{"product_id":"parkland-five-forces-analysis","title":"Parkland Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eParkland faces intense supplier negotiation, moderate buyer power, and persistent rivalry from integrated fuel retailers and convenience chains—while regulatory shifts and low-cost substitutes create ongoing pressure on margins. This snapshot highlights key tension points but only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore force-by-force ratings, visuals, and actionable strategy tailored to Parkland.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility of Global Crude Oil and Refined Product Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkland depends on large global refiners and integrated majors for refined products, giving suppliers outsized leverage; in 2024 crude averaged about $86\/bbl and Brent swung 28% year-over-year, limiting Parkland’s control over base inventory costs.\u003c\/p\u003e\n\u003cp\u003eBecause crude prices respond to geopolitics and OPEC+ cuts, Parkland often must absorb short-term margin pressure or pass \u0026gt;90% of pump price moves to consumers within weeks to protect margins.\u003c\/p\u003e\n\u003cp\u003eHigh supplier power raises volatility in gross margin; in Q3 2025 Parkland reported fuel margin compression of ~12% versus prior year after refinery feedstock cost spikes, showing pass-through lag risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration of Refinery Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eParkland operates the Burnaby refinery, giving some vertical integration, but it relied on third-party refiners for roughly 70% of its 2024 refined product volumes in the US and Caribbean, raising supplier leverage.\u003c\/p\u003e\n\u003cp\u003eIn the Caribbean, fewer than five regional refineries handle most supply, so those suppliers command stronger contract terms and priority during tight markets.\u003c\/p\u003e\n\u003cp\u003eOperational outages—like the 20228 Aruba refinery repairs that cut regional output by ~15%—can directly constrain Parkland’s ability to supply its ~1,800 retail and commercial sites, risking lost sales and margin pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransition Toward Renewable Fuel Feedstocks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs regs tighten by end-2025, Parkland is shifting to renewable feedstocks for co-processing and low-carbon blends; in 2024 global HVO (hydrotreated vegetable oil) capacity was ~6.5 Mt and demand growth of 12% y\/y makes suppliers concentrated, giving bio-oil and renewable fat providers stronger leverage; Parkland reported securing multi-year offtakes covering ~40% of its 2025 renewable needs, and locking long-term contracts is critical to meet ~30–50% carbon intensity reductions required across key jurisdictions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Midstream Infrastructure Constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of pipeline capacity and rail services exert strong leverage over Parkland’s product flows; in 2024 pipeline utilization hit 92% in Western Canada, tightening spot capacity and raising transport premiums by ~15% year-over-year.\u003c\/p\u003e\n\u003cp\u003eLimited access in key basins forces dependence on a few midstream partners who can push fees when demand spikes; Parkland paid C$120–140\/tonne freight premiums on constrained routes in 2024.\u003c\/p\u003e\n\u003cp\u003eTo limit exposure Parkland keeps multiple logistics contracts and spot options, shifting volumes between rail, truck, and terminals to cap single-provider rate risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e92% pipeline utilization Western Canada (2024)\u003c\/li\u003e\n\u003cli\u003e~15% increase in transport premiums YoY (2024)\u003c\/li\u003e\n\u003cli\u003eC$120–140\/tonne constrained-route premiums (2024)\u003c\/li\u003e\n\u003cli\u003eDiversified contracts across rail, truck, terminals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of Strategic Supply Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eParkland secures supply via long-term contracts with Imperial Oil and Valero, which in 2024 covered roughly 60–70% of refined fuel volumes, giving volume stability but limited pricing flexibility.\u003c\/p\u003e\n\u003cp\u003eThose contracts tie Parkland to formula-based pricing that can lag spot market swings; in 2024 spot discounts widened up to US$10\/bbl vs contract terms during supply gluts.\u003c\/p\u003e\n\u003cp\u003eLarge refiners hold more leverage because they own upstream capacity and can redirect volumes, pressuring Parkland on renewal terms and margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 supply coverage: ~60–70%\u003c\/li\u003e\n\u003cli\u003eSpot vs contract gap: up to US$10\/bbl\u003c\/li\u003e\n\u003cli\u003ePower balance: favors refiners with upstream assets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier leverage squeezes Parkland: high third‑party reliance, rising transport costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold strong leverage: Parkland relied on third-party refiners for ~70% of 2024 volumes and long-term deals with Imperial\/Valero covered 60–70%, while 2024 pipeline utilization hit 92% and transport premiums rose ~15% YoY, forcing pass-through pricing and occasional margin compression (Q3 2025 fuel margin down ~12% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party refined supply (2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract coverage (2024)\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline utilization (Western Canada, 2024)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport premium YoY (2024)\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ3 2025 fuel margin change\u003c\/td\u003e\n\u003ctd\u003e−12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Five Forces analysis for Parkland that uncovers competitive drivers, supplier and buyer power, substitutes and new-entry risks, and highlights disruptive threats affecting pricing, market share, and long-term profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eParkland Porter's Five Forces delivers a concise, one-sheet strategic snapshot with customizable pressure levels and a radar chart—perfect for quick decisions, slide-ready summaries, and seamless integration into reports without any complex code.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Consumer Price Sensitivity and Low Switching Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual drivers face near-zero switching costs and will switch stations for price gaps of only a few cents; industry studies show 71% of US motorists in 2024 used mobile apps or roadside signs to compare fuel prices before refueling, with average price sensitivity around $0.03–$0.06 per litre (2024 retail petrol data). This transparency forces Parkland to match local rivals’ pricing or risk sizable traffic loss—nearby station price cuts can reduce Parkland forecourt volumes by 5–12% within days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Large Scale Commercial and Industrial Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommercial fleet owners and industrial customers account for roughly 30–40% of Parkland’s fuel volume in Canada and the US (2024 sales mix), giving them strong bargaining power via bulk purchases and negotiated pricing. These clients run competitive bids, pushing Parkland to offer volume discounts often in the 3–7% range and extended credit terms to secure contracts. Losing a single major enterprise customer can cut regional volumes by 5–10% and shave gross margins materially, given thin retail fuels margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of Loyalty Programs and Digital Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe JOURNIE Rewards program lowers customer bargaining power by raising stickiness—members accounted for 42% of Parkland Porter's Canadian fuel sales in 2024, up from 34% in 2021, signaling higher repeat visits.\u003c\/p\u003e\n\u003cp\u003eIntegrated discounts, in-store offers and partnerships with grocery and payment apps shift buying from price to value and convenience, increasing basket size by about 6% per loyalty transaction in 2024.\u003c\/p\u003e\n\u003cp\u003eStill, matching global players requires steady tech and promo spend; Parkland reported CAD 45m in loyalty-related investment for 2023–24, and underinvesting risks churn to richer programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Integrated Convenience and Food Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern customers now see fuel stations as destination hubs for high-quality food, beverage, and grocery items, raising bargaining power as they expect premium, one-stop experiences beyond fuel.\u003c\/p\u003e\n\u003cp\u003eThis shift forces Parkland Energy Group to invest in its On the Run convenience brand—Parkland reported ~4500 global c-stores and non-fuel sales grew ~22% YoY in 2024—else customers migrate to competitors with stronger non-fuel offers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomers demand premium food\/grocery\u003c\/li\u003e\n\u003cli\u003eNon-fuel sales +22% YoY (2024)\u003c\/li\u003e\n\u003cli\u003e~4500 On the Run stores (2024)\u003c\/li\u003e\n\u003cli\u003eHigh switching risk if offerings lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNegotiation Leverage of Caribbean and International B2B Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn Caribbean and South American B2B markets Parkland supplies aviation, power generation, and marine fuel where buyers—often state-owned or critical operators—hold strong negotiation leverage on price and SLAs; for example, 2024 fuel off-take contracts with national carriers and utilities represented over 35% of regional volumes, pressuring margins by 120–180 basis points versus retail.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey sectors: aviation, power, marine\u003c\/li\u003e\n\u003cli\u003e2024 regional B2B share: \u0026gt;35% of volumes\u003c\/li\u003e\n\u003cli\u003eGovernment-backed buyers raise bargaining power\u003c\/li\u003e\n\u003cli\u003eMargin pressure: ~120–180 bps vs retail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel market: price-sensitive buyers, fleets drive volumes, loyalty locks 42% (JOURNIE)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers wield high price sensitivity: 71% compared prices (2024) and a $0.03–$0.06\/L trigger; forecourt volumes fall 5–12% after local price cuts. Commercial fleets drive 30–40% of volumes (2024) and secure 3–7% discounts; losing one major account can cut regional volumes 5–10%. Loyalty reduces churn—JOURNIE = 42% of Canadian fuel sales (2024); Parkland spent CAD 45m on loyalty 2023–24.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-checking customers\u003c\/td\u003e\n\u003ctd\u003e71%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice sensitivity\u003c\/td\u003e\n\u003ctd\u003e$0.03–$0.06\/L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet volume share\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJOURNIE share (Canada)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty spend\u003c\/td\u003e\n\u003ctd\u003eCAD 45m (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eParkland Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Parkland Porter Five Forces analysis you'll receive upon purchase—no placeholders, no mockups—fully formatted and ready for immediate download and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747496440185,"sku":"parkland-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/parkland-five-forces-analysis.png?v=1772199276","url":"https:\/\/matrixbcg.com\/products\/parkland-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}