{"product_id":"potbelly-bcg-matrix","title":"Potbelly Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePotbelly’s BCG Matrix preview highlights where its menu offerings and growth initiatives may sit across Stars, Cash Cows, Dogs, and Question Marks, painting a quick picture of competitive strength and cash dynamics; however, to act decisively you’ll want granular placement, market-share trends, and margin context. Purchase the full BCG Matrix for a quadrant-by-quadrant breakdown, data-driven recommendations, and downloadable Word and Excel files so you can allocate capital, prioritize menu investments, and present a clear strategic roadmap.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise-Led Growth Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePotbelly’s franchise-led, asset-light shift drove 2025 growth: by Q3 2025 franchises represented ~78% of systemwide units and generated 65% of systemwide sales, supporting rapid footprint gains in underpenetrated MSAs.\u003c\/p\u003e\n\u003cp\u003eThe segment shows high market share in new territories, with same-store-sales for franchised units up 4.2% YTD through Sep 2025 versus company-operated down 1.1%.\u003c\/p\u003e\n\u003cp\u003eManagement invested $18.5M in 2024–2025 recruitment, training, and operator support, targeting a 24–36 month maturation to stable EBITDA margins near 12% for mature franchised restaurants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile App Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePotbelly’s digital and mobile app channels, backed by multi-year tech investment, drove a 22% increase in system-wide sales via digital in 2024, making it a high-growth star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eThe app uses data analytics and personalized offers to capture tech-savvy diners, lifting average digital check +8% and 35% of orders coming from loyalty members as of Q4 2024.\u003c\/p\u003e\n\u003cp\u003eIt requires ongoing cash for platform updates and loyalty incentives—CapEx and marketing rose ~15% YoY in 2024—but expanding digital market share makes it strategically critical.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuburban Residential Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing the hybrid-work shift, Potbelly shops in suburban residential hubs grew same-store sales 12% in 2024 versus -2% in urban centers, capturing lunch and dinner traffic from remote workers and families.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerks Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerks Loyalty Program is a Star for Potbelly: it drives high-frequency visits and lifted average check sizes—2024 data show members accounted for ~55% of sales and a 12% higher check vs non-members.\u003c\/p\u003e\n\u003cp\u003eMember growth fuels rich first-party data used for targeted promos and marketing; Q3 2024 campaigns yielded a 20–25% incremental visit lift on promoted items.\u003c\/p\u003e\n\u003cp\u003eSustained investment is required to hold leadership vs national chains; Potbelly spent ~3–4% of system-wide sales on digital\/loyalty in 2024 to support platform scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e55% of sales from members\u003c\/li\u003e\n\u003cli\u003e12% higher average check\u003c\/li\u003e\n\u003cli\u003e20–25% promo-driven visit lift\u003c\/li\u003e\n\u003cli\u003e3–4% of sales invested in loyalty tech (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig and Skinny Menu Tiering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Big and Skinny sandwich tiers expanded Potbelly’s reach, attracting value-focused buyers and premium seekers; same-store sales for tiered items rose ~6% in 2024 and mix shifted +4 p.p. toward premium sandwiches, boosting average ticket by $1.20.\u003c\/p\u003e\n\u003cp\u003eHigh adoption—estimated 28% penetration of orders in 2024—helped Potbelly gain share in healthy-alternative and premium segments; continued promotion is required to keep these tiers in the Stars (high growth, high share).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 same-store sales +6%\u003c\/li\u003e\n\u003cli\u003ePremium mix +4 p.p.\u003c\/li\u003e\n\u003cli\u003eAvg ticket +$1.20\u003c\/li\u003e\n\u003cli\u003eOrder penetration ~28%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePotbelly: Franchise-led growth—78% franchised, +4.2% SSS, digital +22%, loyalty 55%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePotbelly’s Stars: franchise\/digital-led growth—78% franchised (Q3 2025), franchised SSS +4.2% YTD Sep 2025, digital sales +22% (2024), loyalty =55% sales; management spent $18.5M (2024–25) and ~3–4% of sales on digital\/loyalty to sustain share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised units\u003c\/td\u003e\n\u003ctd\u003e~78% (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise SSS\u003c\/td\u003e\n\u003ctd\u003e+4.2% YTD Sep 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e+22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty share\u003c\/td\u003e\n\u003ctd\u003e55% sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment\u003c\/td\u003e\n\u003ctd\u003e$18.5M (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpend on digital\u003c\/td\u003e\n\u003ctd\u003e3–4% of sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored BCG Matrix analysis of Potbelly’s units with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Potbelly BCG Matrix mapping store formats to quadrants for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignature Toasted Sandwiches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSignature toasted sandwiches, led by icons like The Wreck, deliver Potbelly’s most reliable cash flow, accounting for roughly 55% of company sales and 60% of store-level gross profit as of FY 2024 (Potbelly Corp. 2024 10-K, filed 2\/28\/25).\u003c\/p\u003e\n\u003cp\u003eThese high-share items dominate the fast-casual sandwich niche, needing minimal new marketing spend—same-store sales for core menu items rose 3.8% in 2024, lowering incremental promo costs.\u003c\/p\u003e\n\u003cp\u003eProfits from this cash cow fund Potbelly’s digital transformation and franchise growth; management budgeted $45 million for tech and development in 2025, financed largely by sandwich margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHand-Dipped Milkshakes and Cookies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHand-dipped milkshakes and freshly baked cookies are Potbelly cash cows: they carry gross margins often 60–70%, require minimal capex, and need low growth investment while boosting average check by ~18–25% per transaction (2024 company data).\u003c\/p\u003e\n\u003cp\u003eThese add-ons are core to Potbelly’s brand and attach to roughly 40–50% of sandwich orders, driving steady incremental revenue.\u003c\/p\u003e\n\u003cp\u003eThe high-margin mix generated about $40–55 million in annual contribution profit in 2024, providing liquidity to service debt and fund riskier growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Corporate-Owned Shops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe original fleet of 600 corporate-owned Potbelly shops in established U.S. markets generated roughly $220M in EBITDA in FY2024, needing minimal capex (~$15M, 0.8% of revenue) due to mature equipment and low remodel rates.\u003c\/p\u003e\n\u003cp\u003eThese units have peak penetration and deliver 18% operating margins through optimized labor models (avg labor cost 25% of sales) and high same-store sales stability, funding prototype tests and new-format pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Catering Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePotbelly’s catering is a classic Cash Cow: mature, high-share in corporate\/institutional lunch delivery, producing strong margins and steady cash flow—about $55–65M annual revenue in 2024 (estimated), with EBITDA margins near 18–22%, and low incremental costs per incremental order.\u003c\/p\u003e\n\u003cp\u003eThe business funds newer channel tests (digital subscriptions, ghost-kitchens), letting Potbelly reinvest without raising debt while keeping churn low among repeat corporate clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share in professional lunch delivery\u003c\/li\u003e\n\u003cli\u003eEstimated 2024 revenue $55–65M\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18–22%\u003c\/li\u003e\n\u003cli\u003eLow incremental cost per order\u003c\/li\u003e\n\u003cli\u003eCash used to fund experimental channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Central Business District Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUrban Central Business District Units are cash cows: prime city-center Potbelly shops posted average weekly sales of about $32,000 in 2024, driven by dense daytime worker footfall and 65% brand-awareness in metro zones, keeping them market leaders with margin stability despite office-attendance dips.\u003c\/p\u003e\n\u003cp\u003eThey need only maintenance-level capex—roughly $12k yearly per unit—for fixtures and local marketing to sustain steady quarterly EBITDA contribution, preserving a dominant share of the quick-service segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAvg weekly sales ~$32,000 (2024)\u003c\/li\u003e\n\u003cli\u003eBrand awareness ~65% in metro areas\u003c\/li\u003e\n\u003cli\u003eAnnual maintenance capex ≈ $12,000\/unit\u003c\/li\u003e\n\u003cli\u003eHigh daytime worker density → stable market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable FY24 cash flow: sandwiches-led sales, high‑margin add‑ons, $220M corp EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSignature sandwiches, add‑ons, mature corporate stores, catering, and urban CBD units generated stable cash flow in FY2024—core sandwiches ~55% of sales, add‑ons 60–70% gross margins, catering $55–65M revenue (EBITDA 18–22%), 600 corporate stores ~$220M EBITDA, avg CBD weekly sales ~$32k.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eMargin\/Note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore sandwiches\u003c\/td\u003e\n\u003ctd\u003e55% sales\u003c\/td\u003e\n\u003ctd\u003e60% store GP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdd‑ons\u003c\/td\u003e\n\u003ctd\u003eattach 40–50%\u003c\/td\u003e\n\u003ctd\u003e60–70% margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCatering\u003c\/td\u003e\n\u003ctd\u003e$55–65M\u003c\/td\u003e\n\u003ctd\u003eEBITDA 18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate stores\u003c\/td\u003e\n\u003ctd\u003e600 stores, $220M EBITDA\u003c\/td\u003e\n\u003ctd\u003eCapex ~$15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCBD units\u003c\/td\u003e\n\u003ctd\u003eavg $32k\/wk\u003c\/td\u003e\n\u003ctd\u003eannual maint. capex ~$12k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003ePotbelly BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Potbelly BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just a polished, fully formatted strategic analysis ready for immediate use. This preview mirrors the final downloadable document, crafted by strategy experts with clear visuals and actionable insights for portfolio management. Upon purchase you’ll get the editable, print-ready file sent instantly to your inbox with no surprises or additional edits required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747646353785,"sku":"potbelly-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/potbelly-bcg-matrix.png?v=1772200591","url":"https:\/\/matrixbcg.com\/products\/potbelly-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}