{"product_id":"polypt-marketing-mix","title":"Poly Property Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePoly Property leverages a diversified product portfolio, tiered pricing, targeted distribution channels, and integrated promotion to secure market share across residential and commercial segments—discover how these elements create competitive advantage.\u003c\/p\u003e\n\u003cp\u003eGo beyond this summary—purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report with detailed data, strategic recommendations, and real-world examples to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Residential Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePoly Property targets upgrading buyers in Beijing, Shanghai, Guangzhou and Shenzhen with high-end residential units; average ASPs (average selling prices) for flagship projects reached RMB 55,000\/sq m in 2024, up 9% YoY.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, projects embed smart-home systems (IoT+AI) and green designs aiming for 20–30% lower energy use; 65% of new launches in 2024 carried green certifications.\u003c\/p\u003e\n\u003cp\u003eState-owned backing and strict QC yield 98% project delivery on schedule in 2024 and a 4.6\/5 customer satisfaction score across major launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrade-A Commercial and Office Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePoly Property holds a Grade-A commercial and office portfolio worth HKD 38.2 billion as of Dec 31, 2025, anchored by landmark towers in Shanghai and Beijing financial districts.\u003c\/p\u003e\n\u003cp\u003eSpaces target multinationals and top domestic firms with 24\/7 building operations, LEED Gold standards, and average rent per sq m of RMB 1,850 in 2025.\u003c\/p\u003e\n\u003cp\u003eOccupancy averaged 94% in 2025, with weighted average lease term (WALT) of 5.6 years; asset upgrades aim for 6–8% annual capital appreciation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Hotel Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePoly Property partners with international hotel operators to run about 48 luxury hotels across Mainland China, targeting a rebound in high-end tourism and business travel by Q4 2025 as inbound arrivals are forecast to reach 70–80% of 2019 levels per China Tourism Academy. Each property acts as a brand ambassador for Poly, contributing hotel revenue that rose 12% YoY in 2024 to CNY 2.1 billion and supporting premium asset yield and guest NPS-driven upsell opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Property Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePoly Property offers integrated property management—24\/7 security, routine maintenance, and community programs via mobile apps and portals—boosting tenant satisfaction and retention.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Poly reports service revenue growth of ~12% YoY and recurring fees making up ~18% of total revenue, improving gross margins by ~2 percentage points.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e24\/7 security, digital maintenance requests\u003c\/li\u003e\n\u003cli\u003eCommunity events via app, tenant NPS +8 pts\u003c\/li\u003e\n\u003cli\u003eRecurring revenue ≈18% of total (2025)\u003c\/li\u003e\n\u003cli\u003eService rev growth ≈12% YoY (2025)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Building and Sustainability Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePoly Property expanded into high-certification green buildings by late 2025, adding 4.2 million sqm of green-certified floor area and allocating CNY 3.6 billion to energy-efficient materials and onsite renewables.\u003c\/p\u003e\n\u003cp\u003eThese projects cut average operational carbon intensity by 28% vs 2020 baselines, support China’s 2060 neutrality target, and attract a 12–18% price premium from eco-conscious buyers and investors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4.2M sqm green-certified added\u003c\/li\u003e\n\u003cli\u003eCNY 3.6B capex on efficiency\/renewables\u003c\/li\u003e\n\u003cli\u003e−28% operational carbon intensity\u003c\/li\u003e\n\u003cli\u003e12–18% price premium for green units\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePoly Property: Premium smart green homes, RMB55k\/m², 94% occupancy, rising recurring revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePoly Property sells premium homes in top-tier cities (ASP RMB 55,000\/sq m in 2024, +9% YoY), embeds IoT+AI smart homes and green designs (20–30% lower energy use), and reported 94% occupancy and 4.6\/5 customer satisfaction in 2025; service revenue ≈12% YoY, recurring fees ≈18% of total. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP\u003c\/td\u003e\n\u003ctd\u003eRMB 55,000\/sq m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e94% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev growth\u003c\/td\u003e\n\u003ctd\u003e≈12% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring fees\u003c\/td\u003e\n\u003ctd\u003e≈18% of total (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Poly Property’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a complete marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Poly Property’s 4Ps into a concise, leadership-ready snapshot that speeds alignment and decision-making for marketing strategy and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Focus on Tier-1 and Tier-2 Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePoly Property focuses development in Tier-1\/Tier-2 hubs like Beijing, Shanghai, and Guangzhou, which accounted for about 45% of China’s top-100 city real estate transaction value in 2024, giving strong sales velocity and liquidity.\u003c\/p\u003e\n\u003cp\u003eThis city mix targets resilient demand: in 2024 Beijing and Shanghai saw 3–5% year-on-year housing price growth, supporting Poly’s steady presales—Poly Property reported RMB 38.6 billion in 2024 contracted sales concentrated in core markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Integration in the Greater Bay Area\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePoly Property uses its Hong Kong base to anchor projects across the Guangdong‑Hong Kong‑Macao Greater Bay Area (GBA), where GDP was RMB 12.2 trillion in 2023 and grew 4.8% in 2024, offering strong demand for mixed‑use and logistics assets.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the GBA aims for 30%+ high‑tech industry share; Poly’s strategically located residential and commercial assets capture cross‑border corporate leasing and rising urbanization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit-Oriented Development (TOD) Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePoly Property increasingly targets sites within 500–800 meters of major transit hubs and subway lines; 2024 sales for its TOD projects rose 18% year-on-year, reflecting higher foot traffic and premium pricing of 10–15% above non-TOD parcels.\u003c\/p\u003e\n\u003cp\u003eThese TOD developments combine residential, retail, and office space—Poly reported mixed-use occupancy rates of 92% in 2024—letting residents live, work, and commute with average subway commute times under 30 minutes.\u003c\/p\u003e\n\u003cp\u003ePlacing projects near transit boosts land value and long-term demand; Poly’s TOD land-value uplift averaged CNY 1,200–2,500 per sq m in 2023–24, supporting steadier cash flows and lower vacancy risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Platforms and Virtual Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Poly Property has fully integrated digital channels alongside 120+ physical sales offices, offering high-fidelity VR tours and in-app agent chats that raised remote lead conversion 28% in 2024 to 36% YTD 2025.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel push expanded reach to remote investors and younger buyers, with mobile app users up 82% to 210,000 and average deal size via digital leads at RMB 3.9M.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated channels live by Dec 31, 2025\u003c\/li\u003e\n\u003cli\u003eVR tours \u0026amp; in-app chat improved conversion 28%→36%\u003c\/li\u003e\n\u003cli\u003eMobile users +82% to 210,000\u003c\/li\u003e\n\u003cli\u003eAverage digital lead deal RMB 3.9M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Investor Relations Presence in Hong Kong\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a Hong Kong-listed entity, Poly Property uses the city’s role as a global finance hub to access international capital; Hong Kong equity listings raised HKD 120.6 billion in 2024, easing fundraising for offshore projects.\u003c\/p\u003e\n\u003cp\u003eThe location gives a transparent disclosure platform—Hong Kong Exchanges (HKEX) reporting 2,500+ listed companies in 2025—improving investor communications and regulatory oversight.\u003c\/p\u003e\n\u003cp\u003eHong Kong acts as Poly Property’s primary gateway to manage offshore assets and coordinate investor relations across Asia, Europe, and North America, supporting cross-border capital flows and ADR\/scrip arrangements.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 HK IPOs: HKD 120.6bn\u003c\/li\u003e\n\u003cli\u003eHKEX listings: 2,500+ (2025)\u003c\/li\u003e\n\u003cli\u003ePrimary channel for offshore asset management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePoly Property: RMB38.6bn 2024 sales, 92% mixed‑use, 10–15% TOD premium, HKD120.6bn raised\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePoly Property concentrates on Tier‑1\/2 hubs and the GBA, enabling RMB 38.6bn contracted sales in 2024, 92% mixed‑use occupancy, and TOD price premiums of 10–15% with land uplift CNY 1,200–2,500\/sq m (2023–24). Omnichannel reach grew mobile users +82% to 210,000 and digital lead deal size RMB 3.9M; Hong Kong listings raised HKD 120.6bn in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 contracted sales\u003c\/td\u003e\n\u003ctd\u003eRMB 38.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixed‑use occupancy\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTOD price premium\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand uplift (2023–24)\u003c\/td\u003e\n\u003ctd\u003eCNY 1,200–2,500\/sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users (YTD 2025)\u003c\/td\u003e\n\u003ctd\u003e210,000 (+82%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg digital deal\u003c\/td\u003e\n\u003ctd\u003eRMB 3.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHK capital raised (2024)\u003c\/td\u003e\n\u003ctd\u003eHKD 120.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePoly Property 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Poly Property 4P’s Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751131361657,"sku":"polypt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/polypt-marketing-mix.png?v=1772228062","url":"https:\/\/matrixbcg.com\/products\/polypt-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}