{"product_id":"post-five-forces-analysis","title":"Österreichische Post AG ( dba Austrian Post) Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eÖsterreichische Post AG faces moderate buyer power and high regulatory barriers that limit new entrants, while substitute threats rise from digital communication and private couriers driving pricing pressure and service innovation.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Österreichische Post AG ( dba Austrian Post)’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Union Influence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAustria's postal workforce is highly unionized, with labor costs accounting for roughly 60% of Österreichische Post AG's operating expenses in 2024, so unions hold strong leverage.\u003c\/p\u003e\n\u003cp\u003eCollective bargaining agreements and Austrian labor law restrict unilateral wage or schedule changes, limiting Post AG's flexibility to cut personnel costs.\u003c\/p\u003e\n\u003cp\u003eAs human capital is the core input for mail and parcel delivery, unionized labor exerts high supplier power, raising operating-cost volatility and bargaining risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Fuel Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp post massive fleet makes it highly exposed to global energy costs: diesel prices rose in pushing fuel spend about of operating expenses similar logistics peers limiting bargaining power with oil suppliers.\u003e\n\u003c\/p\u003e\n\u003cp\u003eElectrification cuts oil dependence but shifts leverage to electricity utilities and battery makers; Austria’s grid emissions factors and 2030 EU battery demand squeeze supply, and battery cells are concentrated among a few Asian firms, so price\/availability risk stays high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVehicle Fleet Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe 2030 CO2-neutral target forces Österreichische Post to buy specialized electric vans and heavy trucks; only a handful of manufacturers (e.g., Mercedes-Benz, Volkswagen, MAN, and Volvo) can meet large-scale postal specs and volumes, creating supplier concentration. In 2024 Austria’s fleet orders exceeded 1,200 vehicles industry-wide, and Post’s planned electrification capex ~€400–€500m through 2027 raises contract dependence. This supplier concentration gives moderate bargaining power over price, lead times, and custom tech integration, affecting procurement flexibility and delivery schedules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT and Technology Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital transformation forces Österreichische Post to use advanced automated sorting and real-time logistics software; in 2024 the company invested ~€120m in IT and automation, raising reliance on a few global suppliers.\u003c\/p\u003e\n\u003cp\u003eThese key vendors supply core infrastructure and bespoke integration; deep operational embedding creates high switching costs and gives suppliers notable bargaining power over price, uptime, and upgrade timing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 IT capex ~€120m\u003c\/li\u003e\n\u003cli\u003eFew global vendors for sorting\/IT\u003c\/li\u003e\n\u003cli\u003eHigh switching costs from deep integration\u003c\/li\u003e\n\u003cli\u003eSuppliers exert pricing and upgrade leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransport and Airline Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfor international mail and parcel delivery post relies on external airlines freight forwarders to bridge geographic gaps giving carriers leverage rates rose in vs levels so providers can dictate pricing capacity.\u003e\u003cpthis dependency tightens in peak seasons and limits austrian post service scaling outside the dach region where its international logistics revenue grew but faces higher transport cost volatility.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExternal airlines control capacity and pricing\u003c\/li\u003e\n\u003cli\u003eAir freight rates +22% (2019–2023)\u003c\/li\u003e\n\u003cli\u003ePeak seasons magnify supplier leverage\u003c\/li\u003e\n\u003cli\u003eInternational logistics revenue +15% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh supplier power: labor, energy, EV capex and vendor concentration squeeze margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier power is high: unionized labor (~60% of opex in 2024) and collective bargaining limit wage flexibility; fuel and electricity price volatility raised energy-related costs (~8–10% peer opex; diesel +18% 2022–23); EV\/battery and specialized vehicle suppliers are concentrated (fleet electrification capex ~€400–€500m to 2027); IT\/automation vendors (2024 IT capex ~€120m) and air carriers (air freight +22% 2019–23) add switching costs and price leverage.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor share\u003c\/td\u003e\n\u003ctd\u003e~60% of opex (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel change\u003c\/td\u003e\n\u003ctd\u003e+18% (2022–23)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy opex\u003c\/td\u003e\n\u003ctd\u003e~8–10% (peers)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT capex\u003c\/td\u003e\n\u003ctd\u003e~€120m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet electrification capex\u003c\/td\u003e\n\u003ctd\u003e~€400–€500m (through 2027)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAir freight\u003c\/td\u003e\n\u003ctd\u003e+22% (2019–23)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces for Österreichische Post AG (Austrian Post): assesses competitive rivalry driven by postal liberalization and parcel growth, buyer power from large e‑commerce clients, moderate supplier influence, substitution risks from digital communication and logistics innovators, and barriers to entry due to regulatory scale and nationwide infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Österreichische Post AG—quickly pinpoint competitive pressure, postal\/regulatory risks, digitization threats, bargaining power of large clients, and substitution from digital services to guide strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cplarge e-commerce players like amazon and zalando send roughly of austrian parcel volume nationwide in push for double-digit discounts cutting post margins that were fy2024. these platforms can threaten diversion: shipped eu parcels via own logistics giving them leverage to bypass incumbents force more aggressive pricing service concessions.\u003e\n\u003c\/plarge\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Business Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge corporate clients and financial institutions account for roughly 40% of Österreichische Post AGs (Austrian Post) traditional letter and direct-mail revenue, giving them strong leverage in contract negotiations.\u003c\/p\u003e\n\u003cp\u003eThese clients regularly tender logistics contracts, pushing Austrian Post to compete on price and SLAs; lost contracts can cut segment revenue by millions—e.g., a single national tender can exceed EUR 10–30m annually.\u003c\/p\u003e\n\u003cp\u003eHigh switchability to rivals and digital migration—Austria’s business e-substitution rate rose ~6% yearly (2020–2024)—boosts customer bargaining power and squeezes margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Consumer Price Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndividual consumers face near-zero switching costs and in 2024 price surveys showed 68% of Austrian shoppers rate shipping fees as a top decision factor, pushing Österreichische Post to keep parcel prices competitive despite its ~80% domestic mail market share; easy drop-off alternatives (DPD, GLS, Amazon Logistics) pressure margins and pricing.\u003c\/p\u003e\n\u003cp\u003eTo retain retail volume the firm invested €85m in 2023–24 in convenience: 24\/7 pick-up lockers and extended counter hours, cutting last-mile churn risk but raising capex and operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector and Government Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgovernment bodies are large stable customers for austrian post handling court notices and official documents that made up about of mail revenue in fy2024\u003e\n\u003cpcontracts fall under public procurement and strict regulation which limits price flexibility forces service-level compliance regulated universal service obligations cap prices keep affordability for citizens.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eGovernment ≈12% of mail revenue (2024)\u003c\/li\u003e\u003cli\u003ePublic procurement restricts pricing\u003c\/li\u003e\u003cli\u003eRegulator enforces universal service price caps\u003c\/li\u003e\n\u003c\/pcontracts\u003e\u003c\/pgovernment\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs in Parcel Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Austrian parcel market has low switching costs: Austria has 4–6 active national\/regional carriers plus global couriers, so many SMEs shift providers for seasonal price cuts; Austrian Post saw parcel volume growth of 7.8% in 2024, reflecting strong competition for e‑commerce business.\u003c\/p\u003e\n\u003cp\u003eReal‑time price aggregators and API integrations let firms compare rates instantly; surveys show 62% of Austrian SMEs use digital tools to pick carriers, raising demands for better terms and faster delivery.\u003c\/p\u003e\n\u003cp\u003eTransparency empowers smaller customers to negotiate discounts and service SLAs, pressuring margins for Austrian Post during peak periods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4–6 main carriers\u003c\/li\u003e\n\u003cli\u003e7.8% parcel volume growth (Austrian Post 2024)\u003c\/li\u003e\n\u003cli\u003e62% SMEs use price tools\u003c\/li\u003e\n\u003cli\u003eHigher negotiation pressure on margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePowerful buyers squeeze margins: 40% big clients, price-driven consumers and SMEs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold high bargaining power: large e‑commerce and corporate clients drive ~40% parcel\/letter volumes, demand double‑digit discounts, and can divert 10–20% EU parcels via own logistics; consumers prioritize price (68% 2024) and SMEs (62%) use price tools, raising churn; government (≈12% mail revenue) limits pricing via procurement and regulation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge clients share\u003c\/td\u003e\n\u003ctd\u003e≈40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt mail rev\u003c\/td\u003e\n\u003ctd\u003e≈12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer price concern\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs use price tools\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eÖsterreichische Post AG ( dba Austrian Post) Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter’s Five Forces analysis of Österreichische Post AG (Austrian Post) you'll receive immediately after purchase—no surprises, fully formatted and ready to use. The analysis covers competitive rivalry, supplier and buyer power, threat of substitutes, and barriers to entry with sector-specific insights and implications. You're viewing the final deliverable; once purchased, this identical document is available for instant download. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747425169785,"sku":"post-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/post-five-forces-analysis.png?v=1772198364","url":"https:\/\/matrixbcg.com\/products\/post-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}