{"product_id":"ptgcgroup-business-model-canvas","title":"PTT Global Chemical Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTT Global Chemical: Concise Business Model Canvas \u0026amp; Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind PTT Global Chemical’s business model—this concise Business Model Canvas maps value propositions, key partners, and revenue streams to show how the company competes and scales in petrochemicals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTT Group Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic synergy with parent PTT Group secures cost-effective gas and liquid feedstock—PTT supplied about 60% of feedstock to PTT Global Chemical in 2024, cutting feedstock costs an estimated 8% versus spot purchases and stabilizing margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Strategic Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJoint ventures with Mitsubishi Chemical and Mitsui Chemicals let PTT Global Chemical (PTTGC) access advanced tech and market know‑how; since 2023 these alliances supported \u0026gt;$500m in specialty-chemicals investment and lifted specialty sales to ~18% of revenue (2024). \u003c\/p\u003e\n\u003cp\u003eThese collaborations speed global expansion and share capital risk—PTTGC co‑funded new petrochemical complexes with partners, splitting project capex (often $1–2bn per complex) and lowering single‑party exposure. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with top-tier universities and global research centers drive PTT Global Chemical’s innovation in green chemistry and sustainable materials, backing projects that cut polymer carbon footprints by up to 40% and target commercial-scale carbon capture units with goals of 100 ktCO2\/yr by 2028; joint R\u0026amp;D grants and co-funded pilots—often representing 5–10% of annual R\u0026amp;D spend—keep the company at the cutting edge of chemical engineering and circular-economy solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlliances with specialized logistics firms and shipping companies ensure PTT Global Chemical (PTTGC) delivers chemical products safely and on schedule to over 90 countries, handling complex hazardous- and bulk-material rules that kept 2024 incident rates below 0.02 per 1,000 shipments.\u003c\/p\u003e\n\u003cp\u003eThese partners manage cross-border permits, IMO\/ADR compliance, and cold-chain or bulk-tanker needs, sustaining service levels that support PTTGC’s FY2024 export revenues of roughly $6.8 billion.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eGlobal reach: \u0026gt;90 countries\u003c\/li\u003e\n\u003cli\u003eLow incident rate: \u0026lt;0.02\/1,000 shipments (2024)\u003c\/li\u003e\n\u003cli\u003eFY2024 exports: ~$6.8B\u003c\/li\u003e\n\u003cli\u003eCompliance: IMO, ADR, cross-border permits\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regional Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eActive engagement with the Eastern Economic Corridor Office and environmental regulators ensures PTT Global Chemical (PTTGC) aligns with Thailand’s industrial policy, helping secure incentives—PTTGC reported THB 6.2 billion in government-related tax incentives and subsidies in 2024—while smoothing permitting for projects tied to the EEC’s 2030 investment targets.\u003c\/p\u003e\n\u003cp\u003eThese government ties help navigate legal risks and back sustainable investments, supporting PTTGC’s long-term growth within national goals; in 2024 PTTGC committed US$1.1 billion to low-carbon projects, leveraging policy-linked financing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSecures incentives: THB 6.2B in 2024\u003c\/li\u003e\n\u003cli\u003eEnables permits aligned with EEC 2030\u003c\/li\u003e\n\u003cli\u003eBacks sustainability: US$1.1B pledged in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTTGC: 60% feedstock, 8% cost cut, $500M+ speciality spend, $1.1B low‑carbon commitments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTTGC’s key partners supply ~60% feedstock (2024), cut feedstock costs ~8%, support \u0026gt;$500m specialty investments since 2023, and helped specialty sales reach ~18% of revenue (2024); gov’t incentives totaled THB 6.2B and exports ~$6.8B in FY2024, while joint low‑carbon commits hit US$1.1B (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Since 2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeedstock supplied by PTT\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeedstock cost reduction\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty investment\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty sales\u003c\/td\u003e\n\u003ctd\u003e~18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt incentives\u003c\/td\u003e\n\u003ctd\u003eTHB 6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e~$6.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon commits\u003c\/td\u003e\n\u003ctd\u003eUS$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for PTT Global Chemical outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams, with integrated competitive advantages and SWOT insights to support strategic decisions, presentations, and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level Business Model Canvas for PTT Global Chemical that condenses the company's value chain, revenue streams, and strategic levers into editable cells—ideal for fast strategy reviews, stakeholder workshops, or boardroom briefs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePetrochemical Manufacturing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePTT Global Chemical processes ~30–35 million tonnes\/year of feedstock into olefins, aromatics and refined products, focusing on yield gains and 2–4% annual energy-intensity reductions through advanced process control and heat integration. Continuous plant optimization and real-time monitoring cut unplanned downtime toward industry best-in-class ~1–2% availability loss, while strict HSE protocols sustain low incident rates and protect uninterrupted chemical output.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePTT Global Chemical invests ≈1.2 billion THB (2024 R\u0026amp;D budget) into R\u0026amp;D to develop specialty chemicals and bio-based products, targeting 20% revenue from sustainable lines by 2028. The team improves product performance and substitutes traditional plastics with bio-polymers, reducing lifecycle CO2 by up to 35% in pilot projects, future-proofing the portfolio against tightening global regulations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Global Sales Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarketing and global sales management monitors demand shifts—Asia accounted for ~58% of PTT Global Chemical’s 2024 revenues (about $11.2B)—and manages thousands of clients across petrochemicals, packaging, and construction. Sales teams pursue multi-year supply contracts and target high-growth markets in SE Asia and India, while marketing stresses technical performance and 30%+ lower lifecycle emissions from select sustainable product lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoordinating procurement of feedstock and managing logistics of finished goods keeps PTT Global Chemical (PTTGC) operationally fluid; in 2024 PTTGC sourced ~65% of feedstock regionally, cutting lead times by 12% and lowering procurement cost per ton by 4.3%.\u003c\/p\u003e\n\u003cp\u003eInventory control and route optimization reduce costs and CO2—PTTGC reports a 7% logistics-cost cut and a 9% CO2 drop (2023–24) while meeting \u0026gt;98% on-time delivery amid volatile global markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional sourcing ~65% (2024)\u003c\/li\u003e\n\u003cli\u003eLead-time −12%; cost\/ton −4.3% (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics cost −7%; CO2 −9% (2023–24)\u003c\/li\u003e\n\u003cli\u003eOn-time delivery \u0026gt;98%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Carbon Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpptt global chemical embeds decarbonization and circular-economy steps into daily ops running carbon capture pilots boosting recycled feedstock to of inputs in aiming for net-zero by cutting scope emissions vs\u003e\n\u003cpthese activities protect the social license to operate and target ktco2 removal via ccus pilots incremental ebitda resilience from recycled-content products.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% recycled feedstock (2024)\u003c\/li\u003e\n\u003cli\u003eNet-zero target: 2050; 30% emissions cut by 2030\u003c\/li\u003e\n\u003cli\u003e~200 ktCO2\/yr CCUS pilot capacity\u003c\/li\u003e\n\u003cli\u003eImproves regulatory and market resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pptt\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePTTGC: High-throughput chemicals leader targeting 20% sustainable revenue, net-zero 2050\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePTTGC runs ~30–35 Mt\/yr feedstock to make olefins, aromatics and refined products, cuts energy intensity 2–4%\/yr, and keeps unplanned downtime near 1–2% with advanced control; R\u0026amp;D spend ~1.2 bn THB (2024) targets 20% sustainable revenue by 2028 and 12% recycled feedstock (2024), aiming net-zero by 2050 and ~200 ktCO2\/yr CCUS pilot capacity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeedstock processed\u003c\/td\u003e\n\u003ctd\u003e30–35 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e1.2 bn THB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled feedstock\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy intensity reduction\u003c\/td\u003e\n\u003ctd\u003e2–4%\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnplanned downtime\u003c\/td\u003e\n\u003ctd\u003e1–2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCUS pilot\u003c\/td\u003e\n\u003ctd\u003e~200 ktCO2\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual PTT Global Chemical Business Model Canvas—not a sample or mockup—and it represents the same document you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you buy, you’ll instantly download this exact, fully editable file in Word and Excel formats, formatted and structured exactly as shown—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749169181049,"sku":"ptgcgroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ptgcgroup-business-model-canvas.png?v=1772213502","url":"https:\/\/matrixbcg.com\/products\/ptgcgroup-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}