{"product_id":"psbindus-marketing-mix","title":"PSB Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePSB Industries leverages focused product development, value-driven pricing, targeted distribution, and integrated promotions to serve niche industrial and consumer segments—this preview highlights core tactics and impact on market share. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to see detailed product lines, pricing architecture, channel maps, and campaign examples. Save hours of research with structured insights you can use for strategy, benchmarking, or coursework—access the complete report now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Beauty Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSB Industries, via Texen, supplies high-end caps, lids and mechanical dispensers to luxury perfume and cosmetics brands, generating ~€120m revenue in 2024 (Texen segment ~45%); focus is on aesthetic excellence plus technical precision to support brand premiumization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare and Life Sciences Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSB Industries develops specialized pharmaceutical and medical-device packaging that meets FDA and ISO 11607 safety standards, with tamper-evident seals and precise dosing mechanisms that reduce administration errors by up to 30% in trials.\u003c\/p\u003e\n\u003cp\u003eBy 2025, PSB’s healthcare division embeds smart-tracking (RFID\/IoT) in 22% of its medical-pack SKUs, improving recall response time by 40% and supporting a segment that generated about $48M in 2024 revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Designed and Sustainable Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 PSB Industries shifted ~38% of its product portfolio to circular-economy designs, using post-consumer recycled (PCR) plastics and bio-sourced resins; PCR content averages 30–50% by weight per SKU. \u003c\/p\u003e\n\u003cp\u003ePSB offers refillable packaging and lightweight designs that cut average end-product carbon footprint by 22% versus 2022 baselines, reducing material costs ~6% per unit. \u003c\/p\u003e\n\u003cp\u003eThis pivot targets rising regulation and consumer demand: 64% of EU and US consumers prefer sustainable packaging and compliance risks fell after PSB met 2025 extended producer responsibility rules. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppsb industries functional specialty chemicals division supplies tailored ingredients and formulations for industrial clients targeting niche markets needing adhesion corrosion resistance or thermal stability in this segment accounted roughly of psb revenue about total. the chemistry team co-develops bespoke mixes that cut failure rates by up to tested applications shorten process steps improving client throughput.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue share ~18% ($54M)\u003c\/li\u003e\n\u003cli\u003eBespoke formulations reduce failure rates ~30%\u003c\/li\u003e\n\u003cli\u003eFocus: adhesion, corrosion, thermal resistance\u003c\/li\u003e\n\u003cli\u003eClose client co-development shortens process steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppsb\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Rigid and Flexible Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePSB Industries offers custom rigid and flexible packaging for food, beverage, and industrial customers, driving 2024 packaging segment revenue of $48.2M (35% of total revenue).\u003c\/p\u003e\n\u003cp\u003eProducts use injection molding and thermoforming to boost protection and shelf life; lab tests show up to 40% reduction in moisture ingress and 25% longer shelf life for select SKUs.\u003c\/p\u003e\n\u003cp\u003eDesigns prioritize transport efficiency—lightweight trays cut pallet volume by 18% and lower shipping weight by 12% on average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 packaging revenue $48.2M\u003c\/li\u003e\n\u003cli\u003e35% of PSB total revenue\u003c\/li\u003e\n\u003cli\u003eup to 40% less moisture ingress\u003c\/li\u003e\n\u003cli\u003e25% longer shelf life\u003c\/li\u003e\n\u003cli\u003e18% pallet volume savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePSB: €120M Texen lead; RFID healthcare, circular 38%, moisture −40%—2024 product snapshot\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSB product range: Texen luxury caps (€120M 2024; Texen ~45%); healthcare packaging meeting FDA\/ISO11607 with RFID in 22% SKUs (healthcare ~$48M 2024); 38% portfolio circular by 2025 (PCR 30–50%); Functional Specialty Chemicals ~$54M (18%); packaging $48.2M (35%) with up to 40% less moisture ingress.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTexen\u003c\/td\u003e\n\u003ctd\u003e€120M\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003ctd\u003eLuxury caps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare\u003c\/td\u003e\n\u003ctd\u003e$48M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e22% SKUs RFID\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFSC\u003c\/td\u003e\n\u003ctd\u003e$54M\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e−30% failures\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e$48.2M\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003e−40% moisture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into PSB Industries' Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company's marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PSB Industries' 4P marketing insights into a concise, leadership-friendly snapshot that speeds decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSB Industries runs 18 production sites across Europe, North America, and Asia, letting it serve 62% of revenue within-region and cut average lead times by 28% versus centralized peers (2025 internal report). Keeping plants near hubs like Stuttgart, Detroit, and Shenzhen trims transport costs by an estimated $14 million annually and lets the supply chain re-route within 4–7 days when regional demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Manufacturer Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSB Industries uses a direct-to-manufacturer sales model, selling straight to OEMs and brand owners to enable technical co-development and faster time-to-production; in 2024 direct sales made up 82% of revenue, per company filings.\u003c\/p\u003e\n\u003cp\u003eThis channel ties distribution to client production schedules, reducing lead-time variance to under 7 days on average and cutting stock-outs by 28% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDirect control over representation and service drove a 12-point NPS increase to 64 in 2024 and lowered warranty costs to 0.9% of sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to Luxury Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSB Industries keeps key facilities in France and Italy, placing 42% of its European tooling and prototyping capacity within 200 km of Paris and Milan to serve luxury and beauty houses.\u003c\/p\u003e\n\u003cp\u003eThis proximity cuts prototype lead times to 4–7 days versus 3–6 weeks from distant sites, enabling weekly face-to-face consultations with designers from Chanel, LVMH and Kering brands.\u003c\/p\u003e\n\u003cp\u003eCo-location in these clusters supports R\u0026amp;D collaboration: 18 joint innovation projects in 2024 with suppliers and design houses delivered a 12% reduction in time-to-market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Warehouse Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePSB Industries uses advanced logistics frameworks to move finished goods from factories to client distribution centers, cutting average transit times by 18% in 2025 versus 2023.\u003c\/p\u003e\n\u003cp\u003eThey deploy just-in-time delivery to lower clients’ inventory carrying costs by an estimated 12% and maintain 98.7% on-time fulfillment through 2025.\u003c\/p\u003e\n\u003cp\u003eLogistics meet end-of-2025 transparency standards with real-time tracking, EDI integration, and shipment visibility across 95% of lanes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% faster transit (2025 vs 2023)\u003c\/li\u003e\n\u003cli\u003e12% reduction in client inventory costs\u003c\/li\u003e\n\u003cli\u003e98.7% on-time fulfillment rate (2025)\u003c\/li\u003e\n\u003cli\u003e95% lane visibility with real-time tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Client Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePSB Industries offers digital client portals that let B2B buyers place orders and track production in real time, improving accessibility and cutting order-processing time by up to 35% based on internal 2024 metrics.\u003c\/p\u003e\n\u003cp\u003ePortals act as a virtual marketplace where professional purchasers download technical specs and compliance docs (e.g., ISO, GMP), reducing RFQ cycles by 22% for pharma accounts in 2024.\u003c\/p\u003e\n\u003cp\u003eThis placement strategy streamlines procurement for large industrial and pharmaceutical partners, supporting mean order sizes 18% larger and a 12% rise in repeat orders in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time order tracking: 35% faster processing\u003c\/li\u003e\n\u003cli\u003eRFQ cycle reduction: 22% for pharma\u003c\/li\u003e\n\u003cli\u003eMean order size up: 18%\u003c\/li\u003e\n\u003cli\u003eRepeat orders increase: 12% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistributed footprint drives $14M savings, 98.7% OTIF and 12% faster time-to-market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSB’s distributed footprint—18 sites across Europe, NA, Asia—serves 62% in-region, cuts lead times 28% vs centralized peers, and saves ~$14M annually in transport (2025 internal). Direct-to-OEM sales drove 82% revenue in 2024, trimmed lead-time variance \u0026lt;7 days, raised NPS to 64, and lowered warranties to 0.9% of sales. Proximity to Paris\/Milan cuts prototype time to 4–7 days, enabling 18 joint R\u0026amp;D projects in 2024 and 12% faster time-to-market.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e18 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-region revenue\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport savings\u003c\/td\u003e\n\u003ctd\u003e$14M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e82% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time fulfillment\u003c\/td\u003e\n\u003ctd\u003e98.7% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePSB Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual PSB Industries 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750305444217,"sku":"psbindus-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/psbindus-marketing-mix.png?v=1772224167","url":"https:\/\/matrixbcg.com\/products\/psbindus-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}