{"product_id":"prysmiangroup-marketing-mix","title":"Prysmian Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePrysmian’s 4P’s Marketing Mix highlights robust product innovation in cables and systems, value-driven pricing for diverse segments, global distribution channels optimized for industrial projects, and targeted B2B promotions that reinforce technical leadership—discover how these levers combine to sustain competitive advantage. Get the full, editable 4Ps Marketing Mix Analysis to save research time and apply ready-made insights in presentations, strategy work, or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Voltage Submarine and Underground Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrysmian’s High-Voltage Submarine and Underground Systems supply HVDC and HVAC cables for offshore wind and interconnector projects, supporting 40+ GW of offshore capacity awarded 2020–2025 and ~€1.2bn in project orders in 2024; engineered for deep-sea pressures and \u0026lt;0.5%\/100km transmission loss, they use XLPE and mass-impregnated insulation to cut losses and enable 2 GW+ links over 600+ km, key to scaling renewables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptical Fiber and Telecommunication Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrysmian offers optical fibers, copper cables and connectivity hardware for high-speed data, supporting 5G and Fiber-to-the-Home (FTTH) rollouts; FY2024 Prysmian reported 2.9 billion euros in Telecom \u0026amp; Data revenues, up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize miniaturization and higher fiber density—microduct and ribbon cables reaching 1,728 fibers per cable—letting operators boost capacity in existing ducts and cut civil works costs by ~30% per km.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable P-Laser Cable Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eP-Laser is the industry’s first fully recyclable high-voltage cable system using a thermoplastic elastomer insulation, cutting CO2 emissions in production by ~30% versus XLPE (cross-linked polyethylene) per Prysmian 2024 life-cycle data; it delivers 20% better thermal performance allowing higher ampacity and reduced losses, and targets utilities aiming to meet 2025 ESG goals—pilot orders exceeded 120 km in 2024, with commercial rollout driving a projected €60m revenue contribution in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Specialty Cables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpprysmian supplies industrial and specialty cables for aerospace maritime mining rail accounting an estimated of group revenues eur products are tailored fire resistance chemical durability extreme flexibility to meet sector standards. the business recorded r product launches in supporting safety-critical infrastructure heavy-industry projects with rising asps stable margins.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2024 revenue ≈EUR 1.0bn\u003c\/li\u003e\n\u003cli\u003eTargets aerospace, maritime, mining, rail\u003c\/li\u003e\n\u003cli\u003eSpecs: fire resistance, chemical durability, flexibility\u003c\/li\u003e\n\u003cli\u003e2024 R\u0026amp;D-led launches; higher ASPs, stable margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pprysmian\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential and Commercial Building Wires\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing Prysmian’s 2024 acquisition of Encore Wire, Prysmian added about $1.2bn in annual sales and a deep range of copper and aluminum building wires for North America, boosting market share in construction wiring.\u003c\/p\u003e\n\u003cp\u003eThese residential and commercial wires prioritize ease of installation and reliability for electrical distribution, supporting faster job completion and lower rework for contractors.\u003c\/p\u003e\n\u003cp\u003ePrysmian emphasizes strict quality standards and maintains broad inventory across 40+ North American distribution centers to meet immediate contractor demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEncore deal: ~$1.2bn revenue add (2024)\u003c\/li\u003e\n\u003cli\u003e40+ distribution centers in NA\u003c\/li\u003e\n\u003cli\u003eFocus: installation ease, reliability, high quality\u003c\/li\u003e\n\u003cli\u003eTarget: electrical contractors, residential\/commercial construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrysmian: HVDC wins, €2.9bn telecoms, P‑Laser pilots and $1.2bn Encore boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrysmian’s product mix spans HVDC\/HVAC cables (40+ GW offshore awards 2020–2025; ~€1.2bn orders in 2024), Telecom \u0026amp; Data (€2.9bn 2024 revenue; 1,728‑fiber cables), P‑Laser recyclable HV cables (120+ km pilots; €60m projected 2025 revenue), industrial cables (~12% of 2024 group revenue ≈€1.0bn), and Encore Wire add (~$1.2bn sales; 40+ NA distribution centers).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHV cables\u003c\/td\u003e\n\u003ctd\u003e40+ GW awards; €1.2bn orders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecom\u003c\/td\u003e\n\u003ctd\u003e€2.9bn revenue; 1,728 fibers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eP‑Laser\u003c\/td\u003e\n\u003ctd\u003e120+ km pilot; €60m 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e~12% rev ≈€1.0bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEncore\u003c\/td\u003e\n\u003ctd\u003e$1.2bn sales add; 40+ DCs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Prysmian’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to inform actionable insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Prysmian’s 4P marketing insights into a concise, at-a-glance summary that’s ready for leadership presentations or quick internal alignment, making it easy to communicate strategic priorities and relieve briefing friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of end-2025 Prysmian operates over 100 manufacturing plants in more than 50 countries, placing facilities near key markets to cut lead times and logistics spend; local production lowered global freight costs by an estimated 8% in 2024 vs 2019. This footprint trims Scope 3 emissions from shipping, helping reduce total CO2e per tonne-km by roughly 12% since 2020. It also lets Prysmian meet local content rules for large national projects, supporting €2.1bn of awarded contracts in 2025 that required local sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Submarine Installation Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrysmian operates a proprietary submarine installation fleet including the Leonardo da Vinci and Monna Lisa, giving a clear competitive edge in offshore cable projects.\u003c\/p\u003e\n\u003cp\u003eThese vessels enable end-to-end installation for deep-water power links—Prysmian reported 2024 offshore revenues of about €2.1bn, with submarine projects a key contributor.\u003c\/p\u003e\n\u003cp\u003eVertical integration keeps distribution and placement in-house, reducing third-party costs and schedule risk; fleet utilization rose to 78% in 2024, cutting average install time by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe integration of Encore Wire’s single-site campus in McKinney, Texas, centralized Prysmian’s North American building-wire distribution, cutting lead times by ~30% and enabling 48‑hour fulfillment to 85% of US distributors as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis centralized hub raised service levels, helping Prysmian grow North American commercial\/residential market share by ~1.8 percentage points to 12.4% in 2024, and reducing logistics cost per ton by ~9% versus 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Utility Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect-to-Utility sales account for roughly 55% of Prysmian Group’s 2024 energy \u0026amp; telecom revenues, with dedicated teams managing long-term contracts with national grid operators and major telcos.\u003c\/p\u003e\n\u003cp\u003eTeams collaborate from design to execution, ensuring specs for HV cables and subsea systems; Prysmian reported €850m in project-backlog for utility contracts at FY2024 close.\u003c\/p\u003e\n\u003cp\u003eThis channel enables delivery of large-scale engineered systems needing on-site support, reducing change-orders by an estimated 12% through early technical alignment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~55% of energy \u0026amp; telecom revenue via direct utility sales\u003c\/li\u003e\n\u003cli\u003e€850m utility project backlog FY2024\u003c\/li\u003e\n\u003cli\u003eIntegrated design-to-execution reduces change-orders ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal R and D and Innovation Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrysmian runs over 10 R and D and innovation centers worldwide, supporting localized product development and technical service; in 2024 R and D spend was about EUR 103 million (≈0.8% of group sales) to adapt cables to local regs and climates.\u003c\/p\u003e\n\u003cp\u003eThese centers act as regional hubs to meet specific regulatory standards and environmental conditions, shortening time-to-market and cutting adaptation costs; European hubs handle HV cables, APAC centers focus on submarine and telecoms.\u003c\/p\u003e\n\u003cp\u003ePlacing innovation near customers lets Prysmian respond fast to energy and telecom trends—new HVDC designs and fiber solutions reached pilot stage within 6–12 months in 2024 in targeted markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10+ global centers\u003c\/li\u003e\n\u003cli\u003eEUR 103M R and D (2024)\u003c\/li\u003e\n\u003cli\u003e0.8% of sales on R and D\u003c\/li\u003e\n\u003cli\u003ePilot cycles 6–12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrysmian: Global scale, lower costs \u0026amp; carbon, €2.1bn offshore, 48h US fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrysmian’s place strategy: 100+ plants in 50+ countries, cutting freight costs ~8% (2024 vs 2019) and CO2e per tonne‑km ~12% (2020–24); proprietary submarine fleet drove €2.1bn offshore revenue (2024) with 78% fleet utilization; Encore campus cut US lead times ~30%, enabling 48‑hour fulfillment to 85% of distributors; direct utility sales ~55% of energy \u0026amp; telecom revenue; R\u0026amp;D €103m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants \/ Countries\u003c\/td\u003e\n\u003ctd\u003e100+ \/ 50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cost change\u003c\/td\u003e\n\u003ctd\u003e-8% (2024 vs 2019)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e per t‑km\u003c\/td\u003e\n\u003ctd\u003e-12% (2020–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet utilization (2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS lead time reduction\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e48h fulfillment\u003c\/td\u003e\n\u003ctd\u003e85% of US distributors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect utility share\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtility backlog FY2024\u003c\/td\u003e\n\u003ctd\u003e€850m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2024)\u003c\/td\u003e\n\u003ctd\u003e€103m (0.8% sales)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePrysmian 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Prysmian 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750297973113,"sku":"prysmiangroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/prysmiangroup-marketing-mix.png?v=1772224131","url":"https:\/\/matrixbcg.com\/products\/prysmiangroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}