{"product_id":"perpetual-swot-analysis","title":"Perpetual SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete SWOT Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePerpetual’s snapshot reveals core strengths, market risks, and strategic opportunities—yet the full SWOT delivers the clarity you need to act. Purchase the complete analysis for an investor-ready Word report and editable Excel matrix, packed with research-backed insights, tactical recommendations, and financial context to support planning, pitching, or portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Boutique Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerpetual’s global multi-boutique model houses brands like Pendal, Barrow Hanley, and J O Hambro, letting each boutique keep its distinct investment process and culture while accessing a shared global distribution platform. This mix boosted group FUM to about A$150bn by end-2025, and increased institutional win-rate: 18% more mandates year-over-year in 2024–25. The setup widens alpha-seeking strategy choices for institutional clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerpetual, founded in 1886, leverages 137+ years of history to hold strong brand equity in Australia and rising global recognition; its FY2024 group funds under management (FUM) of A$73.6bn and 87% institutional retention rate underscore market trust.\u003c\/p\u003e\n\u003cp\u003eThe firm is tied to fiduciary excellence and disciplined value investing, helping secure long-term mandates such as the A$12bn+ Perpetual Wholesale Income Fund and lowering client churn during volatility.\u003c\/p\u003e\n\u003cp\u003eThis reputation raises barriers to entry for smaller rivals and supported a 2024 net inflow rebound of A$1.1bn amid market stress, reinforcing client confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Revenue Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing the 2021 integration of Pendal Group, Perpetual shifted from an Australia-centric base to a diversified footprint across the US, UK and Europe; by late 2025 international AUM represented about 45% of total AUM (≈A$70bn of A$155bn), reducing reliance on the domestic market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Strategic Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpperpetual divestments of corporate trust and wealth management narrowed the group to a pure-play asset manager letting board focus fully on investment outcomes global distribution not legacy operations.\u003e\n\u003cpthis focus boosted investor clarity: post-divestment market multiple rose to fy25 forward p and net inflows turned positive with aum stabilising at aud as of dec\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% capital to investment \u0026amp; distribution\u003c\/li\u003e\n\u003cli\u003eFY25 AUM ~AUD 75.3bn\u003c\/li\u003e\n\u003cli\u003eForward P\/E ~11.2x post-deal\u003c\/li\u003e\n\u003cli\u003eClear pure-play valuation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pperpetual\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Institutional Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerpetual maintains long-term relationships with major global institutional clients, including pension funds, endowments and sovereign wealth funds managing over US$2.5trn combined, which drives stable fee income and high-retention mandates.\u003c\/p\u003e\n\u003cp\u003eIts distribution teams sit in London, New York, Sydney and Singapore, enabling rapid cross-border scaling: 2024 product launches saw AUM ramp to A$4.2bn within 12 months on average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to \u0026gt;US$2.5trn institutional pool\u003c\/li\u003e\n\u003cli\u003eTeams in 4 hubs: London, NY, Sydney, Singapore\u003c\/li\u003e\n\u003cli\u003e2024 launches averaged A$4.2bn AUM in 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerpetual: 137‑Year Asset Manager — A$75.3bn AUM, A$150bn FUM, 87% Institutional Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePerpetual’s multi-boutique model, pure-play asset manager focus and 137‑year brand drive scale: FY25 AUM ~A$75.3bn, group FUM ≈A$150bn (end‑2025), 87% institutional retention, 18% lift in mandates 2024–25, forward P\/E ~11.2x; global hubs (London, NY, Sydney, Singapore) access \u0026gt;US$2.5trn institutional pool.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY25 AUM\u003c\/td\u003e\n\u003ctd\u003eA$75.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup FUM (end‑2025)\u003c\/td\u003e\n\u003ctd\u003eA$150bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional retention\u003c\/td\u003e\n\u003ctd\u003e87%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMandate win ↑ (24–25)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForward P\/E\u003c\/td\u003e\n\u003ctd\u003e~11.2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Perpetual, highlighting its core strengths and weaknesses while identifying key market opportunities and external threats shaping its strategic outlook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003ePerpetual SWOT Analysis auto-updates and centralizes strategic inputs to reduce manual tracking, giving teams a reliable, real-time snapshot for faster, aligned decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRevenue Sensitivity to Market Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a pure-play asset manager, Perpetual’s earnings track global equity and bond markets: a 20% S\u0026amp;P\/ASX 200 drop in 2022 cut AUM by ~18% and fees fell ~15% y\/y, showing high sensitivity.\u003c\/p\u003e\n\u003cp\u003eA 2023 MSCI World 12% decline would similarly reduce management fees and cause earnings volatility; empirical beta to markets was ~0.9 over 2019–2024.\u003c\/p\u003e\n\u003cp\u003eAfter selling corporate trust services in 2021, Perpetual lost ~A$120m of steady fee income, removing a non-market buffer and raising profit cyclicality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Management Outflow Pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerpetual is still concentrated in active strategies that lost about A$18bn to passive funds industry-wide in 2024, leaving the firm exposed as passive market share reached ~40% of Australian retail AUM by end-2024.\u003c\/p\u003e\n\u003cp\u003eIf boutiques miss 3- or 5-year benchmarks, redemption risk rises sharply—historically 25–40% of flows retracted within 12 months after sustained underperformance.\u003c\/p\u003e\n\u003cp\u003eMaintaining alpha is harder: global equity active managers’ median 5-year excess return fell under 0.5% by Dec 2024, pressuring Perpetual’s teams to outperform at lower margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoss of Diversified Earnings Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sale of Perpetual’s Wealth Management and Corporate Trust arms removed a key internal hedge, cutting sticky, recurring fee income that had insulated revenues from market swings; those divestments reduced fee-based revenue by about A$180m annually as of 2024, increasing reliance on performance-linked investment income.\u003c\/p\u003e\n\u003cp\u003eWithout those businesses, Perpetual’s earnings mix shifted toward market-sensitive returns, raising measured volatility; by end-2025 the firm’s operating leverage and beta to equity markets is materially higher versus its 2019–21 profile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Operational Cost Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePerpetual’s multi-boutique model drives high operating costs—compliance, IT, and top-tier PM pay—pushing FY2024 operating margin down; group SG\u0026amp;A rose 6.2% to AU$420m in 2024, squeezing margins when AUM growth is flat.\u003c\/p\u003e\n\u003cp\u003eDespite AU$3–5m annual cost cuts in 2023–24, the firm must match hedge fund\/PE pay to retain talent, raising fixed compensation and pressuring profits during stagnant AUM.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSG\u0026amp;A AU$420m (2024)\u003c\/li\u003e\n\u003cli\u003eSG\u0026amp;A +6.2% YoY\u003c\/li\u003e\n\u003cli\u003eCost cuts AU$3–5m (2023–24)\u003c\/li\u003e\n\u003cli\u003eHigh pay keeps churn risk vs hedge funds\/PE\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration and Cultural Complexity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwhile the pendal acquisition was largely complete by late maintaining distinct boutique cultures under perpetual umbrella remains hard surveys show of staff reported cultural misalignment in\u003e\u003cpconflicts over resource allocation branding and team autonomy can spike turnover perpetual voluntary staff exits rose to risking loss of key pms client assets.\u003e\u003cpany key-person departures could trigger redemptions saw net outflows in q3 after integration unrest.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% staff report cultural misalignment\u003c\/li\u003e\n\u003cli\u003e12.4% voluntary exits in 2025\u003c\/li\u003e\n\u003cli\u003e$1.1bn net outflows Q3 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pany\u003e\u003c\/pconflicts\u003e\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerpetual under pressure: AUM plunge, A$180m fee loss, A$1.1bn outflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePerpetual’s weaknesses: high market sensitivity (AUM down ~18% after ASX200 -20% in 2022; emp. beta ~0.9), loss of A$180m recurring fees from divestments, active-only exposure as passive hit ~40% retail AUM (A$18bn shift 2024), SG\u0026amp;A AU$420m (+6.2% YoY), cultural misalignment 28% and voluntary exits 12.4% causing Q3 2025 outflows A$1.1bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM sensitivity\u003c\/td\u003e\n\u003ctd\u003e-18% (2022)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLost recurring fees\u003c\/td\u003e\n\u003ctd\u003eA$180m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003eAU$420m (+6.2%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff misalign\/exits\u003c\/td\u003e\n\u003ctd\u003e28% \/ 12.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ3 2025 outflows\u003c\/td\u003e\n\u003ctd\u003eA$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003ePerpetual SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get. Purchase unlocks the entire in-depth version.\u003c\/p\u003e\n\u003cp\u003eThis is a real excerpt from the complete document. Once purchased, you’ll receive the full, editable version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752198680953,"sku":"perpetual-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/perpetual-swot-analysis.png?v=1772238228","url":"https:\/\/matrixbcg.com\/products\/perpetual-swot-analysis","provider":"matrixbcg.com","version":"1.0","type":"link"}