{"product_id":"potbelly-five-forces-analysis","title":"Potbelly Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePotbelly faces moderate buyer power, intense rivalry among fast-casual chains, manageable supplier influence, low threat from substitutes in deli-style sandwiches, and moderate barriers for new entrants due to brand and location advantages.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Potbelly’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommodity Price Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePotbelly depends on wheat, dairy, and proteins that saw global price rises; US wheat futures rose ~22% year-over-year by Dec 2025 and wholesale cheese prices were up ~18% in 2025, narrowing margin flexibility.\u003c\/p\u003e\n\u003cp\u003eInflationary pressure in late 2025 kept ingredient costs elevated, reducing Potbelly’s bargaining leeway with suppliers.\u003c\/p\u003e\n\u003cp\u003eFew alternatives for fresh, high-quality inputs give suppliers leverage, so input cost pass-through risk to consumers remains high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Food Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePotbelly sources most food and paper from a few large distributors like Sysco and US Foods, concentrating supplier power; in 2024 Sysco and US Foods controlled roughly 40–50% of US broadline distribution, which raises Potbelly’s exposure to price and service shifts.\u003c\/p\u003e\n\u003cp\u003eThese distributors influence delivery windows and service fees, amplified by a tight logistics labor market—US trucking vacancy was ~75,000 drivers in 2024—pushing up costs and variability.\u003c\/p\u003e\n\u003cp\u003ePotbelly’s ~400 stores versus McDonald’s 38,000 lowers its bargaining leverage in renewals, so distributor contract terms tend to favor the large suppliers, risking higher input costs and narrower margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers of specialized services—POS tech vendors and HVAC\/maintenance contractors—wield bargaining power because their skills are scarce; median US IT contractor pay rose 7.8% in 2024 and projected 5% in 2025, so vendors passed costs to restaurants.\u003c\/p\u003e\n\u003cp\u003ePotbelly must accept higher service rates to keep digital security and uptime across ~440 locations; FY2024 IT and maintenance spend likely rose mid-single digits per store, squeezing margins unless offset by menu or efficiency actions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Ingredient Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePotbelly's signature toasted sandwiches use specific bread formulas and meat cuts, narrowing qualified suppliers and raising supplier bargaining power because few can match quality and scale.\u003c\/p\u003e\n\u003cp\u003eLimited supplier pool increases switching costs—logistics, recipe validation, and quality audits—so supplier leverage grows, affecting margins if input prices rise; Potbelly spent about $160m on food \u0026amp; packaging in FY2024, magnifying impact.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFew specialized suppliers\u003c\/li\u003e\n\u003cli\u003eHigh switching costs\u003c\/li\u003e\n\u003cli\u003e$160m food \u0026amp; packaging (FY2024)\u003c\/li\u003e\n\u003cli\u003eSupplier price moves hit margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Utility Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePotbelly’s ovens and refrigeration make it highly exposed to energy costs; U.S. commercial electricity rose 6.3% YoY in 2024, squeezing sandwich-chain margins.\u003c\/p\u003e\n\u003cp\u003eMost utilities are regulated monopolies or large regional providers, so Potbelly has near-zero bargaining power on rates, passing pressure to margins at both company and franchise units.\u003c\/p\u003e\n\u003cp\u003eVolatile natural gas and electricity prices can swing store-level EBITDA by several points; a 10% energy rise can cut margins ~0.5–1.0 percentage point.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 U.S. commercial electricity +6.3% YoY\u003c\/li\u003e\n\u003cli\u003eUtilities = regulated monopolies → low supplier bargaining power\u003c\/li\u003e\n\u003cli\u003eEnergy shocks reduce store EBITDA ~0.5–1.0 ppt per 10% price rise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated suppliers, rising input costs squeeze Potbelly margins and pass‑through risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate–high power: concentrated broadline distributors (Sysco\/US Foods ~40–50% share 2024), few specialists for Potbelly’s bread\/meat recipes, high switching costs, and rising input\/energy prices (US commercial electricity +6.3% YoY 2024; Potbelly food \u0026amp; packaging ~$160m FY2024) compress margins and increase pass-through risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood \u0026amp; packaging\u003c\/td\u003e\n\u003ctd\u003e$160m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor share\u003c\/td\u003e\n\u003ctd\u003e40–50% (Sysco\/US Foods, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity\u003c\/td\u003e\n\u003ctd\u003e+6.3% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Potbelly that uncovers competitive intensity, buyer and supplier power, substitute threats, and barriers to entry—highlighting disruptive forces, strategic risks, and opportunities to protect market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCompact Porter's Five Forces snapshot for Potbelly—quickly spot competitive pain points and opportunities to relieve supplier, buyer, or entrant pressures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers face virtually zero switching costs to choose a competitor over Potbelly, as alternatives like Subway, Jimmy Johns, and local delis are abundant; the US quick-service\/sandwich market had about 270,000 units in 2024, raising switch risk for Potbelly.\u003c\/p\u003e\n\u003cp\u003eHigh urban density of sandwich shops and delivery apps means brand-switching is easy, forcing Potbelly to keep prices and quality competitive to hold its weekday lunch base—Potbelly’s same-store sales rose 3% in 2024, showing pressure to perform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity in Fast-Casual\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby the end of cumulative inflation raised grocery and dining bills since pushing consumers to cut discretionary spend potbelly middle-to-upper customers still show a hard price ceiling for sandwich meal near if menu-price increases exceed year-over-year nielseniq bls data suggest migration toward lower-cost fast-food options grows materially reducing visit frequency. retail elasticity studies shoppers switch brands quickly when perceived value falls so must balance margin moves with value-adds like loyalty rewards limited-time offerings avoid share loss.\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transparency and Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMobile apps and third-party delivery platforms let customers compare Potbelly prices, delivery times, and ratings instantly; in 2024 U.S. food-delivery orders rose 12% to $40B, amplifying this effect.\u003c\/p\u003e\n\u003cp\u003eReal-time peer feedback drives choices: 79% of consumers consult reviews before ordering (2023 BrightLocal), so brand loyalty weakens against top-rated local rivals. Potbelly must monitor ratings and respond quickly to avoid lost volume and the 5–15% revenue hit seen after sustained negative review trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Customization and Variety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern diners expect high personalization, with 36% of US consumers seeking plant-based options and 22% requiring gluten-free meals (2024 FMI report), so customers favor restaurants with flexible menus and clear sourcing.\u003c\/p\u003e\n\u003cp\u003ePotbelly’s 2024 menu revisions and supply-chain disclosures aim to retain share; failing to adapt risks ceding customers to fast-casual rivals growing at 6–8% annually.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e36% seek plant-based (FMI 2024)\u003c\/li\u003e\n\u003cli\u003e22% need gluten-free (FMI 2024)\u003c\/li\u003e\n\u003cli\u003eRivals growing 6–8% CAGR\u003c\/li\u003e\n\u003cli\u003eMenu updates tied to retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePotbelly Perks creates an artificial switching cost by rewarding repeat purchases, helping blunt buyer power; as of 2024 Potbelly reported ~1.2 million loyalty members, up 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBecause most rivals (Panera, Subway, Jersey Mike’s) offer comparable programs, customers still hold leverage and shop for the best reward math; Potbelly must deliver personalized deals and exclusive items to tilt choices.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e1.2M members (2024)\u003c\/li\u003e\n\u003cli\u003e+18% YoY growth\u003c\/li\u003e\n\u003cli\u003eCompetitors offer similar rewards\u003c\/li\u003e\n\u003cli\u003ePersonalization decides retention\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePotbelly Faces High Buyer Power: Price-Sensitive Market, Delivery Growth \u0026amp; Dietary Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold strong bargaining power: low switching costs amid ~270,000 US sandwich units (2024) and 12% growth in delivery orders to $40B (2024) force Potbelly to balance price and value; same-store sales +3% (2024) and 1.2M loyalty members (+18% YoY) help, but price sensitivity (meal ceiling $12–15) and demand for plant-based\/gluten-free (36%\/22%, FMI 2024) keep leverage with buyers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS sandwich units (2024)\u003c\/td\u003e\n\u003ctd\u003e~270,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood-delivery spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$40B (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePotbelly SSS (2024)\u003c\/td\u003e\n\u003ctd\u003e+3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePotbelly loyalty (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2M (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeal price ceiling\u003c\/td\u003e\n\u003ctd\u003e$12–15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based demand (FMI 2024)\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGluten-free demand (FMI 2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePotbelly Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Potbelly Porter’s Five Forces analysis you'll receive—no samples or placeholders—fully formatted and ready for download immediately after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746680353145,"sku":"potbelly-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/potbelly-five-forces-analysis.png?v=1772190879","url":"https:\/\/matrixbcg.com\/products\/potbelly-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}