategic move to meet evolving consumer expectations and solidify its market standing. By offering seamless transitions between online and offline experiences, Publix aims to capture a broader customer base and foster loyalty. This commitment to convenience is a key differentiator in the competitive retail landscape.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn-Store Shopping:\u003c\/strong\u003e Traditional brick-and-mortar experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline Ordering:\u003c\/strong\u003e For curbside pickup or delivery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurbside Pickup:\u003c\/strong\u003e Convenient order collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15-Minute Delivery:\u003c\/strong\u003e Via Instacart partnership for rapid fulfillment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Place: Nearly 1,400 Stores Anchor Southeastern Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePublix's strategic \"Place\" in its marketing mix is defined by its expansive physical store network and robust distribution infrastructure. As of late 2024, the company operated nearly 1,400 stores, primarily concentrated in the Southeastern United States, with a strong emphasis on high-traffic, accessible locations. This physical presence is supported by 10 distribution centers and 10 manufacturing facilities, ensuring efficient product flow and availability across its markets.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePublix Super Markets 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive analysis delves into Publix Super Markets' Product, Price, Place, and Promotion strategies. You'll gain immediate access to the complete, ready-to-use marketing mix breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55612278931833,"sku":"publix-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/publix-marketing-mix.png?v=1754769531","url":"https:\/\/matrixbcg.com\/products\/publix-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}