{"product_id":"pidilite-business-model-canvas","title":"Pidilite Industries Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePidilite Industries: Compact Business Model Canvas Reveals Growth \u0026amp; Market Edge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Pidilite Industries's business model—this concise Business Model Canvas maps value propositions, key partners, revenue streams, and cost structure to show how the company scales and sustains market leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePidilite keeps multi-year contracts with global Vinyl Acetate Monomer (VAM) and specialty-chemical suppliers, securing ~60% of VAM needs via long-term deals and spot purchases for the rest.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Pidilite diversified suppliers across India, Middle East and SE Asia, cutting single-source exposure from 45% (2019) to under 15%, protecting Fevicol and Dr. Fixit quality and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Dealer and Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePidilite relies on a network of over 50,000 dealers and distributors across India and select export markets to reach last-mile retail; these partners are primary customer touchpoints and feed market intelligence that informs product mix and regional promotions.\u003c\/p\u003e\n\u003cp\u003ePidilite supports this channel with credit lines (working-capital exposure ~INR 1,200 crore in FY2024), digital ordering platforms and performance-linked incentives to keep SKU availability and grow rural penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluencer and Trade Professional Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with carpenters, plumbers, masons and architects form Pidilite’s market-pull backbone; by 2025 the company ran 3,200+ field training camps and trained ~420,000 trade professionals, boosting regional sales by an estimated 6–8% year-on-year. These programs give professionals technical training, early access to innovations, certifications and project leads via a digital ecosystem launched in 2023 that handled ~85,000 lead referrals in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Ventures and Global Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePidilite forms joint ventures with global firms like Huntsman (Araldite) to import advanced adhesive tech, letting it enter high-end industrial adhesives and specialty construction chemicals while cutting R\u0026amp;D lead times and adopting best practices.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Pidilite reported 9% domestic revenue growth and ~₹2,200 crore in specialty chemicals sales, partly driven by JV-led portfolio expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFaster market entry\u003c\/li\u003e\n\u003cli\u003eAccess to Huntsman tech (Araldite)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D time reduced\u003c\/li\u003e\n\u003cli\u003eSpecialty sales ≈ ₹2,200 crore (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplace Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with major e-commerce platforms and B2B procurement portals now drive urban DIY and small-business reach, accounting for ~18% of Pidilite Industries' retail volume in FY2024-25 and speeding same-day\/next-day delivery in metros.\u003c\/p\u003e\n\u003cp\u003eThese partners deliver purchase-trend analytics and SKU-level insights, and by end-2025 digital channels were synced with 120,000 physical stockists to enable a true omnichannel experience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of retail volume via digital in FY2024-25\u003c\/li\u003e\n\u003cli\u003eSame\/next-day metro delivery capability\u003c\/li\u003e\n\u003cli\u003eSKU-level consumer analytics from platforms\u003c\/li\u003e\n\u003cli\u003e120,000 stockists integrated by end-2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePidilite: 60% VAM secured, \u0026lt;15% single-source, 50k dealers, 18% digital, ₹2,200cr specialty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePidilite secures ~60% of VAM via multi-year contracts, cut single-source risk from 45% (2019) to \u0026lt;15% by 2025, and runs 50,000+ dealers; digital channels drove ~18% retail volume in FY2024-25 while specialty chemicals sales ≈ ₹2,200 crore (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVAM secured\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingle-source exposure\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;15% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/distributors\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital retail share\u003c\/td\u003e\n\u003ctd\u003e18% (FY2024-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty sales\u003c\/td\u003e\n\u003ctd\u003e≈₹2,200 cr (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Pidilite Industries detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams aligned with its adhesives, construction chemicals, and consumer products strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Pidilite Industries’ business model with editable cells—condenses adhesives, chemicals, and consumer brands strategy into a digestible one-page snapshot for quick review and collaborative adaptation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePidilite’s R\u0026amp;D continuously renovates products, focusing on low‑VOC adhesives and sealants to meet stricter 2025 regulations; R\u0026amp;D spend was ~1.1% of revenue (FY24 ₹392 crore on R\u0026amp;D) to support this shift. \u003c\/p\u003e\n\u003cp\u003eTeams localize global tech for India’s varied climates and, in 2025, prioritize sustainable packaging and bio‑based raw materials, targeting a 20% reduction in petrochemical content by 2027. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Manufacturing and Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePidilite runs multiple automated plants using IoT and analytics to cut cycle times and raised overall equipment effectiveness to ~82% in FY2024, supporting output of 900k+ tonnes of adhesives and polymers annually.\u003c\/p\u003e\n\u003cp\u003eQuality control—statistical process control and lab testing—ensures consistent standards across millions of units, preserving premium brands; capex of ₹420 crore in FY2024 targeted capacity expansion for construction chemicals and specialized coatings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Building and Strategic Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePidilite builds brands with iconic ads and emotional storytelling to boost recall, using TV and print plus targeted digital campaigns—Pidilite reported 12% YoY marketing spend growth in FY2024, keeping Fevicol’s share leadership in Indian adhesives (market share ~70% in 2024).\u003c\/p\u003e\n\u003cp\u003eThey pair mass media with digital targeting and trade outreach, and run consumer-education programs for waterproofing and thermal-insulation solutions; in 2024 product training reached ~150,000 contractors and drove a 9% volume lift in specialized segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging a complex distribution network pidilite uses advanced forecasting and ai-driven logistics to cut distributor lead times by keep stockouts under across warehouses as of q4 improving on-time retail availability in states.\u003e\n\u003cpthese measures also reduced transport emissions by year-on-year and lowered working capital tied in inventory an estimated inr crore fy2024\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI route optimization: −12% CO2 (2025)\u003c\/li\u003e\n\u003cli\u003eForecasting: stockouts \u0026lt;2%\u003c\/li\u003e\n\u003cli\u003e500+ warehouses, 28 states\u003c\/li\u003e\n\u003cli\u003eLead time reduction ≈18%\u003c\/li\u003e\n\u003cli\u003eWorking capital saved ≈INR 320 crore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Training and Skill Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePidilite runs thousands of workshops yearly—about 3,000+ sessions in FY2024—training contractors and workers on correct product application to secure desired results and protect brand efficacy, reducing warranty\/complaint costs by lowering rework rates.\u003c\/p\u003e\n\u003cp\u003eThese sessions double as direct market research: trainers collect feedback, log unmet needs, and fed 12% of new product ideas into R\u0026amp;D pipeline in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,000+ workshops in FY2024\u003c\/li\u003e\n\u003cli\u003eLowered rework\/warranty costs (company-reported)\u003c\/li\u003e\n\u003cli\u003e12% of 2024 R\u0026amp;D ideas sourced from trainings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePidilite boosts green R\u0026amp;D, 900k+ tpa output, cuts CO2 12% and saves ₹320cr WC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePidilite scales R\u0026amp;D (FY24 R\u0026amp;D ₹392 crore, 1.1% rev) to low‑VOC and bio‑based inputs, runs 900k+ tpa adhesive\/polymer output with OEE ~82% and FY24 capex ₹420 crore, keeps stockouts \u0026lt;2% across 500+ warehouses, and cuts logistics CO2 ~12% (AI routing) saving ~INR 320 crore working capital.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend FY24\u003c\/td\u003e\n\u003ctd\u003e₹392 crore (1.1% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput\u003c\/td\u003e\n\u003ctd\u003e900k+ tonnes p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEE FY24\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex FY24\u003c\/td\u003e\n\u003ctd\u003e₹420 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\/States\u003c\/td\u003e\n\u003ctd\u003e500+ \/ 28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics CO2 cut\u003c\/td\u003e\n\u003ctd\u003e~12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorking capital saved\u003c\/td\u003e\n\u003ctd\u003e~₹320 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Pidilite Industries Business Model Canvas—no mockups or samples—it's a direct snapshot of the final file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get full access to this same professional, ready-to-use document in editable formats, structured and formatted exactly as shown here.\u003c\/p\u003e\n\u003cp\u003eNo surprises or fillers: what you see is the exact deliverable, ready for editing, presenting, or sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749159121273,"sku":"pidilite-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pidilite-business-model-canvas.png?v=1772213373","url":"https:\/\/matrixbcg.com\/products\/pidilite-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}