{"product_id":"psbc-marketing-mix","title":"Postal Savings Bank Of China (PSBC) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePostal Savings Bank of China (PSBC) leverages a vast branch network, competitive deposit-led pricing, standardized retail financial products, and targeted local promotions to serve mass-market and rural customers—this preview highlights their integrated approach to reach scale and trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Personal Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSBC offers a broad retail suite—savings, mortgage loans, and consumer credit—targeting China's mass market with over 40 million active retail customers as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 PSBC expanded its wealth-management products, adding stable fixed-income and low-volatility funds; retail AUM rose to about CNY 1.2 trillion, up ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts stress capital security and steady returns, leveraging PSBC's state-backed reputation and a CET1-like capital buffer that supports low-risk pricing and wide rural branch coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSannong and Rural Financial Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSBC’s Sannong services target agriculture, rural areas, and farmers with micro-loans, agri-insurance, and credit for rural entrepreneurs; by 2025 PSBC reported over CNY 3.2 trillion in rural loans, up 7.8% YoY, funding 12 million households.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSBCs Corporate and Institutional Banking now covers trade finance, supply-chain financing, and full investment-banking services for large corporates and government projects, supporting over CNY 1.2 trillion in corporate loans as of 2024 year-end.\u003c\/p\u003e\n\u003cp\u003eThe bank leverages its CNY 9.6 trillion deposit base to offer competitive lending to national infrastructure and strategic industries, with average corporate loan yields near 4.2% in 2024.\u003c\/p\u003e\n\u003cp\u003eUpgraded digital platforms process bulk payments and liquidity pools, cutting corporate transaction times by ~35% and supporting 18,000+ enterprise e-banking users by Dec 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Youhui Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePSBC’s Youhui wealth brand offers mutual funds, insurance-linked products, and structured notes covering conservative capital-protected to aggressive growth strategies, with AUM of about CNY 420 billion in 2024 across retail channels.\u003c\/p\u003e\n\u003cp\u003eMobile integration gives real-time portfolio tracking and robo-advice; app users rose 18% in 2024, with digital sales accounting for ~46% of Youhui flows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct mix: mutual funds, ILPs, structured notes\u003c\/li\u003e\n\u003cli\u003eRisk spectrum: capital-protected to aggressive\u003c\/li\u003e\n\u003cli\u003eAUM: ~CNY 420 billion (2024)\u003c\/li\u003e\n\u003cli\u003eDigital: app users +18% (2024); 46% digital flows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Mobile Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePSBC’s mobile app forms a digital ecosystem combining AI-driven financial advice and seamless payments, driving a 28% year-on-year increase in active mobile users to 135 million by end-2024.\u003c\/p\u003e\n\u003cp\u003eThe bank prioritized UX for younger, tech-savvy users across urban and rural China, lifting mobile penetration in rural counties to 62% in 2024.\u003c\/p\u003e\n\u003cp\u003eKey features—instant loan approvals (avg decision 3 minutes), virtual credit cards, and utility\/lifestyle integrations—boosted mobile loan originations by 42% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e135M active mobile users (2024)\u003c\/li\u003e\n\u003cli\u003e28% YoY growth in mobile users\u003c\/li\u003e\n\u003cli\u003e62% rural mobile penetration (2024)\u003c\/li\u003e\n\u003cli\u003e3-minute avg instant loan approval\u003c\/li\u003e\n\u003cli\u003e42% rise in mobile loan originations (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePSBC: CNY 5.92tn loan\/AUM scale, 135M mobile users, 46% digital wealth flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSBC products span retail deposits, mortgages, consumer credit, Youhui wealth (AUM ~CNY 420bn in 2024), Sannong rural loans (CNY 3.2tn by 2025), and corporate lending (CNY 1.2tn in 2024), with digital channels driving 46% of wealth flows and 135M active mobile users (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail AUM (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYouhui AUM (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 420bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural loans (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 3.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp loans (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive mobile users (2024)\u003c\/td\u003e\n\u003ctd\u003e135M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share of wealth flows\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into PSBC’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PSBC’s 4P marketing mix into a concise, leadership-ready snapshot that highlights how product, price, place, and promotion relieve customer pain points—ideal for quick alignment, presentations, and adapting to your own strategic comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnrivaled Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSBC leverages China Post Group to operate over 40,000 service outlets nationwide, forming China’s largest physical bank network and reaching 98% of townships and 85% of administrative villages by 2025; these branches capture cash-heavy SMEs and an aging clientele, handling roughly 35% of PSBC’s retail deposits and 42% of over‑counter transactions in 2024, ensuring deep market penetration where competitors lack presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost-Bank Synergy and Agency Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePSBC blends directly managed branches with agency counters inside China Post outlets, reaching over 39,000 locations as of 2025 and serving rural depositors efficiently; this dual model reduced average branch operating cost per transaction by ~22% in 2024 while expanding geographic coverage to 98% of county-level units. The synergy lets postal customers access deposits, payments, and microloans alongside logistics, creating a true one-stop shop that boosted retail deposit growth by 6.1% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Postal Savings Bank of China (PSBC) routed over 78% of routine transactions—transfers, bill payments—through digital channels: mobile app (38m monthly active users), online banking and WeChat mini-programs, reducing branch footfall by 32% year-over-year. The omnichannel setup links 38,000 branches and 200,000 post outlets with digital touchpoints so customers shift seamlessly between branch service and self-service. PSBC reports digital deposits rose 21% in 2025 to CNY 4.6 trillion, improving cost-to-serve and cross-sell rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Self-Service Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePSBC expanded advanced ATMs and Intelligent Teller Machines to over 320,000 terminals by Dec 31, 2025, cutting average in-branch wait times by ~28% and raising self-service transaction share to ~68% of total outlets.\u003c\/p\u003e\n\u003cp\u003eTerminals use biometric authentication and remote video support for 24\/7 access, serving urban and rural centers and reducing labor costs per transaction by ~35% versus teller service.\u003c\/p\u003e\n\u003cp\u003eUnits are sited in high-traffic areas and community centers to ensure constant availability of cash, deposits, bill pay and basic loan services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e320,000 terminals (2025)\u003c\/li\u003e\n\u003cli\u003e68% self-service transaction share\u003c\/li\u003e\n\u003cli\u003e28% wait-time reduction\u003c\/li\u003e\n\u003cli\u003e35% lower per-transaction labor cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Wealth Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePostal Savings Bank of China (PSBC) has expanded into Tier 1 and Tier 2 cities with Strategic Urban Wealth Centers targeting HNWIs and corporates, adding 412 urban branches by end-2024 to complement its rural stronghold.\u003c\/p\u003e\n\u003cp\u003eThese centers offer private banking, bespoke wealth products, and advisory teams, driving higher fee income—urban wealth AUM rose 18% y\/y to CNY 274 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification captures urban investment share and reduces concentration risk, improving fee-to-income ratio to 8.6% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e412 urban branches (end-2024)\u003c\/li\u003e\n\u003cli\u003eUrban wealth AUM CNY 274bn (+18% y\/y)\u003c\/li\u003e\n\u003cli\u003eFee-to-income ratio 8.6% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePSBC: 40k+ outlets, 320k ATMs, CNY4.6tn deposits — deep rural reach and digital scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePSBC’s Place mixes 40,000+ China Post outlets and 412 urban branches (end‑2024), 320,000 ATMs\/ITMs (2025), 38m mobile MAUs, digital deposits CNY 4.6tn (2025) and 78% routine transactions digital, covering 98% of townships and 85% of villages to serve cash-heavy SMEs, elderly customers and HNWIs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e40,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban branches\u003c\/td\u003e\n\u003ctd\u003e412\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/ITMs\u003c\/td\u003e\n\u003ctd\u003e320,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital deposits\u003c\/td\u003e\n\u003ctd\u003eCNY 4.6tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MAU\u003c\/td\u003e\n\u003ctd\u003e38m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePostal Savings Bank Of China (PSBC) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Postal Savings Bank of China (PSBC) 4P’s Marketing Mix analysis covers Product, Price, Place, and Promotion with actionable insights and editable content tailored for investors and strategists. You’re viewing the exact full, ready-to-use file included with your order. Buy with confidence and download immediately upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750213005689,"sku":"psbc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/psbc-marketing-mix.png?v=1772223219","url":"https:\/\/matrixbcg.com\/products\/psbc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}