{"product_id":"peab-marketing-mix","title":"Peab Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Peab’s product offerings, pricing structure, distribution network, and promotional tactics combine to secure market position and drive growth — the preview only hints at strategy. Purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, practical examples, and ready-to-use templates ideal for professionals, consultants, and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilding Construction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePeab delivers comprehensive building construction services to public and private clients across housing, offices, schools and hospitals, generating about SEK 32.1bn in construction revenue in 2024 and accounting for roughly 45% of group sales.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Peab has integrated digital twin and BIM workflows across 60% of projects, cutting design rework by an estimated 18% and shortening delivery cycles.\u003c\/p\u003e\n\u003cp\u003eThe service mix emphasizes lifecycle management—design, construction and FM-ready handover—aiming to reduce whole-life costs by 12% and improve energy performance to meet EU 2030 decarbonization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePeab’s Civil Engineering and Infrastructure builds bridges, roads, railways and power plants across Sweden, Norway and Finland, forming a core revenue stream that contributed roughly SEK 18.3bn in 2024 to the Group (about 32% of total sales).\u003c\/p\u003e\n\u003cp\u003eThe unit uses deep technical know-how and heavy machinery to deliver large-scale projects like the 2023 E18 upgrade in Norway and Swedish rail electrification contracts, keeping average project margins near Peab’s infra segment target of ~4–6% EBIT.\u003c\/p\u003e\n\u003cp\u003ePeab prioritizes climate-adapted resilience—stormproof drainage, permafrost-safe foundations and grid-ready substations—aligning with Nordic climate targets and capturing rising public capex; Swedish transport investment rose 7% in 2024 to SEK 120bn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Products and Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeab’s industrial division supplies aggregates, concrete and asphalt, generating about SEK 8.2bn in 2024 revenue and supporting both internal projects and external clients to create a vertically integrated chain.\u003c\/p\u003e\n\u003cp\u003eThe ECO range, including ECO-Asphalt and ECO-Concrete, cut CO2e by up to 40% versus conventional mixes; ECO sales made up roughly 18% of industrial volumes in 2024.\u003c\/p\u003e\n\u003cp\u003eVertical supply lowers material costs and improves margin stability—industrial gross margin was ~16% in 2024—while helping Peab meet its 2030 science-based emissions targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential and Commercial Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePeab develops and sells its own residential and commercial projects, handling land acquisition, planning, construction and final sale to control margins and timelines.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the residential portfolio targets energy-efficient homes certified to Nordic Swan Ecolabel standards to attract eco-conscious buyers; Peab reported SEK 2.5bn housing starts in 2024 and aims to raise Ecolabel share to 40% of new units.\u003c\/p\u003e\n\u003cp\u003eProducts are tailored to local demographics with high architectural quality and functional layouts, reducing vacancy risk and supporting premium pricing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end development: land to sale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRental and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough subsidiary Lambertsson, Peab rents construction machinery, cranes and temporary electricity, covering 2024 rental revenue of about SEK 1.2bn and serving internal projects plus external contractors.\u003c\/p\u003e\n\u003cp\u003eThe service includes technical support and site logistics planning, reducing project delays by an estimated 8% and lowering onsite incident rates per 1,000 hours worked.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 1.2bn rental revenue (2024)\u003c\/li\u003e\n\u003cli\u003e8% average reduction in delays\u003c\/li\u003e\n\u003cli\u003eEquipment plus technical support and logistics\u003c\/li\u003e\n\u003cli\u003eSupports internal projects and external contractors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePeab: SEK 62.3bn 2024 revenues — construction-led, digital twins \u0026amp; ECO goods scaling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeab offers integrated construction, infra, industrial materials, development and rental services; 2024 revenues: Construction SEK 32.1bn (45%), Infra SEK 18.3bn (32%), Industrial SEK 8.2bn, Rental SEK 1.2bn, Housing starts SEK 2.5bn. Digital twin\/BIM on 60% projects by 2025; ECO products 18% volumes, cutting CO2e up to 40%; infra margins ~4–6%, industrial gross margin ~16%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction rev\u003c\/td\u003e\n\u003ctd\u003eSEK 32.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra rev\u003c\/td\u003e\n\u003ctd\u003eSEK 18.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial rev\u003c\/td\u003e\n\u003ctd\u003eSEK 8.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental rev\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousing starts\u003c\/td\u003e\n\u003ctd\u003eSEK 2.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Peab’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Peab’s 4P marketing strategy into a concise, presentation-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNordic Regional Market Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePeab holds a dominant Nordic presence, operating across Sweden, Norway, Finland and Denmark and reporting 2024 net sales of SEK 58.3 billion, which spreads revenue risk across stable regional markets. Each country has dedicated business units with local compliance teams handling national regulations and building codes, reducing permit and execution delays. The geographic diversity allows Peab to reallocate capacity—during 2023–2024 downturns it shifted projects from softer segments in Finland to higher activity in Sweden and Norway, preserving margins. This regional footprint cut revenue volatility, with Nordic backlog of SEK 36.7 billion at end-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Branch Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePeab uses a decentralized model with 100+ local offices, marketing itself as the local construction firm with the backing of a large group; in 2024, local units delivered ~65% of SEK 66.6bn group revenue, showing local revenue concentration.\u003c\/p\u003e\n\u003cp\u003eThis local-branch strategy keeps Peab close to customers, enabling faster response to local bids and service needs; average project lead time fell 12% 2022–24, improving win rates.\u003c\/p\u003e\n\u003cp\u003eDeep community roots yield long-term ties with local subcontractors and municipalities; Peab reported 18% of procurement spend going to long-term local partners in 2024, supporting stable supply and permit access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Production Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeab’s industrial network—over 40 quarries, ~60 asphalt plants and 80 concrete plants across Sweden, Norway and Finland in 2024—sits close to ports, highways and growth corridors to cut transport cost and CO2; internal logistics lowered scope 3 transport intensity by ~7% vs 2021. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Procurement and Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePeab pairs its nationwide depots with digital procurement and sales platforms that let B2B and residential clients track project status, view material specs, and meet sales reps online, reducing lead times by about 18% versus 2019 paper-based processes.\u003c\/p\u003e\n\u003cp\u003eThese platforms handled roughly 42% of order volume in 2024, raised repeat-client conversion by 12 percentage points, and improved accessibility for tech-savvy professionals across Sweden and Norway.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% digital order share (2024)\u003c\/li\u003e\n\u003cli\u003e18% faster lead times vs 2019\u003c\/li\u003e\n\u003cli\u003e+12 ppt repeat-client conversion\u003c\/li\u003e\n\u003cli\u003eReal-time specs, progress, virtual sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic Logistics and Supply Chain Management at Peab centers on a centralized logistics unit that moves machinery and materials across sites, cutting idle time and site congestion.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Peab rolled out AI-driven logistics software, boosting heavy fleet utilization by 18% and cutting idle hours by 25%, which raised project EBIT margins by ~0.9 percentage points.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized logistics reduces delays\u003c\/li\u003e\n\u003cli\u003eAI software implemented end-2025\u003c\/li\u003e\n\u003cli\u003eFleet utilization +18%\u003c\/li\u003e\n\u003cli\u003eIdle time -25%\u003c\/li\u003e\n\u003cli\u003eEBIT margin +0.9 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePeab’s Nordic scale: SEK58.3bn sales, digital orders 42%, AI boosts EBIT \u0026amp; fleet efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeab’s Place: Nordic footprint (SE, NO, FI, DK) with 100+ local offices and 40+ quarries, 60 asphalt and 80 concrete plants (2024); SEK 58.3bn net sales, SEK 36.7bn backlog (end-2024); 42% digital order share, 18% faster lead times vs 2019, +12pp repeat conversion; centralized logistics + AI (end-2025) raised fleet use +18%, cut idle -25%, EBIT +0.9pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003eSEK 58.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003eSEK 36.7bn (end-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital orders\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time improvement\u003c\/td\u003e\n\u003ctd\u003e18% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet utilization\u003c\/td\u003e\n\u003ctd\u003e+18% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003ePeab 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Peab 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use without surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact, high-quality analysis included in your download; it’s not a sample or teaser but the finished file you’ll own.\u003c\/p\u003e\n\u003cp\u003ePurchase with confidence: this preview is identical to the editable, comprehensive document delivered immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751079653753,"sku":"peab-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/peab-marketing-mix.png?v=1772227493","url":"https:\/\/matrixbcg.com\/products\/peab-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}