{"product_id":"ptgcgroup-marketing-mix","title":"PTT Global Chemical Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how PTT Global Chemical leverages product innovation, strategic pricing, extensive distribution, and targeted promotion to secure market leadership—this preview highlights key tactics and competitive advantages, but the full 4P’s Marketing Mix Analysis uncovers detailed data, case examples, and ready-to-use slides to accelerate your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Value Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing PTT Global Chemical’s 2023 acquisition of allnex, the High-Value Specialty Chemicals line now offers an extensive portfolio of coating resins and additives for industrial uses, with 2025 sales in these segments up ~28% year-over-year to about $1.2 billion.\u003c\/p\u003e\n\u003cp\u003eProducts target high-growth sectors—automotive, electronics, green packaging—with formulations emphasizing performance and durability, lowering failure rates and extending lifecycles by 15–30% in customer trials.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, specialties account for roughly 35% of PTTGCL’s revenue mix, signaling a strategic shift from commodity chemicals toward higher-margin solutions and EBITDA margin improvements of ~3 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Polymers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePTT Global Chemical sells sustainable, bio-based polymers like InnoPlus and polylactic acid (PLA) via its NatureWorks JV, targeting compostable and recyclable packaging; NatureWorks reported 2024 PLA capacity ~450 kt\/year. \u003c\/p\u003e\n\u003cp\u003eThe product mix includes rPET and rHDPE from advanced recycling plants—PGC aims for 200 kt\/year recycled resin output by 2026—to help brand owners meet EPR and net-zero targets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Olefins and Aromatics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpptt global chemical maintains million tonnes combined capacity for ethylene propylene benzene and paraxylene supplying textiles construction consumer electronics value chains.\u003e\n\u003cpby the company reports a reduction in carbon intensity versus driven by energy-efficiency projects and hydrogen integration across steam crackers reformers.\u003e\n\u003cpthese core olefins and aromatics generate roughly of fy2024 revenue underpinning margins feedstock for downstream polymer solvent businesses.\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\u003c\/pptt\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntermediate Chemicals and Phenol\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpptt global chemical intermediate chemicals acetone and bisphenol-a polycarbonate epoxy resin production supporting healthcare automotive construction applications with high-strength plastics coatings in pttgc reported billion aromatics phenolics segment revenue emphasizing purity traceability to meet oem specs.\u003e\n\u003cpsupply reliability:\u003e98% on-time delivery in 2024, ISO 9001\/ISO 14001 certifications, regional market share ~22% in Southeast Asia for phenol\/derivatives.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey products: phenol, acetone, bisphenol-A\u003c\/li\u003e\n\u003cli\u003eEnd markets: healthcare, automotive, construction\u003c\/li\u003e\n\u003cli\u003e2025 FY aromatics revenue ≈ USD 1.2B\u003c\/li\u003e\n\u003cli\u003eOTD \u0026gt;98% (2024); regional phenol share ~22%\u003c\/li\u003e\n\u003cli\u003eFocus: high purity, traceability, certified supply chains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psupply\u003e\u003c\/pptt\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Innovation and Performance Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpptt global chemical expands functional chemicals and specialty oleochemicals from natural oils sales in personal care home agri sectors these lines grew yoy to thb by the r pipeline targets low-carbon alternatives aiming cut product lifecycle ghg versus baselines.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e18% YoY growth to THB 6.4bn (2024)\u003c\/li\u003e\u003cli\u003eFocus: biodegradable surfactants, oleochemicals\u003c\/li\u003e\u003cli\u003eEnd markets: personal care, home care, agriculture\u003c\/li\u003e\u003cli\u003eTarget: −30% lifecycle GHG by 2025 vs 2019\u003c\/li\u003e\n\u003c\/pptt\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTTGC pivots to specialties: $1.2B sales, 35% mix, PLA \u0026amp; recycling scale-up\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT Global Chemical shifted toward specialties after 2023 allnex buy, with 2025 specialty sales ≈ $1.2B (+28% YoY) and specialties ≈35% of revenue; core olefins\/aromatics capacity ~7.2 Mt\/y and aromatics \u0026amp; phenolics revenue ≈ $1.2B (2025); recycled resin target 200 kt\/y by 2026; NatureWorks PLA capacity ~450 kt\/y (2024); carbon intensity −12% vs 2019 (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty sales\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty share\u003c\/td\u003e\n\u003ctd\u003e35% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOlefins\/aromatics capacity\u003c\/td\u003e\n\u003ctd\u003e7.2 Mt\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAromatics revenue\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePLA capacity (NatureWorks)\u003c\/td\u003e\n\u003ctd\u003e450 kt\/y (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled resin target\u003c\/td\u003e\n\u003ctd\u003e200 kt\/y (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon intensity change\u003c\/td\u003e\n\u003ctd\u003e−12% vs 2019 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into PTT Global Chemical’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PTT Global Chemical’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for rapid decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Map Ta Phut Industrial Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Strategic Map Ta Phut Industrial Hub, PTT Global Chemical’s primary production base in Thailand’s Eastern Economic Corridor, sits 40 km from Laem Chabang deep-sea port, enabling 20–30% faster export lead times to Asia-Pacific and lowering logistics cost per ton by about 12% versus inland sites (2024 company data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution via allnex Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe allnex integration gives PTT Global Chemical a global footprint with over 30 manufacturing sites and multiple R\u0026amp;D centers across Europe, the Americas, and Asia, boosting global sales reach to serve 100+ countries by end-2025. Local plants cut lead times by an estimated 20–40% and enable tailored technical support, raising customer retention and accelerating project wins. Revenue synergies target an incremental USD 200–300 million by 2025 through cross-selling and logistics optimizations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT Global Chemical uses digital B2B sales platforms for order management, real-time tracking, and inventory transparency, cutting order-to-delivery times by about 22% in 2024 and lowering manual order errors by 35%. Industrial buyers access procurement dashboards and instant technical docs, shortening approval cycles by ~18%. These e-commerce tools serve small distributors and large partners alike, supporting ~40,000 annual B2B transactions across APAC in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Warehousing and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePTT Global Chemical (PTTGC) runs regional distribution centers in China, Vietnam, and Indonesia, ensuring faster product availability and supporting FY2024 regional sales (APAC) which grew ~6% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese hubs house temperature- and grade-specific storage for polymers and specialty chemicals, preserving product quality in final-mile delivery and lowering spoilage and rework costs.\u003c\/p\u003e\n\u003cp\u003eBy locating inventory near end-users, PTTGC cuts shipping spend and reduced lead times—management reported a ~12% logistics cost saving from regionalization in 2024—also lowering exposure to global supply-chain shocks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional hubs: China, Vietnam, Indonesia\u003c\/li\u003e\n\u003cli\u003eSpecialized storage: grade- and temp-controlled facilities\u003c\/li\u003e\n\u003cli\u003eImpact: ~12% logistics cost savings (2024)\u003c\/li\u003e\n\u003cli\u003eBenefit: shorter lead times, less spoilage, better availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpptt global chemical partners with shipping lines and thai land carriers to secure sea road lanes delivering on-time shipments for exports domestic supply chains.\u003e\n\u003cpthe firm uses multimodal transport barge truck cut transit times by and reduce distribution co2 versus baselines aiding sustainability targets.\u003e\n\u003cpthese logistics ties sustain just-in-time service for automotive and electronics clients supporting contracts that require sub-48-hour local replenishment.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95% on-time shipments (2024)\u003c\/li\u003e\n\u003cli\u003e12% faster transit via multimodal routing\u003c\/li\u003e\n\u003cli\u003e8% CO2 reduction vs 2020\u003c\/li\u003e\n\u003cli\u003esub-48-hour local replenishment for JIT clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthe\u003e\u003c\/pptt\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTTGC cuts lead times 20–40%, saves ~12% logistics, targets $200–300M synergies by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTT Global Chemical places production at Laem Chabang–adjacent Map Ta Phut and 30+ global sites (post-allnex) to serve 100+ countries, cutting lead times 20–40% and logistics costs ~12% (2024). Regional hubs (China, Vietnam, Indonesia) support 95% on-time shipments, ~40,000 APAC B2B transactions, and target USD 200–300m revenue synergies by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/target)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries served\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost saving\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time shipments\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B transactions APAC\u003c\/td\u003e\n\u003ctd\u003e~40,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue synergies target\u003c\/td\u003e\n\u003ctd\u003eUSD 200–300m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePTT Global Chemical 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this full, editable PTT Global Chemical 4P's Marketing Mix analysis is complete, high-quality, and ready to use for strategy, presentations, or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750164672889,"sku":"ptgcgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ptgcgroup-marketing-mix.png?v=1772222874","url":"https:\/\/matrixbcg.com\/products\/ptgcgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}