{"product_id":"porr-group-marketing-mix","title":"PORR Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how PORR’s product mix, pricing approach, distribution channels, and promotional tactics interlock to drive construction-sector leadership—this concise preview highlights key tactics and results; purchase the full, editable 4Ps Marketing Mix Analysis for detailed data, strategic recommendations, and presentation-ready slides to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Building Construction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePORR delivers residential, office, and industrial buildings tailored to urban needs, completing 1,200+ projects across Europe by 2025 and generating EUR 3.8bn in construction revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 PORR scaled modular construction to 18% of build volume, cutting delivery times by up to 30% while keeping defect rates under 0.7% per handover.\u003c\/p\u003e\n\u003cp\u003eServices span full lifecycle—design, build, FM—aligning functional design with aesthetic and operational specs for private and public developers, typically meeting 95% of client KPIs on time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering and Infrastructure Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePORR’s Civil Engineering and Infrastructure Excellence delivers tunneling, bridge and railway systems across Europe, handling projects like the 2024 Vienna U-Bahn expansion and German rail upgrades; the segment generated about EUR 1.1bn in 2024 revenue (≈30% of group sales). PORR uses specialized TBMs and heavy gantries, enabling high-capacity, durable assets built for 50+ year lifespans and meeting national transport KPIs for availability and load.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Engineering and Circular Economy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePORR provides landfill construction, contaminated-site remediation, and waste-management services that support a circular economy; by 2025 PORR’s recycling lines processed ~1.2 million tonnes of construction waste, producing secondary aggregates that reduced raw material purchases by ~18% and cut CO2eq emissions by ~75,000 tonnes annually. This helps clients comply with EU waste and construction rules and lowers project lifecycle footprints while saving material costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Construction and BIM Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePORR uses Building Information Modeling (BIM) to create digital twins that cut planning time and reduce errors; in 2024 PORR reported a 12% productivity gain on BIM projects and a 7% reduction in forecast costs across pilot builds.\u003c\/p\u003e\n\u003cp\u003eThe digital product enables real-time collaboration, precise cost estimation, and clash detection before construction starts, improving schedule adherence by 9% and lowering rework costs by an estimated €1.4M per large project.\u003c\/p\u003e\n\u003cp\u003eThis shift to data-driven construction offers clients transparent dashboards, KPI tracking, and lifecycle insights, supporting PORR’s aim to scale digital services to 20% of revenue by 2026.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBIM-driven digital twins: 12% productivity gain\u003c\/li\u003e\n\u003cli\u003eForecast cost reduction: 7%\u003c\/li\u003e\n\u003cli\u003eSchedule adherence improvement: 9%\u003c\/li\u003e\n\u003cli\u003eEstimated rework savings: €1.4M per large project\u003c\/li\u003e\n\u003cli\u003eTarget: 20% revenue from digital services by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Real Estate Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePORR’s Sustainable Real Estate Development offers LEED and DGNB certified green buildings emphasizing energy efficiency, onsite renewables, and low‑carbon materials to preserve value; PORR reported a 22% reduction in project CO2 intensity across developments in 2024.\u003c\/p\u003e\n\u003cp\u003ePORR oversees land acquisition, feasibility, design, construction, and handover, targeting 30% lower operating costs and aiming for 15–20 year lifespan value retention versus conventional assets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLEED\/DGNB certified projects\u003c\/li\u003e\n\u003cli\u003e22% CO2 intensity reduction (2024)\u003c\/li\u003e\n\u003cli\u003e30% lower operating costs target\u003c\/li\u003e\n\u003cli\u003eEnd-to-end development management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePORR: €4.9bn integrated builder—1,200+ projects, 18% modular, 22% CO2 cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePORR offers integrated construction and development—residential, office, industrial, civil engineering, remediation, and digital services—delivering 1,200+ projects by 2025, EUR 3.8bn construction revenue (2024), EUR 1.1bn infrastructure revenue (2024), 18% modular share (2025), 12% BIM productivity gain, 22% CO2 intensity drop (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjects (cumulative)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction rev (2024)\u003c\/td\u003e\n\u003ctd\u003eEUR 3.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra rev (2024)\u003c\/td\u003e\n\u003ctd\u003eEUR 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModular share (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM productivity gain\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into PORR’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes PORR's 4Ps in a concise, presentation-ready format to streamline leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in DACH Region Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePORR holds strong dominance in the DACH home markets—Austria, Germany, Switzerland—where 2024 revenue hit €4.1bn (≈72% of group sales), supported by 120+ regional offices enabling fast site mobilization and close client access. This local footprint eases compliance with country-specific codes (e.g., ÖNORM, DIN, SIA) and secures long-term ties with regional subcontractors, lowering procurement lead times by an estimated 15% vs centralized sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion in Central and Eastern Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpporr has grown its central and eastern europe presence poland czechia romania in infrastructure tenders there making these markets core to revenue by\u003e\n\u003cppermanent branches and three specialized technical hubs prague bucharest support local delivery reducing project costs by shortening mobilization\u003e\n\u003cpgeographic diversification now accounts for of group backlog smoothing country-specific gdp shocks and balancing risk across eu jurisdictions.\u003e\n\u003c\/pgeographic\u003e\u003c\/ppermanent\u003e\u003c\/pporr\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Project Site Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePORR delivers services on-site via a decentralized logistics network; in 2024 PORR reported 18% of capex tied to site-level digitalization, enabling real-time links between field teams and HQ engineering databases across 1,200 active sites. Each site uses mobile digital kits—tablet gateways, BIM (building information modeling) viewers, and LTE\/5G routers—so remote projects access full technical oversight, cutting rework by about 12% and lowering site admin costs per project by €45k on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Equipment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePORR runs multiple central logistics hubs that dispatch heavy machinery and specialist construction kit across Europe, supporting over 2,500 project sites in 2024 and lifting equipment utilization from ~58% to ~72% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese centers cut average idle time by about 18% and reduced rental and transport costs, saving an estimated EUR 14.3m in 2024 by matching high-value assets to demand windows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3–5 central hubs across Austria, Germany, Poland\u003c\/li\u003e\n\u003cli\u003e2,500+ project sites served in 2024\u003c\/li\u003e\n\u003cli\u003eUtilization up to 72% (from 58% YoY)\u003c\/li\u003e\n\u003cli\u003eIdle time down ~18% in 2024\u003c\/li\u003e\n\u003cli\u003eEstimated EUR 14.3m cost savings in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Collaboration Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePORR uses cloud-based digital collaboration platforms to host virtual workspaces where stakeholders, consultants, and clients share documents, 3D models, and progress reports in real time, enabling 24\/7 access to project data.\u003c\/p\u003e\n\u003cp\u003eThese platforms support global collaboration on complex engineering tasks—PORR reported a 35% reduction in rework and a 22% faster milestone delivery on projects using BIM-enabled cloud tools in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access to data\u003c\/li\u003e\n\u003cli\u003e35% less rework (2024)\u003c\/li\u003e\n\u003cli\u003e22% faster milestones (2024)\u003c\/li\u003e\n\u003cli\u003eSupports 3D models, docs, reports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePORR boosts DACH dominance, 72% utilization, €14.3m savings, 35% less rework\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePORR’s decentralized place strategy centers on DACH dominance (€4.1bn revenue, 72% of group sales in 2024), expanded CEE hubs (Poland\/Czechia\/Romania: €1.2bn tenders 2024) and 2,500+ sites served via 3–5 central logistics hubs, boosting equipment utilization to 72% and saving ~€14.3m in 2024; digital site kits and BIM cloud cut rework 35% and accelerate milestones 22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDACH revenue\u003c\/td\u003e\n\u003ctd\u003e€4.1bn (72%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCEE tenders won\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites served\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment utilization\u003c\/td\u003e\n\u003ctd\u003e72% (from 58%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost savings\u003c\/td\u003e\n\u003ctd\u003e€14.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRework reduction\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaster milestones\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePORR 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual PORR 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. It’s the same ready-made, fully editable analysis you’ll download immediately after checkout. You’re viewing the exact, final version of the report—comprehensive, high-quality, and ready for immediate use. Buy with confidence; this is not a sample or demo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750843003257,"sku":"porr-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/porr-group-marketing-mix.png?v=1772226531","url":"https:\/\/matrixbcg.com\/products\/porr-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}