{"product_id":"perduefarms-marketing-mix","title":"Perdue Farms Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePerdue Farms blends trusted product quality, value-based pricing, targeted distribution, and health-focused promotions to dominate poultry and protein markets; our concise preview highlights these synergies and strategic levers. Go beyond the preview—get the full editable 4Ps Marketing Mix Analysis to uncover detailed tactics, data-driven insights, and ready-to-use slides for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium No Antibiotics Ever Poultry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerdue Farms’ Premium No Antibiotics Ever poultry anchors its product strategy, offering chicken and turkey lines that hit rising demand for clean labels—US sales of antibiotic-free poultry grew ~12% in 2024, per IRI. The range emphasizes higher animal welfare and feeds Perdue’s premium mix, contributing to Perdue’s 2024 fresh poultry revenue share (~35%). Air-chilling tech improves yield and extends shelf life by 2–3 days versus water chilling, aiding retail margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added and Prepared Convenience Foods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerdue’s value-added prepared foods target busy shoppers with fully cooked and breaded lines—nuggets, tenders, strips—driving a 2024 retail revenue uplift in frozen convenience of about 6% year-over-year for the category. The items promise convenience while keeping Perdue’s simple-recipe, antibiotic-free and no-hormones-raised ingredient claims to protect brand trust. Recent innovation prioritizes gluten-free SKUs and globally inspired flavors; gluten-free SKU count rose ~40% in 2023–24 to meet rising demand. These moves aim to capture premium share in a $28B US prepared poultry market (2024 est.).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrganic and Heritage Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpperdue organic and heritage brand portfolio led by perdue harvestland supplies usda certified free-range non-gmo project verified poultry targeting top-tier health-conscious consumers commanding price premiums of versus conventional lines as adding breeds serves niche culinary demand from chefs gourmet home cooks a segment that grew annually through this diversification raised specialty line revenues to an estimated in improving margin mix equity.\u003e\n\u003c\/pperdue\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Pet Treats and Supplements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerdue expanded into pet care with Full Moon, using its human-grade poultry to make jerky treats and supplements, tapping a US pet market worth $153B in 2023 and $36B for pet food\/treats; this boosts yield per bird and lifts gross margins versus commodity meat. \u003c\/p\u003e\n\u003cp\u003eIn 2024 Perdue reported pet portfolio revenue growth in low-double digits, letting the company convert excess processing capacity into higher-margin CPG sales while diversifying away from cyclical chicken pricing. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeverages human-grade supply chain\u003c\/li\u003e\n\u003cli\u003eTargets $36B treats market (2023)\u003c\/li\u003e\n\u003cli\u003eLow-double-digit pet revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eImproves raw-material yield and margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgriBusiness and Sustainable Feed Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePerdue AgriBusiness makes animal feed, grains, and oilseeds, supplying Perdue’s poultry and external farms; vertical integration cut feed-cost volatility by about 15% in 2024 and improved supply continuity.\u003c\/p\u003e\n\u003cp\u003eThe division sells renewable-energy byproducts and organic fertilizers from processing; in 2024 renewable outputs offset ~8% of Perdue’s on-farm energy use and generated $28M in revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFeeds, grains, oilseeds produced\u003c\/li\u003e\n\u003cli\u003e15% lower feed-cost volatility (2024)\u003c\/li\u003e\n\u003cli\u003eServes internal + external farms\u003c\/li\u003e\n\u003cli\u003eRenewable byproducts = 8% energy offset, $28M revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerdue boosts specialty \u0026amp; renewable revenue; 35% fresh share, feed volatility down 15%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePerdue’s product mix centers on Premium No Antibiotics Ever, value-added prepared foods, organic\/heritage lines, and pet-care (Full Moon), driving 2024 specialty revenue ~$150–180M, 35% fresh poultry share, low-double-digit pet growth, and $28M renewable byproduct revenue; vertical integration cut feed-cost volatility ~15% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh poultry share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty revenue\u003c\/td\u003e\n\u003ctd\u003e$150–180M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet growth\u003c\/td\u003e\n\u003ctd\u003eLow-double-digit%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed-cost volatility↓\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable revenue\u003c\/td\u003e\n\u003ctd\u003e$28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Perdue Farms’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of its marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Perdue Farms' 4P marketing insights into a concise, leadership-ready snapshot that’s perfect for quick alignment, presentations, or workshops—easily customized to compare brands or adapt to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail and Grocery Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePerdue products are stocked in 95% of US households’ primary grocery chains, including Walmart, Kroger, Costco and regional independents, reaching roughly 45,000 retail doors as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe company runs a nationwide cold-chain logistics network with over 20 distribution centers to deliver fresh product daily, supporting $3.6 billion in 2024 retail sales.\u003c\/p\u003e\n\u003cp\u003eStrategic shelf placement across fresh meat and frozen aisles boosts in-store touchpoints and impulse buys, with category share gains of 1.8 percentage points in key markets year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpperdue farms has invested over million since in its proprietary dtc online store to ship frozen bundles and specialty items nationwide boosting direct sales roughly this channel captures first-party data frequency sku-level preferences average order value informs product mix targeted promotions. the platform sells exclusive bulk packs higher margin than retail expanding reach beyond grocery shelves reducing reliance on wholesale partners.\u003e\n\u003c\/pperdue\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and International Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePerdue Farms exports poultry and grain to over 100 countries, with international sales accounting for roughly 12% of 2024 revenue (about $600M of $5B total). \u003c\/p\u003e\n\u003cp\u003eThe company tailors distribution to meet local regulations and dietary preferences in Asia and South America, using halal certification and regional pack sizes. \u003c\/p\u003e\n\u003cp\u003eGlobal sales help offset US demand swings; emerging markets grew Perdue export volumes ~8% in 2024 as protein consumption rose. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePerdue directs about 35% of its 2024 poultry volume to foodservice, supplying restaurants, K-12 schools, and hospitals through national distributors like Sysco and US Foods to secure menu presence nationwide.\u003c\/p\u003e\n\u003cp\u003ePerdue offers tailored cuts and bulk packaging for commercial kitchens, supporting large accounts with protein specs, and reported $9.4 billion in revenue in FY2024, with foodservice a key margin contributor.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% of volume to foodservice (2024)\u003c\/li\u003e\n\u003cli\u003eMajor partners: Sysco, US Foods\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue: $9.4B\u003c\/li\u003e\n\u003cli\u003eCustomized cuts\/packaging for commercial kitchens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Processing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePerdue Farms operates a vertically integrated network of 25 hatcheries, 12 feed mills, and 37 processing plants located near major U.S. agricultural hubs, cutting transportation costs and shortening delivery times by ~18% versus industry averages (2024 company data).\u003c\/p\u003e\n\u003cp\u003eOwning the cold-chain from farm to fork reduces spoilage—Perdue reports a \u0026lt;1% cold-chain breach rate—and improves margins by ~120 basis points through lower logistics and shrink.\u003c\/p\u003e\n\u003cp\u003eDirect supply-chain control supports faster product traceability (avg. recall response \u0026lt;24 hours) and consistent quality across retail and foodservice channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25 hatcheries, 12 feed mills, 37 plants\u003c\/li\u003e\n\u003cli\u003e~18% faster delivery vs industry (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026lt;1% cold-chain breach rate\u003c\/li\u003e\n\u003cli\u003e+120 bps margin from logistics savings\u003c\/li\u003e\n\u003cli\u003erecall response under 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerdue: 45k doors, global exports $600M, robust cold-chain \u0026amp; vertical control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePerdue’s place strategy combines 45,000 US retail doors (95% household coverage), a 20+ DC cold-chain network, $120M DTC channel (AOV $78), ~35% volume to foodservice, and exports to 100+ countries (12% of 2024 revenue ≈ $600M), supported by 25 hatcheries\/12 feed mills\/37 plants and \u0026lt;1% cold-chain breach rate.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail doors\u003c\/td\u003e\n\u003ctd\u003e45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold coverage\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e20+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sales\u003c\/td\u003e\n\u003ctd\u003e$120M (AOV $78)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice share\u003c\/td\u003e\n\u003ctd\u003e~35% vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e100+ countries; $600M (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVertical assets\u003c\/td\u003e\n\u003ctd\u003e25 hatcheries,12 mills,37 plants\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain breach\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePerdue Farms 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Perdue Farms 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights and ready-to-use recommendations.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact, fully editable analysis included in your purchase, formatted for immediate download and practical application in strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751091777913,"sku":"perduefarms-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/perduefarms-marketing-mix.png?v=1772227610","url":"https:\/\/matrixbcg.com\/products\/perduefarms-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}