{"product_id":"potbelly-pestle-analysis","title":"Potbelly PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkip the Research. Get the Strategy.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUncover how political shifts, economic pressures, and tech trends are reshaping Potbelly’s growth prospects—our concise PESTLE snapshot highlights risks and opportunities you need to know; purchase the full analysis for a detailed, ready-to-use report to inform investment or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal and State Minimum Wage Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Potbelly faces rising labor costs as 22 states and numerous cities have minimum wages at or above $15 — with California at $16 and New York City at $15.50 — pushing company-wide hourly payroll up an estimated 6–9% year-over-year for corporate stores.\u003c\/p\u003e\n\u003cp\u003eVarying state hikes force Potbelly to consider menu price increases; a 3–5% price adjustment could be required to protect EBITDA margins, given labor is ~28% of store-level operating costs.\u003c\/p\u003e\n\u003cp\u003eManagement must manage a regulatory patchwork affecting both corporate and franchised units, where franchisees in high-wage jurisdictions report compressed margins and increased requests for royalty relief or localized pricing flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade Policies and Import Tariffs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChanges in international trade agreements and recent US tariff actions — tariffs rose on select appliances and food imports by up to 10–25% in 2024 in some categories — can increase costs for Potbelly’s kitchen equipment and specialty ingredients, squeezing margins given company gross margin of about 20.5% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Tax Regulation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe 2025 US corporate tax environment, with an effective federal rate around 21% and combined state rates averaging ~6%, directly reduces Potbelly’s net margins and limits cash available for its ~ $50k–$150k per-store renovation investments.\u003c\/p\u003e\n\u003cp\u003eProposed 2024–25 federal small business tax credits and enhanced franchise expensing debated in Congress could raise franchisee ROI by several percentage points, affecting expansion interest.\u003c\/p\u003e\n\u003cp\u003ePotbelly’s financial planning is sensitive to federal fiscal shifts—hospitality tax burden changes of 1–2 percentage points could move annual taxable income by millions relative to 2024 revenue levels (~$600M).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Mandates and Employee Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppolitical debates over healthcare expansion raise administrative cost risks for potbelly employer premiums averaged about usd per full-time employee in pressuring margins as franchise labor costs rose yoy.\u003e\n\u003cpcompliance with federal employer mandates requires sizable hr resources and affects total compensation for shop staff any mandate paid leave or expanded benefits could cut operating income given potbelly margin near\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 employer premium avg: 12,000 USD per FT employee\u003c\/li\u003e\n\u003cli\u003eFranchise labor cost growth: ~4% YoY\u003c\/li\u003e\n\u003cli\u003eOperating margin 2024: ~6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcompliance\u003e\u003c\/ppolitical\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Stability and Supply Chain Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobal political instability raises risk of supply disruptions for Potbelly, which sources specialty ingredients and energy-sensitive supplies; 2024 logistics cost pressures rose 12% YoY in US foodservice, heightening vulnerability to fuel price shocks.\u003c\/p\u003e\n\u003cp\u003ePotbelly’s dependence on stable domestic and international routes exposes margins to unrest-driven delays and higher freight costs—fuel surcharges contributed up to 2–3% operating expense swings in comparable chains in 2023–24.\u003c\/p\u003e\n\u003cp\u003eMaintaining a diversified supplier base across regions and contracting strategies is a key mitigation: Potbelly’s procurement team reported expanding supplier count by 18% in 2024 to reduce single-source risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 logistics costs +12% YoY\u003c\/li\u003e\n\u003cli\u003eFuel-related opex volatility 2–3%\u003c\/li\u003e\n\u003cli\u003eSupplier base +18% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising wages, tariffs and logistics squeeze Potbelly margins—labor \u0026amp; costs up, profits tight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical factors pressuring Potbelly include state\/local minimum wages ≥$15 (22 states), rising labor costs (+6–9% corporate payroll), fragmented regulation increasing franchisee relief requests, tariffs up to 10–25% on some imports, FY2024 gross margin ~20.5% and operating margin ~6%, employer health premiums ~$12,000\/FT employee, and 2024 logistics costs +12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMin wage ≥$15 states\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor cost impact\u003c\/td\u003e\n\u003ctd\u003e+6–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~20.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployer health premium\u003c\/td\u003e\n\u003ctd\u003e$12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost change\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Potbelly across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with each section supported by current data and trends for reliable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Potbelly's PESTLE into a clean, shareable snapshot that highlights key external risks and opportunities for rapid inclusion in presentations or strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressures on Food Commodities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising 2024–25 input costs—beef and poultry up roughly 12–18% year-over-year, dairy +10% and U.S. wheat futures ~20% above 2021 averages—have materially pressured Potbelly’s COGS, contributing to margin compression in 2024 (operating margin down ~150–200 bps). Persistent food inflation forces careful menu pricing to avoid losing price-sensitive core customers while protecting AUVs. Potbelly increasingly relies on strategic sourcing and multi-year supplier contracts to hedge agricultural volatility and cap input exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Disposable Income Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe fast-casual segment is highly sensitive to middle-class discretionary income; US real disposable personal income fell 1.2% year-on-year in Q4 2025, putting pressure on dining-out spend. Economic slowdowns and lower consumer confidence—Gallup consumer confidence averaging 82 in 2025 vs 90 in 2023—drive frequency down and shift patrons to value quick-service options. Potbelly’s expansion relies on stable incomes as average ticket premiums (~20% above QSR) hinge on customers willing to pay for premium sandwiches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Environment and Capital Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCurrent US benchmark rates (Fed funds 5.25–5.50% as of Dec 2024) raise borrowing costs for Potbelly and franchisees, increasing franchise loan payments and franchise development hurdles.\u003c\/p\u003e\n\u003cp\u003eHigher rates can slow new shop openings and make financing digital\/physical upgrades pricier; commercial loan spreads rose in 2024, pushing SME borrowing costs above historical averages.\u003c\/p\u003e\n\u003cp\u003ePotbelly’s multi-year growth plan depends on affordable credit availability—elevated rates constrain capex and franchise expansion cadence in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Tightness and Wage Inflation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCompetitive labor markets in the service industry have driven US average hourly earnings up 4.2% year-over-year in 2025, forcing Potbelly to raise wages to attract staff.\u003c\/p\u003e\n\u003cp\u003ePotbelly now competes with fast-casual chains, retail and gig roles—sectors reporting 3–6% pay growth—raising turnover and hiring costs.\u003c\/p\u003e\n\u003cp\u003eThis reality requires investments in retention programs and efficiency gains to offset higher payrolls, which comprised ~24% of operating expenses for similar chains in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWage pressure: +4.2% avg hourly earnings (2025)\u003c\/li\u003e\n\u003cli\u003eCompetes with retail\/gig sectors (3–6% pay growth)\u003c\/li\u003e\n\u003cli\u003ePayroll ≈24% of ops costs for peers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrbanization and Return-to-Office Dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe economic health of Potbelly is tied to office-worker density in urban centers; pre-2025 data show downtown foot traffic remains ~20–35% below 2019 levels in major U.S. markets, pressuring sales at city stores.\u003c\/p\u003e\n\u003cp\u003eWith hybrid work models largely permanent in 2025, Potbelly must realign store formats and hours to capture shifted midday demand and delivery volume.\u003c\/p\u003e\n\u003cp\u003eRising commercial rents—urban Class A vacancy averaging ~14% in 2024 but with uneven recovery—means higher costs for high-rent locations, impacting margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUrban foot traffic 20–35% below 2019 (major markets, 2024)\u003c\/li\u003e\n\u003cli\u003eHybrid work entrenched by 2025—midday demand shifts to delivery\/pickup\u003c\/li\u003e\n\u003cli\u003eClass A vacancy ~14% (2024) → rent pressure on metropolitan sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflation, higher rates and weak traffic squeeze dining margins, pressuring operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInput inflation (beef +12–18% YoY, dairy +10%, wheat futures +20% vs 2021) squeezed 2024 margins ~150–200bps; Fed funds 5.25–5.50% (Dec 2024) raised borrowing costs; real disposable income down 1.2% YoY (Q4 2025) hit dining spend; avg hourly earnings +4.2% (2025) raised payrolls ~24% of ops for peers; downtown foot traffic 20–35% below 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeef\/poultry\u003c\/td\u003e\n\u003ctd\u003e+12–18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFed funds\u003c\/td\u003e\n\u003ctd\u003e5.25–5.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal DPI\u003c\/td\u003e\n\u003ctd\u003e-1.2% Q4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg hourly\u003c\/td\u003e\n\u003ctd\u003e+4.2% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntown traffic\u003c\/td\u003e\n\u003ctd\u003e-20–35% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003ePotbelly PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Potbelly PESTLE Analysis you’ll receive after purchase—fully formatted, professionally structured, and ready to use for strategic planning and investor review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751220982137,"sku":"potbelly-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/potbelly-pestle-analysis.png?v=1772228976","url":"https:\/\/matrixbcg.com\/products\/potbelly-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}