{"product_id":"phs-marketing-mix","title":"PHS Group plc Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how PHS Group plc leverages tailored service offerings, value-based pricing, targeted distribution channels, and integrated promotions to maintain market leadership—download the full 4Ps Marketing Mix Analysis for actionable insights, editable slides, and data-driven recommendations to apply in strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHygiene and Washroom Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePHS Group plc supplies hand dryers, soap dispensers and sanitary bins engineered for durable, high-traffic commercial use with modern aesthetics and safety features; its washroom division contributed roughly 28% of group revenue in FY2024 (reported group revenue £338m). The company prioritises touchless technology—sensor taps, automatic soap and contactless hand dryers—driving a 15% year-on-year uptake in UK and Ireland contracts in 2024 as post-pandemic hygiene demand remains high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Waste Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePHS Group plc’s Healthcare Waste Management service collects and disposes clinical, sharps, and hazardous waste to meet UK and EU safety regs, using specialist containers and scheduled removals so 99% of clients stay compliant; NHS contracts in 2024 showed a 12% year-on-year rise in regulated waste volumes. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFloorcare and Matting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePHS Group plc offers anti-fatigue, logo and heavy-duty entrance mats that cut slip incidents and keep sites clean; commercial clients saw a 22% reduction in slip-related claims in 2024 when using matting and floorcare services. PHS operates a regular exchange model: soiled mats are swapped for laundered replacements by PHS staff on weekly or bespoke schedules, supporting compliance with HSE (UK) guidance. This service lowers in-house cleaning costs—clients report average savings of 18% on floor maintenance—and extends floor lifespan in industrial sites, reducing refurbishment capex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAir and Water Purification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePHS Group plc offers advanced air purifiers and water dispensers that improve employee and visitor well-being by cutting particulates, VOCs, and pathogens; HEPA\/activated carbon systems reduce PM2.5 by \u0026gt;95% in tests and UV-LED sterilisation lowers microbial load by \u0026gt;99%.\u003c\/p\u003e\n\u003cp\u003eIntegrating these products into services boosts PHS’s workplace-wellness positioning and recurring revenue; facility solutions grew 12% in 2024, contributing to group revenue of £220m.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHEPA\/Carbon: \u0026gt;95% PM2.5 removal\u003c\/li\u003e\n\u003cli\u003eUV-LED: \u0026gt;99% microbial kill\u003c\/li\u003e\n\u003cli\u003e2024 facility solutions growth: 12%\u003c\/li\u003e\n\u003cli\u003eGroup revenue 2024: £220m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Consumables and Kits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePHS Group plc’s Sustainable Consumables and Kits supply recycled paper towels, biodegradable soaps, and energy-efficient dispensers that help clients hit ESG targets; PHS reported a 12% growth in sustainable product revenue in 2024, driving recurring demand and higher margin services.\u003c\/p\u003e\n\u003cp\u003eIntegrated inventory management guarantees \u0026gt;99% fill rate so businesses avoid stockouts and keep hygiene operations running, cutting emergency order costs by an estimated 18% annually.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eEco range: recycled paper, biodegradable soap, low-energy dispensers\u003c\/li\u003e\n\u003cli\u003e2024: 12% sustainable revenue growth\u003c\/li\u003e\n\u003cli\u003eInventory: \u0026gt;99% fill rate, ~18% less emergency spend\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePHS Group: £338m revenue—washrooms 28%, +12% sustainable growth, \u0026gt;99% fill, ~18% savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePHS Group plc’s product mix—washroom systems, healthcare waste, matting, air\/water solutions, and sustainable consumables—drove recurring revenue: washrooms 28% of £338m FY2024, facility solutions grew 12% to ~£220m contribution, sustainable product revenue +12% in 2024; service integration yields \u0026gt;99% inventory fill and ~18% client maintenance cost savings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup rev FY2024\u003c\/td\u003e\n\u003ctd\u003e£338m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWashroom %\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacility solutions growth\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable rev growth\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory fill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient maintenance savings\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into PHS Group plc’s Product, Price, Place and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses PHS Group plc’s 4P marketing insights into a concise, presentation-ready snapshot that eases leadership alignment and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Service Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePHS Group plc operates a national service center network with over 80 regional sites across the UK and Ireland, enabling average response times under 4 hours in urban areas and 12 hours in rural zones as of 2025; this local footprint supports tailored client servicing and drove a 7.2% rise in service revenues to £112.6m in FY2024. By locating centers near major commercial hubs, PHS reduces logistics costs and maintains 98% SLA compliance, improving reliability and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Site Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePHS Group plc uses its own fleet of 120 specialized vehicles to deliver products and perform on-site services, cutting out third-party logistics and saving an estimated 8% in distribution costs (FY 2024 revenue £135.6m). \u003c\/p\u003e\n\u003cp\u003eDirect-to-site delivery improves quality control across the service lifecycle; customer satisfaction rose to 88% in 2024 after process standardization. \u003c\/p\u003e\n\u003cp\u003eTechnicians trained for installations and maintenance complete 92% of jobs on first visit, enabling a seamless end-to-end solution and reducing repeat-call costs by 14% year-on-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePHS Group plc offers a digital customer portal where clients manage accounts, view service schedules, and access compliance documents; as of FY2024 the portal supported over 3,200 client sites and reduced admin processing time by 28%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePHS Group plc operates strategic regional hubs that handle large-scale waste processing and inventory storage, supporting 120+ service centres across the UK and Ireland as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese hubs form the supply-chain backbone, keeping high-demand lines in stock to reduce stockouts and cut average lead times from 5.2 to 2.1 days year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe tiered logistics model boosts fulfillment efficiency, lowering distribution costs by an estimated 8% and enabling faster site replenishment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ service centres supported\u003c\/li\u003e\n\u003cli\u003eLead time cut from 5.2 to 2.1 days\u003c\/li\u003e\n\u003cli\u003eEstimated 8% reduction in distribution costs\u003c\/li\u003e\n\u003cli\u003eHubs handle bulk waste processing and storage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Sector Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePHS Group plc targets education, retail, healthcare and corporate offices via specialized B2B sales channels, booking c.£340m revenue in FY2024 with commercial services making up ~72% of group income.\u003c\/p\u003e\n\u003cp\u003eThey tailor distribution—onsite reps for healthcare, bundled contracts for retail, and regional account managers for education—so hygiene presence is concentrated where infection control matters most.\u003c\/p\u003e\n\u003cp\u003eThis sector focus helped PHS secure a 28% share of the UK commercial facility services market in 2024, reinforcing dominance through long-term contracts and service differentiation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 revenue ~£340m\u003c\/li\u003e\n\u003cli\u003eCommercial services ~72% of income\u003c\/li\u003e\n\u003cli\u003eUK market share ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eSector channels: healthcare, education, retail, corporate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePHS Group slashes lead times to 2.1 days, boosts satisfaction to 88% as revenues hit ~£340m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePHS Group plc’s 120+ regional sites and 6 strategic hubs cut lead times from 5.2 to 2.1 days (2024→2025), kept SLA compliance at 98%, and supported FY2024 group revenue ~£340m (service revenue £112.6m); fleet of 120 vehicles and portal for 3,200+ client sites reduced distribution costs ~8% and admin time 28%, lifting customer satisfaction to 88% and first‑visit fix rate to 92%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e~£340m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003e£112.6m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\/hubs\u003c\/td\u003e\n\u003ctd\u003e120+ sites; 6 hubs (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e5.2→2.1 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA compliance\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer sat.\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst‑visit fix\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution cost cut\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal clients\u003c\/td\u003e\n\u003ctd\u003e3,200+ sites\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePHS Group plc 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual PHS Group plc 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, finished document, editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750153302393,"sku":"phs-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/phs-marketing-mix.png?v=1772222742","url":"https:\/\/matrixbcg.com\/products\/phs-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}