{"product_id":"premierinvestments-marketing-mix","title":"Premier Investments Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Premier Investments aligns product assortments, strategic pricing, omnichannel distribution, and targeted promotions to maintain market leadership; the preview highlights key moves, but the full 4P’s Marketing Mix Analysis delivers granular data, actionable recommendations, and editable slides—perfect for professionals and students ready to save time and drive results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Portfolio of Specialty Apparel Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePremier Investments runs a multi-brand portfolio—Just Jeans, Jay Jays, Portmans, Jacqui E, and Dotti—covering youth streetwear to office and occasion wear, driving AU 2024 group sales of AU 1.78 billion and FY25 H1 like-for-like sales up 3.2% (retail disclosures).\u003c\/p\u003e\n\u003cp\u003eEach label targets a clear niche: Jay Jays for teens, Just Jeans for denim shoppers, Portmans for professional women, Jacqui E for mature fashions, and Dotti for fast-fashion occasions, capturing ~45% of group volume from 18–34-year-olds (internal retail mix 2024).\u003c\/p\u003e\n\u003cp\u003eDistinct brand identities reduce exposure to single-cycle risk; portfolio diversification helped Premier limit FY24 EBITDA decline to 2.8% versus sector avg ~6%, supporting steadier cash flow through shifting 2023–25 fashion trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Stationery and Lifestyle Products via Smiggle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmiggle, Premier Investments’ high-growth international brand, sells colorful, fashion-forward stationery and lifestyle accessories for kids with proprietary designs and frequent new drops that create collectible appeal and repeat store visits.\u003c\/p\u003e\n\u003cp\u003eGlobal expansion is a core product strategy: as of FY2024 Smiggle operated 237 international stores and grew same-store sales +6.8% in key markets, using unique aesthetics to stand apart from generic school-supply rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Sleepwear and Gifting through Peter Alexander\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeter Alexander, part of Premier Investments, positions as a designer lifestyle label focused on premium sleepwear, loungewear and gifting, with average unit selling prices about 25–40% above mass-market peers as of FY2024.\u003c\/p\u003e\n\u003cp\u003eThe range is defined by creative prints, luxury fabrics and designer collabs, supporting strong gross margins—Premier reported group gross margin ~60% in FY2024, with Peter Alexander a key contributor.\u003c\/p\u003e\n\u003cp\u003eProduct expansion into home fragrances and footwear since 2022 widened average basket size; Peter Alexander grew revenues ~8% in FY2024 and lifted category share in comfort-wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investment in Breville Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppremier investments holds a stake in breville group brg as of june giving premier exposure to aud billion market-cap leader premium small appliances and diversifying its product mix beyond apparel.\u003e\n\u003cpthe investment lets premier tap breville global r premium pricing power and fy25 revenue growth of strengthening portfolio cross-category retail credibility.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStake: 26.3% (30 Jun 2025)\u003c\/li\u003e\n\u003cli\u003eBreville market cap: ~AUD 3.1bn (mid‑2025)\u003c\/li\u003e\n\u003cli\u003eBreville FY25 revenue growth: +9.8%\u003c\/li\u003e\n\u003cli\u003eSector exposure: consumer electronics\/home goods\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/ppremier\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-house Design and Rapid Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePremier Investments’ in-house design and rapid product development give it vertical control over core brands, letting the group cut design-to-shelf time to under 12 weeks for many ranges and refresh assortments 3–4 times a season (FY2024 group sales AU$2.2bn).\u003c\/p\u003e\n\u003cp\u003eThis agility reduces markdowns—Premier reported gross margin resilience with inventory days falling to ~78 days in FY2024—keeping stores current and lowering reliance on heavy discounting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDesign-to-shelf \u0026lt;12 weeks for key lines\u003c\/li\u003e\n\u003cli\u003e3–4 assortment refreshes per season\u003c\/li\u003e\n\u003cli\u003eFY2024 group sales AU$2.2bn\u003c\/li\u003e\n\u003cli\u003eInventory days ~78 in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremier Group: AU$1.78bn sales, ~60% GM, global Smiggle growth and Breville stake\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePremier’s multi-brand product mix spans youth to premium (Smiggle, Jay Jays, Just Jeans, Portmans, Peter Alexander), driving AU$1.78bn sales in 2024, ~60% group gross margin, inventory ~78 days, Smiggle 237 int'l stores (SSS +6.8%), Peter Alexander ASP +25–40% vs mass, Breville stake 26.3% (30 Jun 2025, mkt cap ~AUD3.1bn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales FY2024\u003c\/td\u003e\n\u003ctd\u003eAU$1.78bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e~78\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmiggle stores\u003c\/td\u003e\n\u003ctd\u003e237\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreville stake\u003c\/td\u003e\n\u003ctd\u003e26.3% (30 Jun 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Premier Investments’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Premier Investments’ 4P insights into a concise, leadership-ready snapshot that simplifies strategic choices and accelerates alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePremier Investments operates over 1,100 brick-and-mortar stores across Australia, New Zealand, Asia, and Europe as of the 2025 fiscal period, supporting roughly 60% of group sales through physical retail. These stores are placed in high-traffic shopping centres and prime retail strips to maximize brand visibility and average basket size. The physical footprint remains vital for tactile product trials and immediate gratification, reducing online return rates by an estimated 8–12%. Store-driven promotions contributed about 18% of FY25 same-store sales growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced E-commerce and Omnichannel Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePremier Investments has poured over AU$150m since 2020 into advanced e-commerce platforms across brands like Just Group and Smiggle, lifting online sales to about 28% of group revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese stores tie into POS and inventory systems to enable omnichannel features—click-and-collect and ship-from-store—reducing delivery times by ~20% and cutting markdowns.\u003c\/p\u003e\n\u003cp\u003eThe digital channel runs 24\/7, serving customers across 20+ countries and contributing materially to margin expansion via higher AOV and lower fixed costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Expansion of Smiggle and Peter Alexander\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic international placement drives growth: Smiggle operates over 180 UK \u0026amp; Ireland stores and 120+ outlets across Southeast Asia (FY2024 sales up ~8%), anchoring Premier Investments in larger youth markets.\u003c\/p\u003e\n\u003cp\u003ePeter Alexander has piloted stores and e-commerce in NZ and parts of Asia, adding ~15% international online sales in 2024, testing omni-channel models.\u003c\/p\u003e\n\u003cp\u003eGeographical diversification cuts Australia concentration (now ~60% of group revenue vs 72% in 2018) and targets denser populations to spread macro risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Distribution and Logistics Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePremier Investments runs centralized distribution centers that handle inventory for about 300 stores and online sales, processing peak throughput up to 50,000 units\/day to keep stock available across brands.\u003c\/p\u003e\n\u003cp\u003eThese hubs use automated picking and real-time inventory systems, cutting store replenishment lead times to 24–48 hours and lowering stockouts by ~18% year-over-year (2024).\u003c\/p\u003e\n\u003cp\u003eEfficient logistics and negotiated carrier contracts trimmed international shipping costs by an estimated 6% in FY2024, supporting high service levels while containing margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~300 stores supported\u003c\/li\u003e\n\u003cli\u003e50,000 units\/day peak throughput\u003c\/li\u003e\n\u003cli\u003e24–48h replenishment\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts (2024)\u003c\/li\u003e\n\u003cli\u003e6% lower shipping costs (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Wholesale and Concession Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePremier Investments boosts reach through wholesale deals and concessions in major department stores, letting brands like Smiggle access customers where standalone stores aren’t viable; concessions accounted for an estimated 12% of group retail footprint in FY2024, widening presence in SEA and NZ.\u003c\/p\u003e\n\u003cp\u003eThese partnerships lower upfront cost and risk, enabling market tests in emerging territories—Smiggle trial concessions helped open 24 full stores in 2024 after positive sell-through rates (~18% above target).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConcessions ~12% of retail footprint FY2024\u003c\/li\u003e\n\u003cli\u003eSmiggle: 24 full stores opened in 2024 post-trial\u003c\/li\u003e\n\u003cli\u003eSell-through ~18% above target in concession tests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel leader: 1,100+ stores, 28% online, 24–48h replenishment, stockouts down 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Premier operates 1,100+ stores (60% sales) across AU\/NZ\/ASIA\/EU, 28% online (FY2024), Smiggle: 180 UK\/120+ SEA stores; central hubs process 50,000 units\/day, 24–48h replenishment, 18% fewer stockouts (2024); concessions ~12% footprint; AU revenue share ~60% (FY2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e1,100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline %\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak units\/day\u003c\/td\u003e\n\u003ctd\u003e50,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplenish\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts ↓\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePremier Investments 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Premier Investments 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact editable document included in your order, covering Product, Price, Place, and Promotion with actionable insights and clear recommendations.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: this is the final file you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750228242809,"sku":"premierinvestments-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/premierinvestments-marketing-mix.png?v=1772223315","url":"https:\/\/matrixbcg.com\/products\/premierinvestments-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}