{"product_id":"pccw-marketing-mix","title":"PCCW Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore PCCW’s product offerings, pricing logic, distribution channels, and promotional tactics in a concise yet insightful preview—then unlock the full 4P’s Marketing Mix Analysis for a deep, editable, presentation-ready report packed with real-world data, strategic takeaways, and ready-to-use templates to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Telecommunications Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePCCW, via HKT, offers high-speed fiber broadband (1 Gbps+ plans to 1.5M households) and advanced mobile services; by end-2025 HKT held ~38% Hong Kong 5G market share and reported HKD 12.4B telecom revenue in FY2025, while funding early-stage 6G R\u0026amp;D (pilot projects with HK universities, ~HKD 150M commitment). Services target seamless residential and enterprise connectivity across Hong Kong and select overseas markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViu OTT and Media Entertainment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViu, PCCW’s flagship OTT, streams 200,000+ hours of Asian content and 2,000+ originals across 16 markets, driving 52 million monthly active users as of Dec 2025 and contributing an estimated HKD 1.1 billion in 2025 revenue to PCCW Media.\u003c\/p\u003e\n\u003cp\u003ePCCW also runs ViuTV, a free-to-air channel that relaunched local viewing with high-rating variety shows and dramas, averaging 18% prime-time share in Hong Kong in 2024 and boosting cross-platform ad sales by 24% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe media segment prioritizes localized storytelling and co-productions, lifting average viewer engagement to 45 minutes per session and reducing churn versus regional peers; content investment reached HKD 600 million in 2025 to sustain growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise IT and Digital Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePCCW Solutions provides cloud, AI integration, and cybersecurity services, scaling to support smart city and automated business process demands; managed services revenue grew 14% in 2024 to HKD 3.2 billion, and expanded in 2025 for public‑sector smart‑city projects in Hong Kong and Southeast Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNow TV Pay-TV Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNow TV, part of PCCW, holds ~60% share of Hong Kong pay-TV subscribers (2024), securing exclusive rights to UEFA and NBA packages and first-run film windows, driving ARPU above HKD 180\/month in 2024.\u003c\/p\u003e\n\u003cp\u003eIt offers modular channel packs and VOD bundles, plus 4K streaming and interactive features (multi-angle, sports stats), improving engagement and churn vs cable.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% market share (2024)\u003c\/li\u003e\n\u003cli\u003eARPU \u0026gt; HKD 180\/month (2024)\u003c\/li\u003e\n\u003cli\u003eExclusive sports\/cinema rights (UEFA, NBA)\u003c\/li\u003e\n\u003cli\u003e4K + interactive features lower churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Development and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePCCW, via Pacific Century Premium Developments, builds and manages high-end residential, luxury resorts and premium offices across Hong Kong, Japan and Southeast Asia, adding tangible real estate to the group’s asset mix.\u003c\/p\u003e\n\u003cp\u003eThe segment targets high-net-worth investors with sustainability-certified projects and award-winning design; as of 2024 PCCW-linked property holdings were reported at about US$1.2bn in investment value and delivered avg. yields near 4.5%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eGeography: Hong Kong, Japan, SE Asia\u003c\/li\u003e\n\u003cli\u003eAssets: luxury resorts, premium offices\u003c\/li\u003e\n\u003cli\u003e2024 value: ~US$1.2bn\u003c\/li\u003e\n\u003cli\u003eAvg. yield: ~4.5%\u003c\/li\u003e\n\u003cli\u003eFocus: sustainability, architectural excellence\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePCCW: Diversified telecom, media \u0026amp; services with 52M Viu users and HKD 12.4B telecom revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePCCW’s product mix spans HKT telecom (1 Gbps+ to 1.5M homes; FY2025 telecom revenue HKD 12.4B; 5G share ~38%), Viu OTT (52M MAU, 2,000+ originals; 2025 revenue ~HKD 1.1B), Now TV (60% pay‑TV share 2024; ARPU \u0026gt;HKD 180), PCCW Solutions (managed services HKD 3.2B in 2024), and PCCW property (2024 value ~US$1.2B; avg yield ~4.5%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHKT telecom\u003c\/td\u003e\n\u003ctd\u003eHomes\/Revenue\/5G share\u003c\/td\u003e\n\u003ctd\u003e1.5M \/ HKD 12.4B \/ 38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViu\u003c\/td\u003e\n\u003ctd\u003eMAU\/Content\/Revenue\u003c\/td\u003e\n\u003ctd\u003e52M \/ 200k hrs\/ HKD 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNow TV\u003c\/td\u003e\n\u003ctd\u003ePay‑TV share\/ARPU\u003c\/td\u003e\n\u003ctd\u003e60% \/ HKD 180+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolutions\u003c\/td\u003e\n\u003ctd\u003eManaged services\u003c\/td\u003e\n\u003ctd\u003eHKD 3.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003eAsset value\/yield\u003c\/td\u003e\n\u003ctd\u003e~US$1.2B \/ 4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into PCCW’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the firm’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes PCCW’s 4Ps into a concise, slide-ready snapshot that speeds leadership alignment and decision-making by turning detailed strategy into an easily digestible, discussion-ready one-pager.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePCCW operates over 120 HKT and 70 CSL 1010 retail outlets across Hong Kong’s prime districts (total ~190 stores as of Dec 2025), providing high-footfall touchpoints for service, device sales, and live demos of 5G and fibre solutions.\u003c\/p\u003e\n\u003cp\u003eThese stores handle frontline customer care and upgrades; in FY2024 retail channels accounted for about HKD 4.1 billion in service and device revenue, supporting rapid walk-in assistance and immediate device provisioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal OTT Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViu, PCCW’s OTT (over-the-top) service, streams in 16+ markets across Southeast Asia, the Middle East, and South Africa, reaching an estimated 80+ million registered users by end-2024 through app stores and smart TV apps.\u003c\/p\u003e\n\u003cp\u003eDigital-first distribution via global app stores and smart TV integrations cut distribution capex, enable localized delivery and faster scaling—Viu launched in 3 new markets in 2024, growing MAUs ~18% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMy HKT Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe My HKT mobile app and web portal serve as PCCW’s centralized digital distribution channel, handling account management, add-on purchases, and technical support in one interface; as of 2024, HKT reported 2.1 million active digital users, up 18% year-on-year. \u003c\/p\u003e\n\u003cp\u003eThis virtual place delivers 24\/7 access, cuts physical service center visits—HKT noted a 27% drop in walk-in transactions in 2023—and boosts operational efficiency, lowering service handling costs per ticket by an estimated 12%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Data Centers and PoPs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePCCW Global runs 120+ data centers and 700+ PoPs worldwide, enabling sub-50 ms latency routes for major Asia-Europe and transpacific corridors as of 2025 and serving over 1,200 enterprise and carrier customers.\u003c\/p\u003e\n\u003cp\u003ePlacing hardware in 30+ key hubs (Hong Kong, London, Singapore, LA) lets PCCW deliver \u0026gt;99.99% network uptime and high-speed transit that supports cloud, CDN, and wholesale voice\/data services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ data centers; 700+ PoPs (2025)\u003c\/li\u003e\n\u003cli\u003e30+ global hubs: HK, London, Singapore, LA\u003c\/li\u003e\n\u003cli\u003eSub-50 ms latency on major routes\u003c\/li\u003e\n\u003cli\u003e\u0026gt;99.99% uptime; 1,200+ customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic B2B Partnership Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePCCW leverages strategic alliances with global tech firms (eg, Microsoft, AWS partners) and 120+ local system integrators to distribute IT and enterprise services, driving 28% of 2024 service revenues via channel sales.\u003c\/p\u003e\n\u003cp\u003eThe indirect model extends reach into fintech, healthcare, and utilities, enabling tailored deployments that lifted enterprise contract wins by 15% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ local SIs\u003c\/li\u003e\n\u003cli\u003e28% channel-sourced 2024 service revenue\u003c\/li\u003e\n\u003cli\u003e15% YoY enterprise wins (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePCCW: Omnichannel reach (190 stores, 80M OTT, 2.1M users) + global network resilience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePCCW combines ~190 Hong Kong retail stores (Dec 2025) plus 2.1M My HKT users and Viu’s 80M registered OTT base to deliver omnichannel distribution; PCCW Global’s 120+ data centers, 700+ PoPs and 30+ hubs enable sub-50ms routes and \u0026gt;99.99% uptime, while 120+ SIs and global partners drove 28% channel revenue and 15% YoY enterprise wins in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e~190 stores; HKD 4.1bn revenue (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e2.1M My HKT users; 27% fewer walk-ins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTT (Viu)\u003c\/td\u003e\n\u003ctd\u003e80M reg. users; MAUs +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e120+ DCs; 700+ PoPs; sub-50ms; \u0026gt;99.99% uptime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannels\u003c\/td\u003e\n\u003ctd\u003e120+ SIs; 28% channel revenue; +15% enterprise wins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePCCW 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual PCCW 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751183397241,"sku":"pccw-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pccw-marketing-mix.png?v=1772228615","url":"https:\/\/matrixbcg.com\/products\/pccw-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}