{"product_id":"pembina-business-model-canvas","title":"Pembina Pipeline Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePembina Pipeline: Business Model Canvas—Midstream Assets, Contracts \u0026amp; Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Pembina Pipeline’s strategic playbook with our concise Business Model Canvas—discover how integrated midstream assets, long-term contracts, and strategic partnerships drive stable cash flows and growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndigenous Community Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePembina’s Cedar LNG joint venture with the Haisla Nation gives Indigenous equity ownership in a project valued at CAD 5–7 billion, marking a shift in regional infrastructure deals and strengthening social licence across Western Canada.\u003c\/p\u003e\n\u003cp\u003eThese partnerships ease regulatory approvals, lower project delay risk, and by end-2025 act as a replication model for sustainable development and reconciliation in energy, with Indigenous-owned stakes now common in new LNG proposals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePembina Gas Infrastructure Joint Venture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Pembina Gas Infrastructure joint venture with KKR (PGI) builds a large western Canadian gas processing platform, combining Pembina’s midstream ops with KKR’s capital; PGI covers ~1.2 Bcf\/d of processing capacity and targets Montney and Duvernay expansions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUpstream Exploration and Production Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePembina holds long-term volume commitments from major upstream producers—about 70–80% of new capacity in recent projects—funding custom gathering systems and processing plants (e.g., 2024 Redwater expansion: C$350m capex with anchor shippers committing 150 kbpd). These partnerships secure immediate utilization at turn-up and reduce commercial risk for new pipelines, keeping utilization above 90% on tied-in segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePembina works closely with the Canada Energy Regulator and provincial authorities to meet safety and environmental rules, securing permits for projects like the proposed Prince Rupert Terminal and expansion projects that could add hundreds of thousands of barrels per day of capacity.\u003c\/p\u003e\n\u003cp\u003eTransparent regulator relations reduce risks of delays or legal challenges that can shift project costs; Pembina reported regulatory and permitting expenses and provisions totalling CAD 82 million in 2024, underscoring material compliance costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary partners: Canada Energy Regulator, BC, AB provincial regulators\u003c\/li\u003e\n\u003cli\u003ePurpose: permits, safety, environmental compliance\u003c\/li\u003e\n\u003cli\u003eImpact: reduces delay\/legal risk for large projects\u003c\/li\u003e\n\u003cli\u003e2024 compliance-related costs: CAD 82 million\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Carbon Capture Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePembina partners with carbon-capture tech firms and midstream peers to pilot CCS projects that cut emissions from existing gas processing and pipeline sites and to sell low-carbon services to industrial customers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these alliances target a reduction in Pembina’s GHG intensity vs 2019—company aims ~30% cut in absolute emissions from operated assets and is advancing projects that could capture ~0.5–1.0 MtCO2e\/year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: decarbonize operations, develop low-carbon services\u003c\/li\u003e\n\u003cli\u003eTargets by late 2025: ~30% GHG intensity reduction vs 2019\u003c\/li\u003e\n\u003cli\u003eCapacity under development: ~0.5–1.0 MtCO2e captured\/year\u003c\/li\u003e\n\u003cli\u003ePartners: technology vendors and midstream peers on shared CCS hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePembina partners de‑risk projects, lock in cashflows \u0026amp; accelerate low‑carbon growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePembina’s key partners—Haisla Nation (Cedar LNG CAD 5–7B JV), KKR (PGI ~1.2 Bcf\/d platform), anchor shippers (70–80% commitments), regulators (CAD 82M compliance 2024), and CCS tech peers (0.5–1.0 MtCO2e\/yr target)—de-risk projects, secure near‑term cashflows, and advance low‑carbon services.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHaisla Nation\u003c\/td\u003e\n\u003ctd\u003eEquity JV\u003c\/td\u003e\n\u003ctd\u003eCAD 5–7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKKR (PGI)\u003c\/td\u003e\n\u003ctd\u003eCapital\/platform\u003c\/td\u003e\n\u003ctd\u003e~1.2 Bcf\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnchor shippers\u003c\/td\u003e\n\u003ctd\u003eVolume commitments\u003c\/td\u003e\n\u003ctd\u003e70–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003ePermits\/compliance\u003c\/td\u003e\n\u003ctd\u003eCAD 82M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCS partners\u003c\/td\u003e\n\u003ctd\u003eDecarbonization\u003c\/td\u003e\n\u003ctd\u003e0.5–1.0 MtCO2e\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Pembina Pipeline detailing customer segments, channels, value propositions, revenue streams, key resources, activities, partnerships, cost structure, and governance—aligned with real operations and growth strategy for presentations and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Pembina Pipeline’s business model with editable cells to quickly map midstream assets, revenue streams, and regulatory risks for fast strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydrocarbon Liquids Transportation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity moves crude oil, condensate and NGLs through an 18,000‑km pipeline network, ensuring safe, efficient delivery from the Western Canadian Sedimentary Basin; Pembina posted throughput capacity utilizations near 95% in H2 2025 and transported record volumes exceeding 800,000 barrels per day on mainlines. 24\/7 SCADA monitoring, inline leak detection and active pressure control minimize downtime and supported EBITDA contribution of roughly C$1.2 billion in FY2024 from liquids systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Gathering and Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePembina Pipeline operates gas processing and gathering facilities that remove impurities and recover natural gas liquids (NGLs) like ethane and propane, producing marketable methane and petrochemical feedstocks; in 2024 Pembina processed ~1.35 billion cubic feet per day (Bcf\/d) of natural gas and produced ~65,000 barrels per day of NGLs, targeting \u0026gt;98% uptime and continuous efficiency gains to deliver fee-based, high-margin services to producers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Logistics Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe marketing unit buys and sells hydrocarbons to maximize value from Pembina's 2024 transport capacity (~2.6 million barrels\/day equivalence) by managing storage, rail fleets and truck terminals to connect supply hubs and demand markets.\u003c\/p\u003e\n\u003cp\u003eLeveraging physical assets, the team captured hub spreads—earning midstream marketing margins that contributed to Pembina’s 2024 marketing \u0026amp; terminalling revenue of CAD 1.1 billion, exploiting price differentials across North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Project Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant share of pembina pipeline resources focus on engineering procurement and construction midstream assets including capacity expansions export infrastructure like lng that drove capital spend ca billion underpin forecasted ebitda growth through\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eCA$1.1B capital spend in 2024\u003c\/li\u003e\n\u003cli\u003ePriority: pipeline expansions + export\/LNG\u003c\/li\u003e\n\u003cli\u003eProject execution ties to long-term EBITDA\/revenue\u003c\/li\u003e\n\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Integrity and Safety Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cppembina runs continuous maintenance integrity digs cathodic protection a pipeline uptime target and capital spend of annually plan the company uses drone advanced analytics for remote inspections cutting inspection time by reducing leak-detection latency safety environmental safeguards are enforced as non-negotiable to protect licence operate.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual maintenance capex ~C$500–700M (2024)\u003c\/li\u003e\n\u003cli\u003ePipeline uptime target 99.9%\u003c\/li\u003e\n\u003cli\u003eInspection time reduced ~30% via drones\/analytics\u003c\/li\u003e\n\u003cli\u003eIntegrity digs and pigging on scheduled intervals\u003c\/li\u003e\n\u003cli\u003eSafety\/enviro protection preserves licence to operate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppembina\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-utilization liquids \u0026amp; gas network: 800k+ bpd, 1.35 Bcf\/d, 99.9% uptime target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: transport ~18,000 km of liquids (800,000+ bpd mainline throughput, ~95% utilization H2 2025), gas processing (~1.35 Bcf\/d in 2024; ~65,000 bpd NGLs), marketing\/storage (CAD 1.1B revenue 2024), capex C$1.1B (2024) and maintenance C$500–700M; safety\/99.9% uptime target; drones\/analytics cut inspections ~30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainline throughput\u003c\/td\u003e\n\u003ctd\u003e800,000+ bpd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e~95% H2 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas processed\u003c\/td\u003e\n\u003ctd\u003e1.35 Bcf\/d (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGLs\u003c\/td\u003e\n\u003ctd\u003e~65,000 bpd (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (marketing)\u003c\/td\u003e\n\u003ctd\u003eCAD 1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eC$1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance capex\u003c\/td\u003e\n\u003ctd\u003eC$500–700M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime target\u003c\/td\u003e\n\u003ctd\u003e99.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Pembina Pipeline Business Model Canvas you’ll receive—no mockup, no filler; it’s a direct snapshot from the final file.\u003c\/p\u003e\n\u003cp\u003eUpon purchase you’ll get this exact document in full, formatted and ready to edit, present, or share in Word and Excel formats.\u003c\/p\u003e\n\u003cp\u003eWe provide full transparency: what you see here is the deliverable—complete, professional, and instantly downloadable after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748995510649,"sku":"pembina-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pembina-business-model-canvas.png?v=1772212251","url":"https:\/\/matrixbcg.com\/products\/pembina-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}