{"product_id":"provident-marketing-mix","title":"Provident Financial Services Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eProvident Financial Services leverages tailored financial products, competitive pricing tiers, targeted branch and digital distribution, and trust-focused promotions to strengthen customer retention and market reach; discover how these elements interlock to drive growth. Get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format for strategic planning, benchmarking, or coursework—save time with expert research and ready-to-use templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Deposit Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProvident Financial Services offers checking, savings, and money market accounts for individuals and businesses, holding $42.7 billion in retail deposits as of Dec 31, 2025 to show scale.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize liquidity and security, with 0.10–4.25% APYs across tiers and FDIC insurance up to $250,000 per depositor.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, refined tiers add identity theft protection and automated savings tools; tier adoption hit 38% of new accounts in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Lending Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProvident Financial Services offers a diversified lending portfolio from residential mortgages to commercial real estate and SME loans, with $4.2 billion in loans outstanding as of 2025 and 62% tied to the tri-state area, supporting local homeownership and business expansion. Localized credit decision-making cuts approval times by ~30% versus national peers, enabling tailored terms that fuel small-to-mid enterprise growth and preserve community ties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Fiduciary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Beacon Trust, Provident Financial Services provides wealth management, estate planning, and investment advisory to high-net-worth and institutional clients, managing about $12.4 billion in fiduciary assets as of FY 2025.\u003c\/p\u003e\n\u003cp\u003eThis segment generates fee-based, non-interest income—roughly 18% of total fee revenue in 2025—complementing retail banking and increasing client lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management for Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProvident Financial Services offers treasury management that helps commercial clients optimize cash flow and cut processing times, with electronic fund transfers, fraud-prevention tools, and advanced reporting used by over 12,000 business accounts as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eThe bank has invested $28 million in treasury tech since 2023 to upgrade APIs, real-time payments, and encryption, supporting avg. daily swept balances of $1.2 billion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eElectronic fund transfers: real-time rails, lower float\u003c\/li\u003e\n\u003cli\u003eFraud tools: multi-factor auth, anomaly detection\u003c\/li\u003e\n\u003cli\u003eReporting: customizable dashboards, ISO 20022-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Insurance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe bank’s Integrated Insurance Services, run via its dedicated agency, offers personal and commercial policies—life, health, property, and SME liability—letting clients bundle protection with banking products for one-stop financial management.\u003c\/p\u003e\n\u003cp\u003eThis integration raised cross-sell rates to 28% by Q4 2025 and lifted fee income contribution to 12% of non-interest income, boosting retention and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated agency: personal + commercial policies\u003c\/li\u003e\n\u003cli\u003eOne-stop banking + insurance under one institution\u003c\/li\u003e\n\u003cli\u003eCross-sell rate: 28% (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eInsurance = 12% of non-interest income (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvident’s diversified mix: $42.7B deposits, $12.4B AUM, 38% tier uptake, 28% cross-sell\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProvident’s product mix—deposit accounts ($42.7B deposits, Dec 31, 2025), loans ($4.2B outstanding), wealth AUM ($12.4B, FY2025), treasury tech ($28M since 2023) and insurance—drives diversified income, 38% new-account tier uptake, 28% cross-sell, and fee income contributions: wealth 18%, insurance 12% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e$42.7B (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoans outstanding\u003c\/td\u003e\n\u003ctd\u003e$4.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$12.4B (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury tech spend\u003c\/td\u003e\n\u003ctd\u003e$28M (since 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew-tier uptake\u003c\/td\u003e\n\u003ctd\u003e38% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell rate\u003c\/td\u003e\n\u003ctd\u003e28% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth fee share\u003c\/td\u003e\n\u003ctd\u003e18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance fee share\u003c\/td\u003e\n\u003ctd\u003e12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Provident Financial Services’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Provident Financial Services’ 4P insights into a concise, at-a-glance format to streamline marketing decisions and reduce briefing time for leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanded Tri-State Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProvident Bank operates an expanded tri-state branch network with over 200 branches across New Jersey, New York, and Pennsylvania, anchoring distribution and driving $18.4 billion in deposits as of year-end 2025.\u003c\/p\u003e\n\u003cp\u003eThe physical footprint remains central for complex advisory services, handling 62% of commercial loan originations in-branch and supporting wealth-management referrals.\u003c\/p\u003e\n\u003cp\u003ePost-merger optimization reduced overlapping locations by 12% while boosting average branch traffic 8% in key hubs like Jersey City and Westchester.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital and Mobile Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProvident Financial Services offers an advanced digital and mobile banking platform enabling nearly all transactions via smartphone or web, with mobile check deposit, real-time alerts, and P2P payments standard.\u003c\/p\u003e\n\u003cp\u003eIn 2025, 78% of Provident’s active customers used digital channels monthly and 64% used mobile apps daily, supporting a 12% YoY cost-to-serve reduction and faster deposit processing.\u003c\/p\u003e\n\u003cp\u003eThese channels meet tech-savvy expectations and preserve competitiveness in a digital-first market where 82% of retail banking interactions are now digital in the US.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Commercial Lending Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProvident Financial Services operates specialized commercial lending offices in business hubs, staffed by senior relationship managers handling 75% of commercial loan originations; these offices sit near corporate corridors and major development projects to serve real estate developers and mid-market firms.\u003c\/p\u003e\n\u003cp\u003eThis localized model helped Provident reduce approval times to a median 12 days in 2024 and capture a 6.2% regional commercial lending market share, keeping the bank closely tied to local deal flow and quicker to act on opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Surcharge-Free Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProvident Financial Services provides widespread cash access via 1,200 proprietary ATMs and partnerships adding 55,000 surcharge-free network machines nationwide as of Dec 31, 2025, boosting convenience for traveling customers.\u003c\/p\u003e\n\u003cp\u003eParticipation in national networks reduces out-of-network fees, supporting customer satisfaction and retention—mobile-active customers use ATMs 18% more when surcharge-free access is available.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 proprietary ATMs\u003c\/li\u003e\n\u003cli\u003e55,000 partner surcharge-free ATMs (2025)\u003c\/li\u003e\n\u003cli\u003eNational reach improves retention and travel convenience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship-Centric Physical Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProvident Financial Services has converted 210 of 320 branches into relationship-centric financial hubs focused on advisory over transactions, driving a 28% rise in advisory revenue in 2024 as customers use digital channels for routine banking.\u003c\/p\u003e\n\u003cp\u003eHubs host specialist teams for mortgages, SME planning, and investments, producing a 35% higher cross-sell rate and 18% larger average deposit per client versus legacy branches.\u003c\/p\u003e\n\u003cp\u003eThis shift aligns with industry data showing 72% of consumers prefer digital for routine tasks and in‑branch for complex advice, so hubs prioritize meeting rooms and advisory tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e210\/320 branches now hubs\u003c\/li\u003e\n\u003cli\u003e+28% advisory revenue (2024)\u003c\/li\u003e\n\u003cli\u003e+35% cross-sell rate\u003c\/li\u003e\n\u003cli\u003e+18% avg deposit per client\u003c\/li\u003e\n\u003cli\u003e72% consumers prefer digital for routine tasks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvident: $18.4B deposits, 200+ branches, 78% monthly digital adoption\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProvident’s place mixes 200+ branches across NJ\/NY\/PA, 210 hubs, 1,200 ATMs +55,000 partner ATMs, driving $18.4B deposits (2025), 62% in-branch commercial originations, 12-day median approval, 78% monthly digital adoption and 64% daily mobile use.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e210\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs (prop\/partner)\u003c\/td\u003e\n\u003ctd\u003e1,200 \/ 55,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$18.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital adoption\u003c\/td\u003e\n\u003ctd\u003e78% monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eProvident Financial Services 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Provident Financial Services 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750625587577,"sku":"provident-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/provident-marketing-mix.png?v=1772225598","url":"https:\/\/matrixbcg.com\/products\/provident-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}