{"product_id":"pauliggroup-marketing-mix","title":"Paulig Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePaulig Group blends premium product innovation, value-based pricing, efficient Nordic distribution, and culturally tuned promotions to build strong brand equity across coffee and food categories—this snapshot hints at the strategic coherence behind their market success.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview: purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report that maps product portfolios, pricing architecture, channel tactics, and campaign effectiveness with actionable insights and real-world data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Coffee and Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePaulig’s Premium Coffee and Beverage Portfolio keeps Northern Europe market leadership via iconic Juhla Mokka and Presidentti, which together held ~28% category share in Finland and Baltics in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the range added functional drinks and ready-to-drink cold brews, driving a 12% CAGR in RTD sales since 2022 and 7% uplift in overall beverage revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eAll beans are 100% verified sustainable origins, a product differentiator that supported a 3.5% price premium and reduced supply-chain risk exposure in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTex Mex and International Flavors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough the santa maria brand paulig offers a leading european range of tex mex items salsas and meal kits for roughly retail shelf share in category as driving annual sales consumer foods division.\u003e\n\u003cpproduct development prioritizes flavor innovation and health options seasonings high-fiber wraps sodium by up to in reformulated lines boosting repeat purchases an estimated\u003e\n\u003cp\u003eProducts are built for home cooks: ready-to-use kits and temperature-stable tortillas increase usage occasions and cut meal prep time by about 40% versus from-scratch cooking, while sensory testing preserves authentic Mexican flavor profiles.\u003c\/p\u003e\n\u003c\/pproduct\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Spice and Seasoning Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePaulig’s Comprehensive Spice and Seasoning Range includes 250+ SKUs from staples to exotic blends under Santa Maria, positioning it among the sector’s largest portfolios as of 2025.\u003c\/p\u003e\n\u003cp\u003ePaulig reports 98% traceability for its spice supply chains and states Santa Maria products contain zero fillers or artificial enhancers, boosting premium credibility.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Paulig rolled out sustainable, moisture-resistant packaging across 60% of SKUs, extending shelf life by ~20% and cutting household food waste per unit by an estimated 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSnacking and Plant-Based Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnder the Poco Loco brand and broader plant-based efforts, Paulig Group sells tortilla chips and grain-based crisps while investing in plant-protein R\u0026amp;D to capture flexitarian demand; plant-based sales grew ~18% in 2024 in Paulig’s portfolio, per company reporting.\u003c\/p\u003e\n\u003cp\u003eProduct development targets texture and flavor to reach mainstream consumers, not just vegans, supporting wider distribution and average price points comparable to premium snacks (€2.5–€3.5 per pack in 2024).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePoco Loco: tortilla chips, grain crisps\u003c\/li\u003e\n\u003cli\u003e2024 plant-based sales +18%\u003c\/li\u003e\n\u003cli\u003eFocus: texture, flavor for mainstream appeal\u003c\/li\u003e\n\u003cli\u003ePrice: ~€2.5–€3.5\/pack\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Circularity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA core part of Paulig Group’s product strategy is rolling out eco-friendly packaging across all divisions, targeting that by end-2025 over 70% of SKUs use recyclable or renewable materials to cut plastic waste and CO2 from packaging production.\u003c\/p\u003e\n\u003cp\u003eThis circularity push aligns with EU Single-Use Plastics and Packaging Waste rules and meets rising consumer demand—70% of European shoppers in 2024 said they prefer brands with tangible plastic-reduction actions.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e70%+ SKUs recyclable\/renewable by 2025\u003c\/li\u003e\n\u003cli\u003ePackaging CO2 cut via material shift (company target)\u003c\/li\u003e\n\u003cli\u003eCompliance with EU packaging waste rules\u003c\/li\u003e\n\u003cli\u003e70% of Europeans prefer plastic-reduction brands (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePaulig: Market‑leading coffee, fast RTD \u0026amp; plant‑based growth, €120M+ Tex‑Mex strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePaulig’s product mix: market-leading coffee (Juhla Mokka, Presidentti ~28% share 2024), RTD growth 12% CAGR since 2022, 100% verified sustainable beans (3.5% price premium), Santa Maria Tex‑Mex ~35% EU shelf share (€120m+ sales), 250+ spice SKUs, plant-based sales +18% (2024), 70%+ recyclable SKUs target by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoffee share\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTD CAGR\u003c\/td\u003e\n\u003ctd\u003e12% since 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSanta Maria sales\u003c\/td\u003e\n\u003ctd\u003e€120m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based growth\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable SKUs\u003c\/td\u003e\n\u003ctd\u003e70%+ target (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Paulig Group’s Product, Price, Place, and Promotion strategies—using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Paulig Group’s 4P marketing mix into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for quick leadership review and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePaulig distributes across 70+ countries via supermarkets and grocery retailers, reaching over 2,000 retail chains; coffee and Tex Mex get prime shelf placement through long-term deals with major European chains like S Group and Tesco, boosting visibility and impulse buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Professional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePaulig Group’s Foodservice and Professional Partnerships run a wholesale unit supplying cafes, restaurants and offices with professional coffee machines and bulk ingredients; in 2024 this B2B channel accounted for ~18% of group revenues (~EUR 160m of EUR 900m total).\u003c\/p\u003e\n\u003cp\u003ePaulig Pro offers tailored hospitality solutions—barista training, customized beverage menus and site support—boosting repeat contracts; customer retention in contract clients exceeds 75% annually.\u003c\/p\u003e\n\u003cp\u003eThis channel drives margin: professional sales deliver ~+4–6 pp higher gross margin versus retail, and builds brand loyalty among chefs and coffee experts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePaulig operates modern production sites in Finland, Estonia, the UK and Belgium, enabling same-week distribution to 75% of its European markets and cutting average haul distances by ~22% versus a centralized model; this regional footprint supported €1.03bn group revenue in 2024. By late 2025, automated warehousing rolled out across three hubs reduced order lead times by 30% and lowered supply-chain CO2 emissions per ton-km by 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePaulig has expanded on third-party e-commerce and online grocery platforms, boosting digital sales which grew ~18% in 2024 versus 2023, while direct-to-consumer storefronts in Nordics and Baltics sell specialty blends and limited gift sets.\u003c\/p\u003e\n\u003cp\u003eThis digital-first model captures first-party data on taste and frequency, improving targeted offers and reaching younger, tech-savvy shoppers; e-commerce now contributes an estimated 9–11% of group sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+18% e‑commerce growth 2024 vs 2023\u003c\/li\u003e\n\u003cli\u003e9–11% of group sales from digital channels (2024)\u003c\/li\u003e\n\u003cli\u003eD2C storefronts in Nordics\/Baltics for specialty and gifts\u003c\/li\u003e\n\u003cli\u003eFirst‑party data drives targeted promotions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Presence in Northern and Eastern Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePaulig holds leading market shares in Finland (≈40% coffee market, 2024) and strong positions across Sweden, Norway and the Baltics, using these Nordic hubs—where brand heritage is highest—to pilot new launches before EU\/global rollouts.\u003c\/p\u003e\n\u003cp\u003eLocalized distribution mixes—supermarkets, convenience, HoReCa—with region-specific SKUs and promotions reflect tastes and shopping habits, supporting stable Nordic revenue (≈€900m group sales 2024; ~60% from Northern \u0026amp; Eastern Europe).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLead markets: Finland ~40% coffee share (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue: group ≈€900m (2024), ~60% from N \u0026amp; E Europe\u003c\/li\u003e\n\u003cli\u003eStrategy: test in Nordics, scale EU\/global\u003c\/li\u003e\n\u003cli\u003eDistribution: tailored SKUs, channel mixes, local promos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePaulig: EUR900m group, 18% foodservice, fast EU delivery, e‑commerce +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePaulig distributes to 70+ countries via 2,000+ retail chains and wholesale B2B, with Foodservice ≈18% of 2024 revenues (~EUR 160m of EUR 900m) and professional margins +4–6 pp vs retail.\u003c\/p\u003e\n\u003cp\u003eRegional plants (FI, EE, UK, BE) enable same-week delivery to 75% of Europe; 2024 e‑commerce grew +18% and accounted for 9–11% of sales.\u003c\/p\u003e\n\u003cp\u003eNordics hold ~40% coffee share (Finland, 2024); Nordics\/Baltics used to pilot launches before EU scale.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e≈EUR 900m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice share\u003c\/td\u003e\n\u003ctd\u003e≈18% (≈EUR 160m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e+18% vs 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share\u003c\/td\u003e\n\u003ctd\u003e9–11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinland coffee share\u003c\/td\u003e\n\u003ctd\u003e≈40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePaulig Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Paulig Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no mockups or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751182348665,"sku":"pauliggroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/pauliggroup-marketing-mix.png?v=1772228607","url":"https:\/\/matrixbcg.com\/products\/pauliggroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}