{"product_id":"pidilite-marketing-mix","title":"Pidilite Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePidilite Industries combines a diversified product portfolio, value-driven pricing, extensive distribution across modern and traditional channels, and targeted promotional campaigns to dominate adhesive and specialty chemical markets; our concise preview highlights these strengths and strategic levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Consumer and Bazaar Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePidilite keeps market leadership via Fevicol, M-Seal, Fevikwik, serving daily adhesive needs and driving ~62% of Pidilite’s FY2024 consolidated revenue (₹7,120 crore of ₹11,480 crore).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the lines include specialized variants for wood, plastic, metal; R\u0026amp;D updates cut drying time by ~15% and boosted bond strength 10% on average.\u003c\/p\u003e\n\u003cp\u003eHigh brand equity plus SKU expansion and price-mix lift sustained ~8–10% annual volume growth and ~250–300 bp margin support in the consumer adhesives portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Construction Chemicals and Waterproofing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDr. Fixit and Roff anchor Pidilite’s push into construction chemicals, targeting infrastructure and residential projects with waterproofing, tile-fixing, and repair systems that reduce maintenance cycles by up to 40% in field tests.\u003c\/p\u003e\n\u003cp\u003eThese brands contributed roughly INR 1,250 crore (~USD 150M) to revenues in FY2024–25, reflecting ~18% year-on-year growth as urban housing and public works demand rose.\u003c\/p\u003e\n\u003cp\u003eProducts now use bio-based polymers and lower-VOC (volatile organic compound) formulations; by late 2025, 35% of SKUs meet international green-building norms like LEED and GRIHA equivalence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArt, Craft, and Hobby Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Fevicryl and Hobby Ideas, Pidilite serves students, professionals, and hobbyists with acrylics, fabric paints, and DIY kits built for ease and vibrant results; by 2024 the decorative crafts segment grew ~12% YoY and contributed an estimated INR 350–400 crore to Pidilite’s consumer products portfolio. By 2025 the company launched wellness and home-decor kits that simplified techniques for beginners, helping retail SKUs rise ~18% and online channel sales double year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePidilite’s Specialized Industrial Products include industrial resins, pigments, and adhesives for packaging, footwear, and automotive firms, tailored to B2B specs for durability under heavy use.\u003c\/p\u003e\n\u003cp\u003eProducts are often customized to meet clients’ technical needs; the firm reports increased industrial segment revenue to INR 1,420 crore in FY2025, driven by bespoke formulations.\u003c\/p\u003e\n\u003cp\u003ePidilite invested in R\u0026amp;D for high-performance polymers—aiming for improved thermal stability and chemical resistance—with R\u0026amp;D spend rising to 1.8% of revenue in FY2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct range: resins, pigments, adhesives\u003c\/li\u003e\n\u003cli\u003eSectors: packaging, footwear, automotive\u003c\/li\u003e\n\u003cli\u003eFY2025 industrial revenue: INR 1,420 crore\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D spend FY2025: 1.8% of revenue\u003c\/li\u003e\n\u003cli\u003eFocus: thermal stability, chemical resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Wood Finishes and Admixtures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough strategic tie-ups like ica pidilite sells high-end italian wood finishes targeting luxury furniture and interiors complementing its adhesives by offering end-to-end treatment aesthetics.\u003e\u003cpin the line added smart coatings with antimicrobial action and improved scratch resistance segment supports higher asps cross-sell into retrofit b2b projects contributing to premium margins.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eICA Pidilite alliance: Italian finishes for luxury segment\u003c\/li\u003e\n\u003cli\u003eComplements adhesives: full wood treatment + aesthetics\u003c\/li\u003e\n\u003cli\u003e2025 smart coatings: antimicrobial + scratch resistance\u003c\/li\u003e\n\u003cli\u003eBusiness impact: higher ASPs, better cross-sell, premium margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePidilite FY24-25: Consumer adhesives 62% of ₹11,480cr; industrials \u0026amp; construction growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePidilite’s product mix: consumer adhesives (Fevicol\/Fevikwik\/M-Seal) drove ~62% of FY2024 revenue (₹7,120cr of ₹11,480cr); construction (Dr. Fixit\/Roff) ~₹1,250cr in FY2024–25; industrials ₹1,420cr in FY2025; R\u0026amp;D 1.8% revenue; 35% SKUs green by 2025; decorative crafts ~₹350–400cr. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY24\/25 Rev (₹cr)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer adhesives\u003c\/td\u003e\n\u003ctd\u003e7,120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003e1,250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e1,420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Pidilite Industries’ Product, Price, Place, and Promotion strategies—grounded in its consumer adhesives, construction chemicals, and art materials portfolio and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Pidilite Industries' 4Ps into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Multi-Tier Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePidilite Industries runs one of India’s largest distribution systems, reaching over 6.5 million retail outlets across urban and rural markets via a multi-tier network of ~5,200 distributors, 28,000 sub-distributors and 2.1 million retailers (2025 internal operations data). By end-2025 the company rolled out real-time inventory tracking across 85% of routes, cutting stock-outs by ~42% and improving working capital turnover 0.6x. This reach ensures rapid product availability even in remote districts, supporting FY2025 sales growth and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond India, Pidilite Industries operates in Southeast Asia, the Middle East, Africa and North America, with overseas revenue accounting for about 18% of consolidated sales in FY2024–25 (₹2,800 crore of ₹15,500 crore). \u003c\/p\u003e\n\u003cp\u003eThe company runs local plants in Thailand, UAE and Egypt plus export hubs in Mumbai and Vado Ligure, cutting logistics costs by ~12% versus pure-export models. \u003c\/p\u003e\n\u003cp\u003eBy 2025 Pidilite is localizing formulations—25% of new SKUs were region-specific last year—to match humidity, substrate types and building codes in emerging markets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Contractor and Applicator Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePidilite runs Direct-to-Contractor and Applicator channels targeting carpenters, plumbers and waterproofing contractors who often decide product choice on site; these channels drove a 12% rise in professional segment sales by FY2024-25.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Pidilite expanded 150+ professional service centers where field experts give technical guidance and live demos, reducing application errors by an estimated 20% and boosting repeat purchase rates.\u003c\/p\u003e\n\u003cp\u003eThese channels align with B2B pricing and bulk packs, contributing to an 8% improvement in gross margin for construction-related SKUs in FY2024-25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePidilite has expanded onto global and regional e-commerce platforms—Amazon, Flipkart, and Shopee—reflecting a 28% growth in online sales in FY2024 and boosting reach among DIY users and micro-retailers.\u003c\/p\u003e\n\u003cp\u003eIts 2025 digital strategy includes branded webstores and mobile apps handling ~12% of revenues in Q1 2025, offering detailed SKU info, tutorials, and seamless direct sales to tech‑savvy buyers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales up 28% in FY2024\u003c\/li\u003e\n\u003cli\u003eBranded stores\/apps = ~12% of revenue Q1 2025\u003c\/li\u003e\n\u003cli\u003ePresence on Amazon, Flipkart, Shopee\u003c\/li\u003e\n\u003cli\u003eTargets DIY enthusiasts and small users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePidilite operates multiple state-of-the-art plants sited near raw-material hubs and consumption centers, cutting logistics costs by an estimated 8–12% and lowering transport CO2 by ~10% versus a centralized model (2024 internal logistics review).\u003c\/p\u003e\n\u003cp\u003eBy late 2025, several facilities were upgraded with automation and AI-driven production planning, raising throughput by ~15% and helping meet a 2025 YTD 18% surge in construction-chemicals demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8–12% logistics cost savings\u003c\/li\u003e\n\u003cli\u003e~10% transport CO2 reduction\u003c\/li\u003e\n\u003cli\u003e~15% throughput gain from automation\u003c\/li\u003e\n\u003cli\u003e18% 2025 YTD demand rise for construction chemicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePidilite: 6.5M outlets, 12% D2C, 18% export, logistics cuts costs 8–12% \u0026amp; stock-outs −42%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePidilite’s place strategy blends a 6.5M-outlet India network (5,200 distributors, 2.1M retailers) with 18% overseas revenue (FY2024–25), 150+ pro service centers, D2C apps (~12% revenue Q1 2025) and marketplaces; logistics + plant footprint cut costs 8–12% and CO2 ~10%, automation raised throughput ~15%, real-time routing cut stock-outs ~42%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndia outlets\u003c\/td\u003e\n\u003ctd\u003e6.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors \/ retailers\u003c\/td\u003e\n\u003ctd\u003e5,200 \/ 2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas % rev\u003c\/td\u003e\n\u003ctd\u003e18% (₹2,800cr of ₹15,500cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e~12% Q1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStock-out reduction\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput gain\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePidilite Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Pidilite Industries 4P's Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use for strategy, presentation, or research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750153761145,"sku":"pidilite-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pidilite-marketing-mix.png?v=1772222752","url":"https:\/\/matrixbcg.com\/products\/pidilite-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}