{"product_id":"powerassets-marketing-mix","title":"Power Assets Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Power Assets Holdings integrates product offerings, pricing structures, distribution networks, and promotion tactics to sustain its market position; the preview highlights key moves, but the full 4Ps Marketing Mix Analysis delivers a presentation-ready, editable report with real data, actionable insights, and practical templates—buy now to save hours and apply proven strategies to your work or studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectricity Generation and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePower Assets Holdings’ Electricity Generation and Distribution delivers reliable power to millions, anchored by major stakes like Hongkong Electric (HK Electric) and serving ~1.4 million customers as of Q3 2025.\u003c\/p\u003e\n\u003cp\u003eSupply reliability often exceeds 99.99 percent, a key differentiator that supported HK Electric’s 2024 SAIDI (system average interruption duration) of under 10 minutes annually.\u003c\/p\u003e\n\u003cp\u003eThe product includes upkeep of thermal, gas and renewable plants plus grid assets with capex of HKD 6.2 billion planned for 2026–2028 to sustain long-term stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGas Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePower Assets Holdings holds substantial stakes in UK and Australian gas distributors, serving ~3.2 million customers and generating ~HKD 2.1 billion in FY2024 gas-related revenue, supplying heating and cooking energy to homes and businesses. These operations manage thousands of kilometres of pipelines and ensure safe delivery of natural gas and pilot blended hydrogen projects (up to 20% H2 blends in trials). The strategy prioritises infrastructure integrity, spending targeted capex of ~HKD 1.4 billion in 2024 on maintenance and upgrades. Regulatory pressure to cut emissions drives a transition roadmap toward low-carbon gases and hydrogen-ready networks by 2030–2040.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePower Assets Holdings has expanded its product mix to include wind farms and waste-to-energy projects across Hong Kong, the UK, and Mainland China, targeting 1.2 GW of renewables capacity by end-2025 and cutting scope 1+2 emissions intensity by ~25% vs 2020; the firm cites CNY 3.6bn capex for green projects in 2024–25 and aims to meet investor ESG thresholds with \u0026gt;30% renewables share in EBITDA by 2025, future-proofing against fossil fuel phase-outs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transmission Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpenergy transmission infrastructure covers high-voltage lines moving electricity across long distances so generation reaches distribution hubs with availability power assets holdings invests in smart grid upgrades and cross-border interconnectors contributing to a rise capacity supporting capex\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-voltage long-distance transport; ~98% availability\u003c\/li\u003e\n\u003cli\u003eSmart grid and interconnectors; 12% capacity growth (2024)\u003c\/li\u003e\n\u003cli\u003e€320m capex 2023–24 for resilience and renewables integration\u003c\/li\u003e\n\u003cli\u003eEnables load balancing and intermittent renewable input\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/penergy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer-Centric Energy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePower Assets Holdings bundles energy with services—energy audits, smart meter installs, and digital monitoring—letting customers cut usage by up to 15% (industry avg) and lowering peak demand costs; these services boost retention and reduce O\u0026amp;M spend.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the UI\/UX is product: 60% of consumers rate digital portals as decisive; Power Assets reports 25% subscription uptake for monitoring tools, lifting ARPU and operational efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnergy audits → demand reduction ≈10–15%\u003c\/li\u003e\n\u003cli\u003eSmart meters → real-time data, 25% uptake\u003c\/li\u003e\n\u003cli\u003eDigital tools → 60% UX-driven purchase decisions\u003c\/li\u003e\n\u003cli\u003eBenefits → higher ARPU, lower O\u0026amp;M, stronger loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Assets: 1.4M power, 3.2M gas customers; 1.2GW renewables, HKD6.2bn capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePower Assets’ product portfolio secures ~1.4M electricity and ~3.2M gas customers (Q3 2025), targets 1.2 GW renewables by end-2025, plans HKD 6.2bn capex (2026–28) + HKD 1.4bn maintenance (2024), and reports \u0026gt;99.99% supply reliability and 25% scope1+2 emissions reduction vs 2020.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity customers\u003c\/td\u003e\n\u003ctd\u003e~1.4M (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas customers\u003c\/td\u003e\n\u003ctd\u003e~3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables target\u003c\/td\u003e\n\u003ctd\u003e1.2 GW (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eHKD 6.2bn (2026–28)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReliability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Power Assets Holdings’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Power Assets Holdings' 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHong Kong Primary Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHong Kong is Power Assets Holdings’ primary market, where its vertically integrated utility supplies Hong Kong Island and Lamma Island under long-standing franchise rights; the territory accounted for ~40% of group EBITDA in FY2024 and serves ~1.4 million customers in a high-density network. The localized monopoly delivers stable regulation and tariff frameworks, with transmission and distribution assets carrying replacement-value significance as the firm’s single largest site-level asset.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnited Kingdom Infrastructure Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePower Assets Holdings holds major UK stakes via UK Power Networks (distribution to ~8.3 million customers across London, the East and South East) and Northern Gas Networks (serving ~2.7 million premises in Northern England), giving it access to the UK’s mature, highly regulated energy market with combined regulated asset base ~£12.5bn as of FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAustralian Energy Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cppower assets holdings investments in australian energy networks give geographic diversification and southern hemisphere energy-transition exposure with a regulated asset base supporting stable returns.\u003e\n\u003cpoperating across victoria new south wales and queensland the company serves major urban corridors industrial hubs covering connections driving revenue resilience.\u003e\n\u003cpthese locations enable large-scale renewable integration tests hosting capacity trials reached in reflecting suitability given australia solar resources.\u003e\n\u003c\/pthese\u003e\u003c\/poperating\u003e\u003c\/ppower\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMainland China and Asian Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePower Assets holds stakes in Mainland China and Asia, targeting regions where electricity demand grew ~3.5% annually in 2023; its China investments include joint ventures for grid and gas projects that contributed HK$2.1bn in operating profit in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships help navigate local regulation and speed project approvals, and they diversify revenue: Asia accounted for ~28% of group EBITDA in FY2024, offering exposure to fast-growing markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChina\/Asia focus: taps 3.5% demand growth (2023)\u003c\/li\u003e\n\u003cli\u003eJV model: local partners ease regulation, speed build\u003c\/li\u003e\n\u003cli\u003eFY2024: HK$2.1bn operating profit from China projects\u003c\/li\u003e\n\u003cli\u003eGeographic diversification: ~28% of EBITDA (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Investment Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePower Assets Holdings holds energy stakes in Canada, New Zealand and several European markets, giving a global risk spread that reduced regional revenue volatility by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis footprint lets the firm transfer technical expertise across regulatory regimes, cut capex by ~6% via shared procurement, and adopt best practices faster.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the diversified portfolio functions as a hedge against local downturns, lowering portfolio beta versus domestic peers by ~0.15.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssets in 3+ regions\u003c\/li\u003e\n\u003cli\u003e2024 volatility reduction ≈12%\u003c\/li\u003e\n\u003cli\u003eEstimated shared-capex saving ≈6%\u003c\/li\u003e\n\u003cli\u003ePortfolio beta down ≈0.15\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Assets: Diversified global utilities—stable cashflows, low beta, strong footprints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Power Assets’ footprint spans Hong Kong (40% EBITDA, ~1.4m customers FY2024), UK distribution (~8.3m customers; RAB ~£12.5bn FY2024), Australia (A$1.2bn RAB; ~3.5m connections; 450MW hosting capacity 2024) and Asia\/China (HK$2.1bn op profit FY2024; ~28% group EBITDA), plus Canada\/NZ\/Europe—diversification cut volatility ~12% and portfolio beta ≈0.15.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHong Kong\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ EBITDA%\u003c\/td\u003e\n\u003ctd\u003e~1.4m \/ 40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ RAB\u003c\/td\u003e\n\u003ctd\u003e~8.3m \/ £12.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia\u003c\/td\u003e\n\u003ctd\u003eConnections \/ RAB \/ Hosting\u003c\/td\u003e\n\u003ctd\u003e~3.5m \/ A$1.2bn \/ 450MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina\/Asia\u003c\/td\u003e\n\u003ctd\u003eOp profit \/ EBITDA%\u003c\/td\u003e\n\u003ctd\u003eHK$2.1bn \/ 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePower Assets Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Power Assets Holdings 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750425604473,"sku":"powerassets-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/powerassets-marketing-mix.png?v=1772224863","url":"https:\/\/matrixbcg.com\/products\/powerassets-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}