{"product_id":"parkson-marketing-mix","title":"Parkson Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Parkson’s product assortment, pricing tiers, retail footprint, and promotional tactics combine to attract shoppers and drive sales—this preview only scratches the surface. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark strategy, and apply actionable insights for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Multi-Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson's Curated Multi-Brand Portfolio mixes international luxury labels and popular local brands across fashion, cosmetics, and household goods to reach shoppers from premium to value segments; as of 2025 Parkson reported ~28% of sales from premium brands and 46% from mass-market lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosmetics and Fragrance Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson places high-margin cosmetics and fragrance counters at store entrances, where beauty accounts for roughly 18–22% of in-store revenue and 30–40% gross margin, per 2024 retail reports.\u003c\/p\u003e\n\u003cp\u003eThese zones stock premium global brands and offer pro consultation services; beauty-led promotions lifted footfall 12% and average transaction value by 8% in 2024 pilot stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson’s private label development boosts gross margins—private brands accounted for 18% of product sales in FY2024, improving category gross margin by ~4 percentage points versus national brands. These house brands deliver value-priced alternatives with design parity, targeting price-sensitive segments while preserving quality standards certified in 2024 QA audits. Vertical integration tightens supply-chain control, cutting SKU lead times by 22% and lowering COGS per unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifestyle and Home Goods Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eParkson expanded beyond fashion into home appliances, bedding, and kitchenware to capture more household spend; home goods now target the 35–54 urban cohort that drives ~60% of household purchases in APAC households (2025 Nielsen report).\u003c\/p\u003e\n\u003cp\u003eThe curated range blends modern aesthetics with functionality—compact appliances, premium linens, designer tableware—raising average basket value by an estimated 12–15% and smoothing seasonal sales swings.\u003c\/p\u003e\n\u003cp\u003eThis diversification reduces fashion revenue volatility; in 2024 Parkson reported a 9% year-over-year rise in non-apparel sales, cutting overall category seasonality by ~20%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets 35–54 urban shoppers; ~60% household spend\u003c\/li\u003e\n\u003cli\u003eBasket uplift estimated 12–15%\u003c\/li\u003e\n\u003cli\u003eNon-apparel sales +9% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eSeasonality reduced ~20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperiential Retail Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eParkson adds experiential retail services—personal shopping, alteration departments, and in-store cafes—to complement merchandise and raise dwell time; pilots in 2024 showed a 12% lift in average transaction value and a 15% longer visit time.\u003c\/p\u003e\n\u003cp\u003eThese services deepen emotional connections, shifting Parkson from pure retailer to service provider and improving differentiation; service revenue rose 8% in 2024, contributing 4% of total sales.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Parkson targets 20% of stores with full-service offerings to boost footfall and repeat purchase rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% lift in basket value (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e15% longer store visits\u003c\/li\u003e\n\u003cli\u003eService revenue +8% (2024)\u003c\/li\u003e\n\u003cli\u003e4% of total sales from services (2024)\u003c\/li\u003e\n\u003cli\u003e20% store rollout target (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParkson boosts margins via premium brands, private labels \u0026amp; expanding services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson’s curated multi-brand mix and private labels drive margin and diversify revenue: premium brands ~28% sales, mass 46%, private label 18% (FY2024); beauty 18–22% of store revenue (30–40% GM); non-apparel +9% YoY (2024); services 4% total sales (2024); target 20% stores with full services (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass share\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty rev\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-apparel YoY\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService sales\u003c\/td\u003e\n\u003ctd\u003e4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Parkson’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Parkson’s 4P marketing insights into a concise, leadership-ready snapshot that’s ideal for presentations, quick alignment, and cross-functional discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mall Anchor Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson acts mainly as an anchor tenant in 45 malls across Malaysia, Vietnam, and Cambodia, targeting sites within 1–5 km of affluent residential and commercial hubs to secure average annual footfall of 8–12 million per location; as anchors they win lease discounts up to 20% and marketing co‑funding that cut store CAC by an estimated 15% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkson integrates 120+ physical stores across Malaysia and Vietnam with an e-commerce platform launched in 2023, offering curbside pickup and nationwide delivery; online sales grew 38% in FY2024 to RM82.4m, reflecting a shift to omnichannel buying. Customers browse online and choose home delivery or in-store pickup, matching after-hours shopping trends; mobile traffic now accounts for 67% of digital orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson’s regional market footprint focuses on Southeast Asia, with Malaysia accounting for about 60% of revenue and strategic outlets in Vietnam and Cambodia that contributed 18% of 2024 sales (MYR 720m total group revenue in 2024).\u003c\/p\u003e\n\u003cp\u003eThis concentration enables localized logistics—reducing supply lead times by ~22% year-on-year—and deeper insight into cultural retail patterns, driving higher basket sizes in flagship malls.\u003c\/p\u003e\n\u003cp\u003eThe company reviews its portfolio quarterly, closing 12 underperforming stores in 2023–24 and investing MYR 45m in flagship renovations to sustain market leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStore-in-Store Concepts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWithin Parkson’s department stores, store-in-store boutiques let premium brands run dedicated mini-environments while tapping Parkson’s footfall and systems; by 2025 these concepts raised luxury-category sales density by about 18% year-over-year in pilot malls, lifting overall store sales per sqm to roughly MYR 8,400.\u003c\/p\u003e\n\u003cp\u003eThis place strategy boosts floor-space productivity and elevates store image, with brand-managed displays improving conversion rates; pilots showed a 12% higher conversion vs open-floor areas and average basket value up 9%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher sales density: +18% (2025 pilots)\u003c\/li\u003e\n\u003cli\u003eSales per sqm: ~MYR 8,400\u003c\/li\u003e\n\u003cli\u003eConversion uplift: +12%\u003c\/li\u003e\n\u003cli\u003eAverage basket +9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParkson uses a centralized logistics hub that cut average replenishment lead time to 48 hours in 2024, ensuring steady stock across 120 regional outlets.\u003c\/p\u003e\n\u003cp\u003eImproved inventory optimization trimmed stockouts by 22% and reduced excess inventory holding costs by 12% year-on-year, lifting operational margins.\u003c\/p\u003e\n\u003cp\u003eReal-time sales feeds allow rapid SKU shifts; Parkson reallocated 8% of shelf space monthly in 2024 based on POS data.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48-hour average replenishment\u003c\/li\u003e\n\u003cli\u003e22% fewer stockouts (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower holding costs (YoY)\u003c\/li\u003e\n\u003cli\u003e8% monthly SKU reallocation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParkson: Omnichannel growth—MYR720m revenue, +38% online, conversion +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eParkson’s place strategy centers on 45 anchor locations in MY\/ VN\/ KH, 120+ stores plus omnichannel (e‑commerce launched 2023); FY2024 revenue MYR 720m (Malaysia ~60%), online sales RM82.4m (+38% YoY), footfall 8–12m per anchor, replenishment 48h, stockouts −22% YoY, sales\/sqm ~MYR 8,400, conversion +12%, basket +9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eMYR 720m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003eRM82.4m (+38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores \/ malls\u003c\/td\u003e\n\u003ctd\u003e120+ \/ 45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootfall per anchor\u003c\/td\u003e\n\u003ctd\u003e8–12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplenishment\u003c\/td\u003e\n\u003ctd\u003e48 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e−22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\/sqm\u003c\/td\u003e\n\u003ctd\u003e~MYR 8,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion uplift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg basket\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eParkson 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Parkson 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact editable, high-quality analysis included in your order; this is not a sample or demo but the final file you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749954597241,"sku":"parkson-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/parkson-marketing-mix.png?v=1772220858","url":"https:\/\/matrixbcg.com\/products\/parkson-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}