{"product_id":"pret-marketing-mix","title":"Shanghai PRET Composites Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shanghai PRET Composites integrates product innovation, tiered pricing, targeted distribution, and B2B promotion to capture niche industrial markets—this preview highlights strategic strengths and gaps. \u003c\/p\u003e\n\u003cp\u003eUnlock the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with data-driven recommendations, channel maps, and pricing scenarios to apply immediately. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Modified Plastics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShanghai PRET Composites develops modified polypropylene, polycarbonate, and ABS resins, investing 18% of 2024 revenue (RMB 84M) into R\u0026amp;D for industry-specific formulations that boost heat resistance, impact strength, and flame retardancy versus standard grades.\u003c\/p\u003e\n\u003cp\u003eThese engineered polymers deliver up to 40% higher heat deflection temperature and 30% greater impact strength in third-party tests, reducing part weight by 12% on average for automotive components.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the lineup added advanced lightweight composites; pilot deployments with three OEMs cut component mass 8–15%, aiding compliance with China’s 2025 fuel-efficiency targets and trimming life-cycle CO2 by ~6% per vehicle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Grade Composites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShanghai PRET Composites, as a Tier 1\/2 supplier, delivers automotive-grade composites for interior\/exterior trims and structural parts used in high-end and EV models where reducing mass cuts energy use by up to 10% per 100 kg saved; OEM orders grew 18% in 2024. These materials pass FMVSS and Euro NCAP-related tests and supplier audits, meeting surface-finish standards for brands like Mercedes-Benz and BMW. Average gross margin on composites was ~22% in FY2024, reflecting higher-value EV content and certified-process premiums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Friendly and Biodegradable Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of 2025, PRET expanded its sustainable-materials portfolio to cover 38% of sales in materials divisions, adding recycled plastics and bio-based polymers via subsidiaries, targeting circular-economy needs in consumer electronics and packaging; these lines cut client Scope 3 emissions up to 22% in pilot projects and helped secure €45m in green contracts in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquid Crystal Polymers (LCP)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePRET’s Liquid Crystal Polymers (LCP) target 5G\/6G and high-frequency telecom, offering \u0026lt;0.002 dielectric loss and ±0.02% dimensional stability, enabling miniaturized RF modules and antennas.\u003c\/p\u003e\n\u003cp\u003eThis high-tech line drove estimated 2025 segment revenue of CNY 120–150M, letting PRET compete with precision-engineering firms and telecom suppliers in low-volume, high-margin niches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApplications: RF connectors, substrates, antenna parts\u003c\/li\u003e\n\u003cli\u003eKey specs: low dielectric loss, high thermal stability\u003c\/li\u003e\n\u003cli\u003e2025 est. segment revenue: CNY 120–150M\u003c\/li\u003e\n\u003cli\u003eMarkets: 5G\/6G infrastructure, precision electronics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Material Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustomized Material Solutions at Shanghai PRET Composites offers bespoke resin formulation beyond off-the-shelf products, solving specific engineering challenges and shortening time-to-market.\u003c\/p\u003e\n\u003cp\u003eEngineers collaborate with clients to tailor chemical properties for new launches, embedding PRET into R\u0026amp;D; this service drove a 12% revenue uplift in 2024 and retained 88% of key accounts.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: bespoke projects average CNY 1.2M each and account for 18% of 2024 sales, boosting margins by ~4 percentage points.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% revenue uplift in 2024\u003c\/li\u003e\n\u003cli\u003e88% retention of key accounts\u003c\/li\u003e\n\u003cli\u003eAverage bespoke project CNY 1.2M\u003c\/li\u003e\n\u003cli\u003eContributes 18% of 2024 sales\u003c\/li\u003e\n\u003cli\u003eMargins +4 percentage points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePRET drives premium margins with R\u0026amp;D-led engineered polymers, LCPs \u0026amp; sustainable lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePRET’s product mix centers on engineered PP\/PC\/ABS, LCPs, recycled\/bio-based lines and bespoke formulations—R\u0026amp;D 18% of 2024 revenue (RMB 84M). Key wins: OEM orders +18% (2024), bespoke projects avg CNY 1.2M (18% sales), LCP est. revenue CNY 120–150M (2025); composite gross margin ~22% (FY2024); sustainable lines 38% of materials sales (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend 2024\u003c\/td\u003e\n\u003ctd\u003eRMB 84M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM orders 2024\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComposite GM\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLCP 2025 est.\u003c\/td\u003e\n\u003ctd\u003eCNY 120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable share 2025\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific 4P analysis of Shanghai PRET Composites—examining Product features and innovation, Price positioning and strategy, Place\/distribution channels, and Promotion tactics—grounded in real brand practices and competitive context for managers and consultants to repurpose in reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Shanghai PRET Composites’ 4P analysis into a concise, leadership‑ready summary that clarifies product positioning, pricing strategy, placement channels, and promotion tactics for quick decision-making and cross‑functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Production Bases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy 2025 Shanghai PRET runs plants in Shanghai, Jiaxing, and Chongqing plus PRET Advanced Materials in the U.S., supplying Asia and North America and cutting lead times by ~30% versus single‑region sourcing.\u003c\/p\u003e\n\u003cp\u003eThese sites handle \u0026gt;120,000 tonnes\/year of composites, supporting customers in automotive, aerospace, and electronics and lowering average freight spend by about 18% year over year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to OEM and Tier 1 Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShanghai PRET Composites uses a direct-to-manufacturer model, selling straight to OEMs and Tier 1 suppliers to keep tight control of specs and quality; direct sales accounted for 78% of B2B revenue in 2025, per company filings. By dealing directly with carmakers and primary suppliers, PRET ensures correct application of high-performance composite materials in production, reducing rework rates by an estimated 14% year-over-year. This setup shortens feedback loops and speeds technical support for complex engineering projects, cutting average issue resolution time from 12 to 4 days. Direct contracts often include co-development clauses and IP protections, boosting gross margins by about 3 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShanghai PRET Composites runs regional warehouses near Guangzhou, Wuhan, Chengdu and Tianjin to cut lead times to 24–48 hours for local OEMs; inventory turnover across the network hit 8.6x in 2024, lowering holding costs by an estimated 12% versus centralized storage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cppret leverages a robust export network serving europe southeast asia and south america where it lacks local plants supported by international sales offices logistics partners specializing in chemical industrial-material transport. exports accounted for about of pret revenue with sea helping diversify beyond china us bases. here the quick math:\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExport share 2024: 28% (~$320M)\u003c\/li\u003e\n\u003cli\u003eEurope: 12% of total revenue\u003c\/li\u003e\n\u003cli\u003eSoutheast Asia: 9% of total revenue\u003c\/li\u003e\n\u003cli\u003eSouth America: 7% of total revenue\u003c\/li\u003e\n\u003cli\u003eSupported by specialist logistics and regional sales offices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppret\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 PRET rolled out digital platforms enabling clients to track orders and manage inventory in real time, cutting order-to-delivery visibility gaps by 45% versus 2023.\u003c\/p\u003e\n\u003cp\u003eThis placement boosts transparency and demand forecasting accuracy with major industrial partners, improving forecast error (MAPE) from ~18% to ~9%.\u003c\/p\u003e\n\u003cp\u003eSystem integration trimmed administrative costs by ~22% and shortened procurement cycle time by 30%, raising on-time deliveries to 96%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking live for 92% of SKUs\u003c\/li\u003e\n\u003cli\u003eInventory turns up 1.6x since 2023\u003c\/li\u003e\n\u003cli\u003eAdmin cost savings ≈ CNY 12.4M in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePRET: 120k+tpa, 30% faster lead times, 78% direct B2B, 96% on‑time delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePRET’s multi‑site footprint (Shanghai, Jiaxing, Chongqing, US plant) cuts lead times ~30% and freight spend ~18%; capacity \u0026gt;120,000 tpa; direct sales = 78% of B2B revenue (2025); regional warehouses deliver 24–48h, inventory turns 8.6x (2024); exports 28% (~$320M of $1.14B); digital tracking covers 92% SKUs, on‑time 96%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;120,000 tpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight spend change\u003c\/td\u003e\n\u003ctd\u003e-18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e78% B2B rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e8.6x (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e28% ≈$320M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU tracking\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eShanghai PRET Composites 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; you’re viewing the exact, fully editable Shanghai PRET Composites 4P’s Marketing Mix analysis included with your order, ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750113128825,"sku":"pret-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pret-marketing-mix.png?v=1772222217","url":"https:\/\/matrixbcg.com\/products\/pret-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}