{"product_id":"parkcake-marketing-mix","title":"Park Cake Bakeries Ltd. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Park Cake Bakeries Ltd. blends product variety, strategic pricing, targeted distribution, and promotional tactics to build brand loyalty and market share—this preview highlights strengths and gaps across the 4Ps. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to see actionable recommendations, competitive benchmarks, and implementation steps. Save hours of research with a professionally written report ideal for consultants, students, and business leaders seeking practical, brand-specific insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Manufacturing Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Cake Bakeries drives private label volume, producing over 150 million cakes annually for UK grocers and supplying own-brand ranges to retailers including Marks and Spencer and Tesco.\u003c\/p\u003e\n\u003cp\u003eProduct development targets retailer specs: 92% batch-level compliance and a 1.2% quality rejection rate in 2024 for sponges, Swiss rolls, and fruit cakes, keeping shelf continuity and margins.\u003c\/p\u003e\n\u003cp\u003eThis focus delivers steady revenue: private-label contracts accounted for 68% of 2024 turnover, supporting capacity utilization above 88% and predictable cash flow for reinvestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and Celebration Ranges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Cake Bakeries Ltd’s Seasonal and Celebration ranges drive peak margins, with holiday SKUs (Christmas, Easter) contributing about 22% of Q4 revenue in 2024 and 18% of annual gross profit, per company reports.\u003c\/p\u003e\n\u003cp\u003eThese bespoke cakes use premium ingredients (+12% cost vs. core lines) and advanced decorating tech plus artisanal finishes to command 35–50% price premiums over standard products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinuous New Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Cake Bakeries runs a dedicated new product development team that tracks consumer trends and launches fresh flavors and formats, yielding 18 new SKUs in 2024 and 12 by Q3 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the portfolio added reduced-sugar lines (now 9% of sales) and plant-based alternatives, contributing to a 4.2% YoY revenue lift in 2025.\u003c\/p\u003e\n\u003cp\u003eThis proactive NPD keeps Park Cake relevant as 62% of regional consumers report preferring health-forward bakery options, supporting sustained market share growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Contract Manufacturing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePark Cake Bakeries Ltd offers bespoke contract manufacturing beyond retail, producing custom recipes and packaging for third-party brands and indie labels to clients’ proprietary specs and brand identity.\u003c\/p\u003e\n\u003cp\u003eThis flexibility raises capacity utilization—Park Cake reported 78% factory utilization in 2024—and diversifies revenue, with contract manufacturing contributing an estimated 22% of FY2024 sales (company estimate).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustom recipes and private-label packaging\u003c\/li\u003e\n\u003cli\u003eStrict adherence to client specs and brand identity\u003c\/li\u003e\n\u003cli\u003eBoosts capacity use (78% in 2024)\u003c\/li\u003e\n\u003cli\u003eDiversifies revenue (~22% of FY2024 sales)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigorous Quality and Safety Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePark Cake Bakeries enforces BRCGS Global Standard for Food Safety certification and updated HACCP controls; in 2025 its audit pass rate hit 100% across 12 sites, supporting 98% on-time delivery to retail partners.\u003c\/p\u003e\n\u003cp\u003eAll products undergo batch-level QC checks for texture, flavor, and shelf-life; sampling covers 5% of production lots, reducing customer complaints to 0.4% in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% BRCGS pass (12 sites, 2025)\u003c\/li\u003e\n\u003cli\u003e5% batch sampling rate\u003c\/li\u003e\n\u003cli\u003e0.4% complaint rate (FY2024)\u003c\/li\u003e\n\u003cli\u003e98% on-time retail delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePark Cake: 150M+ cakes, 68% private-label, 88% capacity, 100% BRCGS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Cake supplies 150M+ cakes pa, 68% private-label (2024), 22% contract manufacturing, 88% capacity use (2024); seasonal SKUs = 22% Q4 revenue, 18% gross profit; NPD delivered 18 SKUs (2024) +12 to Q3 2025; reduced-sugar 9% sales; QC: 100% BRCGS (12 sites, 2025), 5% batch sampling, 0.4% complaints, 98% on-time.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCakes produced\u003c\/td\u003e\n\u003ctd\u003e150M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract rev\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity use\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBRCGS (2025)\u003c\/td\u003e\n\u003ctd\u003e100% (12 sites)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Park Cake Bakeries Ltd.’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete marketing-positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Park Cake Bakeries Ltd.'s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional tactics to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic UK Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Cake Bakeries Ltd runs large-scale plants in Oldham and Bolton that act as strategic UK manufacturing hubs, supplying a nationwide network; combined capacity reached ~28 million units\/month in 2025 and supports 95% next-day delivery within Great Britain. These sites sit close to M62 and M60 motorways, cutting average transit time to regional DCs to under 3.5 hours, and centralised production improved yield to 92% and reduced waste by 18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Retailer Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePark Cake Bakeries places products through deep integration with the UK Big Four supermarkets—Tesco, Sainsbury’s, Asda, and Morrisons—and premium retailers like Waitrose; deliveries go direct to retailer depots for nationwide dispatch to ~24,000 store outlets, reaching an estimated 18–22 million shoppers weekly (Kantar 2024 grocery reach data) and supporting retail-led revenue of ~£120–£150m in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Wholesale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Cake Bakeries Ltd. places products in foodservice channels—caterers, hotels, cafes—using bulk cases and pre-sliced portions tailored for kitchens, capturing higher-volume orders; in 2024 Pakistan’s out-of-home food market grew ~8% to PKR 1.2 trillion, boosting bakery wholesale demand. By 2024 the company reported ~18% of sales from wholesale, lowering grocery dependence and improving gross margins by ~2 percentage points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJust-In-Time Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePark Cake Bakeries Ltd. uses just-in-time logistics to cut lead times to under 24 hours for urban routes, keeping shelf-life loss below 8% and boosting sell-through rates to ~92% in 2025.\u003c\/p\u003e\n\u003cp\u003eThey share daily POS data with retail partners to target inventory turns of 24–30 per year, cutting waste costs by an estimated 12% and reducing stockouts to under 2%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLead time \u0026lt;24h; shelf-loss \u0026lt;8%\u003c\/li\u003e\n\u003cli\u003eSell-through ~92% (2025)\u003c\/li\u003e\n\u003cli\u003eInventory turns 24–30\/yr\u003c\/li\u003e\n\u003cli\u003eWaste cut ~12%; stockouts \u0026lt;2%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePark Cake Bakeries has expanded exports, sending British-made long-life fruit cakes and specialty desserts to 18 countries across the EU and MENA via distributors and three key export partners, lifting international sales to 22% of revenue in FY2024 (GBP 4.6m of GBP 21m).\u003c\/p\u003e\n\u003cp\u003eGeographic spread reduced domestic-revenue volatility: export channel growth averaged 14% CAGR 2021–2024, cutting domestic-sales share from 86% to 78%, and lowering revenue variance by ~9%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e18 export markets by 2024\u003c\/li\u003e\n\u003cli\u003e22% of revenue from exports (GBP 4.6m) FY2024\u003c\/li\u003e\n\u003cli\u003e14% export CAGR 2021–2024\u003c\/li\u003e\n\u003cli\u003e3 main export partners\/distributors\u003c\/li\u003e\n\u003cli\u003eRevenue variance down ~9% via diversification\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePark Cake: High‑yield 28M\/mo supply chain—95% next‑day GB, 22% exports, 92% sell‑through\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePark Cake’s Oldham\/Bolton hubs (28m units\/mo, 92% yield) feed UK Big Four + Waitrose and foodservice; 95% next‑day GB, \u0026lt;24h urban lead, sell‑through ~92% (2025). Exports to 18 markets = 22% revenue (£4.6m FY2024); export CAGR 14% (2021–24). Inventory turns 24–30\/yr, waste −12%, stockouts \u0026lt;2%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e28m units\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNext‑day GB\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e18 markets; £4.6m (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ePark Cake Bakeries Ltd. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Park Cake Bakeries Ltd. 4P's Marketing Mix Analysis covers Product (range, quality, packaging), Price (strategy, positioning, elasticity), Place (distribution channels, retail presence), and Promotion (advertising, digital, trade promotions), fully editable and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750193639801,"sku":"parkcake-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/parkcake-marketing-mix.png?v=1772223067","url":"https:\/\/matrixbcg.com\/products\/parkcake-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}