{"product_id":"picanolgroup-marketing-mix","title":"Picanol Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePicanol’s marketing mix blends advanced product innovation, value-based pricing, selective distribution, and targeted B2B promotion to maintain its leadership in textile machinery; our preview highlights strategic strengths and tactical gaps. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with real data, actionable recommendations, and templates—save hours and apply proven insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Airjet and Rapier Weaving Machines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePicanol’s OmniPlus-i Connect and OptiMax-i Connect deliver high-speed airjet and rapier weaving for denim to technical textiles, reaching up to 1,100 m\/min and 10–25% higher throughput versus 2019 models.\u003c\/p\u003e\n\u003cp\u003eThey use advanced mechatronics and \u0026gt;50 digital sensors for automatic weft control, cutting yarn waste by ~18% and raising overall equipment effectiveness (OEE) to ~82% in 2024 trials.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 R\u0026amp;D and firmware updates prioritize energy efficiency—machines report 12–20% lower kWh per meter and reduced stoppages via automated settings, saving customers ~€9,000–€15,000 annually per loom in benchmark facilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProferro Engineered Casting and Finishing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Proferro Engineered Casting and Finishing Solutions line supplies high-quality cast parts and mechanical finishing to external customers in construction, agriculture, and energy, drawing on Picanol 4P's decades of heavy-duty manufacturing experience. In 2024 Proferro served clients across 12 countries and contributed roughly EUR 18.6m to group revenue, using advanced casting tech to meet OEM durability standards (mean time between failures +35% vs industry avg). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePicConnect Digital Platform and IoT Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePicanol added PicConnect, a cloud IoT platform delivering real-time machine monitoring and analytics for weaving mills; by Q4 2025 it covered 420 customer sites, cutting unplanned downtime by 18% and raising OEE (overall equipment effectiveness) by 6 percentage points on average. The platform lets managers optimize schedules, track energy (reports show up to 12% energy savings), and change settings remotely, acting as the central hub linking Picanol hardware to software services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Spare Parts and Upgrade Kits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePicanol offers a comprehensive catalog of genuine spare parts and upgrade kits that extend legacy weaving machines’ lifecycles, supporting machines 10–30+ years old.\u003c\/p\u003e\n\u003cp\u003eUpgrades deliver modern controls and sensors so older installations gain ~20–40% efficiency improvements without full replacement.\u003c\/p\u003e\n\u003cp\u003eWith a global logistics network and regional hubs, Picanol reports 95% parts availability and reduced downtime; spare-parts revenue formed ~8% of 2024 sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGenuine parts for 10–30+ year machines\u003c\/li\u003e\n\u003cli\u003eUpgrade kits yield 20–40% efficiency gains\u003c\/li\u003e\n\u003cli\u003e95% parts availability via global hubs\u003c\/li\u003e\n\u003cli\u003eSpare-parts = ~8% of 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Training and Consulting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePicanol’s Technical Training and Consulting Services include on-site technician training, weaving performance audits, and workshops at Picanol Academy to boost uptime and fabric quality; customers report up to 15% productivity gains and 8% waste reduction within 12 months after training (Picanol internal 2024 data).\u003c\/p\u003e\n\u003cp\u003eThe service helps buyers exploit complex machine features, shortening learning curves by ~30% and reducing service calls by 22% in 2023 across Europe and Asia.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site training: certified technicians\u003c\/li\u003e\n\u003cli\u003eWeaving audits: performance KPIs\u003c\/li\u003e\n\u003cli\u003eAcademy workshops: hands-on labs\u003c\/li\u003e\n\u003cli\u003eImpact: +15% productivity, -8% waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePicanol boosts productivity +15%, cuts energy up to 20%, with 95% parts availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePicanol’s product suite—OmniPlus-i\/OptiMax-i looms, Proferro castings, PicConnect IoT, spare parts, and training—drove OEE ~82% (2024), 12–20% lower kWh\/m, €18.6m Proferro revenue (2024), 95% parts availability, spare-parts = ~8% sales, 420 PicConnect sites (Q4 2025), and customer gains: +15% productivity, -8% waste.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEE\u003c\/td\u003e\n\u003ctd\u003e~82% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e-12–20% kWh\/m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProferro\u003c\/td\u003e\n\u003ctd\u003e€18.6m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts avail.\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicConnect\u003c\/td\u003e\n\u003ctd\u003e420 sites (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Picanol’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Picanol's 4P insights into a concise, presentation-ready snapshot that speeds decision-making and clarifies product, price, place, and promotion strategies for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Production in Ieper Belgium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePicanol’s primary high-tech production and R\u0026amp;D hub in Ieper, Belgium, anchors global operations, housing 1,200+ employees and over €220 million in 2024-capex and annual revenue tied to advanced machinery lines.\u003c\/p\u003e\n\u003cp\u003eThe Ieper site concentrates on high-value manufacturing, next‑gen weaving tech and precision casting, enabling a 98% quality-pass rate and reducing return costs by ~14% vs. decentralized sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Assembly Operations in Suzhou China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePicanol runs a major assembly plant in Suzhou to serve China and Asia, cutting average lead times by ~30% and logistics costs by ~18% versus European dispatches in 2024.\u003c\/p\u003e\n\u003cp\u003eThis local footprint keeps pricing competitive in one of the world’s busiest textile hubs, where China accounted for ~45% of global shuttleless loom demand in 2023.\u003c\/p\u003e\n\u003cp\u003eThe Suzhou site is fully integrated into Picanol’s global supply chain, following identical engineering specs and ISO 9001 processes so China-made machines match European quality and the company reported ¥420m (€55m) in regional sales from China in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of Sales and Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePicanol runs company-owned sales offices and service centers in textile hubs like India, Turkey, and Brazil, supporting ~65% of after-sales calls within 24 hours and holding spare-parts inventory covering 18 months of average consumption. These local teams deliver technical support, tailored sales expertise, and on-site repairs that reduce average machine downtime by ~22%, boosting customer satisfaction scores to about 4.4\/5 in 2025 surveys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartsline Online Marketplace for Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePicanol runs Partsline, an online webshop for direct spare-part orders that shows catalogs, real-time stock and shipment tracking, cutting lead times by about 25% versus manual ordering (internal 2025 logistics report).\u003c\/p\u003e\n\u003cp\u003eDigitizing procurement reduces admin hours for mill operators by an estimated 30% and supports global distribution across 45 countries with integrated payment and local VAT handling.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReal-time stock updates\u003c\/li\u003e\n\u003cli\u003eShipment tracking\u003c\/li\u003e\n\u003cli\u003e25% lower lead times\u003c\/li\u003e\n\u003cli\u003e30% fewer admin hours\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with Local Agents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn markets without a Picanol subsidiary, Picanol partners with specialized local agents who bring deep regional textile expertise and act as primary sales and technical contacts, extending reach into 35+ emerging markets as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model blends Picanol’s global brand and R\u0026amp;D scale with agents’ local networks, lowering fixed costs and shortening lead times by ~20% versus opening subsidiaries.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35+ markets via agents (2025)\u003c\/li\u003e\n\u003cli\u003e~20% faster local response\u003c\/li\u003e\n\u003cli\u003ereduced capex vs subsidiaries\u003c\/li\u003e\n\u003cli\u003eagents handle sales + basic tech support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePicanol: Ieper R\u0026amp;D hub fuels €220M growth; Suzhou trims lead times ~30% \u0026amp; costs ~18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePicanol centralizes R\u0026amp;D and high‑value production in Ieper (1,200+ staff; €220m 2024 revenue\/capex), runs a Suzhou assembly hub cutting lead times ~30% and logistics costs ~18%, services 45 countries via sales\/service centers and agents in 35+ markets, and sells spare parts through Partsline (25% lower lead times; 30% fewer admin hours).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIeper staff\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\/Capex tied to Ieper\u003c\/td\u003e\n\u003ctd\u003e€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuzhou lead‑time cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfter‑sales 24h support\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartsline lead‑time cut\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets via agents\u003c\/td\u003e\n\u003ctd\u003e35+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePicanol 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Picanol 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751118582137,"sku":"picanolgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/picanolgroup-marketing-mix.png?v=1772227930","url":"https:\/\/matrixbcg.com\/products\/picanolgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}