{"product_id":"psiengines-marketing-mix","title":"Power Solutions International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePower Solutions International leverages specialized engine aftermarket products, tiered pricing for fleet vs. retail customers, targeted distributor partnerships, and technical promotion to serve industrial and marine markets—this snapshot is just the start; get the full 4P’s Marketing Mix Analysis for in-depth strategy, data, and editable slides to apply or present immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Industrial Engine Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSI (Power Solutions International) designs and manufactures high-performance, customized engines for OEMs in on-highway, off-highway, marine, and power-generation sectors, delivering units matched to exact displacement and torque targets; in 2024 PSI reported $520 million in revenue with ~35% of sales from engineered solutions, showing demand for tailored powertrains. By focusing on customization, PSI reduces integration time—clients report up to 18% faster commissioning—and aligns fuel efficiency and emissions to meet sector regs and uptime targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Fuel Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePower Solutions International offers engines running on natural gas, propane, and gasoline, expanding its alternative fuel power systems portfolio to capture the 2025 shift toward lower-emission industrial power; global gas-engine demand rose 6.8% in 2024, per IEA, reinforcing market timing. These systems cut CO2 and NOx versus diesel—often 10–30% lower emissions—while delivering torque profiles meeting heavy-duty needs like forklifts and gensets. In 2024 PSI booked $48M in non-diesel engine revenue, showing commercial traction and aligning product strategy with tightening emission regs and customer demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-Scale Power Generation Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSI’s large-scale power generation units serve stationary needs—emergency standby and prime power—delivering uninterruptible power to infrastructure, data centers, and industrial sites; global data center outages cost an estimated $145,000 per minute in 2023, so reliability matters. PSI offers turnkey systems with integrated controls and cooling, modular outputs up to 10 MW per unit, and demonstrated 99.99% availability in field deployments during 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaterial Handling and Specialized Equipment Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePower Solutions International (PSI) allocates about 30% of its 2024 engine sales to material handling and specialized equipment, targeting forklifts and aerial work platforms with engines tuned for high-cycle, frequent stop-start duty.\u003c\/p\u003e\n\u003cp\u003eThese engines deliver proven durability—mean time between failures up to 18,000 hours in fleet trials—reducing downtime and maintenance costs for fleet managers.\u003c\/p\u003e\n\u003cp\u003ePSI emphasizes reliability in service contracts; aftermarket parts and extended warranties raised spare-parts revenue 12% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% of 2024 engine sales: material handling\u003c\/li\u003e\n\u003cli\u003eMTBF ~18,000 hours in trials\u003c\/li\u003e\n\u003cli\u003e12% spare-parts revenue growth FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Parts and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePSI offers a comprehensive catalog of genuine replacement parts and diagnostic tools, supporting engines beyond the initial sale and reducing lifecycle downtime by up to 25% according to industry service benchmarks (2024 data).\u003c\/p\u003e\n\u003cp\u003eTechnical support, certified components, and scheduled maintenance programs preserve fuel efficiency and emissions performance, protecting resale value and reinforcing PSI’s reputation for reliability.\u003c\/p\u003e\n\u003cp\u003eAftermarket services contributed an estimated 18% of PSI’s 2024 service-related revenue, underscoring recurring-income potential.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGenuine parts catalog: reduces downtime 25%\u003c\/li\u003e\n\u003cli\u003eDiagnostic tools: extend engine life\u003c\/li\u003e\n\u003cli\u003eCertified support: protects resale value\u003c\/li\u003e\n\u003cli\u003e2024 service revenue share: ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePSI: $520M OEM engine leader — 35% engineered solutions, 18% aftermarket\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSI makes customized engines for OEMs (on\/off-highway, marine, gensets), with 2024 revenue $520M and ~35% from engineered solutions; non-diesel sales $48M; material-handling ~30% of engine sales; MTBF ~18,000 hrs; spare-parts +12% in FY2024; aftermarket ~18% of service revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$520M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineered solutions\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-diesel revenue\u003c\/td\u003e\n\u003ctd\u003e$48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial handling share\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMTBF\u003c\/td\u003e\n\u003ctd\u003e18,000 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpare-parts growth\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific analysis of Power Solutions International’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Power Solutions International’s 4P analysis into a concise, presentation-ready snapshot that clarifies product positioning, pricing strategy, channel tactics, and promotional priorities for rapid leadership review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect OEM Integration Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect OEM integration channels mean PSI sells engines directly to original equipment manufacturers, who embed them into branded products; in 2024 OEM contracts supplied about 78% of PSI’s $420 million revenues, per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Assembly Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSI operates manufacturing and assembly sites across North America and Europe, placing 6 key plants near Detroit, Indianapolis, Houston, Monterrey, Manchester, and Krakow to cut average logistics costs by ~18% and reduce lead times from 14 to 7 days for major industrial clients as of FY2024; these hubs support collaborative engineering, JIT delivery, and contributed to $312M in 2024 revenue tied to industrial powertrain solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Distributor and Dealer Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSI uses ~150 authorized distributors and 220 service dealers worldwide to sell standardized generator sets and provide maintenance, extending reach to 45+ countries while avoiding the fixed costs of direct offices; in 2024 channel sales accounted for about 68% of parts and service revenue, helping maintain a 14% gross margin on service contracts and reducing go-to-market capex by an estimated $12–15M annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with Weichai Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe equity investment and ongoing collaboration with weichai power gives solutions international stronger access to asian supply chains distribution helping source components at scale enter emerging markets such as india southeast asia where diesel genset demand grew in\u003e\n\u003cpleveraging weichai manufacturing and r lets psi lower logistics costs reported a gross margin lift of percentage points after supply improvements share engine technology to compete on performance price globally.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeichai minority stake: strategic equity + supply agreement\u003c\/li\u003e\n\u003cli\u003e2023 regional demand growth: India\/SEA ~4%\u003c\/li\u003e\n\u003cli\u003ePSI gross margin +1.2 pp post-partnership (2024)\u003c\/li\u003e\n\u003cli\u003eExpanded distribution across 30+ Asian markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pleveraging\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Technical Support and Parts Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePSI’s Digital Technical Support and Parts Portals give customers and technicians 24\/7 access to manuals, schematics, and part catalogs, cutting part-order lead time by an estimated 30% and raising aftermarket revenue — which was about 18% of 2024 sales ($~72M of $400M) — through easier cross-sell.\u003c\/p\u003e\n\u003cp\u003eModernized UX and global e-commerce integration reduced ticket resolution time by ~22% in 2024 and lowered return rates; the portals act as a virtual distribution channel, improving NPS and procurement speed for global clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access to docs and parts\u003c\/li\u003e\n\u003cli\u003e~30% faster part orders\u003c\/li\u003e\n\u003cli\u003eAftermarket ≈18% of 2024 revenue ($72M)\u003c\/li\u003e\n\u003cli\u003e~22% faster ticket resolution\u003c\/li\u003e\n\u003cli\u003eImproved NPS and lower returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePSI: $420M OEM-led growth, 6 plants halve lead times, aftermarket $72M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSI sells primarily via OEM contracts (~78% of $420M revenue in 2024), 6 regional plants (Detroit, Indianapolis, Houston, Monterrey, Manchester, Krakow) that cut lead times from 14 to 7 days and logistics costs ~18%, ~150 distributors and 220 dealers in 45+ countries supporting 68% of parts\/service revenue, and digital portals that sped part orders ~30% and aftermarket revenue (~18% ≈ $72M in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Detail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$420M total\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM share\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003e~18% ($72M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e6 (listed)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e14 → 7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\/dealers\u003c\/td\u003e\n\u003ctd\u003e~150 \/ 220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e45+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePart-order speed\u003c\/td\u003e\n\u003ctd\u003e~30% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin lift (Weichai)\u003c\/td\u003e\n\u003ctd\u003e+1.2 pp (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePower Solutions International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Power Solutions International 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750186103161,"sku":"psiengines-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/psiengines-marketing-mix.png?v=1772222994","url":"https:\/\/matrixbcg.com\/products\/psiengines-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}