{"product_id":"postnl-marketing-mix","title":"PostNL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how PostNL’s product range, pricing strategy, distribution network, and promotional tactics combine to secure market leadership in mail and parcels; the full 4P’s Marketing Mix Analysis delivers editable, presentation-ready insights, real-world data, and actionable recommendations to save you hours of research and power client pitches, coursework, or strategic planning—get instant access to the complete report and apply its frameworks today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePostNL offers end-to-end fulfillment for online retailers—warehousing, order processing, and returns—letting merchants outsource their entire supply chain so they can focus on growth while PostNL moves the goods.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 PostNL automated these services with advanced robotics and WMS tech, cutting average pick-pack-ship times to under 4 hours for high-volume clients and raising throughput by ~45% versus 2022.\u003c\/p\u003e\n\u003cp\u003eThis integrated solution supported €320m in logistics revenue in 2024 and targeted 12% CAGR through 2026, showing strong unit economics for merchants shifting to outsourced fulfillment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Parcel Delivery Tiers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePostNL offers tiered parcel delivery—standard, express, same-day—to match urgency; in 2024 same-day volume rose 18% year-on-year to 12.6 million parcels, boosting premium yields. Specialized tiers like climate-controlled transport for food and pharma and high-security shipping for valuables widened margins; cold-chain growth hit 22% in 2024. Real-time tracking and flexible delivery windows support B2B and B2C adoption, lifting customer retention by 6 percentage points and increasing average order value by €3.40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Mail and Communication Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePostNL keeps traditional postal services as a core product, updated with digital tools like the Digital Stamp and the PostNL app—78% of mail customers used digital tracking in 2024, improving service transparency.\u003c\/p\u003e\n\u003cp\u003eThe company makes carbon-neutral domestic delivery the default, cutting per-item CO2 by 30% vs 2018 and reporting 45% of deliveries by electric vehicles in 2025.\u003c\/p\u003e\n\u003cp\u003eThis segment targets reliable delivery for official documents, marketing mail, and personal letters while shifting to lower-frequency, high-efficiency rounds to save ~8% annual distribution costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border International Shipping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePostNL enables global trade from the Benelux via a network of 130+ international routes and hubs, handling ~250 million parcels annually (2024), with cross-border volumes growing 12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eIt combines partner carriers and own hubs to offer transparent customs clearance (average clearance time 24–48 hours) and localized last-mile delivery across 220 countries.\u003c\/p\u003e\n\u003cp\u003eThis service supports Dutch and Belgian e-commerce scaling: clients report average revenue uplift of 18% after adding cross-border options.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e130+ routes and hubs\u003c\/li\u003e\n\u003cli\u003e~250 million parcels handled (2024)\u003c\/li\u003e\n\u003cli\u003e12% YoY cross-border volume growth\u003c\/li\u003e\n\u003cli\u003eCustoms 24–48h clearance\u003c\/li\u003e\n\u003cli\u003eCoverage: 220 countries\u003c\/li\u003e\n\u003cli\u003eTypical client revenue uplift: 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Value-Added Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePostNL extends beyond parcels with MyPostNL, offering business analytics and consumer tools—by 2024 over 1.5 million users accessed its digital services, and automated return portals handle a rising share of e-commerce returns.\u003c\/p\u003e\n\u003cp\u003eThese features deliver shipment-level data and KPI dashboards that helped merchant clients reduce failed deliveries by ~12% in 2023, turning logistics into a strategic, data-transparent partnership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMyPostNL: 1.5M+ users (2024)\u003c\/li\u003e\n\u003cli\u003eAutomated returns: growing e-commerce share\u003c\/li\u003e\n\u003cli\u003e12% fewer failed deliveries (client-reported, 2023)\u003c\/li\u003e\n\u003cli\u003eShipment-level KPIs \u0026amp; lifecycle transparency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePostNL: €320M logistics, ~250M parcels, 45% EVs and 30% CO₂ cut—fast, profitable fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePostNL bundles end-to-end fulfillment, tiered parcel delivery, and digital tools (MyPostNL) with strong unit economics: €320m logistics revenue (2024), ~250m parcels handled (2024), 12% cross-border growth, same-day 12.6m parcels (2024), 45% EV deliveries (2025), and 30% CO2 cut vs 2018.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics revenue\u003c\/td\u003e\n\u003ctd\u003e€320m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParcels handled\u003c\/td\u003e\n\u003ctd\u003e~250m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-day volume\u003c\/td\u003e\n\u003ctd\u003e12.6m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border growth\u003c\/td\u003e\n\u003ctd\u003e12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV deliveries\u003c\/td\u003e\n\u003ctd\u003e45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction vs 2018\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into PostNL’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes PostNL’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies—ideal for quick decision-making and aligning cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDense Benelux Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePostNL runs 75 sorting centers and 250 distribution hubs across the Netherlands, Belgium and Luxembourg, enabling late cut-offs that support next‑day delivery for ~85% of Benelux e‑commerce orders (2025 internal ops report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Point Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePostNL operates thousands of physical points inside supermarkets, convenience stores and bookstores—about 4,500 Retail Points as of 2025—giving customers local drop-off and pick-up options within walking distance.\u003c\/p\u003e\n\u003cp\u003eThese locations cut missed-delivery friction and speed returns; PostNL reported 18% fewer failed home deliveries in areas with Retail Points in 2024.\u003c\/p\u003e\n\u003cp\u003eThe shop-in-shop model keeps brand visibility high in neighborhoods, supporting last-mile density that lowered average route cost by ~6% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Parcel Locker Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 PostNL expanded its 24\/7 automated parcel locker network to over 4,200 units in urban areas and transport hubs, offering contact-free, time-independent pickup and drop-off and increasing locker share to ~18% of parcel volumes.\u003c\/p\u003e\n\u003cp\u003eThis rollout cuts last-mile costs by an estimated 12% per parcel and reduced CO2 emissions by ~9,000 tonnes in 2024–25 through route consolidation and fewer failed deliveries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Direct-to-Consumer Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePostNL’s mobile app and website act as digital storefronts where customers buy shipping labels, set delivery preferences, and track parcels in real time; as of 2024 the app had over 2.3 million downloads and the web channel handled ~28% of e-commerce parcels.\u003c\/p\u003e\n\u003cp\u003eIntegration of these channels keeps services in the user’s pocket—mobile sessions grew 18% in 2024—and supports instant features like contactless redelivery and one-tap returns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.3M+ app downloads (2024)\u003c\/li\u003e\n\u003cli\u003e~28% e-commerce parcel volume via web\u003c\/li\u003e\n\u003cli\u003eMobile sessions +18% (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time tracking and one-tap returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePostNL leverages Schiphol Airport and the Port of Rotterdam as strategic international gateways, handling roughly 40% of the company’s cross-border parcel volume into the Benelux and cutting transit times by about 20% versus non-gateway routes in 2024.\u003c\/p\u003e\n\u003cp\u003eThese hubs link Benelux to major trade lanes (Asia, UK, US), enabling faster processing for e-commerce and international mail and supporting PostNL’s premium express and economy services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% cross-border parcel volume via Schiphol\/Rotterdam (2024)\u003c\/li\u003e\n\u003cli\u003e~20% faster transit times using gateways (2024)\u003c\/li\u003e\n\u003cli\u003eDirect connections to Asia, UK, US trade lanes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePostNL’s dense network drives 85% next‑day Benelux coverage, cuts last‑mile costs \u0026amp; failures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePostNL’s dense network—75 sorting centers, 250 distribution hubs, ~4,500 Retail Points, 4,200+ lockers—enabled next‑day delivery for ~85% Benelux e‑commerce and locker share ~18% (2025); digital channels (2.3M app downloads, web ~28% parcel volume) and Schiphol\/Rotterdam gateways (~40% cross‑border volume, ~20% faster transit) cut last‑mile costs ~6–12% and lowered failed deliveries 18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSorting centers\u003c\/td\u003e\n\u003ctd\u003e75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution hubs\u003c\/td\u003e\n\u003ctd\u003e250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail Points\u003c\/td\u003e\n\u003ctd\u003e4,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLockers\u003c\/td\u003e\n\u003ctd\u003e4,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads (2024)\u003c\/td\u003e\n\u003ctd\u003e2.3M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeb parcel share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNext‑day coverage\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross‑border via gateways\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003ePostNL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual PostNL 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749911310713,"sku":"postnl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/postnl-marketing-mix.png?v=1772220152","url":"https:\/\/matrixbcg.com\/products\/postnl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}