{"product_id":"papajohns-bcg-matrix","title":"Papa John’s Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePapa John’s product portfolio shows clear Cash Cow potential in core delivery markets but rising Question Marks in international expansion and premium-menu experiments as competitors and changing consumer tastes shift the landscape; a few underperforming local formats look like Dogs and may need pruning. This preview teases quadrant placements and strategic implications—purchase the full BCG Matrix for a quadrant-by-quadrant breakdown, data-driven recommendations, and editable Word + Excel deliverables to guide smart allocation and growth decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Growth Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-growth markets like South Asia and China are Stars in Papa John’s BCG Matrix: revenue in these regions rose ~28% YoY to $420M in 2024 and same-store sales grew 12% through Q3 2025, signaling rising brand dominance.\u003c\/p\u003e\n\u003cp\u003eThey need heavy capital spend—Papa John’s planned $350M capex 2025–27 for kitchens, supply chains, and tech to scale infrastructure and meet demand.\u003c\/p\u003e\n\u003cp\u003eThe company opened 480 new units in Asia in 2024–2025 and is accelerating rollouts to lock in market share before competitors saturate key cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePapa John’s proprietary app and Rewards program account for about 60% of U.S. sales in 2024, anchoring growth in a tech-driven food sector.\u003c\/p\u003e\n\u003cp\u003eOngoing reinvestment—roughly $75–90 million annually in AI personalization and backend upgrades in 2023–24—keeps relevance versus Domino’s and local apps.\u003c\/p\u003e\n\u003cp\u003eThat digital segment is cash-intensive but a star: high market share in a high-growth channel and a primary driver of brand perception and repeat revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Aggregator Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntegrating with third-party delivery platforms like DoorDash, Uber Eats, and Deliveroo expanded Papa John’s reach to younger, urban demographics across 45+ markets, driving a 28% lift in digital sales and contributing to 34% of global orders in 2024.\u003c\/p\u003e\n\u003cp\u003eThese aggregator partnerships carry commission rates averaging 18–28%, compressing gross margins by ~3–6 percentage points, but capture the fast-growing convenience delivery segment growing ~22% CAGR 2021–2024.\u003c\/p\u003e\n\u003cp\u003eMaintaining these relationships is essential: aggregators accounted for 62% of incremental order volume in 2023–2025, sustaining peak daily orders and supporting network density needed for promotional scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Innovation Category\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePremium Innovation Category—Stars: Papa John’s Epic Stuffed Crust series has driven share gains in premium pizza, lifting same-store sales by ~4.2% in 2024 and contributing an estimated $220m in incremental systemwide sales that year.\u003c\/p\u003e\n\u003cp\u003eThese products demand high marketing spend—Papa John’s increased A\u0026amp;P by ~18% in 2024 to sustain momentum—yet they remain primary revenue drivers and improved average ticket by ~6% versus core SKUs.\u003c\/p\u003e\n\u003cp\u003eThey embody the better ingredients better pizza strategy, boosting premium segment margin by ~120 basis points in 2024 and capturing spend from value competitors like Domino’s and Little Caesars.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEpic Stuffed Crust: ~$220m incremental sales 2024\u003c\/li\u003e\n\u003cli\u003eA\u0026amp;P +18% in 2024 to support launches\u003c\/li\u003e\n\u003cli\u003eAvg ticket +6%; premium margin +120 bps\u003c\/li\u003e\n\u003cli\u003eSame-store sales lift ~4.2% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain Modernization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRecent investments in advanced logistics and new international hubs—about $120m capex in 2024—support rapid scaling of franchise units, lowering delivery times by 18% in APAC and LATAM and enabling 1,200 new store openings targeted for 2025–26.\u003c\/p\u003e\n\u003cp\u003eThese systems preserve product quality across 25 markets and back aggressive growth in emerging economies, though initial build costs reduce near-term margins by ~220 basis points.\u003c\/p\u003e\n\u003cp\u003eUltimately, higher upfront expense buys global speed and reliability, keeping Papa John’s competitive on delivery SLA and cold-chain consistency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capex ~$120m\u003c\/li\u003e\n\u003cli\u003eDelivery time cut ~18%\u003c\/li\u003e\n\u003cli\u003e1,200 stores planned (2025–26)\u003c\/li\u003e\n\u003cli\u003eMargin hit ~220 bps initially\u003c\/li\u003e\n\u003cli\u003eSupports 25 markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsia boom \u0026amp; Epic Crust fuel rapid sales; heavy capex and 220bp margin drag ahead\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: high-growth Asia digital\/delivery channels and Epic Stuffed Crust drove rapid share and sales—Asia revenue +28% YoY to $420M (2024); digital 34% of global orders (2024); Epic Stuffed Crust ~$220M incremental sales (2024); capex $350M (2025–27) and $120M (2024) to scale; new stores 1,200 (2025–26); margin headwinds ~220 bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia revenue\u003c\/td\u003e\n\u003ctd\u003e$420M (+28% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital orders\u003c\/td\u003e\n\u003ctd\u003e34% global\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEpic incremental sales\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$120M (2024); $350M (2025–27)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew stores\u003c\/td\u003e\n\u003ctd\u003e1,200 (2025–26)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin hit\u003c\/td\u003e\n\u003ctd\u003e~220 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of Papa John’s products: identifies Stars, Cash Cows, Question Marks, and Dogs with strategic invest\/hold\/divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing Papa John’s units in quadrants for instant strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Franchise Royalties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe North American franchise royalties generated roughly $520 million in FY 2025, delivering high gross margins above 70% and requiring minimal capex from Papa John’s corporate, making it the primary cash cow.\u003c\/p\u003e\n\u003cp\u003eThose royalties funded dividend payouts of $0.70 per share in 2025 and underwrote investments in digital and international growth, supplying predictable free cash flow that stabilizes the balance sheet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control Center Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Quality Control Center operations supply dough and fresh ingredients to franchisees, running a high-volume, efficient unit that served ~3,000 US Papa John’s stores in 2024 and processed an estimated $450m–$550m in internal sales, reflecting mature-market dominance and high share. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignature Core Menu Items\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStandard pepperoni and cheese pizzas at Papa Johns (NASDAQ: PZZA) deliver steady cash: in 2024 these core items drove ~55% of US unit sales with gross margins ~60%, needing minimal promo spend due to strong brand recall and repeat buyers.\u003c\/p\u003e\n\u003cp\u003eThey fund growth and tests: reliable sales and low SKU complexity mean these products generate more cash than they use, supporting new menu trials and digital investments without stressing EBITDA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Company-Owned Domestic Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMature company-owned urban stores deliver steady cash flow—Papa John’s U.S. corporate units averaged ~12% same-store sales growth in 2024 peak months and maintain ~18% operating margin, funding international expansion and tech upgrades.\u003c\/p\u003e\n\u003cp\u003eThese locations have dominant local shares with low growth need; systemwide, U.S. market penetration in key metros exceeds 35%, and operating costs are predictable, so profits are reallocated to global franchising and digital investments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReliable cash flow: ~18% operating margin\u003c\/li\u003e\n\u003cli\u003eFund allocation: international expansion, digital POS and app upgrades\u003c\/li\u003e\n\u003cli\u003eMarket share: \u0026gt;35% in core metros\u003c\/li\u003e\n\u003cli\u003eLow growth needs; efficiency-focused ops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Side Items and Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHigh-margin add-ons like Papa John’s signature garlic sauce and soft drinks lift average order value by ~12–18%, per company comps in 2024, with gross margins often \u0026gt;70% and near-zero incremental marketing cost.\u003c\/p\u003e\n\u003cp\u003eThese items monetize existing footfall and delivery traffic, adding outsized EBITDA to each ticket—$0.80–$1.50 incremental profit per order on average in 2024 US market data.\u003c\/p\u003e\n\u003cp\u003eInvestors see them as staples for sustaining system-level profit margins; driven demand and low promo spend keep unit economics strong and predictable.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage check +12–18% (2024 comps)\u003c\/li\u003e\n\u003cli\u003eGross margin \u0026gt;70% on add-ons\u003c\/li\u003e\n\u003cli\u003eIncremental profit $0.80–$1.50\/order (2024 US)\u003c\/li\u003e\n\u003cli\u003eMinimal extra marketing spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePapa John’s cash cows: $520M royalties, 18% margins, $0.70 dividend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorth American franchise royalties (~$520M in FY2025) and mature US company stores (≈18% operating margin) form Papa John’s cash cows, funding $0.70\/share dividends and digital\/international investment while requiring low capex and yielding predictable free cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise royalties\u003c\/td\u003e\n\u003ctd\u003e$520M (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany store op margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDividend\u003c\/td\u003e\n\u003ctd\u003e$0.70\/share (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore item share\u003c\/td\u003e\n\u003ctd\u003e~55% US unit sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003ePapa John’s BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Papa John’s BCG Matrix report you’ll receive after purchase—no watermarks, no placeholders—just a fully formatted, analysis-ready document tailored for strategic clarity and stakeholder presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747953914233,"sku":"papajohns-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/papajohns-bcg-matrix.png?v=1772203242","url":"https:\/\/matrixbcg.com\/products\/papajohns-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}