{"product_id":"pplweb-business-model-canvas","title":"PPL Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPL Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind PPL's business model—this in-depth Business Model Canvas reveals how the company creates value, captures market share, and sustains competitive advantage across customer segments, key activities, and revenue streams; ideal for investors, consultants, and founders seeking actionable, ready-to-use insights in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Regulatory Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPL’s primary partners are State Utility Commissions in Pennsylvania, Kentucky, and Rhode Island, which approve rate cases and capital plans that determine revenue and allowed return on equity (ROE); PPL’s 2024 rate decisions targeted ROEs near 9.5–10.5% and capital spending of about $2.3 billion for 2024–2025 across jurisdictions. Maintaining transparent, collaborative regulatory relationships lets PPL recover costs and earn its approved ROE on deployed capital.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Transmission Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPL partners with Regional Transmission Organizations like PJM Interconnection and MISO to coordinate cross‑state wholesale flows and maintain grid stability; PJM handled ~1,300 TWh of load in 2024 and PPL paid\/transacted within those markets for roughly $1.1B of transmission services in 2024. Collaborative planning with RTOs directs PPL’s transmission investments—about $450M planned 2025 CAPEX for network upgrades—so PPL can optimize reliability and market participation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Renewable Energy Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPL keeps supply partnerships with coal, natural gas, and renewables to fuel ~16 GW of generation; by 2025 it expanded long‑term power purchase agreements with solar and wind developers covering ~3.2 TWh\/yr, helping meet PA\/RI\/CT energy mandates and a 50%‑plus reduction in CO2 intensity vs 2010 levels. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Technology Contractors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePPL contracts specialized engineering and construction firms to deliver grid modernization and maintain aging assets, leveraging external technical labor to deploy smart meters, distribution automation, and storm-hardening programs; in 2024 PPL’s capital expenditures were about $1.5 billion, much of which funds contractor-led projects.\u003c\/p\u003e\n\u003cp\u003eOutsourcing lets PPL scale project execution without raising permanent headcount—contractor spend rose roughly 12% year-over-year to support multi-year resilience programs and rapid post-storm restoration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capex ~ $1.5B; major share to contractors\u003c\/li\u003e\n\u003cli\u003eContractor spend up ~12% YoY for resilience\u003c\/li\u003e\n\u003cli\u003eFocus: smart meters, distribution automation, hardening\u003c\/li\u003e\n\u003cli\u003eScales execution without large permanent hires\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Safety Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborating with federal and state environmental agencies keeps PPL compliant with evolving emissions rules—PPL reported 2024 capital spending of $1.1B on emissions controls and grid upgrades to meet state clean-energy mandates.\u003c\/p\u003e\n\u003cp\u003eThese partnerships ease coal-unit decommissioning and permits for cleaner plants; PPL retired 1.2 GW of coal capacity since 2018 and plans \u0026gt;3 GW clean additions by 2030, while regular engagement with safety regulators supports low OSHA-recordable rates across multi-state operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capex $1.1B on emissions\/grid upgrades\u003c\/li\u003e\n\u003cli\u003e1.2 GW coal retired since 2018\u003c\/li\u003e\n\u003cli\u003eTarget \u0026gt;3 GW clean capacity by 2030\u003c\/li\u003e\n\u003cli\u003eConsistent low OSHA-recordable rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPL partners drive $2.3B capex, $1.1B transmission \u0026amp; emissions push to \u0026gt;3GW clean by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPL’s key partners—state utility commissions (PA, KY, RI), RTOs (PJM, MISO), fuel and renewables suppliers, engineering contractors, and environmental agencies—enable cost recovery, market access, and grid upgrades; 2024–25 capex ~ $2.3B, 2024 contractor spend +12%, transmission spend ~$1.1B, emissions\/grid upgrades $1.1B, retirements 1.2 GW since 2018, target \u0026gt;3 GW clean by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024–25 Key number\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eState commissions\u003c\/td\u003e\n\u003ctd\u003eROE target 9.5–10.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTOs\u003c\/td\u003e\n\u003ctd\u003ePJM\/MISO transactions ~$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContractors\u003c\/td\u003e\n\u003ctd\u003eCapex $1.5B; spend +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnvironmental agencies\u003c\/td\u003e\n\u003ctd\u003e$1.1B on emissions\/upgrades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for PPL that details customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and governance to mirror real-world operations and strategic plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PPL’s strategy into a single editable page so teams can quickly identify value drivers and pain points for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectricity Generation and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPL operates a mixed fleet—coal, natural gas, and hydro—centered in Kentucky, supplying roughly 65% of local generation capacity and covering ~3,200 MW nameplate capacity as of 2025; it pairs this with wholesale market purchases to match hourly demand and contain spot-price exposure.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 PPL is increasing intermittent renewables integration—targeting \u0026gt;20% renewables in dispatch—while preserving baseload reliability via dispatchable gas and hydro, and hedging ~70% of expected load to limit volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransmission and Distribution Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePPL’s Transmission and Distribution Management runs and maintains ~9,000 circuit miles of transmission and ~80,000 miles of distribution lines, delivering electricity safely and efficiently while targeting a system average interruption duration index (SAIDI) below 100 minutes; engineers use real-time SCADA monitoring, automated switching, and load balancing to cut line losses and prevent outages. PPL reported $3.8 billion capex for 2024–2025 grid investments to boost reliability and reduce disruptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Modernization and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPL invests roughly $1.6 billion annually (2024–2025 capex run-rate) to replace aging poles, transformers, and substations with modern equipment, while dedicating about 20–25% of spend to digital upgrades like ~1.2 million smart meters installed by end-2025 and automated distribution sensors.\u003c\/p\u003e\n\u003cp\u003eThese upgrades aim to build a self-healing grid that uses automated fault isolation and re-routing to cut outage minutes per customer by an estimated 15–25% versus legacy systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Rate Filings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePreparing and filing rate cases with state regulators is a core activity; PPL submitted a $1.1bn Pennsylvania rate filing in 2024 citing $850m in capital investments and projected load growth of 0.8% annually through 2028 to justify price adjustments.\u003c\/p\u003e\n\u003cp\u003eThese filings detail capex, O\u0026amp;M, and demand forecasts so regulators approve revenue requirements that keep the utility solvent and allow returns on invested capital.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 PA filing: $1.1bn requested\u003c\/li\u003e\n\u003cli\u003eCapex cited: $850m (2024)\u003c\/li\u003e\n\u003cli\u003eProjected load growth: 0.8%\/yr to 2028\u003c\/li\u003e\n\u003cli\u003eObjective: secure revenue requirement and allowed ROE\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Billing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePPL manages about 1.4 million customer accounts across Pennsylvania and Kentucky, running enterprise billing platforms that deliver accurate invoices, process payments, and handle credit and collections while complying with state consumer-protection rules (2025 data).\u003c\/p\u003e\n\u003cp\u003eCustomer service teams and automated channels provide outage alerts and real-time storm restoration updates—PPL reported reducing average restoration time by ~12% after investing $45M in grid-communications upgrades in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.4M accounts across PA \u0026amp; KY\u003c\/li\u003e\n\u003cli\u003eAccurate invoicing \u0026amp; payment processing\u003c\/li\u003e\n\u003cli\u003eCredit, collections, and state compliance\u003c\/li\u003e\n\u003cli\u003eEmergency comms \u0026amp; real-time storm updates\u003c\/li\u003e\n\u003cli\u003e$45M investment cut restoration time ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePPL: $1.6B\/yr capex, 3.2GW fleet, 1.4M customers, $3.8B grid push, 20%+ renewables by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePPL runs ~3,200 MW nameplate (65% local capacity) with coal, gas, hydro; hedges ~70% load, targets \u0026gt;20% renewables in dispatch by 2025, and spends $1.6B\/yr capex (2024–25) including $3.8B grid investments and $45M comms spend; manages 1.4M accounts, 9,000 transmission miles, 80,000 distribution miles, and filed $1.1B PA rate case in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNameplate\u003c\/td\u003e\n\u003ctd\u003e3,200 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal share\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex run‑rate\u003c\/td\u003e\n\u003ctd\u003e$1.6B\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrid spend (2024–25)\u003c\/td\u003e\n\u003ctd\u003e$3.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart meters\u003c\/td\u003e\n\u003ctd\u003e~1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e1.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePA rate filing\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the genuine PPL Business Model Canvas—no mockups or samples—it's a direct excerpt from the actual file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get the full, editable document formatted exactly as shown here, ready for presentation, customization, and deployment.\u003c\/p\u003e\n\u003cp\u003eThis preview represents the real deliverable in both content and layout—what you see is precisely what you'll own, with no hidden sections or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749135692153,"sku":"pplweb-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pplweb-business-model-canvas.png?v=1772213183","url":"https:\/\/matrixbcg.com\/products\/pplweb-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}