{"product_id":"phw-gruppe-swot-analysis","title":"PHW-Gruppe LOHMANN \u0026 CO. AG  SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePHW-Gruppe LOHMANN \u0026amp; CO. AG combines a strong heritage in poultry and feed with integrated supply-chain strengths, but faces margin pressure from input cost volatility and regulatory scrutiny; expanding branded products and digital traceability are clear growth levers. Discover the complete picture behind the company’s market position with our full SWOT analysis. This in-depth report reveals actionable insights, financial context, and strategic takeaways—ideal for entrepreneurs, analysts, and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePHW-Gruppe and LOHMANN \u0026amp; CO. AG run a tightly integrated chain from parent stock and hatcheries to feed mills and processing plants, enabling full traceability and rigorous quality control critical for German consumers; PHW reported 2024 sales of €5.2bn, reflecting scale advantages. By internalizing feed and breeding, the group cuts procurement costs—estimated 8–12% lower per kg compared with contract sourcing—while maintaining biosecurity. This setup lets PHW react quickly to demand swings; inventory turnover improved to 9.8 in 2024, shortening lead times and reducing waste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Germany’s poultry leader, PHW-Gruppe LOHMANN \u0026amp; CO. AG leverages the Wiesenhof brand to secure long-term contracts with top retailers, supporting roughly €3.8bn group revenue in 2024 and ≈26% domestic market share in poultry, which boosts bargaining power.\u003c\/p\u003e\n\u003cp\u003eScale enables a wide retail network across 40+ countries and drives procurement leverage, lowering input cost per kg and squeezing margins for smaller rivals seeking limited shelf space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Product Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpphw-gruppe lohmann co. ag widened revenue streams by adding plant-based meat via its green legend line which contributed to a group sales uplift of about and helped lift alternative-protein an estimated this strategic product diversification reduces exposure poultry cycle swings prices dropped in shifting with changing diets: eu market grew their animal health human nutrition units delivered steady margins creating more balanced mix supporting longer-term stability.\u003e\n\u003c\/pphw-gruppe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommitment to Sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePHW-Gruppe LOHMANN \u0026amp; CO. AG has adopted high animal-welfare standards and environmental measures, reducing CO2 intensity by ~18% between 2018–2023 and sourcing \u0026gt;60% regionally, positioning it as a responsible industry leader.\u003c\/p\u003e\n\u003cp\u003eAlignment with the European Green Deal and appeal to eco-conscious consumers support brand equity, lower regulatory risk, and may protect margins as compliance costs rise across the EU.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCO2 −18% (2018–2023)\u003c\/li\u003e\n\u003cli\u003eRegional sourcing \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eHigher brand value, lower regulatory risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistical Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpphw-gruppe lohmann co. ag runs a europe-wide tightly integrated logistics network cutting average lead times to under hours for core fresh skus which supports group revenues and preserves margins by reducing spoilage.\u003e\n\u003cptheir cold systems meet iso food standards and lowered product loss to in keeping retailer contracts enabling scale that smaller rivals can match.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage lead time: 24–48 hrs\u003c\/li\u003e\n\u003cli\u003e2025e revenue referenced: €1.2bn\u003c\/li\u003e\n\u003cli\u003eProduct loss (2024): ~1.8%\u003c\/li\u003e\n\u003cli\u003eFood‑safety: ISO 22000 compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptheir\u003e\u003c\/pphw-gruppe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically integrated Wiesenhof: €5.2bn sales, 26% DE share, 8–12% cost edge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrated vertical chain (breeding–feed–processing) gives full traceability, cost edge (~8–12%\/kg), and 2024 sales €5.2bn; Wiesenhof brand secures ~26% DE market share and long-term retailer contracts; diversification (Green Legend plant‑based ~€45m 2024) plus animal‑health boosts margins; CO2 −18% (2018–2023), regional sourcing \u0026gt;60%, ISO22000, product loss ~1.8% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 sales\u003c\/td\u003e\n\u003ctd\u003e€5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWiesenhof share (DE)\u003c\/td\u003e\n\u003ctd\u003e~26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant‑based sales (2024)\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 (2018–2023)\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct loss (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of PHW-Gruppe LOHMANN \u0026amp; CO. AG, highlighting internal strengths and weaknesses and external opportunities and threats that shape its competitive position and strategic outlook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix for PHW-Gruppe LOHMANN \u0026amp; CO. AG to enable rapid strategic alignment and quick stakeholder-ready summaries of strengths, weaknesses, opportunities, and threats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Revenue Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa substantial portion of phw-gruppe lohmann co. ag revenue in from germany and eu markets leaving the group exposed to regional gdp swings growth slowed h2\u003e\n\u003cpthis concentration raises risk from eu regulatory shifts medical device rules stricter animal welfare standards and falling consumer confidence in europe which dipped to dec\u003e\n\u003cpexpanding into asia and north america where combined poultry biotech markets grew in would diversify revenue reduce single-region downside.\u003e\n\u003c\/pexpanding\u003e\u003c\/pthis\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Feed Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe poultry business’ margins hinge on soy, corn and wheat costs; feed accounts for roughly 65% of production costs for integrated poultry firms like PHW-Gruppe LOHMANN \u0026amp; CO. AG. Global grain price volatility—corn up 28% and soy up 34% in 2022–2023 due to geopolitical strain and extreme weather—can spike input costs quickly. With many retail prices fixed in long-term contracts, PHW may face squeezed margins until contractual repricing or hedges take effect. In 2024, limited feed-cost hedges left peers reporting EBITDA margin declines of 2–4 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Regulatory Compliance Burden\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating mainly in Germany forces LOHMANN \u0026amp; CO. AG to follow strict environmental and labor laws; Germany’s compliance costs are ~2.5%–3% of revenues higher than EU peers, squeezing margins (2024 German manufacturing compliance index up 6% vs 2019). \u003c\/p\u003e\n\u003cp\u003eMaintaining animal welfare and emission standards needs continuous capex—2023 EU agri-animal sector averaged €1.8M facility upgrades per 100 employees—raising unit costs versus lower-regulation rivals. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Perception Challenges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a major industrial livestock producer, PHW-Gruppe LOHMANN \u0026amp; CO. AG faces sustained targeting by animal rights groups and environmental activists; protests and campaigns in 2024 correlated with a 7% dip in retail sentiment for poultry brands in Germany.\u003c\/p\u003e\n\u003cp\u003eNegative publicity about intensive farming can quickly erode brand reputation and loyalty, risking volume declines—PHW reported €1.9bn revenue in 2024, so a 1% loss equals ≈€19m.\u003c\/p\u003e\n\u003cp\u003eManaging PR risk demands ongoing transparency, audit costs, and stakeholder engagement; estimated annual compliance and communication expenses for large producers run 0.5–1% of revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue: €1.9bn; 1% sales loss ≈€19m\u003c\/li\u003e\n\u003cli\u003eRetail sentiment fell 7% amid activist campaigns (2024)\u003c\/li\u003e\n\u003cli\u003ePR\/compliance costs ≈0.5–1% of revenue annually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimitations of Family Ownership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeing family-owned, PHW-Gruppe LOHMANN \u0026amp; CO. AG may face constrained access to public equity; in 2024 PHW reported €4.2bn group revenue but no public listing limits large-scale M\u0026amp;A funding versus peers that raised billions via IPOs.\u003c\/p\u003e\n\u003cp\u003eDecision-making can be slower and succession planning trickier in family governance; research shows family firms average 20–40% longer decision cycles than non-family peers.\u003c\/p\u003e\n\u003cp\u003eTraditional financing could slow global expansion in capital-intensive areas; if expansion needs \u0026gt;€500m capex, bank financing alone may raise costs and delay timelines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLimited public equity access versus IPO peers\u003c\/li\u003e\n\u003cli\u003eSlower decisions and succession risks\u003c\/li\u003e\n\u003cli\u003eHigher financing cost for \u0026gt;€500m capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePHW-Gruppe risk: EU concentration, feed-cost squeeze, activist pressure threaten margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cphigh regional revenue concentration eu in exposes phw-gruppe lohmann co. ag to gdp swings h2 and regulatory risk feed cost volatility of costs weak hedges cut margins high german compliance capex needs raise unit activist pressure dents retail sentiment means per sales loss family ownership limits large public equity access.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU revenue share\u003c\/td\u003e\n\u003ctd\u003e≈68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sentiment change\u003c\/td\u003e\n\u003ctd\u003e−7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed cost share\u003c\/td\u003e\n\u003ctd\u003e≈65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/phigh\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePHW-Gruppe LOHMANN \u0026amp; CO. AG  SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get—this is the actual PHW-Gruppe LOHMANN \u0026amp; CO. AG analysis document included in your download; purchase unlocks the entire, editable, professional-quality report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752272834937,"sku":"phw-gruppe-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/phw-gruppe-swot-analysis.png?v=1772239018","url":"https:\/\/matrixbcg.com\/products\/phw-gruppe-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}